Professional Documents
Culture Documents
(, , ,
, )
1H 2011
( + 30
)
( +
)
( +
)
(
50 )
( , 200
-)
-,
, ,
,
.
.
()
.
(
).
:
1H 2011 vs. 1H 2010, %
*
25
,
122 .., 28%
,
.
1
2010 .
,
57%.
57
25
11
14
18
29
0
20
40
60
*Indoor-, .
11%
80%
14%
70%
4%
8%
4%
4%
60%
50%
*
14%
14%
5%
8%
3%
4%
40%
30%
54%
51%
20%
10%
0%
1H 2010
1H 2011
: . Net , .
10
15
20
25
30
35
40
37.2
29.3
29.0
18.5
Feb
Mar
22.8
19.2
Jan
Apr
May
June
2011 37,1% -
, 29,2%, 22,6%
1 2010.
- 29,0%,
2011 19,2% 18,5% .
1H 2011 vs. 1H 2010
, 1H 2010 vs. 1H 2011
16000
14000
12000
10000
8000
6000
4000
2000
0
TV
Radio
Press
Outdoor
Internet
, 1 2011 47934 ,
6,5% , 45023
.
(-3,5%).
, (-0,4%) , (-0,2%)
,
21,6%; 15,1%,
2010 .
1 H 2010
0
10
15
20
25
1H 2010/1H 2011,%
20.75
TV
-3.5%
15
20
25
20.02
TV
Radio
2.63
-0.4%
Radio
2.62
Press
9.87
-0.2%
Press
9.85
21.6%
Outdoor
15.1%
Internet
17.60
Outdoor
Internet
10
1H 2011
0
3.63
21.39
4.18
-50
1H 2011
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
NOVARTIS
PEPSI CO
COCA-COLA
FERRERO
()
COLGATE-PALMOLIVE
VOLKSWAGEN
.
( )
JOHNSON & JOHNSON
BERLIN-CHEMIE MENARINI GROUP
SUN INBEV
ORIMI TRADE
BEIERSDORF AG (BDF)
SAMSUNG ELECTRONICS
MCDONALD'S
LOUIS VUITTON MOET HENNESSY SA
GENERAL MOTORS CORP
SANOFI AVENTIS
CENTRAL PARTNERSHIP
MITSUBISHI MOTORS
GLAXOSMITHKLINE
NISSAN
X5 RETAIL GROUP
HEINEKEN
BAYER AG
S.C.JOHNSON
WALT DISNEY STUDIOS SONY PICTURES RELEASING
PEUGEOT CITROEN RUS
CHANEL
METRO GROUP
%
5.13%
3.06%
2.90%
2.65%
2.51%
2.13%
1.93%
1.78%
1.65%
1.49%
1.49%
1.45%
1.24%
1.16%
1.12%
1.10%
1.07%
1.02%
0.91%
0.82%
0.81%
0.79%
0.67%
0.66%
0.61%
0.57%
0.57%
0.56%
0.55%
0.54%
0.53%
0.50%
0.47%
0.46%
0.45%
0.44%
0.43%
0.41%
0.41%
0.40%
0.39%
0.38%
0.37%
0.37%
0.36%
0.36%
0.35%
0.35%
0.35%
0.35%
-50 1
2011 51%
.
, -
Procter & Gamble,
25%.
Loreal, 1
2011. 5%.
-
Nestle, 32%,
1 2010 .
-50 1 2011
Sanofi Aventis, Mitsubishi
Motors, Nissan, X5 Retail Group, Walt Disney
Studios Sony Pictures Releasing,
,
Chanel,
, -50 1
2010 .
-50
51%
49%
-10 1H 2011
14.1
3.6
4.0
15.5
14.1
4.3
5.2
6.4
12.1
/
8.8
10.1
1 2011 :
, 1 2010
25%;
, 34%
2010 .
, 1 2011
20% 2010 .
-10 84% .
, (3,3%),
(2,2%), (2,3%), (1,5%)
.
1H 2011
-10 (
) ,
1 .
(w),
-,
.
,
FM. , -10
3
, 3
-,
-10
0%
5%
10%
15%
20%
25%
-3
-10
0%
1%
2%
3%
4%
5%
-10
6%
0%
(w)
FM
Cosmopolitan
Elle
Business FM
FM
&
Energy
5%
10%
15%
, 1H 2011
, 1H 2011
2500
2000
1433
2014
2076
1978
2076
1652
1500
1000
500
0
4181
, :
2011 1434 ;
1656 ;
584 2018 .
2011 2076 ;
1978;
2076 .
1 2011 2072
.
-10 -
(.) ,
1H 2011
10
Mail.ru
992
Rbc
912
.ru
501
461
458
Sup media
428
360
Rambler
291
289
280
1 2011 -
:
992
Mail.ru;
912
RBC;
501 - .ru
30
, .
C 2011
12 .
WEB-
AdExpress:
, :
.
:
TNS Russia
Media Intelligence
+7 (495) 737-06-05
121248, .
, .12, .2
innovations@tns-global.ru