MAHINDRA & MAHINDRA

Market Growth Rate

Relative Market Share

TATA MOTORS

Market Growth Rate

Relative Market Share

Strengths International accusation helping to gain expertise Expansion Strategy In place and management talent being developed accordingly Strong Culture of Innovation

Weaknesses Loosing foothold in MUV and SUV segment Taxi Image sticking with most of its product offering

NANOs huge investment has not paid of yet

Manufacturing practices Trails the competitors

Competitive Pricing of the products

Threats

Opportunities

Lagging in technology
Strong Competition in across the range of the MUVs and SUVs Rising material cost may lead loss in low price Car company position In the market

Expanding to other developing markets with NANO may pay off

Technology trickle down from JLR may help technology up gradation of present products

Strengths Dominant player of SUV and MUV segment Scorpio created a strong Goodwill for the company in the market Innovation and designing of big cars has been there forte

Weaknesses Absence in small and medium car segment may hurt company in long run Absence in Luxury segment of the cars

Threats

Opportunity Acquisition of Korean SsangYong help in establishing as a big car player New designing and technology transfer from the Korean company

Shifting towards smaller fuel efficient cars may lead to Mahindra Loosing there plot
Rising Input cost may lead to an distraction from there product pricing strategy

Ansoff Matrix For Mahindra and Mahindra

Product Market Present Present New

New

Ansoff Matrix for TATA Motors

Present New

Product Market Present

New