Analytics in India -An initial discussion note

Work In Progress
being shared to enable further discussion.

Background

Analytics still an emerging space in India and tough to establish as a new stand alone business; uncertainty of demand; low price realization; data availability /quality challenges Specialised analytics offerings exist yet hardly organisation in India offering analytics linking across functions and focused heavily on India Primary users of analytics seem to be multinational firms; large Indian players still mostly in ad-hoc/ project mode; the options available to SME segment appear very limited Situation could change as competition increases; customers get more demanding;

Data Sources
Business Information Systems Employee Data Surveys Qualitative Methods

Internal Tangible

Internal Intangible

External Tangible
Ongoing Feedback Data from government, associations etc

External Intangible
Qualitative Methods Surveys

Process Flow
Defining Purpose and coverage
Identifying Data Sources- current and new Collection, validation, collation & analysis Making sense & planning for action Create an on-going analytics-based Decision Support System

Analytics feed intofor e.g.,

Customer Retention and acquisition Improved use of resources Productivity enhancement efforts Employee /workforce related issues Risk assessment , compliance Brand creation & support

Options

Work forward from analytics to strategy and plan of action Work backwards from needs to data and analysis requirements Make sense of currently available data Identify data requirements, supply missing links in data gathering process Look for adjacent / incidental data (captured as part of existing information system but not separately stored/analysed)