--Have a centralized location to refer to: i.e.

, a dynamic Web site/blog where most things you put on FB or Twitter refer back to this site.* --Establish a YouTube account and use it. --Use a variety of tools to maximize media richness. --Never waste a FB update status or Tweet. Always have something to link to.* --Increase the media richness of your main site by including more video and audio pieces. Q&As with celebrities or experts are good, too.* (This is a simple and fast way to highlight research by faculty. Audio slide shows are also media rich). --5,000 FB likes are the tipping point for social media. It can take up to 2 years to get to that at point where your social media effort becomes self-sustaining.* --Make sure your effort is meeting the uses and gratification needs and online social interaction needs of your audience.

--Dont be afraid to experiment and think outside the box. * Tip came from the book: Social Media for Social Good, Heather Mansfield, 2012, McGraw Hill, ISBN 978-0-07177081-1