I am a student of NIFT , New Delhi and presently doing a project on Analysis of Marketing Strategies .

Kindly fill the questionnaire below and assure you that the data generated shall be kept confidential.

Name: ___________________________ Address: _________________________ Gender: _________________________ Age: ____________________________ Phone: __________________________

Tick the following Q.1 Do you prefer wearing sport shoes? (a) Yes (b) No Q.2 How frequently do you Buy Sport shoes? (a) Very (b) often (c) Seldom (d) Never Q.3 Which brand do you prefer from the following brands? (a) Adidas (b) Puma (c) Reebok (d) Nike Q.4 Do you own a shoe of your preferred brand ? (a) Yes (b) No

Q.5 Are you satisfied with the quality of preferred brand? (a) Yes (b) No Q.6 Are you satisfied with the price range of preferred brand? (a) Yes (b) No Q.5 How much do you spend on buying a shoe? (a) Rs 1000 (b) Between 1000-2000 (c) Between 20003000 (d) Above 5000 Q.6 If the price of your preferred brand increases will you purchase again? (a) Same brand (b) Cheaper brand (c) Any other brand Q.7 What do you prefer while buying shoe ? (a) Style (b) Fit (c) Quality (d) Comfort (e ) Durability Q.8 Do you normally switch over the brand? (a)Yes (b) No Q.9 does the advertising play any role in selection of brands of shoes? (a) Yes (b) No

Q.10 what kind of promotional tool you prefer? (a)Lucky coupon (b) Free gift(c) Discount (d) Buy one get one free. Q.11 Would you prefer buying shoes online ? (a) Yes (b) No

Q.12 Are you willing to buy the preferred brand at lower price with negligible quality? (a)Yes (b) No Q.13 Is there any impact of advertisements and celebrities on your purchase of sport shoes? (a) Yes (b) No Q.14 Will you purchase another brand of same quality with less price? (a) Yes (b) No Q.15 Do you think weight is a factor for choosing brand ? (a ) Yes (b) No\ Q.16 Would you recommend your brand to others ? (a) Yes (b) No Q.17 What influences you while buying shoes? (a) Family (b) Peer (c) Celebrity (d) Functionality Rate the Following :1-poor, 2-average, 3-good, 4-very good, 5 5-excellent Q.18 How well are you satisfied with your preferred brand ? (a) 1 (b) 2 (c) 3 (d) 4 (e) 5 Q.19 How will you rate your preferred brand ? (a) 1 (b) 2 (c) 3 (d) 4

(e) 5