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SRI VIDYA COLLEGE OF ENGINEERING & TECHNOLOGY

M.B.A. MODEL EXAMINATION, MAY 2010 SECOND SEMESTER BA927 BUSINESS RESEARCH METHODS (Regular 2009) Answer all questions PART A 1. 2. 3. 4. 5. 6. What are the qualities of a good business research? Cross sectional Study Vs Longitudinal Study Define: External Validity What is Likert scale and Stapel Scale? What is an Optimum Sample Size? What do you mean by Focused group interview? What is the significance of R2? What is factor analysis? What are the benefits of recommendations in research report? (10 X 2 = 20 marks)

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10. What is bibliography? Give example. PART B 11. (a) Define Research and explain the hallmarks of scientific research? OR (b) How the research problems can be identified and formulated? 12. (a) Briefly explain the types of Experimental design. OR (b) What is research design? Discuss the steps involved in preparing the research design? 13. (a) Explain the methods of data collection with example. OR (b) What is sampling? Explain the techniques of sampling. 14. (a) Explain how statistical techniques are used in management research. OR (b) Describe the procedure for hypothesis testing with flowchart. 15. (a) Explain the essential components of good research? OR (b) Describe the ethics in business research. (5 X 16 = 80 marks)

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