TableofContents

ExecutiveSummary 1.Introduction 1.1OriginoftheReport 1.2ObjectiveoftheReport 1.3ScopeoftheReport 1.4ResearchMethodology 1.5Limitations 1.6ReportPreview 2.TheoreticalBackground 2.1ECommerce 2.2HistoryofECommerce 2.3TypesofECommerce 2.4BenefitsofECommerce 2.5TheImpactofECommerce 3.ReviewofSomeECommerceWebsiteofBangladesh 4.StrategicGroupsandValueProposition 5.AnalysisofECommerceIndustryofBangladesh 5.1OverviewofeCommerceinBangladesh 5.2ExistingSituationandPotentialofECommerceindustry 5.3IndustrySWOTAnalysis 5.4PortersFiveForceModelofECommerceIndustry 5.5MajorConstraintstoECommerceIndustryinBangladesh 6.Recommendations 7.Conclusion 8.Reference iv 5 5 5 6 6 6 7 8 8 9 11 13 14 15 55 60 60 61 63 65 67 68 69 70

ExecutiveSummary
The Internet has opened up a new horizon for trade and commerce, namely electronic commerce (ecommerce). Ecommerce entails the use of the Internet in the marketing, identification,paymentanddeliveryofgoodsandservices. Electronic commerce or ecommerce is a term for any type of business, or commercial transaction that involves the transfer of information across the Internet. It covers a range of differenttypesofbusinesses,fromconsumerbasedretailsites,throughauctionormusicsites, tobusinessexchangestradinggoodsandservicesbetweencorporations.Itiscurrentlyoneof themostimportantaspectsoftheInternettoemerge. Slowlybutsurely,Bangladeshisalsosteppingintothearenaofecommerce.Thisreporthere dealswiththetotalecommerceindustryofBangladesh. Abriefreviewof13differentwebsitesofdifferentstrategicgroupsisdone.Andbasedonthe resultsandwiththehelpofsecondarysources,abirdseyeviewoftheindustryisdetermined. Thestrength,weakness,threatandopportunityofthearenaareshown.Thereportendswith some short, medium and long term recommendations that should be undertakento improve theoverallfunctioningoftheecommerceindustryofBangladesh. Here, on this report, APA format is used to quote text and information from both print and electronicsources.

1.Introduction
TheInternethascreatedaneweconomicecosystem,theecommercemarketplace,andithas become the virtual main street of the world. Providing a quick and convenient way of exchanginggoodsandservicesbothregionallyandglobally,ecommercehasboomed.Today, ecommercehasgrownintoahugeindustryalloverworld. Ecommerceallowsconsumerstoelectronicallyexchangegoodsandserviceswithnobarriersof time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between"conventional"and"electronic"commercewillbecomeincreasinglyblurredasmore andmorebusinessesmovesectionsoftheiroperationsontotheInternet. ThisreportfocusesontheecommerceindustryofBangladesh. 1.1OriginoftheReport ThemainpurposeofthestudyistofulfilltherequirementsofStrategicManagement(MGT480) asthepartofourBBAprogrambearing3credits.AsthestudentsofStrategicmanagement,we wereassignedbyourcourseinstructorMr.MohammadSajjadHossaintoinvolveinthisstudy. ThecourseMGT480aswellasthisreporthelpsastudenttogetnecessaryknowledgewhichis veryusefulforthestudentsofbusinessbackground. 1.2ObjectiveoftheReport BroadObjective The main objective of this term paper is to get the practical insight and the analysis of the e commerceindustryofBangladesh.
SpecificObjective

ToidentifytheSWOTanalysisofecommerceindustry ToapplyPortersfiveforcemodelonecommerceindustry Tofindoutbottlenecksandrecommendsolutionstothem

5|P a g e

1.3ScopeoftheReport Ecommercewebsitesandtherelativefieldswerethescopeofthestudy 1.4ResearchMethodology Theresearchisbasicallybothexploratoryandconclusiveinnature.Inthefirstplace,ananalysis of the e commerce site was undertaken. Secondly, a session with different consumers of the websiteswasheld.Basedonthedatagivenbythem,analysiswasdone.Finallywiththehelpof secondarydata,thereportiscompleted. Primarydata 1.Informationonwebsite 2.Interviewwithcustomers SecondaryData 1.Articlespublishedoninternet 2.Newspapers 1.5Limitations
6|P a g e

Timeconstraintswereoneofthemostimportantfactorsthatimposedrestrictionson conductingthestudyextensively. ScarcityofSecondaryData LimitationofScopewasanotherimportantpointthatwasfacedduringexecutionof thestudy. Privacyorreluctancetodiscloseconfidentialdatawasanotherimportantproblem. Costconstraints. Lackofexperienceofthegroupmembers.

1.6ReportPreview Thereporthasbeendividedintofiveparts.Thefirstpartisdedicatedtothetheoreticalaspects ofEcommerce.Thedefinition,itstypes,benefitsandimpactsarelisted. Second part entails the review of 12 e commerce websites of Bangladesh. The 12 websites representdifferentsectorsofecommerce. Third part consist the strategic grouping of the websites. Here, the difference of value propositionsofdifferentgroupsisalsodiscussed. FourthpartdictatestheanalysisoftotalecommerceindustryofBangladesh.Here,thepresent scenario,portersfiveforcemodelisincluded. Lastpartisdedicatedtotheconclusionandtherecommendationswederivedfromdoingthe entireresearch.

7|P a g e

2.TheoreticalBackground
2.1ECommerce Ecommerce or electronic commerce is the conduct of a financial transactions by electronic means. With the huge success of commerce on the Internet, ecommerce usually refers to shoppingatonlinestoresontheWorldWideWeb,alsoknownasecommerceWebsites. Electronic commerce or ecommerce is a term for any type of business, or commercial transaction,thatinvolvesthetransferofinformationacrosstheInternet.Itcoversarangeof differenttypesofbusinesses,fromconsumerbasedretailsites,throughauctionormusicsites, tobusinessexchangestradinggoodsandservicesbetweencorporations.Itiscurrentlyoneof themostimportantaspectsoftheInternettoemerge. Ecommerceallowsconsumerstoelectronicallyexchangegoodsandserviceswithnobarriersof time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between"conventional"and"electronic"commercewillbecomeincreasinglyblurredasmore andmorebusinessesmovesectionsoftheiroperationsontotheInternet. Electroniccommercegeneratescompetition,revenueandprofit.Italsocreatesflowsofgoods andservicesandhencetraffic.Subsequently,itcanactasanincentiveforinvestorstofinance locally available infrastructures, connectivity and bandwidth. However, before this virtuous circle can be initiated, the magic triangle access, trust and knowhow an essential preconditionforthestartupandexpansionofelectroniccommerce,mustbefirmlyestablished betweenboththepublicandtheprivatepartnersinvolved.Thismagictrianglecanonlybeset inplaceifitreceivesthefullandactivesupportfromthevariousstakeholders.

8|P a g e

2.2HistoryofECommerce ThebriefhistoryofECommerceispresentedbelow. In1950scompaniesbegantousecomputerstostoreandprocessinternaltransaction records. By 1960s businesses that engaged large volume of transaction had began exchanging transactioninformationonpunchedcard. In 1968 Transportation Data Coordination Committee (TDCC) was formed by some companies. In 1979 ANSI (American National Standards Institute) chattered a new committee to developuniformEDI(ElectronDataInterchange). In1982:MinitelwasintroducednationwideinFrancebyFranceTelecomandusedfor onlineordering. In1984:World'sfirstrecordedB2Conlinehomeshopper.MrsJaneSnowballusesthe GatesheadSIS/Tescosystemtobuygroceries. In 1987: Swreg begins to provide software and shareware authors means to sell their productsonlinethroughanelectronicMerchantaccount. In 1990: Tim BernersLee writes the first web browser, WorldWideWeb, using a NeXT computer. In1979:OnlineshoppingwasinventedintheUKbyMichaelAldrich.

9|P a g e

In1992:J.H.SniderandTerraZiporynpublishFutureShop:HowNewTechnologiesWill ChangetheWayWeShopandWhatWeBuy.St.Martin'sPress.ISBN0312063598.

In 1994: Netscape releases the Navigator browser in October under the code name Mozilla. Pizza Hut offers pizza ordering on its Web page. The first online bank opens. Attempts to offer flower delivery and magazine subscriptions online. Adult materials alsobecomecommerciallyavailable,asdocarsandbikes.Netscape1.0isintroducedin late1994SSLencryptionthatmadetransactionssecure. In 1995: Jeff Bezos launches Amazon.com and the first commercialfree 24 hour, internetonly radio stations, Radio HK and NetRadio start broadcasting. Dell and Cisco begin to aggressively use Internet for commercial transactions. eBay is founded by computerprogrammerPierreOmidyarasAuctionWeb. In1999:Business.comsoldforUS$7.5milliontoeCompanies,whichwaspurchasedin 1997 for US $149,000. The peertopeer filesharing software Napster launches. ATG Storeslaunchestoselldecorativeitemsforthehomeonline. In 2004: DHgate.com, China's first online b2b transaction platform, is established, forcingotherb2bsitestomoveawayfromthe"yellowpages"model. In 2011: US eCommerce and Online Retail sales projected to reach $197 billion, an increaseof12percentover2010.Quidsi.com,parentcompanyofDiapers.com,acquired byAmazon.comfor$500millionincashplus$45millionindebtandotherobligations. GSI Commerce, a company specializing in creating, developing and running online shoppingsitesforbrickandmortarbusinesses,acquiredbyeBayfor$2.4billion.
10|P a g e

2.3TypesofECommerce Ecommerceistheprocessofbuyingandsellingofvariousproductsandservicesbybusinesses throughtheInternet.Itdealsvariouskindofbusinessconcern,fromretailsiteoftheconsumer, which includes auction. The main focus is to concentrate on business substitutes involving goodsandservicesbetweenvariouscorporations.Thereareprimarilyfivetypesofecommerce models. A.BusinesstoConsumer(B2C):B2CstandsforBusinesstoConsumerasthenamesuggests,it isthemodeltakingbusinessesandconsumersinteraction.Onlinebusinesssellstoindividuals. Thebasicconceptofthismodelistoselltheproductonlinetotheconsumers. B2CorBusiness to Consumer has lately gained a big popularity due to simplified and accelerated way to buy products. B2c is the indirect trade between the company and consumers. It provides direct selling through online. For example: if you want to sell goods and services to customer so that anybodycanpurchaseanyproductsdirectlyfromsupplierswebsite. Directlyinteractwiththecustomersisthemaindifferencewithotherbusinessmodel.AsB2Bit managesdirectlyrelationshipwithconsumers,B2Csupplychainsnormallydealwithbusiness thatarerelatedtothecustomer. B.BusinesstoBusiness(B2B):B2BstandsforBusinesstoBusiness.Itconsistsoflargestformof Ecommerce.ThismodeldefinesthatBuyerandselleraretwodifferententities.Itissimilarto manufacturer issuing goods to the retailer or wholesaler. Dell deals computers and other associatedaccessoriesonlinebutitisdoesnotmakeupallthoseproducts.So,ingoverntodeal those products, first step is to purchases them from unlike businesses i.e. the producers of thoseproducts. C. Consumer to Consumer (C2C): C2C stands for Consumer to Consumer. Consumerto consumer(C2C)(orcitizentocitizen)electroniccommerceinvolvestheelectronicallyfacilitated transactions between consumers through some third party. A common example is the online auction,inwhichaconsumerpostsanitemforsaleandotherconsumersbidtopurchaseit;the
11|P a g e

third party generally charges a flat fee or commission. The sites are only intermediaries, just theretomatchconsumers.Theydonothavetocheckqualityoftheproductsbeingoffered.It helpstheonlinedealingofgoodsorservicesamongpeople.Thoughthereisnomajorparties neededbutthepartieswillnotfulfillthetransactionswithouttheprogramwhichissuppliedby theonlinemarketdealersuchaseBay. D.PeertoPeer(P2P):Itisadisciplinethatdealitselfwhichassistspeopletoinstantlyshares related computer files and computer sources without having to interact with central web server. Peer to Peer is sometimes unified with Ecommerce type C2C because of the same parties participating in the transaction. Though it is distinguished by the process itself. P2P is notonlyanEcommercetypebutalsoatechnologythatallowspeopletosharecomputerfiles and computer resources without going through a central web server. The required software shouldbeinstalledbybothsidessothattheycancommunicateonthecommonplatform.As fromthebeginningthistypeofecommercehasbeenlaunchedtothefreeusage,ithasquite lowrevenue.Itconsistsinmutualhelpofconsumers.Disadvantages:thismodeloftransaction oftenentanglescyberlaws. E. MCommerce: Mcommerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants(PDAs).Knownasnextgenerationecommerce,mcommerceenablesuserstoaccess theInternetwithoutneedingtofindaplacetoplugin.Itdealswithconductingthetransactions withthehelpofmobile.Themobiledeviceconsumerscaninteracteachotherandcanleadthe business. Mobile Commerce involves the change of ownership or rights to utilize goods and related services. MCommerce refers to the use of mobile devices such as a mobile phone, a Personal digital assistantPDA, a smartphone, or other emerging mobile equipment such as dashtopmobiledevicesforconductingthetransactions.InsideMcommercetherearedifferent typesoftransactionsaswell:forexamplethemobiledeviceholderscancontacteachotherand can conduct the business. Mcommerce is becoming so popular that the web design and development companies have to optimize the websites to be viewed correctly on mobile devices.

12|P a g e

2.4BenefitsofECommerce ThebenefitsofeCommercearemanyandmany.Someoftheminclude: 24X7operations:Roundtheclockoperationisanexpensivepropositioninthebrickand mortarworldwhileitisnaturalintheclickandconquerworld. Global reach: The net being inherently global, reaching global customers is relatively easyonthenetcomparedtotheworldofbricks Costofacquiringservingandretainingcustomers:Itisrelativelycheapertoacquirenew customers over the net. Thanks to 24 X 7 operation and its goal reach. Through innovative tools of push technology to retain customers, loyalty with minimal investments. Anextendedenterpriseiseasytobuild:Intodaysworldeveryenterpriseisapartof the connected economy; as such one needs to extend your enterprise all the way to suppliersandbusinesspartnerslikedistributors,retailersandultimatelyendcustomers. Internet provides an effective (often less expensive) way to extend the enterprise beyond the narrow confines of the own organization. Tools like enterprise resource planning (ERP) ,supply chain management (SCM) and customer relationship management(CRM),caneasilybedeployedoverthenetpermittingamazingefficiency in time needed to market, customer loyalty, on time delivery and eventually profitability. Disintermediation: Using the net one can directly approach the customers and suppliers,cuttingdownthenumberoflevelsandintheprocess,cuttingdownthecosts. Improved customer service to r clients: It results in higher satisfaction and more sales (http://www.ecommerceeducation.com/benefitsofecommerce.asp)
13|P a g e

2.5TheImpactofECommerce Ecommerce can transform the way products and services are created, sold and delivered to thecustomers.Itcanalsochangethewayinwhichthecompanyworkswithitspartners.The followingsarewellestablishedbenefitsofecommerce: Improvedproductivity:Usingecommerce,thetimerequiredcreating,transferringand process a business transaction between trading partners is significantly reduced. Furthermore human errors like duplication of records are largely eliminated with the reduction of data entry and reentry in the process. This improvement in speed and accuracy plus the access to document and information will result in increase in productivity. Costsavings:Thecostsavingsstemfromefficientcommunication,quickerturnaround andcloseraccesstomarket. Streamlinedbusinessprocess:Useofinternetandwithautomationofbusinessprocess canmakebusinessmoreefficient Better Customer service: Customer can enjoy the convenience of shopping sitting in theirfavoritechair. Opportunitiesfornewbusiness:Businessovertheinternethaveglobalcustomerreach. Thereareendlesspossibilitiesforbusinesstoexploitandexpandtheircustomerbase.

14|P a g e

3.ReviewofSomeECommerceWebsiteofBangladesh 3.1.Borbodhu.com

BorBodhu.Com is the service for single adults to meet each other online, operated by BorBodhu.Com, L.L.C. ("BorBodhu.Com").The goal of Borbodhu.com is to help one in the process of finding his/her perfect partner. Borbodhu.com will do everything they can to help finditscustomerstheperfectmatch.
15|P a g e

HowitWorks:
The procedure for using this website is fairly easy. The user has to first register him or her database of the website. He or she has to provide the required information like name, age, physicalcharacteristics,educationalandworkingbackgroundetc. Then he/she has to choose a payment method ranging from taka 10000 to taka 20000. The priceofthepackagevariesbasedonthedaysofuse. Oncetheregistrationandthechoiceofpaymentmethodisdone,theusercanbrowsethrough theprofilesonthedatabase.Andbasedonthechoice,he/shecantakefurthersteps.

SWOTAnalysis:
Strength: Sleekandattractivedesign. HascollaborationandcommercialalliancewithAirtel.

Weakness: Thedatabaseisnotstrongenough. Searchingmethodandresultdisplaysarenotthatmucheffective.

Opportunity: Canbethesponsorofdifferentprograms. Themarketwillbeincreaseddaybyday,sincethesaturationofecommerce,moreand morepeoplearegettingawareofonlinematrimonyandherethemainopportunityof borbodhu.comlies. Threat:

16|P a g e

Different other competitors (mobile phone companies, matchmakers, magazines) may comewithlucrativeoffers.

3.2.Akhoni.com

Akhoni offers discounts upto 90% in Dhaka city on popular businesses like Dining, Travel, Entertainment,Movies,Spa,Healthcareservices,Fitnesscenters,Beautyparlorsandlotmore .Akhoni.com is a website that brought a new horizon in the e commerce industry of
17|P a g e

Bangladesh. Unlike the other business websites, it does not sell/ buy or act as a third party between two person. Rather this website posts some discount features to a wide range of products. The customer can use the coupons published on this website and based on the amountofdiscountcansavelotsofmoneywhilepurchasingthatparticularproductfromthe particularshop.

HowitWorks:
Tousethewebsite,onecustomerhastogowiththefollowingsteps. StepOne:SignupwithAkhoni.comtogetcrazydiscountnotificationsrightinyouremailinbox. Step Two: Buy and Receive CouponTo purchase a deal, click on View details & Buy / Buy Nowbutton. "Instant Pay" Option: Safely pay with your Visa/ MasterCard/ DBBL Nexus card and from mobilephonethroughbKash.Youllreceiveyourcouponinstantlyinyouremailinboxandon yourmobilephonethroughsms. "PayonCouponDelivery"Option:Click"Paycashoncoupondelivery"ifyouwanttopaylater. Thisoptionletsyoupaywhenyoureceivethecouponfromourdeliverymenatyourhomeor atyourpreferredlocation.ThereisNOadditionalchargeforthedeliveryofcouponpayonly forthecoupon. "CollectfromAkhoni.comOffice"Option:YoucanalsocollectyourcouponfromAkhoni.com office[8,GulshanSouthAvenue,UnitS3,Gulshan1,Dhaka1212]andpaythere. StepThree:Showyourcoupontothemerchantathis/heroutletandenjoythediscount.
18|P a g e

 SWOTAnalysis
Strength: 1.AnewconceptintheecommerceindustryofBangladesh. 2.Veryfewornocompetitoratall. Weakness: 1.BasedonDhakacitymostly. 2.Thecouponsgivenareoflimitedmerchantthatmeansthiswebsitedoesnotcovertheentire premisesofconsumerchoice. Opportunity: 1. Since the concept is new and lucrative, the website has a bright future throughout the country. 2.Infuture,thiswebsitemayincludethemerchantsofdifferentotherfieldslikeFMCG,cloths, foodsetc. Threat: 1.Sincethemarkethasnocompetitior,anydaynewentrantsmaycomeupwithnewoffers. 2.Discountpackagesofmobilephonecompanies(GPThankYou)canbeathreat.
19|P a g e

3.3.ClickBD.com

ClickBDisBangladeshslargestecommercesite.Itisanonlinemarketplacetobuywhatyou want,tosellwhatyouhaveandmakenewfriendswhileyouareatit.Itistheonlinemarket place where almost anything available at real shop can be purchased at a much cheaper price.(www.clickbd.com)
20|P a g e

HowitWorks: ClickBDtargetsthepeoplewhotradeitemsonline.Itistheplaceofthesepeoplewherethey can do it in much more secure and systematic way. People can buy and sell almost anything withoutvisitingshoppingmallsormeetingrandompeople.ClickBDofferswiderangeofitemsin product categories including Electronics, Cameras, Phones, Computer, CDS, DVDs, Mobiles, FashionAccessories,Music,RealstateandTravel.ClickBDalsooffersvirtualstoresalongsideits classified service, providing an opportunity for users to visitan online shopping mall and do onlineshoppingatthebestprice.ItalsointroducedClickCardthefirstprepaidonlinepayment cardforthecustomerswhodonothaveanymodeofonlinepayment.BenefitsthatClickBDis providingarethatpeoplecanbothshopandsellbothnewandusedproductswheneverthey need through online. ClickBD reduces possible waste of time, money and energy one would havevisitingmallstobuyorlookingforbuyerstosell. SWOTAnalysis: Strengths: 1. ClickBDsimageasthefirstecommerceportalinBangladesh. 2. Astrongandgrowingcommunityofusers. 3. WorldclasstechnologyinfrastructurewhichenablesandsimplifiesecommerceforBDs everexpandingonlinecommunity. 4. Targetingpeoplewhoareinterestedtodoaswellasalreadydoingonlinebusinessby launchingClickBDOnlineStores. 5. Customer intimacy through considering every customer as unique individual and contributor. 6. Convenienceofonlinetrading.AccordingtoClickBDover90%ofalllisteditemsgetsold. (www.clickbd.com) 7. Widerangeofcategoriesanditems. 8. IntroductionofClickCardthefirstprepaidonlinepaymentcardswilladdmorepeople toitscustomers. 9. Safetytipsareadvisedtotheusers.
21|P a g e

10. CurrentpromotionalactivityHoiChoiOfferupto90%discount. 11. mbazarmobilemarketplacejointlyintroducedwithAirtelBangladesh. Weaknesses: 1. Doesnothaveamultinationalcompanyaspartnerasitsmaincompetitorsomaymiss someadvantages. 2. Doesnothavestrongmediapublicityasitsmaincompetitor. 3. Notmanypromotionalactivitiesascompetitors. 4. On the website the description of products are written in small font which makes it difficulttoreadoutfortheusers. Opportunities: 1. ConsideringClickBDsbrandimagethecompanycandomorepromotionalactivitiesto gearupitspopularitytoitsusers. 2. ExpertITteamtoexplorefurtheropportunitiesinexistingandpotentialmarket. 3. Bangladesh is still not completely internet driven country. So, there is always a large portionofpotentialtargetmarket. 4. mbazarispositivestepbutClickBDneedtoworkmoretryingtospecializeinmobile markettocompetewithcellbazar. Threats: 1. EmergingmoreonlinemarketwebsiteslikeHutbazar.com,Kholabazar.cometc. 2. CellbazarhastheadvantageofhavingGrameenphoneasitscorepartnerasitmayhave thecustomersofgrameenphonewhichislargeportionofBangladeshstotalpopulation. 3. Governmentsoongoingtointroduceegatewaycardsforbothbankingandecommerce transactionwhichmaytakethemarketofClickcards.

22|P a g e

3.4. Muktobazaar.com

Muktobazaar.com is an online shopping site from where people can buy 1000 of products of theirnecessity.Itiscreatedon18February,2008tomakesonlineshoppingeasybyallowing shoppers to shop across thousands of products from hundreds of stores and popular brands. ThisisanonlineshopforBangladeshigifts.Peoplecanshopthelatesthomefurniture,sports items, toys, electronics, sharee, salwar kameez, shirts, pants, panjabi and more for women, men, baby and kids. People who live in abroad can send gifts to Bangladesh by using online shopmuktobazar.com.Nearly254,572visitorsvisitmuktobazar.comeachmonth. Muktobazaar.com deliver Groceries, Flowers, Cakes, Chocolates, Sweets, Electronics, Handicrafts, apparel, Religious Frames & statues, stuffed toys, kids crockery, household products,lifestyleproductsandmuchmore.Theygenerallydeliverwithin24hoursaftergiven order.TheyalwaysopenonFridaysfordeliveryproducts.
23|P a g e

Procedure: Muktobazaar.commakesorderprocessveryeasy.AllapersonneedisaMuktobazaar.comuser account and a credit card or PayPal.com account or Bank Account. One can order in only 4 steps. Step1.BearegisteredmemberClickonthe"NewUser"button.Enterthenecessary information in the fields and click on "Create Account" button. Provide the correct informationtoservebetter. Step2.ChoosedesiredproductsandaddtobasketChooseadestinationandbrowse through the categories. Type in the quantity of the item(s) one want to buy and then click on the "Buy" button at the bottom of the page. This will add or update items to onesbasket.Onecanchangeorupdatebasketanytimebeforesubmittingorder.Items intheshoppingcartareshownontherightoneverypage. Step 3. Provide delivery date, time, location, and Gift Message Once finalized the shopping basket one can go to the order process page by clicking on the "Start Order Process" button on the right. This will start the checkout process. One can still change/updatebasket.Afterthatclickonthe"Next>Step1"buttontogototheStep1 of the process. On this page select a delivery date and time, type in any special instructionsorcommentsifonehasanygiftmessage. Step 4. Pay in secure site Clicking on the "Next > Step 2" button on the "Delivery Information"pagewilltakeonetoPayPal.comforprovidingcreditcardinformation.Fill uptheformexactlyasthecreditcardbillingaddressandcompletethepayment.Order willbeprocessedanddeliveredtothedeliveryaddressontheselecteddate
24|P a g e

How Muktobazaar.com runs the website: mainly they ask an amount for delivering the product. Emarketing is another source of financial support that they get from some organizationbypostingadvertisementontheirsite.Muktobazar.comhasthepotentialtoearn $131USDinadvertisementrevenueperyear. SWOTAnalysis Strength: Variousproductstochoosefromvariouscategories. Hasslefreetransactionwherebuyerscanpaybyusingcreditcard Homedeliverywithinashorttime. Transactioncancompletewithoutgoingoutside. Manyrenownedbrandsunderoneroof. Customergetspecialofferonspecialoccasion.

Weaknesses: Lackofpromotionofthewebsiteitself. Poornumberofadvertisement;generatinglowrevenue. Unattractivewebsitedesign;lackofcreativity. LackofunderstandingthetargetcustomerofBangladesh.

Opportunity: Threat:

Peoplearegettingmoreawareofebusinesswhichwillincreasetheirbusinessinfuture. Increasingoptionsforconsumersundersubcategories. Peoplearegettingmoreinterestedinonlineshoppingbyusingcreditcard.

Existingorganizationsaretryingtoputmoreandmorevariationonproductcategory. Someneworganizationsareemergingtoprovidethesameservice. Physicalstoresaregivingmorediscountsonmoreandmorebuying.

25|P a g e

3.5. Cellbazaar.com

CellBazaarisanelectronicmarketplacedesignedforindividualstobuyandsellproducts.Itis unique in that it works on four synchronized platforms: SMS (texting), WAP (wireless applicationprotocol),Web,andIVR(interactivevoiceresponse), Business model: In developing countries, the access to the internet is not widespread. Therefore, many consumers depend heavily on conducting business with their cell phones through a series of short messages. With no existing business firm providing consumerto consumercellbusiness,CellBazaarrealizedanopportunityexistedtochangethewaybusiness wasdonebyeliminatingtheintermediary. While CellBazaars potential target market is wide, encompassing urban, nonurban and rural populations,itiscurrentlyfocusedonmarketingtotheruralpopulation,particularlyinitstest marketofBangladesh.CellBazaargeneratesitsrevenuesfromdatausageonallplatformsand increasesuseofairtimeminutesasconsumersconductbusiness. The mobile phone has surpassed the computer in terms of fastest growing technology. For manyusers,itfulfillsawidearrayofneedsandhasbecomeanessentialtechnology.However, asafirstentrant,CellBazaarhashadtofacethechallengesofbeingamarketpioneer.Oneof
26|P a g e

themajordrawbacksbeingthelackofmobileliteracy,whichhasrequiredthecompanydevote timeandresourcestoeducatingconsumers. AmobilephonebasedmarketsuchasCellBazaarislikelytodowell,andearlynumbersbear thisout.AccordingtoCellBazaar,ithadover1.5millionusersandaveraged90,000hitsaday (includingpageviewsandSMSmessages)in2009.Itsregisteredsellerbasewas51,000andits unregistereduserbasewasthirtytimesthatsize. Howcellbazzar.comworks:UsingSMS,WAPtechnologyortheInternet,buyersandsellerscan findeachotheratCellBazaar.Afarmercaneasilysellhisorherproductsbysendingsimpletext messages,justasateachercanofferhisorherservices.UserspayonlythestandardSMSor GPRSchargesforaccessingtheservice,andtherearenomonthlyorpostingfees. Itworkson4synchronizedplatforms: SMS SMS (Short Message Service) has been phenomenally popular since its introduction in Bangladesh.CellBazaarleveragesthesimple,widespreadpowerofSMStobringthemarketto your phone. By sending simple text messages to 3838, one can post items for sale, look for itemstobuy,andobtaincurrentmarketpricesofproductsorservices. WAP WAP(WirelessApplicationProtocol)isthenextgenerationofmobilephonetechnology.12% ofallmobilesetsinBangladesharealreadyWAPenabled,andthisnumberisgrowingrapidly. WAP provides an even faster experience as you browse a simple graphic menu to access the entiremarketplace. WEB WEB version shows the entire market at a glance on computer screen. Anyone with internet accesscanbrowsethemarket,andpostitemsforsale.ItemspostedbyWEB,WAPorSMSare
27|P a g e

instantly visible to users of any platform. WEB platform also makes the local mobilebased marketavailabletoaninternationalaudience. VOICE AnyGrameenphoneusercandial3838andlistentothelatestitemsonthemarketinBengali. After dialing 3838, users choose from 8 categories: Jobs, Mobile Phones, Agriculture, Motorcycle, Car, Electronics, Computers, and ToLet. Every few hours, users will hear new informationthroughthisservice. MostserviceslikeCellBazaarthatworkoverSMSoperatewithpremiumSMSpricing.Premium SMS refers to SMS for which users pay a premium over standard messaging costs, with the revenue shared between service provider and telecommunications operator. Some developmentprojectspaythepremiumthemselvesratherthanmakinguserspay,butineither case,apremiumischargedbytelecommunicationsoperators. SMSs sent to CellBazaar cost a user the same price as a standard SMS. GrameenPhone, CellBazaar'spartner,sharesapercentageofthemessagingrevenuewithCellBazaar.CellBazaar alsogetsrevenuefromusersthataccessitsWAPandvoiceservicessimilarlyanothersourceof revenuethatmservicesdonotusuallyaccess.Ofcourse,thisrevenuesharingmodelwouldnot bepossiblewithoutastrongpartnershipwithGrameenPhone,CellBazaar'sonlycorepartner. SWOTAnalysis Strength: Firstonetobringtheconceptofmobiledealing. Smartbusinessthathelpssellerandbuyertometdirectly. VariousOptionsforsellersandbuyers. Powerfulmediabywhichonecanbuyandsellnecessaryproductswithinaveryshort time.
28|P a g e

Widecustomerrangewithfrequentvisits. Attractivewebdesign. Partnershipwiththelargesttelecomcompany. Promoteaverylargenumberofproducts.

Weaknesses: Lack of awareness about the site; very small number of people from rural area know aboutactivitiesoftheorganization. LackofawarenessintotalpopulationofBangladesh. Asapioneertheyhavenotcreatedenoughspaceonpeoplesmind Noplaceforgivingeducationtotheruralpeoplewhobadlyneedit.

Opportunities: Peoplearegettingmoreawareofebusinesswhichwillincreasetheirbusinessinfuture. Peoplearelikingtheideaofhavingnomiddlemaninsidetheirdealings

Threats: Lack of understanding of the general consumer of Bangladesh i.e. non familiar to do businessonline.
29|P a g e

Peopledonotfeelsecureindealingonline. Somenewcompaniesareemergingwiththissamebusinessconcept.

3.6.Ajkerdeal.com:

It is a website featuring discounts to the modern customers, alluring them to purchase a coupontogetafastactionhotdeal.Ajkerdealoffersdiscountsupto90%inourcityonpopular businesseslikeDining,Travel,Entertainment,Movies,Spa,Healthcareservices,Fitnesscenters, Beautyparlorsandlotmore. AjkerDeal.comisaleadingdealanddiscountssiteinBangladeshwherecustomercanfindall excitingdealsandspecialoffersofthecountryinoneplace.FromtheirfeaturedDailyDeals, buyerwillbeabletobuyonlinethecouponontheirdesiredshopsandstores.Theyfeatureonly onemerchantatatimeineachmarkettobringthemaximumresultformerchants.Asa merchantonecaneitherfeaturehis\herproductsandservicesattheirDailyDealsorposta specialofferattheirHotDiscountorOngoingDiscountsection. Theyarestrategicmarketingpartner,creatingonlinepromotionsthatdelivertangibleresultfor businesses.Theiraimistohelplocalbusinessesfindingandkeepingmorecustomerswhile bringingdelightinshoppingfortheirvisitors. Theirvisitorsarecomingtothissiteeverydayandtellingotherstovisitherebecausetheynot
30|P a g e

onlyfindmindbogglingdealsfromtheirMerchantsbutalsofindalldiscountsanddealnewsof thecityinasingleplace.Theirdedicatedteamismakingsuretobringallthedealsanddiscount newsofthecityinoneplaceatajkerdeal.comsothattheirvisitorsdon'tneedtolookfor differentnewspaper,flyerorTVadtolookfortheirdesireddealsandoffers. Belowisascreenshotofthepopularwebsite: Howitworks(fromcustomerspointofview): Theyhavedividedthewholeprocessinto3steps. StepOne:Beginning 1.Choosingdesireddealinwebsite. 2.Clickon'BuyCoupon'topurchasedesireddeal. 3.Ifoneisanewuserthen,theyhavetosignuptogetmindblowingdealsrightattheiremail addressthroughAjkerdealsfreeemailservice. 4.Ifoneisanexistinguser,theyhavetousetheiremailaddressandpasswordtosignintotheir ajkerdealaccount. StepTwo:BuyCoupons 1.Selectnumberofcouponsonewantstopurchase. 2.Choosingpaymentmethod. 3.Followinginstructionsbasedononeschosenpaymentmethod.
31|P a g e

StepThree:Convertcoupon 1.Onehastogotothemerchantandshowhis\herscoupontoavailthedeal. 2.(Whereapplicable)Onehastoshowthetokenorvoucherofmerchantalongwiththeir Ajkerdealcouponwhileavailingthedeal. 3.(Whereapplicable)Ifthecouponpricepaysapartialpaymentthenonehastopaytherest amounttothemerchanttoavailthedeal. Extra: 1.Onecangetaccesstomoreliveandexcitingdealssimplybyclickingat'morelivedeals'. 2.Ifonewantstogetdiscountrelatedinformation,thenhe\sheissupposedtocheckouttheir 'hotdiscounts'sectionwhichbringsyoudetailinformationaboutdiscountsfromavastrangeof merchants. Howitworks(frommanufacturerspointofview): Ifabusinesswantstoexpandtheircustomerbase,wantsmaximumexposurethentheowners mustloveAjkerDeal.com ServicesformerchantsatAjkerDeal.com A.DailyDeals Ifoneislookingforpromotinghis\herproductsorserviceswithmaximumexposureinacost effective way and with fact based results then nothing is better than Daily Deal.
32|P a g e

 Promotionalstrategy:Toensurethemaximumexposureofmerchantstheyonlypromoteone merchantatatimeineachmarket.Thisstrategydeliversthehighestattentionforaparticular merchant. Promotional tools: With traditional promotional tools like T.V, Radio or Billboard no one can never exactly say that how many people from target audience will be reached. But the contemporary promotional tools that Ajkerdeal uses to promote a daily deal gives the exact numberofpotentialcustomersonewillbeabletoreach. Web promotion: Ajkerdeal will promote offer at www.ajkerdeal.com home page for 7 days whichincludesadayortwoprimespotathomepage.Withcarefullychosenimagesandluring descriptionofmanufacturersofferbusinessesgettheopportunitytobecomeashowstopper. Emailmarketing:Totake'maximumexposure'inahigherlevelAjkerdealemailsyouroffer. With200,000plusemailaddressesindatabaseAjkerDealcreatesawindowforbusinessesto reachtheunreached BDJOBSbanner:Oneachandeverycategorypagesofbdjobs.com(thelargestonlinejobmarket inBangladeshwith80,000+dailyvisitors)Ajkerdealpromotesofferthroughabannerlonglike anairportrunway. SMSMarketing:ajkerdealhasarichcollectionofcellnumbersofvisitorswhohavesubscribed inAjkerDeal.com.AjkerDeal.comsendsSMStothosenumberswheneveramerchantpromotes anoffer. Structuringthedeal:ajkerdealteamwillhelpstructuringthedealtooptimizeonperformance, expectationandservicelimitation.Theywillalsohelpcraftingacompellingwriteupand selectingbestvisualimagesforcustomersdeal.
33|P a g e

B.HotDiscounts At their 'Hot Discounts' section, customers can promote general discount/offer information withthelogoofbusinessandimageofproduct/serviceinaneffectivewayataverynominal fee. C.OngoingDiscounts Customerscanpromotetheirofferinthose'classifiedads'sectionsinnewspapers.Butbeing placedwithloadsofotherirrelevantadswithlimitedspace,thechanceofreceivingmessageby therightcustomerisprettylow.AtAjkerDeal.comOngoingDiscountsectioncustomerscan promotetheirofferfreeofcostwithgreatspaceandundercategoriesthatarerelevanttoyour product/service. SWOTAnalysis: Strength: Smartbusinesstactics VariousOptionsforconsumers Powerfulpromotionaltoolforbusinessestoincreasesales. Wideconsumerrangewithfrequentvisits Veryeyecatchingdesignofwebsite;simpleyetelegant.

Weakness: Lackofpromotionofthewebsiteitself. Processofgettingcouponscouldhavebeeneasier. Smallnumberofvariationsintheirservicei.e.theypromoteaverysmallnumberof products

34|P a g e

Opportunity: Peoplearegettingmoreawrareofebusinesswhichwillincreasetheirbusinessin future. WidespredingthebusinessbeyondDhaka.

Threat: LackofunderstandingofthegeneralconsumerofBangladeshi.e.nonfamiliartodo businessonline. Noteveryoneislookingforadiscounteverytimetheygotobuystuff.

3.7.Hutbazar.com

Hutbazar.com,asisterconcernofRightITCorporation,pioneeredonlinecomparisonshopping and today is one of the fastest growing shopping destinations for a comprehensive set of products from thousands of trusted stores from across the Web. With a singular focus on shopping, Hutbazar.com offers shoppers easytouse search tools, engaging content and time savingnavigation.
35|P a g e

Thewebsiteisdedicatedforcustomerstobuyproducts online.Alltheyhaveto doischoose from the wide range of variety products made available by the website, choose their desired products and place anorder. It will be soon that they willreceive their productat their door step. Howitworks(fromthecustomerspointofview): Hutbazar allows the customers to choose from a wide range of products. The categories are: Beauty & Fragrances,Books & Magazines, CDs& DVDs, Clothing & Accessories, Computers & Softwares,Electronics,Fish,Meat&Egg,Flowers&Gifts,Foods,Fruits,Groceries&Vegetables ,Handicrafts,Health&Fitness,Home&Garden,Kids&Babies,Live&Pet,OfficeStationeries, Sportsetc. The customers will look for their desired products online. They will have to register first ofcourse.Theywillpastetheshippingaddress.Thepaymentwillbemadebycreditcard.Aftera specific time, their desired product will reach their doorstep made possible by the team of hutbazar.The modern customers who are smart enough to use the technology to utilize their valuable time and not wasting it can find themselves drawn to the service of this website becausetheywonthavetosetfootoutsidetheirhometogetproductsoftheirdesire.Goneare days when people had to travel miles to get what they wanted; businesses like hutbazar identifiedtheneedsofcustomersandgavethemdelight. Howitworks(fromthemanufacturerspointofview): Hutbazarisaportalwhichhaslinkedvariousrenownedbrandsatoneplace.Forexampleoneis able to order two different types of pizza made by pizza hut and dominos from the website withoutgoingthere.Theopportunitytochoosefromthesemegastoresorbrandsbyasingle clickisveryamusingbecausehypotheticallyonehadtogomilestohitallthestoresfromwhere theyhaveorderedifonehadtogoonfoot.Butinsteadtheyhavetheopportunitytochooseall thebrandsfromtheirhome. Whathutbazardoesiskeeptheirprofitforbeingthemiddlemanofthedeal.Theyhavetobe paidbycreditcard.Theirchargesdifferforpersontopersonforthematterofdistance.
36|P a g e

SWOTAnalysis: Strength: Variousproductstochoosefrom Hasslefreetransactionwherebuyersdonthavetogooutside Homedelivery Strongnetworkinthewholecountry. Manyrenownedbrandsunderoneroof.

Weakness: Opportunity: Threat:

37|P a g e

Lackofpromotionofthewebsiteitself. Theydonthavemanyoptionstochoosefromunderthesubcategoriesforexamplethe cdstheyaretryingtosellare3/4yearsoldandtheylackthelatestproducts. Unattractivewebsitedesign;lackofcreativity.

People are getting more awrare of ebusiness which will increase their business in future. Increasingoptionsforconsumersundersubcategories.

Lack of understanding of the general consumer of Bangladesh i.e. non familiar to do businessonline. Otherorganizationsprovidingthesameservice. Physicalstoreswherepeoplecanseetheproductbeforepurchase.

3.8.SonarMarketplace

AboutTheWebsite: In 2001 Mamunur Rashid Sonar Being an entrepreneur, he realized

that there must be a more efficient way for merchants to place their offers in front of customers.Sonarcourier.netisthefirststepformakinghisdreamcometrue.Now,backedbya half decade development, the original vision has evolved into an extremely robust multi merchantmarketplacewherecustomerscanshopfromthousandsofbrandsandhundredsof storesusingourSonarMarketplace.com SonarMarketplace is a multimerchant marketplace, from wellknown name brands to lesser known but equally high quality specialty retailers organized for convenience in finding,
38|P a g e

comparing and buying items for the home, family, work, friends and personal needs and interests.Weexhibititemsfromourmerchantsforsecuredtransactions,soallpersonaldata submitted by our shoppers are protected. Additionally, SonarMarketplace merchants must undergoandmeetspecificcriteriapriortoinclusion.Asaresult,ourcustomersreceivenothing butatopnotchcomparisonshoppingWebsite. Webelievethatashoppingvenuethatprovidesconvenienceandeaseofuse,lotsofchoices and great prices, safety and security, trusted brands and hardtofind products and a personalizedexperienceiscompelling.AndSonarMarketplace.comdeliversallthat.

HowitWorks:SonarMarketplaceisdedicatedtoprovidingshopperswithahasslefreeand
informative shopping experience. With SonarMarketplace, shoppers can choose from two methods of search. The first method of search is quite direct. Shoppers start by entering the nameoftheitemtheywishtofindintothesearchboxlocatedatthelefttopofeverypage. This will retrieve a list of products sold by SonarMarketplace merchants and/or other online stores.Shopperscanfurtherexploretheiroptionsbyclickingontheresultspagelistings. A second SonarMarketplace searching method is to browse by category. With this method, shoppers begin by selecting a preferredcategory. This willpresent them with alist of stores, each offering its own category index. Every selection on the category index leads to a comparisongrid.Shoppersusethisgridtocomparesimilaritemsfromthesamestore,typically based on price. By clicking on an item, shoppers can obtain additional product information. Both the comparison grid and the product details pages further facilitate the comparison shoppingprocessandhelpshoppersmakeeducatedpurchasedecisions. Ifnecessary,shopperscaneasilyretrieveanswerstotheirquestionsaboutSonarMarketplace by referring to the handy FAQ page. Links to these helpful resources are available in the Shopper'sCornersectionofeveryresultspage.

39|P a g e

SWOTAnalysisofSonarMarketplace: Strength:
AssistanceofSonarCourierService InbuiltMerchantservice

Weakness:
Relativelysmallcollectionofitems Notthatmuchattractivelookingwebsite

Opportunity:
Hasmuchincentivetogofornichesegments(suburbanBangladesh) Sinceithasamerchantserviceoption,itcanhaveapotentialmarketinfuture

Threat:

40|P a g e

Hasnottheabilitytowithstandtheattackofveteranslikeclickbd,cellbazaaretc. Newentrantsmaycomeupwithlucrativewebsitesandbundleofoffers

3.9.PROTHOMALOJOBS

Asaleadingjobportalinthecountrythroughthestateofarttechnologyandpromptcustomer care to facilitate relationship between jobseekers and employers, at the same time bringing seminars, job fairs, training sessions for the overall envelopment of the job market in Bangladesh. Prothomalojobs.com has the mission to connect the job seekers directly with employers by shortening the job seeker's employment search and lowering the employer's cost per hire, throughtheapplicationofpioneeringtechnology.Oursiteallowsjobseekerstofindandapply for jobs with the leading companies of the country. Employers are able to advertise on professionspecificcategoriestoleveragefocusedadvertisinginfindingqualifiedcandidatesfor employment. We aim to provide costeffective employment advertising to companies. Moreover, prothomalojobs.com offers seminars, training sessions, job market awareness
41|P a g e

programsandjobfairstoprovidefullknowledgeaboutthecurrentcareermarketamongthe jobseekersandtheemployers.Oursiteisalsocommittedtobuildarichcareerresourcecenter tosetthebestguidelinesfortheaspiringjobseekers,thushelpingthemtobecomeproductive andskilledworkforceaswellasresponsiblecitizensofournation. 1. Howitworks Topcategorizesdepictinwhichsectorjobvacancyarethere.Suchasaccounting,management, HRM,marketing,engineering,garments,textiles,healthcareetc.Sowhenajobseekerenter into the website, he can choose his preferably job sector. From here, he can also find out in whichsectorwhatnumbersofjobsareavailable.Itisquitehelpfulforthejobseekersasthey canfindoutwhichsectorareofferingthemostnumbersofjobs.Sothejobseekerscanmake guessthatwhichsectorsjobdemandareinpeakform. JOBSEEKERS IntheJobSeekerssection,thewebsiteaskthejobseekerstosubmittheirresumebythatthe websitegivethemmailifanyrelatedjobisavailableinthemarket.Intheforum,weusuallyget to know the any news announcement, career related article, career related discussion, technologyandothers. Inthecareerresourcecenter,ajobseekerscanabletolearnhowtowriteaCV,preparingthe coverletter,interviewtipsandtraining.Professionalexcellencereferstoskillsandknowledge attained for both personal development and career development. Professional development encompassesdifferenttypeoffacilitieslearningopportunities,rangingfromcollegedegreesto formal coursework, conferences and informal learning opportunities situated in practice. Hence, we at prothomalojobs arranging training, seminars, workshops & other professional developmentprogramsondifferentsubjects.Themainmottoistobuffupaswellenhancing thestrength&skillsofnave&experiencedseekersorpersonnels.
42|P a g e

EMPLOYERS Inthissection,employerscanpostthevacancyiftheyhaveanyintheircompany.Bythatthe website posts the vacancy in their home page so the job seekerscan be benefitedwith that. Employersaretoobenefitedfromthatbysavingtheirtimeforpotentialcandidates. EXCLUSIVEZONE GRADZONE:itsvisionistobecomethelargestportaloffreshgraduates.Theytrulybelieve thattheyarethenextgenerationofprofessionalscomingtothejobmarket.LikeProthomAlo, ProthomAlojobsisalsodrivenbycertainvaluesandassumesthatthisasaprimeresponsibility to provide the next generation of professionals a platform from where they could establish their The grad zone is designed and developed to build a bridge between the Employers and the Fresh Graduates who have just completed their university degree. Moreover, as member of gradzone,institutionswillhavetheirownareainthesitewheretheywouldbeabletopromote their programs and at the same time students of that respective university would be able to register and upload their CV. Therefore, companies would be able to select, sort out and directlycontacttothefreshgraduatesfromtheirconcerninstitutionthroughgradzone. RECRUITERZONE: Usingthisaccountrecruitercanposttheirjobadvertisement,receiveonlineapplication,view, editanddeletepostedjobsandmoreexclusivefeatures.Moreover,italsoprovidesthemselves all the benefits like; posting new jobs (Eng/Ban), view posted job, short listed CV, applied CV cartaswelladirectaccesstotheCVBank. PESHAPOROMORSHO: Herethesuccessfulprofessionalsgiveadvisestothecandidateswholookingforajoborwho areconfusedabouttheircareergoal.Basicallytheysharetheirownexperiencesthroughthat thejobseekerscanlearnthelesson.
43|P a g e

career

network.

VIRTUALJOBFAIR HereProthomAloJobsispreparingfutureeventsforjobseekerssothattheycanaccessthe bestcareeropportunityavailable. SWOTANALYSIS Strength:Theyarehelpinglargeamountofpotentialjobseekerstofindouttheirdesiredjobs inthemarket.Thiswebsiteisviewedbylargeamountofpotentialjobseekerseveryday.Its brand name well established in the mind of us as it is related to the name of prothomalo newspaper.Apartfromgivingthenewsofanyvacancyofjobs,italsoofferssomeothersparts suchaswritingskillofaresume,preparationfortheInterviewetc.Italsoofferstrainingforthe potentialjobseekers. Weekness:sometimesthejobseekerssubmittheirCVforparticularpostbutnoresponsewas thereforalongtime.Thoughhavetheeventnamedvirtualjobfairbutitisnotrunonfrequent basis. Opportunity: as it is right now the most favorable job search engine for the job seekers, so earningmoneywiththehelpofadvertisementisgoodway. Threat:asitisanattractivemarket,solots ofnewentrantsarecomingwhichwillultimately increasethecompetition.Alreadythereare10jobsearchwebsitesareavailable,theyarealso givingatoughcompetition.

44|P a g e

3.10.Bdjobs.com

Bdjobs.com Ltd. is the first and leading career management site in the country. Eight young business and IT professional backed by strong command over ebusiness and indepth understandingoftheneedsofjobseekersandemployersinthecountryscontextstartedthis ventureonJuly2000.ThevisionofthecompanyistotrybringingInternettechnologyinthe mainstreambusinessandeconomiclifeofthesociety.Theirwebsiteaimstoexploremaximum benefitsoftheInternet. Theybelievetheirservicewillhelpthejobseekersmanagetheircareermoreefficiently.This sitewillalsohelpemployerssolvemanyoftheproblemsassociatedwithtraditionalrecruiting methodsandallowthemtosavetimeandmoney.

45|P a g e

Rightafteritslaunching,thesitehasbeenabletoattracttheInternetusersinthecountry.The siteregularlyupdatesJobInformation(onaveragemorethan1800validjobnewsareplacedat anypointoftimeatthesite),providesfacilitytothejobseekersforpostingresumeandonline application. The site has also been able to get good response from a large number of organizationsinthecountrywhouseonlinejobadvertisementfacility,onlineCVbankaccess andonlineapplicationreceivingandprocessingfacilityofwww.bdjobs.com.Tillnow,morethan employersinthecountryhaverecruitedmorethan150,000professionalsatdifferentlevelsfor theirorganizationsthroughBdjobs.comservice. CurrentStatus:

Tillnow,morethan2500employersinthecountryhaverecruitedmorethan35,000pro fessionalsatdifferentlevelsfortheirorganizationsthroughBdjobs.comservice.

UniqueDailyVisitorsis14,000(onaverage) MonthlyPageView:800,000(0.8million) NumberofResumespostedonthesite:140,000+ NumberofCorporateAccounts:2,500+

Howitworks: Definecandidateprofileaccordingtoneed AdvertiseatBDjobs.com Receiveapplications Shortlist&contact Takeinterview Selectbest310candidatesforfinalselection.

46|P a g e

SWOTAnalysis: Strengths: Manpowerandskilledmanagement. Hugecollectionofjobsofdifferentcategories. BrandImage(MaxclickraterecordedinBdjobsserverinNovember2006) (Source:BDjobs.com) (Morethan150Thousand+visitorshitjobsA1.comeveryday, whichisthehighestamongthe28jobbasedwebportalsinBangladesh.) (Source:TheDailyStar6/8/2005) Weaknesses: Bdjobs.comdoesnotbelievetohaveanyweakness.Butsinceitsawebbased companyandtheycannotreachtheareaswhereinternetserviceisnotavailable. Overconfidencecanbeaweakpointtoo. Opportunities:UnlimitedasBdjobs.comstates. Threats: Thecompetitorsbdjobs.comhasbeenfacingthesedaysaretheotherjobseeking siteslikeprothomalojobs.com,jobsbangla.com,Jobstreet.cometc. Thereisanotherpossibilitylikeifthemajorcompaniescomeupwiththeircareeran djobsegmentintheirownsitelikeGrameenPhone,peoplearenotlikelyto go for theservicesprovidedbytheBdjobs.comorsuchjobseekingsites. It has been reported that the site Bdjobs.comthe first and Largest Job Site in Bangladeshhasbeenhacked.So,hackingisathreattoBdjobs.com.

47|P a g e

3.11.BoroMela.com

BoroMela.comiscountry`slargestecommercesiteforSMEsfoundedin2009.BoroMela.comis a Bangladeshi Ecommerce Site Buy and sell books, electronics, cars, digital cameras, and everythingelseonboromela.com,Bangladesh'sonlinemarketplace.Signupandbegintobuy andsellfreeorfixedpricealmostanythingonboromela.com Howitworks: BoroMela.comisanecommercesiteforbothbusinessandIndividualbuyersandsellers.Here buyersandsellersmeettogethervirtuallyandtransactproducts/servicesbetweenthem.There aresevenmainproduct/serviceinthecategories;theseareBook,Computer,Electronics,Car and Motorcycles, Movie music games, Real state and Mobile. Clicking on Add to Cart and follow all the steps until they click on Place Order. Once finished, they will get the email
48|P a g e

notification.Bytakingtheprintoutofthenotificationtothesellertogettheirproductandif theyareconsideringbuyingthisproductfromthesite,thatoptionisalsoavailable.Iftheywant to take the benefit of receiving the product by mail, you need to deposit the payment to BoroMela.comselectedbank.ClickingonAddtoCartandfollowallthestepsuntiltheyclickon PlaceOrder.Oncefinished,theywillgettheemailnotificationwithadetailinstructiononhow todeposittheirpayment.BoroMelawillshiptheproducttoCourierServicewithinonebusiness dayofreceivingthedeposit.ForContactSelleroption,theproductcanonlybepurchasedby contactingthesellerthroughphoneoremail.Pleasedirectlycontactthesellerthroughphone oremail. SWOTAnalysis: Strength: Businesstype(ecommercebusiness) Both business sellers and individual sellers can sell their products in BoroMela. So, BoroMelaisabletopullmanysellersandbuyerstowardit. Webpagedesign(itmakeseasierforinterestpartiestogetinformationorsellorbuy products. example: Product Category). This site has a good Page rank(3/10) (source: webstatedomain) Share experience feature: BoroMela Review is a place where people can share their experience or opinion about a product, a book, place of attraction, a restaurant, and many more you liked or disliked the most. By sharing their best or worst experience theycanhelpothercustomerstotakeinformeddecision.Thisfeaturecreatesinterest tobothsellerandbuyer.
49|P a g e

Weakness: Boromela.com has global alexa traffic rank of 1,010,081, this rank means that this websitegetsfewvisitors.ThissiteisrelativelypopularamongusersintheBangladesh.It gets88.7%fromBangladesh.Thissiteisestimatedworth$2,777USD.(source:webstate domain) Opportunity: Duetoonlinebasebusinesssystemthecompanyhashugebusinessopportunity.People get a wide range of products choice with less physical effort which also reduces time andmoneyeffortsandthatcreatesinteresttopeople. Internet users in Bangladesh are increasing day by day. As a result, the potential customersarealsoincreasingdaybyday. Threats: Competition is increasing, now BoroMela is facing competition from others like Cellbazar.com. Manyothercompaniesmaycomeinthisbusinessinfuture.

50|P a g e

3.12.JobsA1.com

JobsA1 is the one of the largest job site in Bangladesh and also the institute to provide high standardcareerbuildingcourses.JobsA1.comisoneoftheleadingjobportalsinBangladesh.It isoneofthetopbrowsedwebsitesinBangladeshaccordingtoAlexaranking. JobsA1targetseducated,qualifiedandcareerorientedpeoplewhoarelookingforsuitablejobs andneedcounsellingincareerrelatedmatters.Educatedandcareerorientedjobseekerslook for permanent and trusted source to browse job information and career alternatives. They valuethejobsitewheretheycanfindalltypesofjoboffersfrombothnationalandinternational companiesinoneplace.Besides,jobseekersalsogoforcoursesthatwouldhelpthemtobuild their career related knowledge and skills as todays job market is a competitive one. JobsA1 offers job advertising of 24 categories, both full time and part time jobs for jobseekers. The
51|P a g e

company posts both national and international jobs. Alongside the job offers the company offers9typesofcareerbuildingcertifiedcourses.JobsA1alsoprovidetuitionsaswellastutors to people who are looking for. Benefits the jobseekers get from the website is that they can searchjoboffersanywhere,anytimefromasinglewebsite.Theydontneedtobrowseseveral newspapersorgotoseverallocationstopostordropCVs.Whiletheysearchorapplyforajob offertheydontneedtobeconcernedaboutfraudulentasJobsA1makessuretoavoidthese kindsofpossibilities.Jobseekersalsogettheopportunitiestoenrolinsomeimportantcareer buildingcoursesandgettobuildforthecompetitionofthetodaysjobmarket. Among three types of value proposition JobsA1 concentrates on operational excellence. The website has a very rich selection of job offers from well known organizations both national andinternational.Italsoshowsresultforbothfullandpertimejobs.JobsA1helpsparentsto findsuitableandqualifiedtutorsfortheirchildrenaswellastuitionsforstudents.Ithasnow 160,000+resumesofBangladeshijobseekers. It is available to both employers and jobseekers through simple process of posting job advertisementandapplytojoboffersrespectively.Its simple2stepprocesstopostresumes andgetdesiredjoboffershasminimizedjobseekerstimeandenergytolookforajob.JobsA1 providesemployerswitherecruitmentsystemtohiregreatpeopleinshorttime. JobsA1 also shows high level of customer intimacy through providing up to date information about job offers and career development. The company also help jobseekers to apply for suitablejobsbycategory,location,experienceetc.JobsA1alsoworkstomakejobseekersmore skilled and qualified to compete in todays job market by providing career building courses. Thesecoursesmayaddnewqualificationtoonesresumeoropendoortoanewcareerpath.
52|P a g e

SWOTAnalysis: Strengths: BrandimageasoneofthelargestjobsiteinBangladesh. Expert IT professionals with education qualification and experience with database programming, systems integration, website design and development and networking throughLAN/WAN,dialupnetworkaccessconnectivity.(www.jobsa1.com) ThecompanyhasitsowntrainingdivisionforHRDintheITsector. Latest inhouse equipment facilities , resources and project management skills, the companyhasthecapabilitytoundertakelargeTurnkey'softwaredevelopmentproject, information needs, design development and implementation of distribution data environmentcomprisingofheterogeneoushardware. Weaknesses: Organizationalstructureandoperationslackofbusinessbasedknowledgetocompete withtherivals. Havelatesttechnologyandexpertise. Oneofthetopbrowsedjobportals.(Alexaranking) There always have been jobseekers in BD who need right direction and information regardingcareers. Partnership with Channel I allows JobsA1 to broadcast its promotional ads round the clock.(http://www.southasiabiz.com/2007/01/bangladesh_jobsa1com_and_searc.html) Theportalhasversatilesearchfacilitiesfortheusers. ContainssomeusefullinksofsomewebsitesrelatedtoBDinsteadofrandomads. Careerdevelopmentcoursesareofferedalongsidethejob.

53|P a g e

Website design standard need more improvement if compare to the main rival bdjobs.com. Needstrongermanagerialteamtotakebusinessleveldecision. Doesnt have company mission, vision as one company should have to set a target to runabusiness.

Opportunities: TocoveroverallBangladesh,thecompanyneedstoexpandthemarketfromDhakato majordistrictsandtowers. JobseekersmaylookforcareercounsellingwhichJobsA1canofferonlinethroughonline conversationmedia. Thecompanycanprovideeveryuserwithindividualprofilewheretheycandescribeand add info about their career plans and goals. This will help JobsA1 to find jobseekers morespecifiedneedsandwaytoaidthoseneeds. Stillmanyjobseekersneedgroomingtobeabletocompete,actinthecorporateworld. JobsA1canoffergroomingalongsideothercourses. Threats: ConsideringBDseconomicconditionandunemploymentchallengesJobsA1surehasa lottothinkabout. BdjobsiswellorganizedandastrongcompetitorofJobsA1. JobsA1istryingtoenterintothemarketinChittagongwhereeducationalqualification of students may not be at the same level as students in Dhaka. Because of the imbalance of Bangladeshi educational system as well as private and public education system.Sothecompanymayneednewstrategiestodealwiththismarket.Samegoes forotherdistrictsinBangladesh.
54|P a g e

4.StrategicGroupsandValueProposition
After the analysis made on the 13 websites, it was revealed that some websites have almost identical target market and identical services. That means they have both resource similarity andmarketcommonality.Sobasedonthesimilarities,the13websitesweresubdividedinto6 broadercategories.Theirvaluepropositionsarediscussedbelow. 1. Business to Consumer Websites: These are some websites they are selling products to customers. Among the 13 websites, Boromela.com, Hutbazar.com and muktobazaar.com fall underthisstrategicgroup. These websites sell products of different line and categories to the customers. Without the hassleofgoingoutsideandsearchingthroughthebrickandmortarshops,thesewebsitesgive the consumers freedom to choose between several products by sitting in front of their computer. An array of convenient payment method exists and the delivery system is also flexible. So, to reduce valuable time and hassle consumer usually purchase items from these sites. StrategicFailures: Theyfailedtopromotetheirwebsiteinawaythatnootherwebsitenameshouldcome tocustomermind. Failtopositionuniquelyoncustomermind. Someoftheirdomainnamefailedtoattractconsumer. Unattractivewebsitedesignfailstobringpeopleontheirpage. Theiremarketingstrategyisunattractive;theydonotfindcustomer,customerneedto putaffordtofindthem. Suggestions: Thesewebsitesshouldmoreandmorefocusontheirpromotionalactivities. Theyshouldredesigntheirwebpagetoattractmorecustomers. Morediscountopportunitiesshouldbegiventothecustomertoretainthem.
55|P a g e

Theyshouldattractmorefirmssothattheycanincreasetheirrevenuethroughweb advertising.

2.ConsumertoConsumerWebsites:Thesearesomewebsitestheyworkasfacilitators betweentwoparties.Amongthe13websites,Clickbd.comandCellbaazar.comfallintothe consumertoconsumerstrategicgroupcategory. These websites work as a middleman. They work as the facilitator between buyer and seller. Whenonecustomerwantstosellhis/herusedornewlypurchasedmerchandise,he/sheposts advertisement on the website and the user can find the necessary information by browsing throughthecategories.Thesewebsiteshelpedthecustomersagreatdealsinceitisatiresome work for the customers to find out their required second hand product without the help of websiteslikeClickbdorCellbazaar.com. StrategicFailures: Theydealwithfraudrelatedissuesbyadvisingcustomerswithsafetytipsinitswebsite. However, the strategy fails to do so because still there been found some fake ads floatingonthesitewhichneedscontinuousmonitoring. They provide every user with unlimited access to post ads. This strategy sometimes backfireasitsometimessentsomeonesurgentadto2ndor3rdpagewithinfewminutes afterpostingbecauseofexcessflowofads. Suggestions: Shouldmaintainacceptablelevelofmediapublicity. Shouldintroducemonitoringsystemtoavoidfakeads. Shouldimplementrulesregardinglimitationofpostingadsperdayforeachuser. DocompetitoranalysisforthecompanystwonewservicesClickCardandmbazar. Should analyze existing and potential market to identify their changing needs and responses.

56|P a g e

Should involve in more promotional activities to keep communication with the customers.

3. Jobs Website: A relatively newconcept in the E commerce industry of Bangladesh is Jobs website.Amongthe13websites,Prothomalo.com,Bdjobs.comandJobsA1.comfallunderthis category. Thetraditionalconceptofsearchingjobsisnomoreinusetoday.Thejobswebsitepavedall thebumpywaysoffindingajob.Thesewebsitescollectinformationaboutthelatestopenings andvacanciesofdifferentorganizations.Oneuserregistersheronthewebsitesandcanapply directlybysendingCVorbyfillinganelectronicform.Thushe/shemaythedesiredjob.Some firmstodayusethesewebsitestoposttheirvacancies.Theuserscanalsoregisterthemonthe databaseofthesewebsitesandcangetnotificationsabouttheirdesiredjobs. StrategicFailures:. They offer many career development courses, however, it fails to provide adequate career counselling and grooming to the jobseekers so that they can face competitive corporateworld People still has the inertia to rely on electronic media to submit their valuable and confidentialdata.Thesewebsiteshavefailedtoremovetheindividualreluctance. Suggestions: Needtobuildstrongmanagerialteamwithbusinesslevelknowledgeandskills. Needtoanalyseitscompetitorsfrequently. Needanalysenewmarketbeforeentering. Needstrategiesregardingpromotionalactivities. Needtoemphasizeoncareercounsellingandgrooming. Needtosetcompanymission,visionandcorrespondingstrategies. NeedtorewriteAboutussectiontobaseonbusinesspointofview.

57|P a g e

4. Discount Websites: These websites provide discount to the customers. Akhoni.com and Ajkerdeal.comarethetwomembersofthisstrategicgroup. Thesewebsitesprovidediscountstosomefavoriterestaurants,shopsandotherservices.The customerpurchasesthecouponandgetsignificantdiscountonthosestores. StrategicFailures: Small number of variations in their service i.e. they promote a very small number of products. Thescopeofthesewebsitesisveryminimal.ConsumerscangetdiscountontheDhaka cityonly.Sothedwellersofsuburbanareaswouldnotgetbenefitfromthesewebsites. Suggestions: Thefieldofgivingdiscountshouldbebroadened Communicatingthediscountsofferstothecustomersisalsorequired ShouldelaboratetheirbusinesstometropolitancitieslikeChittagong,Khulna,Razshahi etc. 5.MerchantWebsite:Sonarmarketplace.comisthewebsitethatfallsinthisstrategicgroup. This may be overlapped with any other b2c website. However, there are some differences. SonarMarketplace is a multimerchant marketplace, from wellknown name brands to lesser known but equally high quality specialty retailers organized for convenience in finding, comparing and buying items for the home, family, work, friends and personal needs and interests. It urges the merchants for secured transactions, so all personal data submitted by shoppers are protected. Additionally, SonarMarketplace merchants must undergo and meet specific criteria prior to inclusion. As a result, the customers receive nothing but a topnotch comparisonshoppingWebsite.
58|P a g e

StrategicFailures: Sonarmarketplacehasfailedtoattractthecustomer.Thatswhythedailyhitisbelow averageandsoisthesellingrate.Thebasicreasonsforthefailurearenotundertaking amplemarketingcommunicationprogramandnotdevelopingalucrativewebsite. To flourish in this industry, they have to undertake massive communication program andletpeopleknowtheirpointofdifference. Suggestions: 6.MatrimonialWebsite:Borbodhu.comisthewebsitethatfallsunderthisstrategicgroup. Thematchmakingormatrimonialwebsiteshelponepersontogethis/herlifepartner.Thisisa relatively new concept in Bangladesh. Here, interested candidates post their photo, bio data and interest on the database of the sites. The information are stored and maintained confidentially.Oneusersearchesthroughtheregistrationandthusgetstheperfectmatchfor himorher. StrategicFailures: The most common problem with this kind of websites is lack of privacy. Most of the customers, especially women are reluctant to give their personal information. So, maintainingprivacyisvital. Theservicetothegold,silveranddiamondcustomersshouldbedifferentiated. Thewebsiteshouldcategorizeitsdatabaselistbasedongeographicsegments. The people of Bangladesh are still skeptic about the integrity of online matrimony. Breakingtheinertiaandmisbelievesofpeopleisnecessary. TheconceptofMerchantwebsitehastobemadepopularinBangladesh. Theyshouldattractbiggerandrenownedmerchantsaswell.

59|P a g e

CreditcardisnotthatmuchpopularinBangladesh,especiallyintheruralorsuburban areas.Soanalternativemethodofpaymentshouldbeenabled. Thewebsitespaylittlebudgetoncommunication.Theyshouldcommutethemselvesto thetargetconsumersthroughdifferentcommunicationchannel.

Suggestions: Theprivacyofthewebsitesshouldbeincreased. StepsshouldbetakentorestrictthefakeIDs.

5.AnalysisofECommerceIndustryofBangladesh
5.1OverviewofeCommerceinBangladesh The three dimensions of ecommerce are BusinesstoConsumers (B2C), BusinesstoBusiness (B2B)andBusinesstoGovernment(B2G).B2Cecommerceisunlikelytobeofmuchuseinthe nearfutureinBangladeshbecauseoflowpercapitaincome,aweakinfrastructuralandlegal environment,lackoftrustbetweenbusinessandconsumers.B2Cforcrossbordertradeisalso limited by the factors suggested for the domestic front. In addition, nonavailability of international credit cards, foreign currency remittance restrictions, delays and informal paymentsatcustomsclearanceevenforsmallvalueandquantityitemswilldiscourageB2C. TheB2BapplicationalreadyexistsintheexportsectorofBangladesh,especiallyintheReady MadeGarments(RMG)industry.RMGhasthelionsshareoftheexportearningsinBangladesh. TheRMGsectorhasbeguntousetheInternet,anditsdependenceonecommerceislikelyto growinthecomingyears.TheInternetwouldenablethemtoseekinformationaboutpotential buyersaswellasrawmaterialsuppliers.Similarlythepracticeofpostingawebsitebyindividual producers has begun. However, if Bangladeshi producers are unable to accommodate

60|P a g e

electronictransferofpaymentandotherfacetsofecommerce,thebusinessopportunitywill moveontocountriesthathavedevelopedsuchsystems. B2GecommerceispossibleinBangladesh,butonalimitedscaleatthisstage.Thegovernment is a major buyer of goods and services from the private sector. Typically, the government procuresgoodsandservicesbyinvitingtenders.TheavailabilityoftheRFPandotherrelevant documentsonlineprovidesanalternatechoice.Transactionsinvolvinginformationcollection, obtainingvariousgovernmentalforms,registeringactivitiescanalsobeconductedonline.This will reduce time costs, corruption and the necessity of going through lengthy bureaucratic proceduresaswellasincreasingtransparency.

5.2TheExistingSituationandPotentialofECommerceindustryofBangladesh Internet services are presently available in Bangladesh. Its usage for ecommerce by the Bangladeshi producers to export as well as to access inputs will be dependent on their willingnessandabilitytousethismediumaswellasthatofthebuyersoffinalproductsandthe sellersofintermediategoodsandservices. BusinesstoConsumer(B2C)Scenarios BusinesstoConsumer(B2C)ecommerceisunlikelytobeofmuchuseintheforeseeablefuture in Bangladesh. At the domestic level, low per capita income, limited infrastructural facilities (e.g.lowteledensity),weaklegalenvironment(inadequatecontractlaws,poorimplementation andenforcement),andlackoftrustandconfidencebetweenbusinessandconsumersaregoing tohinderB2C.Inthebackdropofsuchlimitations,thelowwageeconomy,withhighlevelsof unemploymentandunderemployment,willcontinuetorelyonthephysicalpresenceofbuyers and sellers during a transaction in most cases. B2C for cross border trade is inhibited by the factors suggested for the domestic front. In addition, nonavailability of international credit cards, foreign currency remittance restrictions, delays and informal payments at customs clearanceevenforsmallvalueandquantityitemswilldiscourageB2C.
61|P a g e

 BusinesstoBusiness(B2B)Scenarios Asmentionedbefore,theBusinesstoBusiness(B2B)scenarioprevailsinBangladeshtoavery limited extent. The B2B scenario exists mostly in the export sector, especially in the Ready MadeGarments(RMG)industry.RMGhasthelionsshareoftheexportearningsinBangladesh, accounting for 75 percent of total exports. The current value of annual exports of the RMG sector is close to $4.35 billion. The RMG sector has begun to use the Internet, and its dependenceonecommerceislikelytogrowsignificantlyinthecomingyears. Ecommerce through the Internet is poised to be an effective business tool for the RMG exporters.TheInternetwouldenablethemtoseekinformationaboutpotentialbuyersaswell asrawmaterialsuppliers.Similarlythepracticeofpostingawebsitebyindividualproducershas begun. Opening a website is a step towards the right direction. Also, the adherence of Bangladeshifirmstoquality,laborandenvironmentalstandards(e.g.ISO9000,QS9000)can also be shared and highlighted through the Internet technology. Following the withdrawal of the quota system and the GSP in 2005, the RMG sector will inevitably become more competitive. As expected delivery time decreases, considering alternative payment mechanismsbecomesimperative. The effective use of ecommerce both for placing orders, purchasing raw materials and for quickandefficientpaymentwouldbethenecessaryingredientsforanycountrytoenhanceits abilitytodeliverearly.Necessaryinfrastructural,legalandregulatoryreformswillbeessential toavailoftheecommercetechnologyindealingwiththeinternationalmarketplace.Accessto the market depends on the buyers and sellers willingness and ability to market through mediums that are mutually cost effective,reliable, and replicable. A foreign buyer, say in the readymade garments sector, expresses a preference to use ecommerce for its purchases, therebycircumventingtheLetterofCredit(L/C)mechanismtoplaceanorder.

62|P a g e

5.3IndustrySWOTAnalysis Strength: 24hrsaday,7daysinaweekbusinessinoperation. Customerscandotheirshoppingorotherscomfortablybysittingatoffice,homeorin bedroom. Theproductsreachtocustomersdirectlyfromtheproducersatalowerpricethanthe marketvalue. Itisfastandeffective. Byvisitingdifferentwebsitesonecanwithinashorttimecancomparethepriceandbuy onthebestdeal. Advertising product is cost effective for SME in compare with conventional offline system. Lowstaffcost. Financialtransactionthroughelectronicfundtransferisveryfastandcanbedonefrom anypartoftheworld. Canbestartedwithverylowinvestment. Weakness: Thereisnodirectinteractionbetweenthecustomerandtheseller.Therefore,thescope ofconvincingthecustomerdoesnotexist. Manytimes,weprefertobuytheproductbyreachingpersonallytothemarketrather thanpurchasingthroughInternet. Sometimes,transportationcostincreasestheproductcost.

63|P a g e

No. of potential customers who can buy through Internet is still not enough. Small businessescanappeartobelargecompaniesontheInternet.Customershavenoway of gauge the business actual level of man power and resources (For example, ajkerdeal.com). This leads to customers that demand the same level of service from businesswith12employeesastheywouldfromindustrygiantslikeakhoni.com.

Opportunities: Bigcompaniesarealreadyenteringinthisfieldso;theyaremakingpeoplehabitualand confidentaboutmarketingthroughInternetatthecostofthecompanies. Adding an ecommerce component to a business allows the company to sell their productstoaglobalmarket. Threats: Dishonest persons entering in this field which damage the confidence and faith of commonpeopleonmarketingthroughInternet. Future innovation of different business firms could have an adverse effect on e commercebusinesses. Some consumers prefer not to give any personal information out over the Internet because of fears that the information will be misused, lead to spam email or identity fraud FutureGovernmentlegislation(imposingmoretax)wouldhaveanadverseeffectone commerceindustry.
64|P a g e

EverydaynumberofInternetusersisincreasinginarapidway.

PeopleoftomorrowwillfeelmorecomfortabletobuyproductsthroughInternetonly.

5.4PortersFiveForceModelofECommerceIndustry PortersfiveforcesmodelcanbeappliedintheecommercearenaofBangladesh.

A.BargainingPowerofSuppliers(Low) Human resource is the main supplier in the ecommerce market. They need a website to be created by someone or buy a solution package. Therefore, in this technological age, the bargaining power of these suppliers, i.e. programmers, are very low because they can outsourcetoallaroundtheworld. The other supplier to the ecommerce market is the host who provides the space for the websitesontheInternet. Therearethousandsofhostswhoprovidethespaces,andtheyare not concentrated, therefore, each website do not have to stick with the same host. Consequently,hostsnormallychargeacompetitiveprice.
65|P a g e

B.BargainingPowerofBuyers(Moderate) In the Internet market, the environment would be the same as the brick and motor stores. However,thecustomershavehighbargainingpowerbecausetheycanchooseanyshoponthe Internetworldwide.Also,theycansubstitutetheplacefortransactiontotheofflinemarketas well. For example, in the websites like Clickbd and Cellbazaar, often the buyer exert their bargainingpower. C.ThreatofNewEntrants(High) Since the ecommerce market has no entry barriers from the government or technological perspective, it is very attractive for other firms to enter into this market. Also, the nature of businessitselfdoesnothaveanycost,soitishardtoachieveorrealizetheeconomiesofscale. As we know, the technology is improving every second or even minute, which means people cancreateawebsiteinfiveminutes.Therefore,thethreatofnewentrantsisveryhigh. D.ThreatofSubstitutes(Low) ThereisnotechnologythatcansubstitutetheInternetsofarinthemarket.Even,analogsignal that use to send the television signal or radio signal are not the main threat. The main substitutethatexistsisthebrickandmotorstore,whichtheychangeormovetheirplacetobe ontheInternet.Therefore,theecommerceindustryhaslowthreatofsubstitutions. E.RivalryamongFirms(Low) TherivalryintensityinBangladeshcanbeclassifiedasverylow,aswecanseethatthereare only few firms that are generating revenues, there are many opportunities due to the few competitorsinthemarket.Theamountofthefirmsisstillinsufficientwhenwecomparewith the population or the Internet users in Thailand. Also, when we think about the ecommerce market,wehavetothinkmoregloballybecausetheconsumersareeverywhereallaroundthe world.Sincethereisnotmuchcompetitionsinthestrategicgroup(oneisleaderandothersare follower;likeClickbd,Akhoni.com,Bdjobsarethemarketleader),therivalryamongfirmsare stilllow.
66|P a g e

5.5MajorConstraintstoECommerceIndustryinBangladesh Thispaperhighlightsvariousconstraintstocommerceandtradeingeneralandecommercein particular. Many of these constraints are endemic across the business sector and demands majorreformsthroughstrongpoliticalcommitmentandanabilitytoimplementpolicychanges. A list of specific constraints to ecommerce that policy makers can address in the short and mediumtermissummarizedbelow.

Toofewtelephoneconnections.

Absenceofastrongindependentregulatorybodyforthetelecommunicationsector.

Absenceofencryptionlawthatprecludesacceptanceofdigitalsignature.

StrongdependenceofLetterofCredittoconductinternationaltransactions.

Nonissuanceofinternationalcreditcardsforcrossbordertransactions.

Interestrateceilingonexportloans.

67|P a g e

6.Recommendations
Bangladesh Telecommunications Regulatory Commission (BTRC) should be established independentofthegovernmentcontrol. VoiceoverInternetProtocol(VoIP)andprivateinternationalgatewayforvoiceanddata shouldbeallowed. The number of telephone lines should be increased to encourage private providers to comeintothissector. Greater competition among the Internet Service Providers (ISPs) should be promoted andnewISPsshouldbeencouragedtocomeintobusiness. To improve banking mechanism, Bangladesh government should compel the banking sectorstoautomatetheiroperationandgoingonlinebyaspecificperiod.Thecontrolof foreign exchange should be liberalized gradually, and easier issuance of International CreditCardsshouldbeallowed,banksshouldtakeeffectivestepshere. Political commitment to improve governance and institutional strength is essential for successfulapplicationofecommerce. Business associations and organizations should be made aware of the benefits of e commerce.BGMEAcanplayasignificantroleinthis. Thecontrolofforeignexchangeshouldbeliberalizedgradually,andissuanceofInternational CreditCardsshouldbeallowed.
68|P a g e

7.Conclusion
Despite being a poor country, selected segments of the Bangladeshi business community has embraced technology with reasonable success. The Facsimile in the 1980s and mobile telephones in the 1990s popularized modern technology in the mass market. Personal computers and the Internet are also emerging as daytoday business tools. These positive indicatorsarefavoringtheprospectsofecommerceinBangladesh. Bangladeshhasbeensteppingintothearenaofecommerce.Akeyreasonwhyecommerce, especially the businesstobusiness segment, is growing so quickly is its significant impact on costs associated with inventories, sales execution, procurement, intangibles like banking, and distributioncosts. Although, compared to the modern world, the e commerce industry of Bangladesh is still a stab,thefutureisbright.EcommerceinBangladeshhasthepotentialtobetheapplicationthat ushers in the large productivity gains. Achieving these gains is therefore contingent on a numberoffactors,includingaccesstoecommercesystemsandtheneededskills. So, we hope that by the effective steps taken by government and third party sources, the people will be skilled enough to achieve the knowhow of e business and the firms should be givenenoughprivilegestoflourishevenmore.TheecommerceindustryofBangladeshhasto goalongwayinfuture.

69|P a g e

8.Reference
ElectronicReferences 1. Benefits Of Ecommerce: (http://www.ecommerceeducation.com/benefitsof

ecommerce.asp) 2. Ecommercetype:http://www.altteam.com/ecommercetypes.html 3. TheFiveDifferentTypesofECommerce:(http://www.designzzz.com/thefivedifferent typesofecommerce/) 4. Ecommerce:(http://www.networksolutions.com/education/whatisecommerce/) 5. TheroleofEcommerce:(http://www.wikinvest.com/concept/ECommerce) 6. Press Release". TechCrunch: (http://techcrunch.com/2011/03/28/ebaytoacquiregsi commercefor24billion//) 7. Online Today, The Electronic Mall". CIS/CompuServe nostalgia:

(http://www.gsbrown.org/compuserve/electronicmall198404/) TextReferences: 1. JaniceReynolds,TheCompleteECommerceBook,SecondEditionCMP;2edition(April 13,2004) 2. Diane Wang: Rounding up the "Ant" Heroes". Sino Foreign Management. Retrieved 20110903 3. NajmulHossain,ECommerceinBangladesh:Status,PotentialandConstraints, December2000 4. McConnellInternational,WITSA,2000.RiskEBusiness:SeizingtheOpportunityofGlobal EReadiness

70|P a g e