SECOND YEAR 4th SEMESTER

MEC 4.1 STRATEGIC MANAGEMENT (As MC 2.4)

Objective
The objective of this course is to enhance the decision making abilities of students in
situations of uncertainty in a dynamic business environment.

Course Inputs
1. Concept of Strategy: Defining strategy, levels at which strategy operates;
Approaches to strategic decision making; Mission and purpose, objectives and
goals; Strategic business unit (SBU); Functional level strategies.
2. Environmental Analysis and Diagnosis: Concept of environment and its
components; Environment scanning and appraisal; Organisational appraisal;
Strategic advantage analysis and diagnosis; SWOT analysis.
3. Strategy Formulation and Choice of Alternatives : Strategies - modernization,
diversification, integration; Merger, take-over and joint strategies; Turnaround,
divestment and liquidation strategies; Process of strategic choice - industry,
competitor and SWOT analysis; Factors affecting strategic choice; Generic
competitive strategies - cost leadership, differentiation, focus, value chain analysis,
bench marking, service blue printing
4. Functional Strategies: Marketing, production/operations and R&D plans and
policies.
5. Functional Strategies: Personal and financial plans and policies.
6. Strategy Implementation: Inter-relationship between formulation and
implementation; Issues in strategy implementation; Resource allocation.
7. Strategy and Structure: Structural considerations, structures for strategies;
Organisational design and change.
8. Strategy Evaluation: Overview of strategic evaluation; Strategic control;
Techniques of strategic evaluation and control.
9. Global Issues in Strategic Management

References:
Bhattachary, S.K. and N. Venkataramni: Managing Business Enterprises : Strategies,
Structures and Systems, Vikas Publishing House, New Delhi.
Budhiraja, S.B. and M.B.Athreya: Cases in Strategic Management, Tata McGraw Hill,
New Delhi.
Christensen, C. Roland, Kenneth R. Andrews, Joseph L. Bower, Rochard G.
Hamermesh, Michael E. Porter :
Business Policy: Text and Cases, Richard D. Irwin, Inc., Homewood, Illinois.
Coulter, Mary K: Strategic Management in Action, Prentice Hall, New Jearsey.
David, Fred R: Strategic Management, Prentice Hall, New Jeresy.
Deolankar Vivek, Strategic Management, Banking and Financial Sector Reforms in
the Next Millennium, Commonwealth Publishers, New Delhi, 2002.
Glueck, William F. and Lawrence R. Jauch: Business Policy and Strategic
Management, McGraw-Hill, International Edition.
H.Igor, Ansoff: Implanting Strategic Management, Prentice Hall, New Jersey. t Kazmi,
Azhar: Business Policy, Tata McGraw Hil, Delhi.

MEC 4.2 ON-LINE MARKETING AND E-CRM

Objective
The objective of this course is to enable students understand the conceptual
framework of e-CRM, marketing, and advertising in the e-commerce environment.

Course Inputs

1. Introduction : Nature and scope of advertising and marketing and its importance
as a business function; The traditional view of advertising and marketing; Customer
relationship management; concept of e-marketing; E-CRM and advertising.
2. Web-Based Marketing Strategies: Designing parameters of online web storefront
to get customers and retain them; Building trust and loyalty.
3. Dimensions of Online Marketing: Building links to other websites-banner links,
directory advertising; Building links with other people; Ranking and position in search
engines and listing in search directories; Using other media for advertising; Case
studies.
4. E-CRM : E-CRM integration of e-commerce customer interface with other
business processes; E-CRM communication interface with the customerchat/browser e-mail, multi-lingual and multi-currency support, etc; CRM applications
- contents management, customer and marketing automation.

References :
Agarwala Kamlesh, N. Agarwala Prateek A: e-CRM: Macmillan India, New Delhi.
Kalakota R, Robinson Marcia; e-Business: Roadmap for Success, Addison-Wesley
(Low Price Edition) Massachusetts.
McDonald; e-Marketing: Improving Marketing Effectiveness in a Digital World :
Addison - Wesley (Low PriceEdition), Massachusetts.
Kotlar Philip and Armstrong Gary : Marketing; An Introduction, Pearson Education
Asia (Low Price Edition).
Tiwana Amrit; The Essential Guide to Knowledge Management: E-Business and
CRM Applications: Pearson Education Asia (Low Price Edition)

MEC 4.3 ACCOUNTING INFORMATION SYSTEM

Objective
This course offers the needed information system knowledge required by
accountants to be incorporated in the computer based accounting system.

Course Inputs

1. Accounting and Systems Concepts : A model for processing accounting

information; Managerial accounting systems; Financial reporting and responsibility
accounting; System approach and accounting sub-system; System tools - flow
charting, entity - relationship diagram, data flow diagram, structured charts and
decision tables, Project management tools.
2. Developing Accounting Systems: Qualities of successful accounting system;
System Development life Cycle (SDLC); Rapid Application Development (RAD);
Object oriented development (OOD); Auditors involvement in system design;
Systems analysis; Determining economic feasibility; Requirement analysis; System
specification and design; Implementation and review.
3. Technology: Hardware and software requirements; Database management
organization.
4. Controls: Control environment; Risk assessment; Monitoring; Illegal/corrupt
practices and control Mechanisms; Security of data; Integrity and access control;
Data centre operation control and application control; Evaluating security and
auditors responsibility.
5. Processing Accounting Transactions: Accounting transaction cycles; Economic
events; Revenue cycle applications - documents, records and reports; Expenditure
cycle applications; Conversion cycle applications - inventory system transactions,
cost accounting transactions and reports, payroll transactions, non-accounting
applications (PPC, MRP, JIT systems) ; Financial cycle applications - controls for
debt-equity transactions, journal entry and financial reporting systems, recording
depreciation, responsibility accounting.
6. Accounting of Dotcom Companies: Guidelines of Institute of Chartered
Accountants of India and Securities Exchange Board of India (SEBI).

References:
J.L. Boockhoid, Accounting Information System, Irwin, Illinois.
W.MLiao and J.L. Boockholdt, Cost Accounting for Managerial Planning, Decision
Making and Control, Houston : Dame.
H.M. Sollenberger, Management Control of Information Systems Development,
Montvale, Institute of Management Accounts, New Jersey.

MEC 4.4 MANAGEMENT INFORMATION SYSTEM (As MFC 4.4)

Objective
The objective of the course is to develop an understanding of the structure and role
of management information systems in business.

Course Inputs
1. Introduction : Concept, evolution and meaning of MIS; Goals of MIS; information
system for competitive advantage; Systems approach to problem solving;
Challenges in the development of MIS, MIS function in an organisation.
2. Information and Managerial Effectiveness : Information as a corporate resource,
pervasiveness of information, types of information - operational, tactical and
strategic; Levels of management and information needs of management; Process of
generation of information; Quality of information; Information systems for finance,
marketing, manufacturing, research and development and human resource areas.
3. Information Systems : Information systems and their role in business systems,
changing role of information systems, users of information systems; Types of
information systems- transaction processing systems, MIS decision support systems,
executive support system; Enterprise Resource Planning (ERP) system,
geographical information system, business expert system, etc; Procurement options
and outsourcing information system services.
4. System Development Life Cycle: Sequential Process of software development;
Computer Aided Software Engineering (CASE), Tools and the modular approach to
software development; Information system audit.
5. Development and Management of Data Bases : Relational databases; Data Base
Management Systems (DBMS) and their components; Concept of entity and
relationships Data dictionary, SQL and other related concepts in DBMS;
Normalisation process.
6. Data Communication and Networking: Uses of computer networks, types of
networks, network, topologies; Network media and hardware; Data communication
over telephone; intranets and collaborative processing.
7. Implementation Evaluation and Maintenance of system: Methods and steps in
implementation of system: Approaches and process of evaluation MIS.
8. Security Issues Relation to Information Systems : Threats to information systems;
Vulnerability, risk and control measures.

References :
Awad, E.M: System Analysis and Design; Galgotia Publicatins, New Delhi. Charles
S. Parker: Understanding Networking and the Internet, Dryden Press.
Judiath R. Gordon and Steven R. Gordon, Information Systems; A Management
Approach, Dryden Press, Illinois. Kumar, Muneesh : Business Information Systems,
Vikas Publishing House, New Delhi.
Loudon, Kenneth C and Jane P. Laudon : Management Information Systems :
Organisation and Technology, Prentice Hall, new Delhi.
Licher, Paul: Managing Infonnation Systems: A Strategic Approach, Dryden Press,
Illinois.
Lucas, Henrcy C: Infonnation Technology for Management, McGraw Hill,
International Edition.
Murdick Robert G.,Joel E. Ross and James R. Claggett: Information System for
Modern Management, Prentice Hall, New Delhi.
O'Brien James: Management Information Systems, Tata-McGraw Hili, New Delhi.
Paul Licher: Managing Information Systems: A Strategic Approach, Dryden Press,
Int. Ed. Illinois
Rajaraman, V: Analysis and Design of Infonnation Systems, Prentice Hall, New
Delhi.
Sadagopan, S: Management Information Systems, Prentice Hall, New Delhi.
Serm, Jamel A: Analysis and Design of Information Systems; McGraw Hills, Int. Ed.
New York.
Simkin, M.G: Introduction to computer information System for Business, S. Chand &
Co. New Delhi.

MEC 4.5 INTERNATIONAL BUSINESS LAWS AND TAXATION (As MIB 4.5 )

Objective
This course enables students to be familiar with the legal dimensions of international
business and strategies compatible with laws and treaties governing international
business operations.

Course Inputs

1. Legal Framework of International Business: Nature and complexities; Code and

common laws and their implications to business; International business contract
legal provision; Payment terms; International sales agreements; Rights and duties of
agents and distributors.
2. Enforcement and Settlement: Enforcement of contracts and dispute settlement;
International commercial arbitration.
3. Regulatory Framework of WTO : Basic principles and charter of GATT/WTO;
GATT/WTO provisions relating to preferential treatment of developing countries;
Regional groupings, subsidies, technical standards, antidumping duties and other
non-tariff barriers, custom valuation and dispute settlement; Implications of WTO to
important sectors - GATS, TRIPs and TRIMs.
4. Regulations and Treaties Relating to: Licensing; Franchising; Joint Ventures,
Patents and trademarks; Technology transfer, Telecommunications.
5. Regulatory Framework Relating to Electronic Commerce.
6. International Business Taxation and Treaties.
7. Indian Laws and Regulations Governing International Business Transactions:
FEMA ; Taxation of foreign income; Foreign investments; Setting up offices and
branches abroad; Restrictions on trade in endangered species and other
commodities.

References:

Daniels, John, Ernest W, Ogram and Lee H. Redebungh: International Business.

Environments and operations. GATT/WTO, various publications. Handbook of Import
- Export Procedures, Govt., of India., Journal of World Trade Law.
Lew, Juitun D.M. and Clive Standbrook : (eds.), International Trade Law and
Practice, Euromoney Publications, London.
Patrick, Hearn: International Business Agreements, Gower Publishing Co. Pvt.
Schmothoff C.R.: Export Trade - The Law and Practice of International Trade,
Motiwal OP, Awasthi HIC : International Trade - the law and practice; Bhowmik and
Company, New Delhi. Kapoor ND; Commercial Law; Sultan Chaisd & Co., New
Delhi.

MEC 4.6 LEGAL SECURITY AND OTHER ISSUES IN E-COMMERCE

Objective
The objective of this course is to create awareness among the student about the
implications of laws, regulations, and security aspects on the conduct of business
though e-commerce.

Course Inputs

1. Legal Framework - General: Shrink-wrap-contracts, laws relating to online

contracts; Jurisdiction of the owner website; Domain name - strategy of holding
certain names, legal issues, registration scheme - or scam, dispute and its
resolution; Trademark - purpose, rights infringement, protection, dilution, registration,
Copyright - purpose, registration; Copyright vs trademark; Trademark and domain
name; Jurisdictions, domain name, trademark and copyright; current global and
Indian scenario.
2. Legal Framework: consumer privacy, consumer protection and security; IT Act
2000.
3. Legal Issues : Jurisdiction, export and Import regulations, intellectual property
rights (IPR), cryptography and security, contracts, cross-border transactions, content,
consumer protection, copyright and trademark, ethical issue resolution; Taxation and
accounting; Current status of implementation in India and World.
4. Security: Copyright protection techniques; Principles of competitor monitoring;
Competitor intelligence and its role in new product development; Security monitoring
services: Firewall and other hardware considerations; Viruses; and electronic
sabotage.
5. Security Considerations : Copyright protection techniques, policy and procedures
(SOP), encryption, security of sending and receiving messages, and data, electronic
sabotage, hacking vulnerabilities, viruses, wireless security issues, cookies, national
government involvement in Internet crime and e-business security.
6. Market Access and Technology: Language; Content translation into local
language; Telecommunication infrastructure, bandwidth requirements and availability,
development of a global standard on technology development and electronic
transmission.

7. International Trade, Commercial Issues and Payment System: Customs, taxation;

Insurance; Electronic payment system, multiple currency transactions, adoption of
uniform commercial code similar to the UCC.
8. International Agencies : Role of International agencies involved in addressing
these issues and their future initiatives; United Nation Commission in International
Law (UNCITRAL), OECD, World Trade Organisation (WTO), Federal Trade
Commission (FTC), World Intellectual Property Organisation (WIPO), International
Chamber of Commerce (ICC).
9. Future Issues : Privacy and confidentiality; Security; Redressal; Integration of the
existing systems; Human Resource availability and development; Security of the
networks; Management of change; Multi-cultural implications; Payment systems;
Technology; Integration with other communication media.

References:
GATT/WTO, Various Publications.
Journal of World Trade Law.
Julton D.M. and Clive Standbrook: International Trading -Law and practice, Euromoney Publications, London O'Bren J: Management Information Systems, Tata
McGraw Hill, New Delhi.

MEC 4.7 PROJECT REPORT AND VIVA-VOCE:

Each student shall have an appropriate topic selected doing project report at the
beginning of the third semester and shall have submit the same and face a viva-voce
at the end of the fourth semester for evaluation each carrying 50 marks.