Professional Documents
Culture Documents
Tim Stock
twitter: @timstock
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SOURCE: CISCO
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SOURCE: IDC
cloud services (expected to grow 27% annually) will empower mobile capabilities.
thats a lot of data in motion...
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within that data... we want to find the human... but the human becomes harder to find.
our research seeks to find perspective in growing noise.
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networks
reflexive research
circular relationship of cause and effect confirmation
expressive research
revealing the structure and mechanics of meaning.
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CONSUMER SAVVINESS
UNSYNCHED
reflexive research
expressive research
SYNCHED
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SIGNALS
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sustainable
TRAITS
unsustainable
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LANGUAGE
BEHAVIOR
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audience
one-way relationship, one-to-many pattern
community
two-way relationship, many-to-many pattern
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right brain
left brain
consumer insights
shut off from the bigger story
discovery
DATA GAP
a disconnect on definitions of data...
data analytics
meaningless unless connected to a narrative framework
proof
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trajectory
story
what we miss
motive
CULTURE NETWORK
her motives are shaped by the network that feeds meaning and motivation
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IMAGE: NASA
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Thank you.
timstock@scenariodna.com @timstock
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