POSTER

TV AD

ALLEN HOSPITAL
Allen Hospital and United Medical Park were to be the first in the Cedar Valley offering digital mammographya new, hightech way to detect breast cancer earlierand save lives. They wanted to get the word out to women quickly. So ME&V unveiled a high-frequency ad campaign combining TV, radio, digital and traditional billboards, print ads and posters. Women definitely got the message. Soon after the campaign began, Allen realized a 35% increase in mammography procedures over the year before. As one Allen staffer put it, Most every patient has heard about digital mammography.

NEWSPAPER AD

W W W . M E a n d V . C O M 3 1 9 . 2 6 8 . 9 1 5 1 C E D A R FA L L S & C E D A R R A P I D S

BILLBOARD

AMH_6