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hope88@xuite.net

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Case Study

Case Study
1.

2.

3.
4.

5.1-2

Case Study

6.PPTpowerpoint

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PPT

1.

2.

3.

4.

5.

6.
1-2

7.
powerpoint

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Case Study

WhyWhyWhy

How to do

Standard Answer16

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MBA

MBA

EMBA

MBAEMBA

IT

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1.

2.

(1)analysis
(2)thinking
(3)make-sense
(4)summary
(5)logical
(6)systematic
(7)structure framework
(8)judgement
(9)solution
(10)decision-making
(11)presentation
(12)
3.
Know-How
IT

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EMBAMBA

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PPT

Case Study

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CONTENTS

P A R T
1HTC3
210
315
485C20
524
627
730
833
936
1040
1142
1245
1348
1451
1556
1664
1767
1870
1972
2074
2176
2280
2387

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24390
2594
26103
27106
28113
29100%116
30D-Link119
31123
32127
33130
34134
35139
36141
37143

P A R T
1149
2152
3P&G 157
4B160
5163
6P&G 166
7169
8173
9177
10P&G 181
11184
12Gucci187
13191
14LVMH193

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15197
16COACH200
17No.1203
18SONY206
19HSBC209
20212
21LGIT216
22220
23224
24ZARA227
25FamilyMart230
26234
27237
28NB240
29GE243
30246
31Intel249
32252
33RICOH255
34Nokia258
35261
36266
37269
38272
39274
40276
41MUJI278
42HP283
43287
44290

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45BMW294
46297
47300
48Uniqlo
304
49Baby310
50313
51H&M3316
52Panasonic GP3319
53322
542326
55Nitly329
56332
57335
58SONYAEONIBM339
59CISCO342
60346
61349
62352
63356
359
361

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PART

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PART
HTC

1
HTC

2011216GSMA
2011

2010heroGSMA2010
GSMAGSMA
GSMA

LG

HTC
GSMAHTC
HTC
HTC2011

20062007
200820092010Desire20102011

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Sensation

12010HTC
20091,100iPhone

2010
LG

HTC

682,006

HTC

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PART
HTC

2006

HTC2006
Cultural
ChangeQuietly Briliant
Logo

HTC
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HTC

HTC

HTC

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HTC
HTC
HTC
HTCHTC
HTC
DNAHTC
HTCHTC

HonestHumbleSimpleDynamic
Innovative

Quietly BrilliantHTC
Quietly Brilliant

Quietly Brilliant

Quietly Brilliant

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HTC
Quietly Brilliant

1HTC
2009Go
Big or Go HomeHTC

Go Big or Go HomeHTC
2009HTC

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PART
HTC

2008
2009
20085.03%
28.77
1
YOU campaignQuietly Brilliant
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20Wallpaper
Team Columbia-HTC
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HTC20091,170
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Fast Company
MIT Technology ReviewHTC201050
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TI
Qualcomm

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Radio FrequencyRF

OrangeT-MobilePeter

2.5
10.5

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PART
HTC

1. GSMA
2. GSMAHTC
3. HTC
4. Why
5.
Why
6. Why
How to do
7. HTC
Why
8. HTC20091
Why
9. HTCYes or NoHTC
Why
10. 5
100%Why
11.

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1987
1990

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PART

1996

2000

BTOYOTA

SHE

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SHE

Stella
Luna

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PART

FedStella Luna

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PART

2001

2010

1997

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copy

philosophy

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PART

15%

3%

margin
mix

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shopping mall

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PART

1.1997
2.4502011
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4.
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1.
2. copyknow-how
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4
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.
., 2012.03

ISBN 978-957-11-6584-4 ()
1.2.3.
494

101001664

1FPX

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