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  • SMART POP Page

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    ME&V
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    The document discusses a branding overhaul done by ME&V for SMART Public Safety Software. ME&V used the color orange in the new logo and branding materials to help SMART stand out from competitors that use blue and gray. The new branding was applied across business cards, brochures, websites, and trade show booths. As a result, competitors now see SMART as new players in the industry, while SMART can better connect with customers.

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    The document discusses a branding overhaul done by ME&V for SMART Public Safety Software. ME&V used the color orange in the new logo and branding materials to help SMART stand out from competitors that use blue and gray. The new branding was applied across business cards, brochures, websites, and trade show booths. As a result, competitors now see SMART as new players in the industry, while SMART can better connect with customers.

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    17 views1 page

    SMART POP Page

    Uploaded by

    ME&V
    The document discusses a branding overhaul done by ME&V for SMART Public Safety Software. ME&V used the color orange in the new logo and branding materials to help SMART stand out from competitors that use blue and gray. The new branding was applied across business cards, brochures, websites, and trade show booths. As a result, competitors now see SMART as new players in the industry, while SMART can better connect with customers.

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    © All Rights Reserved
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    of 1

    BUSINESS CARDS

    SMART PUBLIC SAFETY SOFTWARE


    SMART Public Safety Software wanted to stand out from the crowd. They asked ME&V for a corporate identity makeovera complete brand overhaul. In an industry that markets in shades of blue and gray, ME&V used the color orange to turn up SMARTs marketing volume and turn heads. We started with their logo, adding an asterisk to signify that smart, ah-ha moment when something finally makes sense or a problem is solved. Then came complementary logos for SMART products, each distinguished by a unique color palette. The new look was then applied to stationery and business cards, a single-card brochure, Web site, and trade show booth. The results: even though theyve been around a while, competitors are wondering who these new guys are. And more importantly, SMART is connecting with customers like never before.

    WEB SITE

    TRADE SHOW BOOTH

    INFO CARD

    LETTERHEAD AND ENVELOPE

    W W W . M E a n d V . C O M 3 1 9 . 2 6 8 . 9 1 5 1 C E D A R FA L L S & C E D A R R A P I D S
    SPS_1

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