Overland Park Regional Medical Center ran a newspaper ad campaign called "Lift Up Your Heart" to raise awareness of women's risk of heart disease and position the hospital as a leader in women's health. The campaign successfully increased women's perception of heart disease risk to be on par with breast cancer.
Overland Park Regional Medical Center ran a newspaper ad campaign called "Lift Up Your Heart" to raise awareness of women's risk of heart disease and position the hospital as a leader in women's health. The campaign successfully increased women's perception of heart disease risk to be on par with breast cancer.
Overland Park Regional Medical Center ran a newspaper ad campaign called "Lift Up Your Heart" to raise awareness of women's risk of heart disease and position the hospital as a leader in women's health. The campaign successfully increased women's perception of heart disease risk to be on par with breast cancer.
What if youre not the Go Red Hospital? Simple, you Lift Up Your Heart. This campaign helped boost womens perception of heart disease risk to the same level as breast cancer and establish Overland Park Regional Medical Center as a leader in womens health issues.
TV AD W W W . M E a n d V . C O M 3 1 9 . 2 6 8 . 9 1 5 1 C E D A R FA L L S & C E D A R R A P I D S OPR_1