WHITE SPACE MAPPING

What is White Space?

A

process and tool that can opportunities that are not obvious can identify competitors new openings

help

uncover

It

untouched

by

The discovery of unique opportunities can be the

result of a creative work and research-oriented and consistent.

Analysis of White Space

The externally-focused perspective The goal is

to find gaps in existing markets, products, or service lines that represent opportunities

Internally-focused perspective enables us to

map the Organizations capacity to deal with new opportunities or face threats from competitors
The future focused perspective puts an

emphasis on applied strategic foresights

Analysis of White Space

To know the interests and needs of customers New approaches designed in large part by

anthropology and psychology, to find out opinions and beliefs of people

Looking for a blank space without prejudices

Can Fear Be a Block?

Fear of Uncertainty

Fear of Unknown
Block to intuition

But.. when well worked can result in expression of potential & opportunity. can allow the passing of a mystery to heuristic for the algorithm

White Space Mapping for Intellectual Property Development

The Process is as follows:

(i) A matrix is created to compare the draft claims of the proposed invention to the claims of the most relevant patents. If the claims are not directly comparable, relationships or dependencies are established. (ii) It becomes clear whether there is any white space on the page. These spaces represent areas where IP may be developed

Conclusions
WHITE SPACE = OPPURTUNITY

Ensures,

first that all the major influences on markets and strategy are analyzed secondly that we move beyond assumptions to new scenarios based on analyzing those elements imaginatively in a research-oriented way