1

0.29
e1 Value Statements

0.91
e2

0.30

Messages on employee benefits CVI Symbols

0.97

0.04
Res1

e3

0.33

0.99 0.39 e4
Communication Standards

0.36
Internal Corporate Communication

1.03 1.05

0.81***

Communication Satisfaction

e5

0.46

Technological Channels

0.89
Non-technological Channels Employee to employer feedback

1.03

e6

0.07

1.11 e7 e8 0.32 1.10

0.51 Employer to
employee feedback

1.21

0.47 e9

Organization Communication Relationships Brand Communication Training

0.28 e 10

0.29
e1 Value Statements

0.12

0.89 e2 0.30
Messages on employee benefits

Res1

0.95 e3 0.33
CVI symbols

0.27 0.97

Employee Brand Identification

0.39 e4

Communication Standards

1.00 1.04

Internal Corporate Communication

014*
Employee Brand Commitment

e5

0.46

Technological Channels

0.19**

0.14
Res2

0.87
Non-technological Channels

0.10*
Employee Brand Loyalty

1.01
0.16

e6

0.07

1.06 e7 e8 0.32
Employee to employer feedback

1.09

0.12*
Employee Brand Performance

Res3

0.51

Employer to employee feedback

1.18

0.47 e9

Organization Communication Relationships

Res 4

0.28 e 10

Brand Communication Training

0.11

Res1

0.11

0.29***

Employee Brand Identification

0.14

0.27***
Communication Satisfaction

Employee Brand Commitment

Res2

0.21***
Employee Brand Loyalty

0.13
Res3

0.35***

Employee Brand Performance

0.19
Res4

0.29
e1 Value Statements Res 2

0.19

0.30
e2 Messages on employee benefits CVI Symbols

0.89
0.23

0.95 0.97 1.01

Internal Corporate Communication

0.02 0.31** 0.06 0.81***

Communication Satisfaction

Employee Brand Identification

0.33
e3

0.39
e4 Communication standards

0.29**

Employee Brand Commitment

1.02 1.05 1.07

0.08 0.03
Res1 Res 3

0.23

0.07 e5 0.46
e6

Technological Channels

0.14

0.35** Employee Brand Loyalty

Nontechnological Channels

0.21 0.32 e7 0.51 e8 0.47

e9 Organization Communication Relationships Employer to employee feedback Employee to employer feedback

0.47***

Res 4 Employee Brand Performance

1.04

1.09
0.32

1.05

Res 5

0.28 e10
Brand Communication Training