Submitted To : Madhu Bahel

Submitted BY:mahesh SEC : Sa1 ROLL NO 41

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DESIGN THAT PERFORMS

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ABOUT THE COMPANY

HISTORY
The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987).

It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.

CORE VALUES
In everything we do, we strive to help people live better lives.

VISION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.
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KEY BUSINESS AREAS

CONSUMER ELECTRONICS TELEVISION & LCD TVs MOBILE PHONES MP3 & AUDIO/VIDEO CAMERAS & CAMCORDERS HOME APPLIANCES INFORMATION TECHNOLOGY LASER PRINTER & MULTIFUNCTIONS SEMICONDUCTORS

FEW COMPETITORS OF SAMSUNG

MARKET SHARES OF SAMSUNG IN CONSUMER ELECTRONICS

SAMSUNG GLOBAL REPRESENTATIVE MAP

DISTRIBUTION NETWORK OF SAMSUNG

Original equipment manufacturer/vendor or supplier

Factory

Regional distributing center

Branch warehouse

Distributor

Direct dealer

Modern retail/ Exclusive stores & Samsung digital plazas

Sub - Dealer

Consumer/Customer

INTERNATIONAL MARKETING STRATEGIES OF

SAMSUNG
PRODUCT LIFE CYCLE OF SAMSUNG MOBILES
Next Is What?

Omnia

Touch wiz

Ultra

Beat 450

Introduction

Growth

Maturity

Decline

CONCLUSIONS
INITIATIVES TAKEN BY SAMSUNG TO PROMOTE CSR
Making CFC gas free compressors. Making the home appliances 5 star rated. Launching freshtech refrigerators in the market. Launching televisions with easy view technology.

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