MBAC-820 Spring 2012 Comprehensive-examination NAME:____________________________________Campus:_________________________ 1. What serves as a guide to a firms actions in its market and nonmarket environments?

a) A business strategy b) The stock market c) Shareholders annual voting d) Employee demands 2. A market strategy consists of actions taken in the market environment to create which of the following for a firm by improving economic performance: a) Money. b) Customers. c) Value. d) Stakeholders. 3. The importance of nonmarket strategies is related to the control of a firms a) Threats. b) Plans. c) People. d) Opportunities. 4. Opportunities can be controlled by ______ at one extreme and _____ at the other extreme. a) Competitors, customers b) Customers, suppliers c) Government, markets d) Markets, buyer 5. The most effective means of integrating nonmarket strategies and market strategies is to what? a) Consider both strategies b) Consider only nonmarket strategies c) Consider only market strategies d) Consider neither but come up with new strategies 6. Law-making and rule-making take place in what type of space? a) Social b) Legal c) Political d) Commercial 7. Firms deploy nonmarket capabilities to do what? a) Add value b) Beat the competition

c) Create new markets d) Try new strategies 8. Which of the following roles does the news media play in nonmarket issues? a) Identification of nonmarket issues b) Nonmarket actions associated with the nonmarket issues c) The progress of nonmarket issues through life cycles d) All are media roles 9. The special role that the media has in a democracy is what? a) The duty of not taking sides b) The duty of serving the peoples right to know c) The duty of serve the governments perceptive d) The duty to print what they want 10. Identify the statement that supports ubiquitous marketing department concept. A) Marketing is performed by all departments and functions in an organization. B) Marketing is what the people in the marketing department do. C) Employees in an organization are collectively responsible for marketing efforts. D) Marketing department should be integrated with service and sales. 11) Why is ubiquitous marketing concept considered to be dangerous? A) It has a negative impact on the performance of marketing department. B) It would result in increased costs for the company. C) It would reduce the importance of a distinct marketing department. D) People from other departments may refrain from marketing efforts. 12) Marketing is involved and necessary when: A) the sellers have increased bargaining power. B) the buyers have many choices. C) there is no competition in the industry. D) the market is monopolistic. 13) Marketing is pervasive in most developed economies due to: A) large disposable income. B) increased competition. C) increased consumer awareness. D) intense economic activity. 14) Which of the following is a plausible marketing observation? A) Marketing managers must spend a considerable amount of time talking to customers. B) New competitors' actions are easier to predict than existing competitors' actions. C) Customers can always tell you what products they want and what features they need. D) Unlike general societal trends, changes in customer tastes occur frequently.

15) The marketing concept philosophy emphasizes the need to have a: A) price advantage. B) unique product. C) sustainable strategy. D) customer focus. 16) Which of the following statements is not consistent with the marketing concept? A) The focus of a business is not profits but customers. B) A business should have competitor focus. C) Customer needs should be served at all costs. D) A business need not serve unprofitable customer segments. 17) A few customers cost more to serve than the revenues they generate. Identify the most appropriate way to handle these customers. A) Attempt to turn away the unprofitable customers. B) Provide services at a discounted rate to these customers. C) Avail preferential treatment to these customers. D) Design specific marketing messages for these customers. 18) A company that follows the marketing concept philosophy should: A) serve all customer needs at all costs. B) understand that the customer is always right. C) understand that there is no such thing as a bad customer. D) serve only profitable customers. 19) ________ driven approach is an aggressive, push-the-catalogue approach to marketing. A) Technology B) Sales C) Marketing D) Customer 20) The ________ is the criterion by which the success or failure of the strategy is measured. A) customer targets B) competitor targets C) objective D) marketing mix 21) The value proposition is operationalized and represented in the customers' minds through: A) the mission statement. B) annual reports. C) product positioning. D) effective sales pitches. 22) Which of the following is often referred to as the "4Ps" of marketing? A) product mix

B) mission statement C) pricing mix D) marketing mix 23) ________ is the study of the impact that individuals, groups, and structure have on behavior within organizations. A) Leadership B) Organizational strategy C) Performance management D) Employee relations E) Organizational behavior 24) Which of the following is not a topic or concern related to OB? A) turnover B) leader behavior C) productivity D) management E) family behavior 25) Which of the following problems would an OB study be least likely to focus on? A) an increase in absenteeism at a certain company B) a fall in productivity in one shift of a manufacturing plant C) a decrease in sales due to growing foreign competition D) an increase in theft by employees at a retail store E) excessive turnover among volunteer workers at a non-profit organization 26) What are the three primary determinants of behavior in organizations? A) profit structure, organizational complexity, and job satisfaction B) individuals, profit structure, and job satisfaction C) individuals, groups, and job satisfaction D) groups, structure, and profit structure E) individuals, groups, and structure 27) Which of the following is not a core topic of organizational behavior? A) motivation B) attitude development C) conflict D) resource allocation E) work design 28) In order to predict human behavior, it is best to supplement your intuitive opinions with information derived in what fashion? A) common sense B) direct observation C) systematic study D) speculation

E) organizational theory 29) Which of the following explains the usefulness of the systematic approach to the study of organizational behavior? A) Human behavior does not vary a great deal between individuals and situations. B) Human behavior is not random. C) Human behavior is not consistent. D) Human behavior is rarely predictable. E) Human behavior is often not sensible. 30) Psychology's major contributions to the field of organizational behavior have been primarily at what level of analysis? A) the level of the group B) the level of the individual C) the level of the organization D) the level of culture E) the level of interacting groups 31) ________ is a science that seeks to measure, explain, and sometimes change the behavior of humans and other animals. A) Psychiatry B) Psychology C) Sociology D) Political science E) Organizational behavior 32) The OB topic of motivation has been most influenced by which behavioral discipline? A) psychology B) social psychology C) sociology D) political science E) corporate strategy 33) Which of the following answer choices is the best definition of attitude? A) Attitudes indicate how one will react to a given event. B) Attitudes are the yardstick by which one measures ones actions. C) Attitudes are the emotional part of an evaluation of a person, object, or event. D) Attitudes are evaluative statements of what one believes about something or someone. E) Attitudes are a measure of how the worth of an object, person or event is evaluated. 34) The emotional, or feeling component of a person's attitude is called ________. A) complex understanding B) the cognitive component C) the affective component

D) a complex attitude E) the behavior component 35) ________ gathers, summarizes, and reports on the financial impact of changes to business operations. A) Managerial accounting B) Planning C) Directing D) Controlling 36) Creating budgets are part of which primary management responsibility? A) Controlling B) Planning C) Managerial accounting D) Directing 37) Which of the following is not one of the primary responsibilities of management? A) Adhering to GAAP B) Planning C) Directing D) Controlling 38) Planning involves which of the following activities? A) Evaluating the results of operations B) Overseeing the company's day-to-day operations C) Setting goals and objectives for the company D) None of the above 39) Which of the following is being fulfilled when management compares the budget to actual results? A) Directing B) Planning C) Adjusting D) Controlling 40) When management uses feedback to take corrective action on the budgets, which of the following management responsibilities are being fulfilled? A) Controlling B) Adjusting C) Directing D) Planning 41) When management analyzes whether to move production to another country or to keep the production located where it currently is, which of the following management responsibilities is being performed? A) Adjusting

B) Controlling C) Planning D) Directing 42) Which one of the following items is not one of the three primary manager responsibilities? A) Controlling B) Planning C) Feedback D) Adjusting 43) Using product cost information to determine sales prices is an example of A) directing and planning. B) directing and controlling. C) controlling, directing, and planning. D) controlling and planning. 44) When management reviews hourly sales reports to determine the level of staffing needed to service customers, which of management's three primary responsibilities is fulfilled? A) Controlling and planning B) Directing and planning C) Directing, controlling, and planning D) Analyzing, directing, and planning 45) Budgets are a way for managers to communicate their A) control. B) decision-making. C) hiring practices. D) plans. 46) Comparing actual results to budgets is an example of which of the following management functions? A) Analyzing B) Planning C) Controlling D) Directing 47) Who is responsible for determining what is appropriate for Project objectives? A. Project Manager B. Portfolio Manager C. Stake holder D. CEO 48) When is a project officially authorized? A. When stakeholders give the go ahead

B. When Portfolio manager give the go ahead C. When Project Charter is approved D. When project funding is secured 49) Which of the following is not one of the Ten Critical Decisions of Operations Management? A) location strategy B) human resources and job design C) managing quality D) design of goods and services E) determining the financial leverage position 50) An operations task performed at Hard Rock Caf is A) borrowing funds to build a new restaurant B) advertising changes in the restaurant menu C) calculating restaurant profit and loss D) preparing employee schedules E) all of the above 51) Operations management is applicable A) mostly to the service sector B) to services exclusively C) mostly to the manufacturing sector D) to all firms, whether manufacturing or service E) to the manufacturing sector exclusively 52) Which of the following are the primary functions of all organizations? A) production/operations, marketing, and human resources B) marketing, human resources, and finance/accounting C) sales, quality control, and production/operations, D) marketing, production/operations, and finance/accounting E) research and development, finance/accounting, and purchasing 53) Which of the following pioneers was not making a professional impact during the Scientific Management Era? A) Frank Gilbreth B) W. Edwards Deming C) Henry L. Gantt D) Lillian Gilbreth E) Frederick W. Taylor 54) Which of the following would not be an operations function in a commercial bank? A) auditing B) teller scheduling C) maintenance D) collection

E) check clearing 55) The marketing function's main concern is with A) producing goods or providing services B) procuring materials, supplies, and equipment C) building and maintaining a positive image D) generating the demand for the organization's products or services E) securing monetary resources 56) Which of the following tasks within an Airline Company are related to Operations? A) Crew Scheduling B) International Monetary Exchange C) Sales D) Advertising E) Accounts Payable 57) Reasons to study Operations Management include A) studying how people organize themselves for productive enterprise B) knowing how goods and services are consumed C) understanding what human resource managers do D) learning about a costly part of the enterprise E) A and D 58) Reasons to study Operations Management include learning about A) how people organize themselves for productive enterprise B) how goods and services are produced C) what operations managers do D) a costly part of the enterprise E) all of the above 59) The five elements in the management process are A) plan, direct, update, lead, and supervise B) accounting, finance, marketing, operations, and management C) organize, plan, control, staff, and manage D) plan, organize, staff, lead, and control E) plan, lead, organize, manage, and control 60) Which of the following terms is interchangeable with quantitative analysis? A) management science B) economics C) financial analysis D) statistics E) None of the above 61) Operations Research is known as A) the science of numerical analysis.

B) the science of sensitivity analysis. C) the science of better. D) the science of modeling. E) None of the above 62) Who is credited with pioneering the principles of the scientific approach to management? A) Adam Smith B) Henri Fayol C) John R. Locke D) Frederick W. Taylor E) Charles Babbage 63) A(n) ________ is a representation of reality or a real-life situation. A) objective B) model C) analysis D) algorithm E) None of the above 64) A measurable quantity that may vary, or is subject to change, and can be controlled is known as a(n) A) decision variable. B) algorithm. C) parameter. D) solution. E) None of the above 65) A set of logical and mathematical operations performed in a specific sequence is called a(n) A) complete enumeration. B) diagnostic analysis. C) algorithm. D) objective. E) None of the above 66) The ability to examine the variability of a solution due to changes in the formulation of a problem is an important part of the analysis of the results. This type of analysis is called ________ analysis. A) sensitivity B) implicit C) normal D) scale E) objective 67) Which of the following is not one of the steps in the quantitative analysis approach?

A) Defining the Problem B) Developing a Solution C) Observing a hypothesis D) Testing a Solution E) Implementing the Results 68) The condition of improper data yielding misleading results is referred to as A) garbage in, garbage out. B) break-even point. C) uncontrollable variable. D) postoptimality. E) None of the above 69) Expressing profits through the relationship among unit price, fixed costs, and variable costs is an example of A) a sensitivity analysis model. B) a quantitative analysis model. C) a postoptimality relationship. D) a parameter specification model. E) None of the above 70) The widespread applicability of operations research methods to business followed which war? A) The U.S. Civil War B) World War I C) World War II D) The Korean War E) The Vietnam War 71) Which of the following statement(s) are true regarding the advantages of mathematical modeling? A) Models accurately represent reality. B) Models can help decision makers formulate problems. C) Models can save time. D) Models may be the only way to solve some large and complex problems in a timely manner. E) All of the above 72) A measurable quantity that is inherent in the problem is called a(n) A) decision variable. B) uncontrollable variable. C) algorithm. D) parameter. E) enumeration variable. 73) Trying various approaches and picking the one that results in the best decision is called

A) the trial-and-error method. B) incomplete enumeration. C) complete enumeration. D) algorithmic approximation. E) sensitivity analysis. 74) Models that do not involve risk or chance are A) probabilistic models. B) postoptimality models. C) deterministic models. D) MIS models. E) None of the above