Project On Market Analysis

A COMPARATIVE MARKET ANALYSIS OF AMTRONs BROADBAND MAGIC SURF
Dissertation submitted in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY
By Hemanta Das Reg. no.10XWCMA037 Under the Guidance of Mr. Siba Prasad Sarangi
Lecturer
SAMBHRAM ACADEMY OF MANAGEMENT STUDIES

Bangalore-97 2011-2012
CERTIFICATE OF ORIGINALITY
This is to certify that the project A Comparative Analysis of AMTRONs Broadband Magic Surf is an original work of the student and is being submitted in partial fulfillment for the award of the Masters Degree in Business Administration of Bangalore University. The report has not been submitted earlier either to this University/ Institution for the fulfillment of the requirement of a course of study.
SIGNATURE OF SUPERVISOR
SIGNATURE OF STUDENT
PLACE: -------------------------DATE: ---------------------------
PLACE: -------------------------DATE: ---------------------------
DECLARATION
I, HEMANTA DAS, do hereby declare that this report entitled A Comparative Market Analysis of AMTRONs Broadband Magic surf in ASSAM ELECTRONICS DEVELOPMENT CORPORATION (AMTRON), submitted by me under the guidance of Mr. Bahniman Das (Project Executive), Marketing in partial fulfillment of the requirement for the award of the degree in MBA is an authentic record of the observational study I carried out at the organization. The findings in the report are based on the data collected by myself and I have not copied from any report submitted to any university.
Place : Bangalore
Signature:
Date:
HEMANTA DAS
ACKNOWLEDGEMENT
Some accomplishment requires the efforts of many people and this work is no different. I would like to acknowledge and extend my heartfelt gratitude to the following persons who have made the completion of this project possible: My external guide Mr. Bahniman Das (Project executive), AMTRON for sharing his valuable knowledge and guidance. I would like to thank our Principal Dr. K.C. JOHN for his vital encouragement and support, Sincere thanks to Director Dr. K.C. MISHRA for his assistance and motivation. My internal guide Mr. Siba Prasad Sarangi for his guidance, constructive comments, relevant suggestions and wholehearted co-operation, during the various stages of this study. His faith in me is deeply appreciated. I would also like to extend my gratitude to all AMTRONs franchisees and customers who helped me to conduct the survey effectively. At last most importantly my parents, faculty members, librarian and friends without which my study on the topic would be meaningless.
Place: Bangalore Date:
Hemanta Das (Reg.No10XWCM037)
Abstract
Information Technology (IT) occupies a key position in our modern age and is one of the fastest growing sectors in the world economy. The Government of Assam has recognized this and has formulated this Policy keeping in mind the priorities of the Government and the possibilities that exist in the IT world for achieving those priorities. For dissertation study, I have selected Assam Electronics Development Corporation to conduct a comparative analysis. The purpose of the dissertation work is to conduct an exploratory research in order to get a more precise solution for a given problem by using typical research instruments. This genre of research simply allows the marketer to gain a greater understanding of something that he/ she does not know enough about. For example, just because we know that there are different broadband connections exists, it does not necessarily mean that we know which connection is the most preferred one. Exploratory research can help in this instance. Differing mainly in design from descriptive research, exploratory research is used principally to gain a deeper understanding of so something. The design is far more flexible and dynamic than that of descriptive research. After the analysis the findings say that Magic Surf mostly provides its services in government establishments, where the comparisons with other broadband providers are not very satisfied because of its cost factor but still Magic Surf is trying to capture some market share by providing better after sales service and also trying to expand its horizon by franchisee outlets. When it comes to suggestions, the frequency of promotions and advertisements needs to be increased in order to build strong consumer awareness. The company should take effective measures to bring down installation and tariff charges. Entering into the rural areas by reducing the price can gain more customers. Compete with full potential with other providers by manually updating the service quality in a systematic manner.
Key Words: Marketing, Market analysis, Broadband, Bandwidth, Exploratory Research, Hypothesis, Operational Definitions
Table of Contents
CHAPTER NO. PARTICULARS

1 Introduction: 1.1 Marketing and Internet 1.2 Market analysis and Broadband 1.3 Comparative Market Analysis of AMTRONs Broadband Magic Surf Review of literature and Research Design: 2.1 Introduction 2.2.1 Review of literature of overseas researcher 2.2.2 review of literature of Indian researcher 2.3 Problem statement of Magic Surf 2.4 Scope of Broadband and Magic Surf 2.5 Objective of the dissertation 2.6 About the hypothesis 2.7 Operational definitions of broadband 2.8 Research Methodology 2.9 Limitations 2.10 chapter Scheme Profile of Industry/ Company: 3.1 An overview of IT and Electronic industry in ASSAM 3.2 Profile of AMTRON Results, Analyses and Interpretation: Summary of Findings, Conclusions and Suggestions: 5.1 Findings 5.2 Conclusions 5.3 Suggestions Bibliography Questionnaires
PAGE NO.
1-5 6- 8 9- 12
13 14-15 16-17 17 17-18 18 18 19 20-21 22 23
24-27 27- 59 60- 88
4 5
89- 91 92 93- 94 I- IV V-IX
Appendixes
List of Tables
Table No. 1.1 3.2.5 3.2.6 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 Description Comparison Tariff Rates Workforce Structure Gender of respondents Occupation of the Sample Qualification of the sample Age Groups Available Broadband Connections Popularity of Magic Surf Means of Popularity Users of Broadband connection Mostly Used Broadband Connection Areas where broadband used mostly No. of computers possess by respondents Broadband Experience Tariff Plan Important attribute of a broadband connection Surfing Speed Download Speed Set- up Cost Monthly rental Connection Dropped After Sales Service Consumer awareness Page No. 11 32- 34 57 60 61 62 63 65 66 67 68 69 71 72 73 74 75 77 78 79 80 81 82 84
List of Figures
Figure No. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 Description Gender of respondents Occupation of the Sample Qualification of the sample Age Groups Available Broadband Connections Popularity of Magic Surf Means of Popularity Users of Broadband connection Mostly Used Broadband Connection Areas where broadband used mostly No. of computers possess by respondents Broadband Experience Tariff Plan Important attribute of a broadband connection Surfing Speed Download Speed Set- up Cost Monthly rental Connection Dropped After Sales Service Consumer awareness Page No. 60 61 62 63 65 66 67 68 69 71 72 73 74 75 77 78 79 80 81 82 84
CHAPTER I
INTRODUCTION
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 1.0 INTRODUCTION
1.1 About the broad area of the topic chosen: 1.1.1 Marketing:
Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying products to target markets in order to achieve organizational objectives. This definition has two significant implications: Focus: The entire system of business activities should be customer- oriented. Customers wants must be recognized and satisfied. Duration: Marketing should start with an idea about a want- satisfying product and should not end until the customers wants are completely satisfied, which may be some time after the exchange is made. Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments. Marketing is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3
Sambhram Academy Of Management Studies,SAMS
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. The term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches." Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling, Merchandise support. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (M.Sc.) programs. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre- and post-sales promotional activities. It is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times and the culture.
Organizational orientation
In this sense, a firm's marketing department is often seen as of prime importance within the functional level of an organization. Information from an organization's marketing department would be used to guide the actions of other departments within the firm. As an example, a marketing department could ascertain (via marketing research or market analysis) that consumers desired a new type of product, or a new usage for an existing

product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires. The production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production and promotion of the product. Inter-departmental conflicts may occur, should a firm adhere to the marketing orientation. Production may oppose the installation, support and servicing of new capital stock, which may be needed to manufacture a new product. Finance may oppose the required capital expenditure, since it could undermine a healthy cash flow for the organization.
1.1.2 Internet:
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (often called TCP/IP, although not all applications use TCP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless and optical networking technologies. The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support email. Most traditional communications media including telephone, music, film, and television are reshaped or redefined by the Internet, giving birth to new services such as Voice over Internet Protocol (VoIP) and Internet Protocol Television (IPTV). Newspaper, book and other print publishing are adapting to Web site technology, or are reshaped into blogging and web feeds. The Internet has enabled or accelerated new forms of human interactions

through instant messaging, Internet forums, and social networking. Online shopping has boomed both for major retail outlets and small artisans and traders. Business-to-business and financial services on the Internet affect supply chains across entire industries. The origins of the Internet reach back to research of the 1960s, commissioned by the United States government in collaboration with private commercial interests to build robust, fault-tolerant, and distributed computer networks. The funding of a new U.S. backbone by the National Science Foundation in the 1980s, as well as private funding for other commercial backbones, led to worldwide participation in the development of new networking technologies, and the merger of many networks. The commercialization of what was by the 1990s an international network resulted in its popularization and incorporation into virtually every aspect of modern human life. As of 2011, more than 2.2 billion people nearly a third of Earth's population use the services of the Internet. The Internet has no centralized governance in either technological implementation or policies for access and usage; each constituent network sets its own standards. Only the overreaching definitions of the two principal name spaces in the Internet, the Internet Protocol address space and the Domain Name System, are directed by a maintainer organization, the Internet Corporation for Assigned Names and Numbers (ICANN). The technical underpinning and standardization of the core protocols (IPv4 and IPv6) is an activity of the Internet Engineering Task Force (IETF), a non-profit organization of loosely affiliated international participants that anyone may associate with by contributing technical expertise.

Terminology Internet is a short form of the technical term internet work, the result of interconnecting computer networks with special gateways or routers. The Internet is also often referred to as the Net. The term the Internet, when referring to the entire global system of IP networks has been treated as a proper noun and written with an initial capital letter. In the media and popular culture, a trend has also developed to regard it as a generic term or common noun and thus write it as "the internet", without capitalization. Some guides specify that the word should be capitalized as a noun but not capitalized as an adjective. The terms Internet and World Wide Web are often used in everyday speech without much distinction. However, the Internet and the World Wide Web are not the same. The Internet establishes a global data communications system between computers. In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and other resources, linked by hyperlinks and URLs.
1.2 About the specific area of the topic
1.2.1 Market Analysis:

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all these analyses the chances, strengths, weaknesses and risks of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force

expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
1.2.2 Dimensions of market analysis:

David A. Aaker outlined the following dimensions of a market analysis:

Market size (current and future) Market growth rate Market profitability Industry cost structure Distribution channels Market trends Key success factors
The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses. Organizations use the finding to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy. Affected areas may include inventory levels, a work force expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities.
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 1.2.3 About Broadband:
The term broadband refers to a telecommunications signal or device of greater bandwidth, in some sense, than another standard or usual signal or device (and the broader the band, the greater the capacity for traffic). Different criteria for "broad" have been applied in different contexts and at different times. Its origin is in physics, acoustics and radio systems engineering, where it had been used with a meaning similar to wideband. However, the term became popularized through the 1990s as a vague marketing term for Internet access.
In telecommunication:
In telecommunications, a broadband signaling method is one that includes or handles a relatively wide range (or band) of frequencies. Broadband is always a relative term, understood according to its context. The wider (or broader) the bandwidth of a channel, the greater the information- carrying capacity, given the same channel quality. In radio, for example, a very narrow-band signal will carry Morse code; a broader band will carry speech; a still broader band is required to carry music without losing the high audio frequencies required for realistic sound reproduction. This broad band is often divided into channels or frequency bins using pass band techniques to allow frequencydivision multiplexing, instead of sending one higher-quality signal. A television antenna described as "broadband" may be capable of receiving a wide range of channels; while a single-frequency or Lo-VHF antenna is "narrowband" since it receives only 1 to 5 channels. In data communications a 56k modem will transmit a data rate of 56 kilobits per second (Kbit/s) over a 4 kilohertz wide telephone line (narrowband or voice band).
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf In computer networks
Many computer networks use a simple line code to transmit one type of signal using a medium's full bandwidth using its baseband (from zero through the highest frequency needed). Most versions of the popular Ethernet family are given names such as the original 1980s 10BASE5 to indicate this. Networks that use cable modems on standard cable television infrastructure are called broadband to indicate the wide range of frequencies that can include multiple data users as well as traditional television channels on the same cable. Broadband systems usually use a different radio frequency modulated by the data signal for each band. The total bandwidth of the medium is larger than the bandwidth of any channel.
Internet access
The standards group CCITT defined "broadband service" in 1988 as requiring transmission channels capable of supporting bit rates greater than the primary rate which ranged from about 1.5 to 2 Mb/s. The US National Information Infrastructure project during the 1990s brought the term into public policy debates. Broadband became a marketing buzzword for telephone and cable companies to sell their more expensive higher data rate products, especially for Internet access. In the US National Broadband Plan of 2009 it was defined as "Internet access that is always on and faster than the traditional dial-up access".
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 1.3 About the topic: Comparative market analysis of AMTRONs broadband Magic Surf 1.3.1 About Magic Surf:
Magic Surf Broad Band is one of the major internet service providers (ISP) by Assam electronics development corporation ltd. (AEDC or AMTRON). It was first implemented in the year 2002 and the Managing Director of AMTRON Mr. M.K. Yadav initialized the project of MAGIC SURF. At first Magic Surf was launched only in Guwahati city by using DSNL (Direct Swift Network Link) for data transmission and at that time its bandwidth capacity was 512 kbps. In the year 2005 it had implemented the use of OFC (optical Fibre cable). With time it had modified a lot with the increase in its bandwidth from 512 kbps to 7 mbps. Currently the service of magic surf is not limited in Guwahati only but had reached in most of the part of ASSAM. Very soon more cities & towns are to have the service of Magic Surf within a short span of time. The tariff of Magic Surf is post-paid depending upon usage of MB. It has got a lot of packages depending on the data transfer (size of MB) & bandwidth allocation and its prices started from Rs 221/- per month to Rs 6000/- per month (including taxes). As magic surf is a prepaid broadband connection and it provides its user a lifetime prepaid service which means even though the users does not reactive their accounts at any time. Thus, there are no fixed time periods of reactivation which is a beneficial attribute for the users. But most of the times it becomes a problem for the company. As this, increases the number of inactive users and the company has to bear some losses. Thus, AMTRON should take some wise and essential measure to cope up with this problem.
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 1.3.2 Comparative analysis:
Comparison of Magic Surf with Reliance Net Connect broadband plus, Tata photon, and BSNL EVDO. The comparison has been done by considering different aspects during the analysis, which are as follows: (a) Tariff plans (b) Surfing speed (c) High downloading speed (d) Set- up cost (e) Monthly rental (f) Number of computers that can be connected by one connection (g) Availability of the connections in a specific area (h) Experiences of broadband users (i) Specific attribute/ attributes that makes a connection as a loyal brand (j) After sales service of different providers with respect to Magic Surf
Comparison: A quick stock taking exercise reveals that the following are the typical valueadditive services offered by broadband service providers in India. Often offered on a bundled basis, the perceived value differs consumer to consumer and from segment to segment- consumer to business.
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Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf Current Typical VAS Primary example Segment/Customer Type
Security- AV Software
Let s spli t the
Reliance others
&
many Consumers
Games on demand E-mail
Airtel, MTNL BSNL, Magic Surf, Rajdhani
Youth, Consumer Consumer
bro adb and
Web hosting
BSNL, Magic Surf, Rajdhani
SMB+ consumer
ma rke
Storage
SMB + Consumer
t bas
Static IP
SMB + Consumer
ed on
Voice Bundle- Combo Flexibility of Speed Educational (Maths, English) TV channels SMS bundle
Many Reliance
SMB + Consumer Consumer Consumer
tec hn olo gy and see
Courses Sify Coaching,
Tata Photon Primarily mobile USB broadband
Consumer Consume
if this ma
On line Desktop
Airtel
SMB + Consumer
kes sen
se, to eliminate any myopic judgments. USB or PCMCIA data card based mobile Sambhram Academy Of Management Studies,SAMS 11
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf broadband is the buzz segment today. As per this report, the data card market has long crossed 1 million sales. The air space these days is covered with claims about being the fastest wireless broadband. Plethora of tariffs, confusing brands, unclear wireless technology backend, growing chasm between ideal and realized speeds- a market growing rapidly with a potential risk. Clearly, a high utility broadband segment, it is very early to be differentiated on VAS. Coming to other segments, the story appears to be equally rosy. But the sad reality i.e. the service providers still havent covered the service hygienes- Network performance (read promised speed and realized speed), billing accuracy and customer service promptness. The judgment is clear there is enough scope to differentiate on quality of service before embracing VAS.
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CHAPTER II
LITERATURE REVIEW AND RESEARCH METHODOLOGY
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 2.0 Review of Literature & Research Design
2.1 Introduction:
The process of reading, analyzing, evaluating, and summarizing scholarly materials about a specific topic is termed as literature review. In the subsequent paragraphs, an attempt has been made to review some of the previous studies works in connection with the present study. Further it also deals with the Research Design. It is defined as a particular procedure or a set of procedures, the analysis of principles of the enquiry in a particular field. The value of any scientific and systematic study lies in its methodology. A central part of research design is to develop an effective research strategy. It constitutes the blue print for the collection, measurement and analysis of data. The results of a literature review may be compiled in a report or they may serve as part of a research article, thesis, or grant proposal. Research literature reviews can be contrasted with more subjective examinations of recorded information. When doing a research review, we systematically examine all sources, describe, and justify what we have done. This enables someone else to reproduce our methods and to determine objectively whether to accept the results of the review.
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Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 2.2 Review of literature: 2.2.1 Literature by Overseas researcher:
Anderson et al (2002); The findings from this research provide clues to determine which factors are likely to influence adoption and the usage of broadband. First, there may be differences in cultures, legislation, regulations and market mechanisms, which may influence adoption, but it is likely that in all areas potential users of broadband will face the willingness and ability thresholds. In some areas the ability threshold may decrease faster than in others, but adopting broadband will still be a matter of being willing and able to adopt. Secondly, it is likely that also in other countries and cultures convenience (in terms of always on and speed) and controlling costs (flat fee) will be important factors in the adoption of broadband. Services will also be likely to develop as daily basics, incidental basics, stragglers of specialties everywhere around the world. Chang, Lee, & Middleton, (2004); These studies attempted to quantify the subscriber volume, which stands for the number and percent of customers purchasing the service. The studies have typically covered the private sector business case for broadband deployment and investments. Ruiz (2004); Found that broadband access is an important part of enhancing rural community development in India, improving the economy, health care, and general quality of knowledge in practical life
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Andy Patterson (April 20, 2012); This article is about highlighting the importance of checking the broadband speed available in your area before deciding on a broadband package or provider, and the connectivity problems experienced in rural areas across Britain. Kevin Joe (April 18, 2012);
Internet Service Provider or ISP is a company that offers Internet access to individuals as well as businesses on monthly or annual charge basis. Along with connectivity, certain ISPs also provide related services such as domain name registration, website hosting and development.
Sian Hooper (April 18, 2012); This article outlines why broadband speeds might not really be as fast as advertised and explores ways of optimizing your internet speeds.
Sian Hooper (April 24, 2012); This article offers advice on how to ensure that you find the best broadband deal based on your individual requirements. It explains that just by keeping a few simple things in mind, you can protect against hidden costs and other unnecessary expenses.
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2.2.2 Literature by Indian researcher: Dwivedi Y.K. and Choudrie J. (2003); Investigating the Impact of Broadband upon the Users Online Habits and the Usage of Internet Services. In the Proceedings of the International Telecommunication Societys Asia-Australasian Regional (ITS) Conference, Perth Australia, June 22 24, 2003.
R. Shah (2009)
Broadband Internet is rapidly taking the lead as the most popular type of Internet access due to its speed and is offered in the form of cable, DSL (Digital Subscriber Line), and satellite. There are a variety of possibilities these days when it comes to connecting to the Internet. Many of the options which have become available are replacing the now antiquated form known as the dial-up connection. The speed of dial-up connections are limiting associated with this type of connection as well as the slow speed when surfing the Internet.. Dilip Maitra (2011); According to the report from Telecom Regulatory Authority of India (TRAI), at the end of September 2011, India had a 20.99 million internet subscribers and, of these, 12.83 million have broadband connection (TRAI defines broadband when the Internet download speed is 256 kbps or more). Though in the September quarter the growth in broadband connection was 24 per cent over the same period last year, it grew only 3.88 per cent over the June 2011 quarter. Times of India (2012); The typical speeds for consumer broadband in India vary from 512 kb/s to 12 Mb/s, with speeds of up to 100 Mb/s available in very few areas, though plans of 815 Mb/s and above are becoming more common from BSNL, Airtel ,Reliance and MTNL but they are
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super expensive & out of reach of most Indians. The demand in India is for affordable 1Mb/s plans with no download limit. Beam Telecom Hyderabad has started offering 10Mb/s at affordable Prices which makes them a big hit in Hyderabad. While Airtel Remains at Same position offering 4Mb/s brings back to 256kbit/s. They are Worsening the Broadband Situation in India.
2.3 Statement of the problem:

Analysis of AMTRONs broadband with other Broad Band service providers in ASSAM. (a) Less awareness of Magic Surf because of poor advertisement strategy (b) Not fully available throughout Assam (c) Only 22% market is shared by Magic Surf (d) High set-up cost (e) Connection drop is also higher (f) High monthly rental
2.4 Scope of the Study:

In the present scenario, the market of broadband connection has become very competitive. To cope up with this scenario and to make a well establish position in the market, AMTRON needs to have a very aggressive market promotion and highly satisfied consumer relationship. The findings of research suggest that AMTRON should apply a well-designed advertising promotion to make full publicity of its product Magic Surf and make a well established and long-lasting relationship with the customers. AMTRON should carry out well-planned consumer awareness programs. Thus by implementing the findings of this research, AMTRON could become one of the top
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broadband connection provides in Assam. It can also have high marketing as a result it will provides higher profits.
2.5 Objective of the study:

1) To study about ITES in ASSAM. 2) To know about MAGIC SURF broadband. 3) To know about the Broadband market in Assam 4) To know marketing process of Magic Surf broadband of AMTRON in particular. 5) To study the sales administration. 6) To know about the rates and benefits provided to the customers. 7) To know the financial control over the activities concerning the bandwidths. 8) To analyze the comparative status of AMTRONs broadband Magic Surf.
2.6 Hypothesis:
A statistical hypothesis test is a method of making decisions using data, whether from a controlled experiment or an observational study. In this research context simple percentage method has been used to conduct the analysis. For this purpose sampling method was used to gather information about the required datas.
2.7 Operational Definitions:

Definition - What does Broadband Remote Access Server (B-RAS) mean? A broadband remote access server (B-RAS) is a specialized server based at an internet service provider network facilitating convergence of multiple internet traffic sources including cable, DSL, Ethernet or broadband wireless onto single networks that route traffic to and from digital subscriber line access multiplexers.
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Internet The name given to the collective electronic network of computers and computer networks which are inter-connected throughout the world - started with the Arpanet at the US Dept. of Defence. USENET The name given to the computer network which carries newsgroups - newsgroups are arranged in hierarchies based loosely on subject matter - the USENET is often confused with the INTERNET in the news media - started by two students at Duke University. Worldwide Web - WWW - W3 The name given to the collection of computers which serve information in hypertext format to the INTERNET - invented by Dr. Tim Berners-Lee, at the European Centre for Nuclear Research (CERN), who wrote the first hyper text transfer protocol daemon (HTTPD) and the first hyper text mark-up language (HTML) browser, as a way to allow nuclear physicists to exchange working papers over the computer networks. HTTPD - Hyper-text Transfer Protocol Daemon A computer program, which manages the transfer of hypertext and multimedia documents over the INTERNET. HTML - Hyper Text Mark-up Language The text mark-up language used to insert tags which allow a Web browser to correctly display a hyper-text document. HTML1, HTML +, HTML 2 and HTML 3 are versions of HTML in use at this time. HTML is a subset of the Standard Generalized Mark-up Language (SGML) first invented to display legal texts and now the world standard for large documentation projects.
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Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 2.8 Research Methodology: 2.8.1 Research Design:
Research is defined as a systematic, self- critical enquiry. The enquiry is aimed at understanding a thing or phenomenon or solving a problem. The research design phase deals with the detailing of the procedures that will be adopted to carry out the research study. The kind of research that is carried out, whether the study is carried out in the field or in the laboratory, are decided. The details of data collection procedures and the schedule of analytical procedures to be used in order to accomplish the research objectives are also dealt with in research design. As per the requirement of the dissertation study and the given organizational structure here exploratory research been adopted. Exploratory research is a type of research conducted for a problem that has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies. This genre of research simply allows the marketer to gain a greater understanding of something that he/ she doesnt know enough about. For example, just because we know that there are different broadband connections exists, it doesnt necessarily mean that we know which connection is the most preferred one. Exploratory research can help in this instance. Differing mainly in design from descriptive research, exploratory research is
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used principally to gain a deeper understanding of so something. The design is far
more flexible and dynamic than that of descriptive research.
2.8.2 Type of study: Problem formulation with more precise investigation.
Sample unit
Franchises of AMTRON, Customers, Public Opinion. (Guwahati City)
Sample size
Hundred respondents
Sample procedure
Simple random sample
Contact method
Personal
2.9 Limitations of the Study:
(1)The study is mainly internal one that means the study was conducted to know mainly the marketing policy, and marketing system of AMTRON. (2)The study was restricted to AMTRONs SBUs only. (3)The study was conducted during 30 days time.
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(4)The study was conducted in fifteen days with individual efforts and these acts as a Major limitation of the study, because the span of 15 days to study the marketing process and other co-related activities were not enough. (5)The cost is also the major constraining factors for the conduction 100% survey and for the comparative study with another industry.
2.10 Chapter Scheme: Chapter 1: Introduction:

In the very first chapter I have discussed about the broad area of the topic that is marketing and internet as a whole. Following this I have discussed about the specific area of my topic which includes market analysis and broadband services. When comes about the topic I have discussed about comparative analysis of broadband Magic Surf which is a brand of AMTRON with some leading broadband providers in Guwahati.
Chapter 2: Review of literature and Research design:

In the second chapter it covers about the special articles of Indian and foreign researchers which is a identical part of the study to carry forward by taking those articles as the base for further process. Statement of the problem, scope of the study, objectives of the problem, hypothesis, operational definitions of concept, methodology, limitations of the study are been defined and discussed accordingly to have a better or clear view of the research.
Chapter 3: Industry profile/ Company profile:

About the it industry and its operations are discussed followed by the company profile which carries the relevant aspect of company including company inception, growth and
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prospect, organizational structure, mission-visions, market share, competitors, workforce, product/ service profile etc.
Chapter 4: Results, Analysis and Interpretation:

In the fourth chapter the data analysis part have been done by simple percentage method using the questionnaires as a basis for the interpretation.
Chapter 5: Summary of findings, conclusions and suggestions

The findings are formulated on the basis of objective of the specified problem in the study. Conclusions are drawn and required suggestions are proposed to the company about the problems and to make the operations of the company as one of the effective one in the same industry.
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CHAPTER III
PROFILE OF THE ORGANISATION
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 3.0 Profile of Industry/ Company
3.1 Industry profile and Business:

The organization I have selected for this purpose was Assam Electronics Development Corporation (AMTRON) where I did an dissertation study for 30 days during the period of 15th February 2012 to 15th March 2012. An industry is described as a generic term for a distinct group of economic activities. Industries are described and classified by their primary activity or product. Industry is a massive employment agent providing opportunities, broad basing entrepreneurship and securing distribution of economic wealth. Industry occupy a place of importance in the economy as potential caretakers of economic resources in particular the labor resources as they provide employment for substantial workforce. They have a strategic role to play in the economic development of countries and remain important in the economics of the more highly industrialized countries. In India broadband Internet access passed the 12 million subscriber threshold, making it one of the fastest growing technologies in terms of penetration growth. Yet, subscriber growth has fallen well short of expectations. Broadband has had trouble penetrating businesses, most households continue to use dial-up, and there have been a number of high profile disappointments. Cable system operators and telephone carriers have looked to broadband as a major source of revenue growth and thus far broadband has under delivered. Assam remained backward in Information Technology services until the establishment of AMTRON to bring a change in this field. Information Technology plays a vital role
towards the economic development in this modern era where IT utilization is a pivotal in each and every department and sectors in modern civilization process.
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The Information Technology industry in India constitutes an important segment of the modern knowledge based economy of India. The fact that the IT sector in India has increased at an incredible rate of 35% per year for the last 10 years reinforces the view that India reach world class in IT enabled services. To boost Information Technology govt. of Assam set up AMTRON with some primary objective: To accelerate the growth of information technology, for the socio economic development of the state. To provide world class products initially in the form of Television, Radio, Stabilizer as well as computer monitor and later on educational development projects. To champion the use of IT in Government, with a view to provide better services to the citizens, through effective e-governance initiatives, including the development of the required software in a coordinated manner. To promote Human Resource Development through training in the field of computer education etc.
The allocation of business to IT Department by Govt. of Assam: Policy matters relating to proliferation of Information Technology, Electronics & Communication in the state of Assam. Promotion of Internet, IT enabled services in the state
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Promotion & Assistance to Assam Electronics Development Corporation Ltd. (AMTRON), which is the state nodal IT Agency and to facilitate in the promotion of E-Governance, E-infrastructure, e-Commerce etc. Initiative on bridging the Digital Divide. Promotion of Electronics Export and Computer Software Development & Promotion through Assam Electronics Development Corporation Ltd. (ASSAM).
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Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 3.2 Company Profile:
3.2.1 History: AMTRON, with a background where electronics and Informatics was unknown in the NE-region of India, Assam Electronics Development Corporation Ltd. (AMTRON), was established by Govt. of Assam in the year 1984 for promotion and establishment of electronics industries in Assam. 25 years of experience in delivering solutions in Telecom and the IT-domain, AMTRON happens to be the pioneers in finding IT-enabled solutions of the future. AMTRON has played a significant role in extending technology and services to organizations to maximize competitive advantage and grow market share. AMTRON's solutions and services can be integrated easily with support from professional expertise in open source making any project cost-effective and viable for any enterprise. In the initial years they were involved in producing electronic products including TV, Radio, Stabilizer and various computer peripherals. But down the line they lost their operation in the production process due to high tax burden and heavy competition in electronic products by various MNCs and Indian companies. This leads AMTRON to focus more in the area of Information Technology which turned the company and IT based one and to provide products and services related to IT domain only. 3.2.2 Growth and prospects of AMTRON: Today, AMTRON has emerged as one of the leaders in the following segments: Software development and Web applications. Geographical information system (GIS) solutions. Telemedicine and satellite application. Distance learning.
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IT training for software and management professionals: Through Franchisee network. accredited DOEACC, CCC, O and A level courses.
- CISCO Networking Academy for high level training on networking AMTRON is a Nodal agency of the state IT Department. AMTRON provides customized software solutions in a variety of platforms- UNIX, Linux, Windows NT, Windows2000, and NOVELL. AMTRON happens to be the pioneers in finding IT-enabled solutions of the future. AMTRON has played a significant role in extending technology and services to organizations to maximize competition. Today it is a visible and vibrant force in the electronics scenario of the north-east. AEDC Ltd. has grown quietly over the years to make itself capable of meeting the challenges of the Information Revolution. Today it has become almost indispensable for any IT activity in the region, be it for consultancy, design, standardization or taking up turn key projects for development of IT infrastructure in the NE Region. AMTRON offers a wide range of software services from the traditional application management through to the enablement of e-commerce. The unique Global/Local structure of the company ensures that every team is aware of the business and cultural differences AMTRON has played a significant role in the areas of developing and boosting up open source technologies. For last few years, at AMTRON, a hardworking and experienced team of software developers is providing solutions and developing softwares for various organizations of North East India using open source technologies. AMTRON has developed technological solutions for using VoIP in organizations.
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3.2.3 Inception: The Assam Electronics Development Corporation ltd. (AMTRON) is a state government owned and operated business enterprise incorporated in 1984 in Guwahati. AMTRON was established primarily to develop and promote Electronics and IT based industries in the region. Since then it has been able to carve out a niche market among the IT leaders in INDIA. Today, AMTRON has emerged as one of the leaders in the following segments: Software development and Web applications. Geographical information system (GIS) solutions. Telemedicine and satellite application. Distance learning. IT training for software and management professionals: Through Franchisee network. accredited DOEACC, CCC, O and A level courses.
- CISCO Networking Academy for high level training on networking AMTRON is a Nodal agency of the state IT Department. AMTRON provides customized software solutions in a variety of platforms- UNIX, Linux, Windows NT, Windows2000, and NOVELL. AMTRON happens to be the pioneers in finding IT-enabled solutions of the future. AMTRON has played a significant role in extending technology and services to organizations to maximize competition. Today it is a visible and vibrant force in the electronics scenario of the north-east. AEDC Ltd. has grown quietly over the years to make it capable of meeting the challenges of the Information Revolution. Today it has
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become almost indispensable for any IT activity in the region, be it for consultancy, design, standardization or taking up turn key projects for development of IT infrastructure in the NE Region. AMTRON has always been ahead on the Technology Curve since the very inception in 1984. AMTRON takes pride in being amongst the first focused software services companies in North Eastern India, also being amongst the first to launch software products way back in 1989. Besides, with over 24 years of experience in delivering solutions in Telecom and the IT-domain, AMTRON happens to be the pioneers in finding IT-enabled solutions of the future. AMTRON has played a significant role in extending technology and services to organizations to maximize competitive advantage and grow market share. AMTRON's solutions and services can be integrated easily with support from professional expertise in open source making any project cost-effective and viable for any enterprise. AMTRON has developed technological solutions for using VoIP (Voice over Internet protocol) in organizations. Voice over Internet Protocol (Voice over IP,
VoIP) is a family of technologies, methodologies, communication protocols, and transmission techniques for the delivery of voice communications and multimedia sessions over internet protocol(IP) networks, such as the Internet. 3.2.4 Products and Services: Television, Radio, Computer peripherals etc Magic Surf Broadband Internet Education and Training in IT areas. Various Technology Orientation Project Implementations
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Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 3.2.5 Here are the tariff rates of Magic Surf wireless broadband of AMTRON:Magic Surf Broadband: Browse@ Thrilling Broadband internet service through cable from AMTRON (A Govt. of Assam undertakings) Industrial Estate, Bamunimaidan, Guwahati-781021, Assam Tariff Plan AMTRON Broadband Economy (Up to 512kbps) Effective from: 26-02-2009 Category: - Home Plans
Activation charge (Non Refundable) : Rs. 2500.00(Cable) / Rs. 3500.00 with wireless Access Point.
Sl. no Package Name Data Transfer Access Time Validity Base Price (Rs.) End-user price (Including ST) 1 2.
Home Plan 1 Night Surfing
400 MB Unlimited
Anytime 8 PM 8 AM
30 days 30 days
200.00 500.00
221.00 551.00
Freedom (High Speed)
1500 MB
Anytime (Free Surfing at 9PM 7AM & Sunday)
30 days
800.00
882.00
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HI-SPEED PLANS: Up to 1 Mbps
Business Plans Category- Commercial Plans.
Activation Charge-(Non-Refundable): Rs.2000.00 (Cable) /Rs. 4500.00 with NAT Router

Sl no Package Name Data Transfer Access Time Validity Base Price (Rs.) End-user price (Including ST) 1 2
Professional1 Professional2
3000 MB 5000 MB
Anytime Anytime
30 days 30 days
2259.00 3141.00
2492.00 3465.00
AMTRON Business Plans (Time bound Internet Range)
Category-Commercial Plans:
Activation Charge-(Non-Refundable): Rs.2000.00 (Cable) /Rs. 4500.00 with NAT Router

Sl. no Package Name Data Transfer Access Time Validity Base Price (Rs.) End-user price (Including ST) 3 4
OfficeAccess1 OfficeAccess2
2500 MB 2500 MB
9AM-6PM 6AM-9PM
30 days 30 days
1326.00 1571.00
1463.00 1733.0
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AMTRON Dynamic Unlimited Plans Category- Commercial Plan
ActivationCharge-(Non-Refundable) : Rs.2000.00 (Cable) /Rs. 4500.00 with NAT Router.

Sl. no Package Name Unlimited Unlimited Eco (Up to 512 kbps) Data Transfer Unlimited Unlimited Access Time Anytime Anytime Validity Base Price (Rs.) 5400.00 3000.00 End-user price (Including ST) 5956.00 3309.00
5 6
30 days 30 days
3.2.5 Missions & Visions: Mission: To achieve international standard of excellence in all aspects of information technology related projects and diversified with focus on customer satisfaction through value of product and services. To attain leadership in developing, adopting and assimilating state-of-the-art technology for competitive advantage. To cultivate high standards of business ethics and Total Quality Management contribution.
Vision of AMTRON: Set up a well equipped production facility which remains idle from the year of 2008 for quality production. Setting high standards for ethics and values. Leading with passion to excel.
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3.2.6 Obligations: Towards customers and dealers: - To provide promote, courteous and efficient service and quality products at competitive prices. Towards suppliers:-To ensure promote dealings with integrity, impartiality and courtesy and help promote ancillary industries. Towards employees: - To develop their capabilities and facilitate their advancement through appropriate training and career planning. To have fair dealings with recognized representatives of employees in pursuance of healthy industrial relations practices and sound personnel policies. Towards community: - To develop techno- economically viable and environment friendly products. 3.2.7 Market Share: AMTRON is the leader in IT services in the north east region. As it is governments nodal agency and no other company has arisen to compete in IT field in Assam, in that view AMTRON takes up all projects in IT field that is proposed and planned by state as well as central government. However, when comparing the broadband service MAGIC SURF to the other broadband service providers in, AMTRON shares 22% of market cap in ASSAM. 3.2.8 Competitors: So far it is dominating as the lone IT business entity in North East. Electronics product improvement, Information Technology marketing are the core activities that AMTRON has been involving over the years without much more difficulty in the absence of competitors.
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In 2009 Tata Consultancy Services (TCS) established their regional office at Guwahati IIT campus with the vision to capture IT market in the North-East region. So while talking about the competitors of AMTRON, TCS can be real threat for AMTRON in IT domain. Along with that the proposed IT park in Guwahati can bring tough competition to AMTRON in long run. Again when it comes to their broadband service the tough competitors are BSNL, TULIP, RAJDHANI, Photon Plus etc. 3.2.9 PROJECTS: AMTRON has been designated as the State Level Agency of Government of Assam for the implementation of various state-level and national-level projects. These are namely: (a) ARBAS (Anundo Ram Baruah Scheme) (b)ASWAN (Assam State Wide Area Network) (c)CSC (Common Services Centre) (d)SDC (Assam State Data Centre) etc (a)ARBAS (Ananda Ram Baruah Scheme): For the last few years, the Government of Assam has been conferring the prestigious Anundoram Borooah Award with citation in the form of a Certificate along with a personal computer (PC) to honor the meritorious students securing First Division in the HSLC, High Madrassa and FM Examinations conducted by SEBA and State Madrassa Education Board, Assam.
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The Anundoram Borooah Award Scheme was announced by Sri Tarun Gogoi, Hon'ble Chief Minister of Assam on the floor of the Assembly in the Budget Session during March, 2005 as a unique award scheme to encourage competitive spirit among the students in the State. The education landscape has quite changed after this announcement by the Hon'ble Chief Minister. First there was disbelief which soon changed into awe and then into a unique emotional bonding of the parents, students, awardees and teachers for this scheme. The Anundoram Borooah Award Scheme was launched by the Govt. of Assam in the year 2005 with the sole aim of enhancing healthy competition amongst the student community and to help them to enrich their perception through up-to-date knowledge and information with the help of IT education. In this age of globalization, Information Technology already has significantly altered many aspects of life and in recent years this robust field has made its place into the academic curriculum of schools and colleges up to the university level. Therefore, looking at the present scenario of the innate potentialities of the IT industry, the Government of Assam has made an effort to promote IT education through this unique scheme. The award was instituted in the honor of Late Anundoram Borooah who was the 4th Indian (and the 1st Assamese) to join the prestigious ICS and the 1st Indian to be appointed as Deputy Commissioner. He was also a great Sanskrit scholar and authored several books including the Sanskrit-English Dictionary. The Assam Electronics Development Corporation Ltd was entrusted to carry out the scheme on behalf of the Planning & Development Department. The 1st program of Anundoram Borooah Award was launched centrally at the historic Judges Field on 14th September, 2005 by Sri Tarun Gogoi, Honble Chief Minister of Assam. District level programs were held in every district and were attended by the Hon'ble Ministers and
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MLAs. Thousands of enthusiastic students, guardians and teachers attended each of these programs. (b)Assam State Wide Area Network (ASWAN): The ASWAN network will connect all the Block Head Quarter (BHQ) and Sub Divisional Head Quarter (SDHQ) to the District HQ and finally to the State Secretariat (SHQ) at Guwahati through terrestrial leased lines from different service provider. Network Nodes are designated as Point Of Presence (POPs). There will be 100 numbers of horizontal offices in SHQ and 50 numbers of horizontal offices in each DHQ & BHQ. These offices will be connected to SHQ/DHQ either by point-to-point leased line/wireless (in case of different buildings) or by fiber/UTP (in case of same buildings or different buildings in a campus). The routers and switches are designed in such a way so that it can also cater to the horizontal offices in near future. The connectivity pattern will be basically 3 tiers. The SDHQs and BHQs will connect to their DHQs over individual Leased Lines while DHQs would connect in a similar manner to the SHQ. M/S Tulip IT Services selected as Network Operator. Agreement with M/S Tulip IT Services signed on 17th December' 2007. Order for Equipments placed with vendors by M/S Tulip IT Services. Phase -1, connecting 55 major locations of Assam will be completed shortly. Out of the total 304 SWAN PoP sites, 176 SWAN PoP sites completed. Balance 128 sites are in advance stages of progress. All PoPs were connected in December '2008.
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Assam Secretariat LAN completed Guwahati MAN phase-1 completed 33 locations in Guwahati are at present connected on 100 Mbps Network. Horizontal MANs planned in other district towns of Assam as well. The Project State Wide Area Network for the State of Assam is to be implemented by the State designated SWAN Implementing Agency i.e., M/s. AMTRON Ltd., Guwahati. Under the ASWAN horizontal connectivity plan the Assam Secretariat is to be linked with other Directorates, Staff College, Senior Officers Colony and the MLA hostel, Residence of Honble Chief Minister of Assam from the following points From GS Road Secretariat main gate to Power Grid Room in Secretariat From Power Grid room to MLA Hostel Gate From Power Grid Room to CM Block From GS Road Secretariat Main Gate to KAR Bhawan (c)Common Service Centre: 1. Common Services Centers are envisioned as the front-end delivery points for Government, private and social sector services to rural citizens of India. The idea is to develop a platform that can enable Government, private and social sector organizations to integrate their social and commercial goals for the benefit of rural populations in the remotest corners of the country through a combination of IT as well as non-IT services.
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2. The aim of the Scheme is not merely to roll out IT infrastructure but to build a network of 100,000+ rural businesses across India. To that effect, the CSC Scheme has been designed to create a value proposition for all stakeholders and alignment of their economic interests. 3. The CSC Scheme is envisaged to be a bottom-up model for delivery of content, services, information and knowledge, that can allow like-minded public and private enterprises - through a collaborative framework - to integrate their goals of profit as well as social objectives, into a sustainable business model for achieving rapid socio-economic change in rural India. 4. But beyond a delivery channel the CSC can play a role of an effective change agent that would provide a structured platform for socially inclusive community participation for collective developmental activities. Such change, it is proposed, would be undertaken through three important components: i. A Public Private Partnership (PPP) Framework ii. Rural Entrepreneurship and Market Mechanisms Government policy and support
5. An ICT enabled CSC can:
a) Provide citizen centric services of the State and Central Government in a convenient and efficient manner through the CSCs across rural India.
b) Enhance the accountability, transparency and responsiveness of the Government to citizen's needs.
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c) Provide efficient and cost effective methods of service delivery to departments and agencies
d) Allow private and social sector to collaborate with the Government to offer worldclass services in rural India
e) Train village level entrepreneurs in business and IT
management skills
f) Empower the rural citizen through information dissemination and market linkages. Common Service Center is an ICT-enabled Service Delivery outlet providing a range of services to the people in the village / town in which it is located. Various nomenclatures e.g., Common Services Centre, ICT Kiosk, Community Information Centre, eCommunity Centre, Rural Service Delivery Points, Village/Rural Knowledge Centre, etc. currently exist in the country for such integrated Service Delivery Centers, providing similar services to citizens. For the sake of clarity and uniformity, throughout this document, all such Centers are universally termed as Common Service Centers (CSC). The Scheme would be rolled out to establish 4,375 CSCs across the State with an equitable geographical spread to the extent feasible, through a three-tier structure for the State, At the first (CSC) level would be the local Village Level Entrepreneur (VLE-loosely analogous to a franchise). At the second/middle level would be an entity termed the Service Centre Agency ( SCA loosely analogous to a franchiser). At the third level would be the agency designated by the State to facilitate implementation of the Scheme within the State. These three tiers would function in accordance with this Framework and the further guidelines issued from time to time by the DIT, GoI, either directly or through the designated National Level Service Agency, The Infrastructure Leasing & Financial Services Corporation (ILFS) of
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Government of India, which would be responsible for the overall planning and management of the project at the national and state level in close co-ordination with the DIT and the State Government. For establishment of 4,375 CSCs across the State of Assam, the CSCs are divided in to 3(three) groups district-wise. (d)Assam State Data Centre (SDC): State Data Centre (SDC) has been identified as one of the important element of the core infrastructure for supporting e-Governance initiatives of National e-Governance Plan (NeGP). Under NeGP, it is proposed to create State Data Centers for the States to consolidate services, applications and infrastructure to provide efficient electronic delivery of G2G, G2C and G2B services. These services can be rendered by the States through common delivery platform seamlessly supported by core Connectivity Infrastructure such as State Wide Area Network (SWAN) and Common Service Centre (CSC) connectivity extended up to village level. State Data Centre would provide many functionalities and some of the key functionalities are Central Repository of the State, Secure Data Storage, Online Delivery of Services, Citizen Information/Services Portal, State Intranet Portal, Disaster Recovery, Remote Management and Service Integration etc. SDCs would also provide better operation & management control and minimize overall cost of Data Management, IT Resource Management, Deployment and other costs. Department of Information Technology (DIT) has formulated the Guidelines to provide Technical and Financial assistance to the States for setting up State Data Centre. These Guidelines also include the implementation options that can be exercised by the State to establish the SDC.
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Assam State Data Centre will act as a mediator and convergence point between open unsecured public domain and sensitive government environment. The ASDC will be equipped to host / co-locate systems such as Web Servers, Application Servers, Database Servers, SAN, and NAS etc. The Government of Assam has completed implementation of a number of e-Governance applications which include Computerization of the Sales Tax department of Assam, Treasury computerization, Integrated Health Services Project, Land Records
Computerization, Guwahati Metropolitan Area Network, Transport Computerization Project to name a few. The Government of Assam has also planned a number of eGovernance applications to be deployed in future. SDC would provide much functionality and some of the key functionalities are:
1. Central Repository of the State 2. Secure Data Storage 3. Online delivery of services 4. Citizen Information/Services Portal 5. State Intranet Portal 6. Disaster Recovery 7. Remote Management, and, 8. Service Integration
The SDC would be equipped to host / co-locate systems (e.g. Web Servers, Application Servers, Database Servers, Storage Area Network (SAN) and NAS etc.) to host applications at the SDC to use the centralized computing power and resources. The centralized computers/servers would be used to host multiple applications. SDC would and must have high availability, centralized authenticating system to authenticate the users to access their respective systems depending on the authentication matrix.
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Proposed Data Center Details: The proposed State Data Center shall have total area of 4500 sqft with 1500 sqft of server farm area. The Data Center capacity has been planned to accommodate approximately forty (40) 42U racks to take care of the State requirements for the next 5 years. For providing adequate precision cooling it is proposed to provision high density cabled through floor as well as ceiling, Keeping in view the fact that the State has already a number of applications implemented and a big number is in progress it is proposed to have storage of 75 TB. The State has identified the Assam Secretariat Complex (Old) as the location of the SDC. The estimated cost of the project is 54.20 Crores. M/S Price Water Cooper House is appointed as consultant for the Assam State Data Centre. DPR submitted and approved by DIT, Govt. of India on 28.03.2008. Vide Notification No.: IT.16/2008/88 Dated. 23/05/2008, a State Level SDC (State Data Center) Project Implementation Committee was constituted.
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E-District Project: E-District is a State Mission Mode Project under the National e-Governance Plan (NeGP). The project aims to target high volume services currently not covered by any MMP under NeGP and undertake back end computerization to E-enable the delivery of these services through Common Service Centers (CSC) . Districts are the primary delivery channels for government administration which deliver a large number of services to the citizens; therefore e-governance can significantly improve government service delivery.
The Objective of this program is to implement pilot e-District model in Sonitpur and Goalpara districts of Assam to provide integrated citizen services in the districts. According to the guidelines framed by the Department of Information Technology (DIT), Government of India (Gol), 6 core categories of services were identified at the National level which has to be implemented under e-District Mission Mode Project (MMP) and the State could add a maximum of 4 more services at its discretion. The list of 6 Core categories of services that has been identified at the National level under e-District MMP is given below: Certificates (Birth & Death Certificate, Income Certificate, Permanent Residence Certificate, SC/ST& OBC Certificate, and Senior Citizens Certificate). Pension (Old Age, Widow). Revenue court cases (Case List, Cause List Generation, Progress Tracking, and Final Issuance of Order). Revenue Dues and recovery
(Issue of Recovery Certificates, Tracking of RC,
Tracking of Status of Dues, Issue of Notices). Ration card/PDS (Issue of new Ration Cards, Issue of Duplicate Ration Cards, Issue of Surrender Certificates, Modification of Ration Cards and Issue of LPG connections).
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Grievances (Registration of Grievances, Status Tracking, Resolution of Grievances).
The list of suggested additional 4 categories of services, as per the requirement of District Administrations of Sonitpur and Goalpara are given below: Utility services (Payment of Electricity Bills and Telephone Bills). Employment Services (Registration to Employment Exchange, PMRY and SGSY schemes). Right to Information (RTI) (Information dissemination under RTI) Electoral Services (Updation of Electoral Rolls).
Status of the project Goalpara and Sonitpur have been selected as Pilot Districts. Preliminary Project Report was approved by DIT, Govt. of India. M/S Wipro Ltd. has been appointed as the Project Consultants. State Level workshops were organized for the stakeholders on 10th October '2007 & 11th April'2008 at Guwahati. 3.2.10 Other Details:
Implementation of Programs of the Central Govt. Departments: AMTRON is the State Level Agency (SLA) for the National Backward Classes Finance & Development Corporation (NBCFDC)
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Licenses Held by AMTRON: AMTRON holds B Class ISP License for Assam Circle from Dept. Of Telecommunication, Govt. of India. AMTRON has SMS gateway at Guwahati for BSNL. AMTRON has accreditation for DOEACC O & A level courses. Additionally, AMTRON has the following mandate to take initiative as per the MOU signed with the IT Department:-
Growth of Electronics, Hardware & Software industry: Promote and attract investment for growth of the electronics & ICT in the State. Promote exports of electronics hardware & software from Assam, primarily to the South-East Asian countries, Promote local entrepreneurs to set up electronics hardware & software industries, business activities through Grant, Loans and Finance and Investment tie-ups. Set up IT Park, Business Process Outsourcing (BPO) city and Hi-Tech City Projects for attracting investment in Information Technology (IT) / IT enable Service (ITeS) sector. Create IT awareness among masses through campaigns, publicity events, Workshops and media.
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Market the Information & Communication Technology (lCT) & electronics Potential of the State in India and abroad by participating in national/international Expos, road-shows, conferences & workshops. Building of Human Capital: Tie up with AICTE, DOEACC, CISCO, NOVEL, AUTODESK, MICROSOFT, IBM, ORACLE, REDHAT, NUT, SAP, BAAN etc to provide quality training, skill up gradation and quality certification to the local youth of the region for employability in the IT/ITES sector.
Take up IT/ITES educational programs for target groups such as corporate Houses, Government departments, school children, women, economically & socially challenged sections, senior citizens etc.
Build a Human Capital Database, especially of the educated and trained manpower in the IT & Services sector.
Promote Research & Development (R&D) in software & hardware.
Promote interface between industry & academics in the Information & Communication Technology (ICT) sector.
E-Governance & Citizens' Access to Information: Provide Internet, Audio, Video, Voice and Integrated Data services to the Government Departments and agencies against reasonable charges for these services. Provide e-Governance services, Government to Citizen (G2C), Citizen to Citizen
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(C2C), & Government to Business (G2B) services, portals and replicate e-Setu through kiosks Provide know-how & expertise to the Government Departments for back end computerization and business process re-engineering.
Systems & services: Provide internet, connectivity and network services to the public, business houses and entrepreneurs on the ASWAN network on commercial terms. Provide consultancy & turnkey solutions to other State Government Departments in Hardware, Software, MIS, GIS, Networks, and Web based services and manpower training. Carry out turnkey implementation of projects. Carry out trade & commerce in electronics & ICT sector. Software & services exports.
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3.2.11 Organizational Structure:
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Chairman
Board of directors
Managing director
G.M.(eGovernance) Deputy General Manager
G.M. (business devlopement & overseas )
G.M (infrastruct. devlopement & logistics)
Deputy general manager
Deputy General Manager
Manager Manager
Manager
Addl. Manger
Addl. Manager
Addl.Manager
Sr.Technician
Technician
Office Attendent
Peon
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3.2.12 Operational divisions and its review: 5 functional departments found and observed in the structural study of AMTRON. These are:(1) Human Resource Development (HRD) (2) Finance and Accounting (F&A) (3) System Development and Production (SD&P) (4) Materials Department (TQM) (5) Information Technology Marketing and Production (Marketing) (6) Education and Training Division (E&T) (7) Geographical Information System Division (GIS Div.) (8) AMTRON Information India Ltd. Division.
(1) Human Resource Development: HRD is "organized learning activities arranged within an organization in order to improve performance and/or personal growth for the purpose of improving the job, the individual, and/or the organization. HRD includes the areas of training and development, career development, and organization development. This is related to Human Resource Management -- a field which includes HR research and information systems, union-labor relations, employee assistance, compensationbenefits, selection and staffing, performance management systems, HR planning, and organization-job design. The goal of HRD is to improve the performance of our organizations by maximizing the efficiency and performance of organizations people. HRD can give the tools that is needed to manage and operate any organization. Everything -- production, management, marketing, sales, research & development and
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everything like organizations people are sufficiently motivated, trained, informed, managed, utilized and empowered. The envisioned role of HRD professionals within learning organizations is a) Support the business. b) Support (informal) learning. c) Support knowledge sharing (as a special form of supporting informal learning).
d) Develop and coordinate training. e) Change HRD practices. At AMTRON it has been found that proper HRD policies are well implemented towards the attainment of a successful organizational culture and activities. (2) FINANCE AND ACCOUNTING: Accounting and finance lie at the heart of business. It is possible to survive, for a while at least, without an effective marketing plan, poor human resource management and indeed a poorly designed business Strategy. However, if there are serious faults with the management and control of the businesss financial Systems, it will fail. On the positive side, good accounting and financial management helps keep the business under control; it also provides the owners, management and others with the information and the confidence to make the bold decisions and take the opportunities to help the enterprise grow. At its simplest level accounting is still about summarizing and totaling up the financial values and transactions associated with a business or some other enterprise. However, accounting and the role of accountants has developed far beyond this simple idea. The modern accountant extracts meaning from a firms financial data: partly to help control its activities, Partly to determine what resources are available for future development and partly to satisfy the needs of a wide range of different groups who need financial information for their own purposes. Accounting within firms has developed in two principal directions: first in fulfilling the Information needs of external stakeholders and, second, in providing
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information to management to assist them in their decision-making and other activities. The externally oriented branch of the subject is called financial accounting where statements of financial performance Over a period of time is produced the income statement (formerly the profit and loss account), the balance sheet and the cash flow statement. Management accounting is concerned with producing internal information for the management of the firm.
(3)SYSTEM DEVELOPMENT AND PRODUCTION:
(a) Firstly System Development comprises of various activities that are implemented by AMTRON regarding project planning and implementation.
For e.g. ASEB (Assam State Electricity Board) Billing Data Entry of various state officials works etc.
(b) Secondly PRODUCTION process is a well equipped state of the art layout that involves with the production of various products. Major Products Includes TV, Stabilizer, and Computer & Computer Peripherals etc.
(4) MATERIALS DEPARTMENT: Total Quality Management, Maintenance Management, Material Management, Inventory Control etc are fall under Materials Department. It is the process of TPM (Total Productivity Maintenance) which brings stability and quality of the organization in long run. Materials management can deal with campus planning and building design for the movement of materials, or with logistics that deal with the tangible components of a supply chain. Specifically, this covers the acquisition of spare parts and replacements, quality control of purchasing and ordering such parts, and the standards involved in ordering, shipping, and warehousing the said parts.
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SCOPE OF MATERIALS MANAGEMENT: 1. Materials Planning. 2. Purchasing. 3. Store Keeping. 4. Inventory Control. 5. Receiving, Inspection and Dispatching. 6. Value Analysis, Standardization and Variety Reduction. 7. Materials Handling & Traffic. 8. Disposal of Scrap and Surplus, Material Preservation.
(5) Information Technology Marketing and Production: AMTRON is fully dedicated towards IT enabled services across the state of Assam. MARKETING department of AMTRON is associated with IT i.e. it has no physical existence without IT department as AMTRON is a govt. nodal agent for IT development in the state. Various hardware and software products are included in the production process and a well organized MARKETING team is liable to promote the product and services which are altogether known as IT marketing and production.
(6) EDUCATION AND TRAINING DIVISION: The education and training division of AMTRON was set up with the prime objective of importing quality computer education throughout the state. Presently AMTRON Guwahati is a fully accepted DOEACC centre for its O and A level courses, and also a practical examination centre for the same. DOEACC society is an autonomous body of department of information technology under ministry of communication and information technology, govt. of India. DOEACC O level is a foundation level course, whereas, A level is a advanced diploma level course, high in demand having recognition even outside India.
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At present Education and Training, division has student strength of 200nos. with continuous outstanding performance. Education and Training division has also runs its own IT courses under the brand name of AMTRON through a statewide franchisee network. AMTRON courses include diploma courses and various short-term certificate courses. Education and Training also provides customized corporate level training for different organization State government, central government, public sector undertakings and banks. AMTRONS some of biggest clients are AH& vety, Rajbhavan, SISI, IOC (Digboi) etc. Another centre has been setup at Jorhat under Education and Training division to perform similar activities. The education and training division is also entrusted directly look after the district computer at Kamrup District and Jorhat District.
(7) Geographical Information System Division: AMTRON is a leading GIS consultancy company in NE region of INDIA. Its GIS division with high-end software and hardware products solutions and services incorporating GIS & Remote sensing technology to the clients. AMTRON is associated with various projects in the field of GIS and Remote Sensing and has successfully completed most of them. GIS division is providing GIS, RS & GPS solutions to its clients successfully. Some of the projects AMTRON is working with in the recent past are been stated below: GIS division of AMTRON is entrusted by the department of forest, Assam, for conducting various training programs in computer fundamentals, GIS and remote sensing for its officials and procurement of necessary satellite imageries for the Department. Training, for officials in five batches has been completed. The Digitization and geo referencing of all the Reserve Forest are complete. The necessary satellite Imageries have been procured. The Registration and Analysis part is in progress. The GIS Division AMTRON has prepared a bamboo coverage map of Assam for the North East Pulp and Paper Mill Pvt. Ltd. (NEPPM). This in turn will help them in
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locating suitable sites for paper mills. As bamboo is the raw materials for the paper so such a map will be a great importance for them. The bamboo coverage map is prepared from satellite data and ground sampling survey. Plotting and scanning of maps are done on commercial basis in the GIS division. Huge nos. of map is scanned, digitized printed for the Honble Governor of Assam. A proposal for scanning and printing of cadastral map is also submitted to the revenue department, Assam. GIS division has also purchased a DGPS with RTK recently. The division is planning for huge amount of survey work for capacity building as well as for various departments.
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3.2.12 Workforce structure:
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summary of existing Manpower Regular Employee

Sl.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Designation Managing director General manager Manager Addl.Manager Deputy Manager Accounts officer Administrative Officer Technical officer Superitendent Supervisor Engenering Supervisor Sr.Office Assistant Sr.Technician Store keeper Jr.Programmer Jr.Engineer Grade I Sr.Sales Representatives Assistant Acountant Technician Jr.Office Assistant/Typist Assembler Sr.Driver Driver Semi Clerk Peon/ppl Night Chokider TOTAL No. of Manpower 1 1 1 4 10 1 1 2 7 9 1 4 9 1 3 1 1 5 28 3 1 4 3 6 20 30 157
On Deputation n Sl.No Designation 1 System Consultant 2 Assistant Sysem Analysis TOTAL
No. of Manpower 1 1 2
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3.2.13 HR policies and innovations: Labor planning: This includes forecasting, planning, inventorying man power resources depending upon the technology adopted, capacity of the production unit, layout of the plant, building and machinery, time and motion studies, skill of the workman, job responsibility, role analysis and work load, raw material supply, marketing and turnover. Recruitment: Recruitment is a generating of application or applicants for specific jobs. Recruitment consists of two main processes:
1. Identification of vacancy of staff and workman. 2. A stock of a recruitment sources.
HRM policy firmly believes in induction, orientation, training and performance appraisal, PPRD, individual rating, up-gradation of knowledge and skills for achieving technological change, cost reduction, targeted reduction with reciprocate profit motive and shared challenging aims of the organization. The policy believes in give and take reciprocation, punishment and reward promotion for long service, education and skills and for timely action with integrity and dignity of human value.
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CHAPTER IV
RESULTS, ANALYSIS AND DISCUSSION
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 4.0 Results, Analysis and Discussions 4.1 Introduction:
Before starting the fourth chapter, here is a brief review of the last three chapters. In the very first chapter, I have discussed about the broad area about the subject relating to marketing and internet followed by the specific area related to market analysis and broadband. Finally, about the topic i.e. Comparative market analysis of AMTRONs broadband MAGIC SURF where I have discussed about Magic Surf comparison made with other broadband providers in Assam. In the second chapter I have covered about the literatures that has been reviewed during the project work which are comprise of overseas and Indian researchers. Statement of the problem and objectives of the study have been set in order to have a base for the analysis and to get the proper findings relevant to the study. Research design has been defined which includes data collection process, sample size of the study, and the specific sample of the population and then limitations of the study have been discussed. In the third chapter, profile of the industry along with the type of the business has been discussed and then the company profile with its overall structure and operations are mentioned. 4.1 Data Analysis and Interpretation: Data analysis involves working to uncover patterns and trends in data sets; data interpretation involves explaining those patterns and trends. Data interpretation can be defined as the application of statistical procedures to analyze specific observed or assumed facts from a particular study.
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4.1.1 Research Instrument:
The research instrument that has been used in this research to perform the survey is the Questionnaire. Through the questionnaire, a personal interface has been performed using open -ended as well as closed-ended questions so that the franchisees and broadband users can give specific and clear views.
Section I: In section I, I was trying to analyze the effect of various demographic characteristics of the sample on the buying behavior of the consumer in case of Broadband connections. The section I involves primary information about the consumers. The first question in this section find outs the percentage of male or female broadband users in Guwahati. It is very much obvious that the percentage of male is more than female, as shown in the chart below:
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Table 4.1 : Showing the genders of respondents Serial No. Gender Total Genders 1 2 Male Female 60 40 60% 40% No. of Percentage (%)
Fig- 4.1 : Showing genders of respondents
Gender
40% Female Male 60%
Interpretation: The research showed the number of genders that were using broadband connection in Guwahati. The results purely indicated the number. and percentage of male and female where male population are comparatively more than female on using broadband connection. This is because most of male population are working professionals and also more number of male can be found in technical profession who use broadband most.
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Second question: In the section I, the research shows, which field of occupation, more related with broadband connections. Table 4.2- Showing Occupation of the sample: Serial No. 1 2 3 4 5 Occupation Govt. Employee Company Business Student Others Total Nos. 22 22 26 16 14 Percentage (%) 22% 22% 26% 16% 14%
Fig 4.2: Showing occupation of the selected sample
Occupation of the sample

14% 25% Govt. Employee 21% Student Business Company job 25% 26% Others
Interpretation:-From the analysis, it is been found that broadband connections were more popular in business sections (i.e. 26% as shown in the chart below). This is because of cyber cafes, whose main business is to provide internet service to the people. Again today, almost in all Govt. offices and companies it was found that in internet service it
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comes next to business with 22% and 22% . Most of the educational institutions also pursue internet services for educational purposes as well as academic works. Third question: In the questionnaire, research has been carried out regarding consumers qualification. Table 4.3- Showing Qualification of customers: Serial No. 1 2 3 4 5 Qualification Matriculation PUC Graduate Post Graduate Others Nos. 8 12 38 36 6 Percentage (%) 8% 12% 38% 36% 6%
Fig 4.3: Showing qualification of sample
Qualifications
matriculation puc graduate post graduate others
Interpretation: Thus, I found that the broadband connection consumers are mainly graduates and postgraduate, with 38% of population are belonged to graduate level
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category and 36% are of post graduate level. The reason behind such higher percentage among those is that they need more information and materials relating to their course and also they are more likely to use broadband for the social networking sites.
Fourth Question: This question is regarding the age groups of consumers. Table 4.4- Showing different Age Groups: Serial No. 1 2 3 4 5 6 Age group Less than 18 18-24 25-34 35-44 45-60 60+ Nos. 5 12 37 24 20 2 Percentage (%) 5% 12% 37% 24% 20% 2%
Fig: 5.4: Showing age groups:
Age
2% 5% 20% 12% Less 18 18-24 25-34 35-44 45-60 24% 37% 60+
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Interpretation: The research shows that peoples who lie in the age group of 25-34 mostly use Broadband connections. Much of the people of the age group 35-44 are also broadband users. The reason is that people of these groups are generally employees, businesspersons, graduate and postgraduate level students and other professionals.
Section II : In the first question of this section, I was trying to find out the different kind of broadband connections available in ASSAM and their overall share by looking at the usage rate by the customer segments. The table given below indicates mostly used broadband connections throughout Guwahati city.
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Table 4.5- Showing broadband connection available and its share in Guwahati: Serial No. 1 2 3 4 5 Brand Name BSNL Magic Surf Rajdhani Tulip Photon Plus/Others Percentage (%) 25% 22% 18% 11% 24%
Fig: 4.5: Showing available broadband connection available and its share in Guwahati city:
24%
25% BSNL Magic Surf Rajdhani
11% 22% 18%
Tulip Photon Plus/Others
Interpretation: In the graph it can be seen very clearly that most of the broadband connection available in Assam is BSNL i.e. 25%, 22% of Market is shared by AMTRONs Magic Surf and 18% is shared by the local broadband connection Rajdhani; Tulip 11% and second highest 24% are comprise of photon and other broadband connections- Magic Surf, BSNL and Rajdhani are the top three broadband connections in the market of ASSAM.
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Section 2: I measured the top of the mind awareness about the MAGIC SURF broadband connection in Guwahati city. Table No. 4.5- Showing Awareness Of MAGIC SURF: Serial No. 1 2 Observation Yes no Nos. 59 41 Percentage (%) 59% 41%
Popularity of AMTRON's Magicsurf
41% 59%
No Yes
Interpretation: The study shows that there are 59% of population that are very much aware about AMTRONs broadband Magic Surf but still 41% are unaware or have not heard about magic surf yet; this is because of its low publicity and advertisement in its market.
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Section2: The last question of section II gives the most convenient means by which peoples become aware of Magic Surf. Table: 4.6- Showing means of popularity of Magic Surf: Serial No. 1 2 3 4 5 6 Means Relatives Friends Newspaper Franchises TV Advertisement Others No. of respondents 10 20 20 10 25 15 Percentage 10% 20% 20% 10% 25% 15%
Fig:4.6- Showing means of popularity of Magic surf:
30 25 20 15 10 5 0 means
Interpretation: AMTRON does not promote its products through conventional mediums and hence they have shown less impact on awareness building. But it does use other mediums such as pole kiosks, small banners etc. for promoting its products which shows the highest impact on the awareness building. The analysis shows most of the information
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are published through television advertisement (25%), from friend referral and from newspapers (20%) and 10% each from family and franchisees.
Section 3: This section tries to find out if a person possesses a broadband connection or not and if he/she possess a connection which one and why. The research done through this question is to make a detailed study about various broadband connections. Section 3: No.1 : Users of broadband connection: Table: 4.7: Showing number of users of broadband: Serial no. 1 2 Observation Yes No No. of respondent 64 36 Percentage 64% 36%
Fig: 4.7: Showing user percentage of broadband:
Users of broadband connection

36% Yes No 64%
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Interpretation: Through the first question, it has been analyzed that maximum number of people use broadband connection. In the research it was clearly found that the broadband connection is very widely used in Guwahati city. About 64% of the sample uses a broadband connection, whereas only 39% does not.
Section 3: Mostly used broadband connection: Table: 4.8: Showing mostly used broadband connection Serial no. 1 2 3 4 5 Option BSNL Magic surf Rajdhani Tulip Photon plus/others No. of respondent 25 22 18 11 24 Percentage 25% 22% 18% 11% 24%
Graph: 4.8: Showing mostly used broadband connection
Mostly used broadband connection

24% 25% BSNL Magic surf Rajdhani 11% 22% 18% Tulip Photon plus/others
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Interpretation: When talking about mostly used connection it was found that most of the broadband connection users use BSNL i.e. 24% of the selected sample. 22% of the sample uses AMTRONs Magic Surf and 18% uses the local broadband connection Rajdhani, Tulip 11% and second highest 24% of the sample uses photon and other broadband connections- Magic Surf, BSNL & Rajdhani are the top three broadband connections in the market of Assam. These three broadband connections are being the oldest connections ruling the market. New connections are also getting into the market of broadband connection in Assam, and hence creating a tough competition among the broadband connection providers.
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Section 3: The third question finds that in which field the broadband connections are mostly used. The chart shows the areas where customers for their various requirements mostly use broadband connections. Table: 4.9: Showing where the broadband is been used mostly: Serial No. Option 1 2 Home Commercial establishment(cafe) 3 4 Educational Organization Others 22 28 22% 28% No. of respondent 25 25 Percentage 25% 25%
Fig: 4.9: Showing the rate of broadband usage in different establishments
Connection are mostly used in

28% 25% Commercial establishment(cafe) Home Educational Organization Others
22%
25%
Interpretation: It is found that home and commercial establishments use more connections with the highest percentage of 25% because of the IT revolution and also almost all commercial establishments are being computerized then the educational
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organizations with a growing percentage of 22% and others shows 28% of usage rate in different establishments.
.Section 3: No. of computers posses by respondents? Table: 4.10: Showing number of computers of the selected sample: Serial no. 1 2 3 4 No. of computers Only 1 More than 1 Equal to or less than 5 More than 5 No. of respondent 29 26 21 24 Percentage 29% 26% 21% 24%
Fig: 410: Showing percentage of number of computers:
Numbers of computer
24% 29% Only 1 more than 1 equal to Or less than 5 21% 26% More than 5
Interpretation: The broadband users in Guwahati city is relatively experienced and has possessed a broadband connection for about 1 year or more. 29% of customers or focus group posses only one computer where 26% population are having more than one
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computer and 24% population posses more than five computers and finally it is found that 21% population posses equal to or less than five. More than one computers refers to different institution or shops where computerized works are more frequently done. Section 3: Broadband Experience: Table: 4.11: Showing time period of using broadband Serial no. 1 2 3 4 Time period Less than 6 months 3-6 months 6 months to a year More than 1 year No. of respondent 7 13 27 53 Percentage 7% 13% 27% 53%
Fig: 4.11: Broadband experience:
Experiences of broadband user

7% 13% Less than 6 months 3-6 months 53% 27% 6 months to a year More than 1 year
Interpretation: People of Guwahati are more aware about internet which was found during the research where 53% of the selected sample have been using broadband for more than 1 year. 27% were found as user of broadband for 6 months to one year
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duration where 13% and 7% were found as 3-6months and less than 6 months respectively. Section 3: About tariff plans: Table: 4.12: Showing most popular tariff plans of broadband Serial No. Tariff 1 2 3 4 Monthly Rental Speed Download limit Add. Charges No of respondent 50 10 30 10 Percentage 50% 10% 30% 10%
Fig: 4.12: Showing tariff plans
tariff plan
10% Monthly rental 30% 50% Speed Download limit Add.charges
10%
Interpretation: Most of the respondents of the population prefer to use monthly rental scheme, where about 30% of respondents are happy with the download limit scheme, 10% each are using speed tariff and additional charge scheme. Most of the respondents
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use monthly rental because monthly rental schemes give unlimited usage value within some pre fixed rentals. Section 3: Important attribute to choose a broadband connection. Table: 4.13: Important attributes to choose a broadband connection: Serial No. 1 2 3 4 5 6 7 8 Attributes Surfing speed Download speed Set up cost Monthly rental Connection drop After Sales Service Mobility Reffered Preference 85 85 80 80 58 63 39 75
Fig 4.13 :Important and preferred attributes in different Broadband Connection:

90 80 70 60 50 40 30 20 10 0 Surfing speed download Set-up cost Monthly connectin After sales Mobility speed rental drop services Referred by someone
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Interpretation: A weighted question, which found out the relative importance of these attributes of a broadband connection to the users, helped us construct the above graph. In the chart, we can see that the most looked after properties of the broadband connections are surfing speed and download speed, which is quite a practical choice. Following them there are set-up cost and monthly rental, in reference to this attributes every broadband connection provider had to work out very wisely. Connection drop and after sales service are two important attributes. These are some of the bottleneck parameters, if there is improvement in them, it will be a direct driver for growth for the broadband connection provider.
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Section 3: Surfing Speed Of Magic Surf. Table 4.14: Showing Surfing Speed opinions: Serial no. 1 2 3 Good speed Agree Somewhat agree Neither disagree 4 5 Somewhat disagree Disagree 23 10 23% 10% agree No. of respondent 35 10 nor 2 Percentage 35% 10% 2%
Fig: 4.14: Showing surfing speed opinions of selected sample:
Surfing Speed
23%
Agree Somewhat agree 35% Neither agree nor disagree Somewhat disagree
2% 10%
Disagree
Interpretation: In the research it has been found that Magic surf provides its users with high surfing speed than the other broadband connections. With a whopping number of people were agreed about good speed of AMTRONS magic surf in its tariff segment.
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This is followed by somewhat disagree by some number of respondents which is found to be as 23% and 10% of people are somewhat agree about the speed of MAGIC SURF. Section 3: About download speed opinions: Table No. 4.15: Showing Download Speed Serial no. 1 2 3 4 5 Good Speed Agree Somewhat agree Neither agree nor disagree Somewhat disagree Disagree No. of respondent 30 22 10 20 18 Percentage 30% 22% 10% 20% 18%
Fig: 4.15: Showing percentage of opinions about download speed
Download Speed
18% 35% Agree Somewhat agree 20% Neither agree nor disagree Somewhat disagree Disagree 10% 22%
Interpretation: Here, Magic Surf provides its users had better download speed than the other broadband connections. This shows that AMTRON is superior in quality compared to other broadband connection and hence have the capability to gain through its promotion. 35% are agreed on the download speed as good where 22% people are
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somewhat agree on this view 20% are somewhat disagree, 18% are agree and 10% people did not give any kind of opinion on it.
Section 3: High set up cost of Magic Surf Table 4.16: Showing set up cost opinions of respondents: Serial no. 1 2 3 4 5 High Set-Up cost Agree Somewhat agree Neither agree nor disagree Somewhat disagree Disagree No. of respondent 25 20 15 22 18 Percentage 25% 20% 15% 22% 18%
Fig 4.16: Set-up cost opinions:
Set Up Cost
22% 25% Agree Somewhat agree Neither agree nor disagree Somewhat disagree
22% 15%
20%
Interpretation: In the above chart, it can be very clearly seen that Magic surf possesses a very high set up cost than other broadband connections, which is a serious problem for them. This is because even though AMTRON is governments nodal agency it is not getting enough subsidies and fund for full fledged operation of Magic Surf with less set up cot.
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Section 3: About monthly rental Table 4.17: Showing high monthly rental opinions of respondents Serial no. 1 2 3 High Rental Agree Somewhat agree Neither disagree 4 5 Somewhat disagree Disagree 25 35 25% 35% agree No. of respondent 10 13 nor 17 Percentage 10% 13% 17%
Fig 4.17: Showing percentage of opinions of sample regarding monthly rental
Monthly Rental
10% 35% 13% Agree Somewhat agree Neither agree nor disagree 17% Somewhat Disagree Disagree 25%
Interpretation: Monthly rental of Magic Surf is higher than the other connections as found by the responses of different people with a high 35% who were agreed about the high rental cost. Here the reason is similar as I mentioned in set up cost analysis that government is less concern to promote its nodal agencys product effectively.
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Section III: Connection drop rate Table 4.18: Showing connection drop of different connections by the consumers Serial No. 1 2 3 4 Connection Dropped Magic Surf Bsnl Rajdhani Others No. of respondents 28 28 32 12 Percentage 28% 28% 32% 12%
Fig: 4.18: Percentage showing connection drop of different broadband connections:
Connection dropped
32% 32% 28% 28% Magicsurf BSNL Rajdhani Others
Interpretation: In the figure above it has been found that almost all three major network providers in broadband segment within the city of Guwahati have a high connection drop problem. After sales service, not responding to the customers grievances, poor service, too much hidden cost are some features, which lead consumers to drop the existing connection and looking for a better one.
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Section III: Consumers response about after sales service of different connections available in Guwahati. Table:4.19: Showing after sales service of different connections: Serial No. 1 2 3 4 Good After Sales service Magic Surf BSNL Rajdhani Others No. of People 33 25 33 9 Percentage 33% 25% 33% 9%
Fig: 4.19: Showing percentage of consumer response about after sales service of different broadband:
Afer sales service

9% 33% 33% 25% Magicsurf BSNL Rajdhani Others
Interpretation: After sales service of all three than Magic Surf is not satisfactory in Assam. Magic Surf possesses a little high percentage of after sales service than the other connection. By this, they are trying to get some competitive advantage because their setup cost, monthly rental are quite higher than others are. Therefore, this is a part of their strategy to satisfy consumers by providing slight higher service than its competitors provide, but still it needs to work in this aspect.
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Section III: Consumer awareness about different broadband connections in Guwahati Table 4.20: Showing different connection awareness of the respondents Serial No. 1 2 3 4 Connections Magic Surf BSNL Rajdhani Others No. of respondents 28 36 24 12 Percentage 28% 36% 24% 12%
Fig 4.20: Showing the percentage rate at which consumer are aware about a particular broadband connection:
Consumer awareness
12% 24% 36% 28% Magic surf BSNL Rajdhani Others
Interpretation: Here, in this graph, the findings show that Magic Surf has a low percentage of consumer awareness than the BSNL. This is because AMTRON does not conduct extensive marketing campaign to promote Magic Serf neither it gets well support from government for effective marketing process. The local brand Rajdhani comes third when we talk about its awareness by the consumers by word of mouth communications.
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Thus, AMTRON needs a great improvement in its consumer programs to promote Magic Surf and to get advantage from its brand.
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CHAPTER V
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 5.0 Summary of findings, Conclusions and Recommendation
5.1 Summary of Findings:

(1) During the study, Information technology enabled services (ITES) in Guwahati and overall Assam could be known as the emerging market, which is getting its wide range to spread in to the other northeast states. As AMTRON is the lone player in promoting IT and IT services in Guwahati it is having a great impact in consumers mind as a local broadband provider. (2) About the history of AMTRON, its mission vision, obligations, product profile, operations etc. are known during the study, which are the relevant findings to carry out the research. In addition, the different kind of projects that are proposed and planned by state and central government are being implemented by AMTRON to develop technological infrastructure of Assam including urban to the very far rural areas. One of the project include the Ananaduram Barooah Award to those students who get first class in their class ten board examination which is a initiative of Assam government to promote competitiveness among students at the very first step of their life. (3) The organizational structure also could be known which is a conventional vertical one but simple to identify as chairman at the top level followed by the governing body which is succeeded by managing director and under him the other related divisions and departments come. (4) The sales process of all the products and services of AMTRON are known. The marketing channels, distribution strategy, place of demand of its products, pricing strategies etc. are also known on the way to the analysis of Magic Surf.
(5) Out of 100 respondents, only 64 %( 64nos) represent the adopters of broadband and
remaining 36 %( 36nos) were non-adopters. The non-adopters of broadband included
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respondents who accessed the internet via narrow band (dial-up) at home and those who did not have internet access at all. (7) Magic Surf ranks highest with high surfing and download speed among other service providers in Guwahati. (8) The tariff plans provided by Magic Surf are more expensive compare to others. Thus they need to have a serious look on to the matter. As it is one of the major problems, because of which the market of magic surf is a bit down. (9) Though AMTRON provides better after sales service than others still it is in its younger stage, which needs to be improved. (10) Magic surf has poor system of publicity and advertisement, which acts as a main obstacle in their success. (11) The available broadband connection in Guwahati city are BSNL, TATA photon, Tulip, Rajdhani which are taken to make comparison with Magic Surf by taking in to account some relevant attributes. (12) The major means of awareness of Magic Surf in Guwahati are advertisements through different medias mainly newspaper and television, then friends and relatives are the main source of promoting Magic Surf. (13) The broadband connection in Guwahati are mostly used in commercial establishments followed by home usage and educational institutions. (14) Most of the consumers among the respondents posses single computers, then secondly more than one computer are possessed by most of the respondents then comes the respondent who are having five or less than five or more than two computers. (15) The usage experience of broadband consumers in Guwahati city could be found as 53% having more than one year, then secondly those having six months to one year
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followed by those who are using broadband from three to six months and only a few are using broadband for less than six months. (16) The important and preferred attributes in choosing a broadband connection are, high browsing speed, high downloading speed, monthly rental and set up cost. (17) Last but not the least, comes connection drop. The connection drop is also a major problem of almost all the broadband providers where Rajdhani is having a high connection drop problem followed by Magic Surf and BSNL. The major reason behind Magic Surf connection drop is high monthly rental and poor service sometimes. The reason behind connection drop of other providers are not very properly known.
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Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 5.2 Conclusions:
This study empirically examined the factors affecting the adoption of broadband connection in a developing city by focusing upon Guwahati. The following conclusions can be drawn from this research and are based on the underlying research assumption made in chapter 3. A total of 8 parameters were expected to be correlated to the consumers when adopting broadband connection in Guwahati. Of these 8 parameters 3, including speed, cost and consumer awareness significantly correlated to the broadband consumers. The speed parameter had the largest impact in the explanation of variations in broadband connection. This was followed by the cost and consumer awareness construct. As broadband technologies enable a range of communication and internet services, studying individuals from Guwahati provides a useful starting point for understanding the adoption of broadband in developing cities. This research provides one of the initial efforts towards understanding the adoption behavior of broadband consumers. The findings are specifically for the development and up liftment of AMTRONs Magic Surf Broadband Connection. Factors that are reported as being significant are of utmost importance and require attention in order to encourage the further growth of Magic Surf market in Assam. Undertaking a project in any organization is a very difficult task. Still thus during the project, it brought in to light many unknown, unseen and ignored aspects of AMTRONs marketing activities and also about its core product Magic Surf. Further the employees of the organizations are highly satisfied. It is been a good experience in undertaking a project in one renowned state governments nodal organization located in Guwahati city (Assam). As a part of the course curriculum of MBA I have conducted the dissertation which making my concern on the assigned topic.
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Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf 5.3 Suggestions:
(1) The frequency of promotions and advertisements needs to be increased in order to build strong consumer awareness. (2) The company should take effective measures to bring down installation and tariff charges. (3) Entering into the rural areas by reducing the price can gain more customers. (4) Measure the job performance of employees in order to achieve goals and objectives effectively. (5) Introduction of wireless connection under the same brand name. (6) Compete with full potential with other providers by manually updating the service quality in a systematic manner. (7) Like many its competing broadband connection providers such as BSNL, Tata Photon, Rajdhani etc. AMTRON can also go for ads in televisions, newspapers and can even held up big holdings for advertising its product Magic Surf. (8) Planning for wide area coverage by its Service Protocol (ISP) so that high speed and uninterrupted service can be provided to the consumers .
Some general suggestions are:

(a) Inclusion of IT director from employee union.
(b) Budget head to get salary directly from govt. agent.
(c) Start up the production process.
(d) Proposal to govt. for proper fund allocation.
87
(e) Find out the employees morale and their level of job satisfaction.
(f) Find out employees attitude towards the company.
(g) Build up a healthy labor management relationship.
(h) Measure the job performance of employees in order to achieve goals and objectives effectively.
88
APPENDIX BIBLIOGRAPHY AND QUESTIONNAIRE
Bibliography
Books:
Dwivedi Y.K. (2007) Consumer Adoption and Usage of Broadband in India, United States of America: IRM press( An Imprint of IGM Global) Etzel, M., Walker, B and Stanton W (2003), Marketing, 12th edition, New Delhi: McGraw- Hill Kotler, P.(2000) , Marketing Management, 10th edition, New Delhi: Prentice Hall Inc. Kothari, C.R. (2004), Research Methodology, New Delhi: New Age International. Majumdar , R. (2007), Marketing Research- Text, applications and case studies, New Delhi: New Age International Zeithaml, V. A. , Bitner, M, and Gremler, D.D. (2005) , Services Marketing, New Delhi: McGraw-Hill/Irwin
Newspapers and Magazines:

Chandha, S. (2005) Benefits of broadband Times of India, February 7 Dilip Maitra (2011), Indias broadband base touches 13 million, Deccan Herald, May 26 Pilot, S. (2011),Broadband connections stood at 13m in December 2011 Times of India, March 19 Times of India (2012), Internet in India, May 6
Journals:
Anderson et al (2002). Domesticating Broadband- what consumers really do with flat-rate, always on and fast internet access B T technology journal 20(1) , 103-114 Chang, Lee, & Middleton (2004). Literature Review On Customer Attitude Towards Broadband Services, Journal of Marketing, pages 35-51
Dwivedi Y.K. and Choudrie J. (2003), Consumer adoption and usage of broadband, Proceedings of 8 th (UKAIS) annual conference Dutton, W. H. (2004). Bridging broadband Internet divides: reconfiguring access to enhance communicative power., Journal of Information Technology , 28-38. Joe, K. (2012). About ISP, Scooper Articles, April 18 Patterson, A. (2012). The Importance of a Broadband Speed Test When Deciding on an Internet Provider, Joined Ezine Articles, Pages 34-36 Ruiz (2004). Broadband access is an important part of enhancing rural community development, Scooper Articles, April 18 R. Shah (2009). Broadband Internet is rapidly taking the lead as the most popular type of Internet access , Published in Article Alley on 9th January
Websites:
Cooper, H. (1998), Literature Review accessed on 15/05/2012 at
http://en.wikipedia.org/wiki/Literature_review Anderson et al (2002), Consumer adoption and usage of broadband, accessed on 16/05/2012 at books.google.co.in/books Dwivedi Y.K. and Choudrie J. (2003), Impact of broadband upon the users, viewed on 16/05/2012 at http://www.emeraldinsight.com/journals.htm?articleid=1776047&show=pdf Chang, Lee, & Middleton, (2004), Measuring Customer Attitude towards Broadband Services, viewed on 16/05/2012 at http://www.oppapers.com/essays/Literature-Review-On-Customer-Attitude-Towards/544627 Ruiz (2004), Customer attitudes towards broadband, viewed on 16/05/2012 at
http://www.oppapers.com/essays/Literature-Review-On-Customer-Attitude-Towards/544627 Chandha, S. (2005) Benefits of broadband viewed on 16/05/2012 at
http://articles.timesofindia.indiatimes.com/keyword/broadband
II
Internet world Statistics (2006), Internet usage stats and telecommunication market report, viewed on 20/05/2012 at http://www.internetworlds.com/asia/in.htm Dwivedi Y.K. (2007), Consumer Adoption and Usage of Broadband in India, viewed on 25/05 /2012 at http://www.igi-pub.com/books/details.asp?id=6888 R. Shah (2009), Review of broadband internet connection, viewed on 16/05/2012 at http://rshah.articlealley.com/a-review-of-broadband-internet-connections-746065.html American Marketing Association (2011) , Definition of Marketing, accessed on 15/05/ 2012 at http://en.wikipedia.org/wiki/Marketing
Dilip Maitra (2011), Indias broadband base touches 13 million, viewed on 16/05/2012 at http://www.deccanherald.com/content/218464/indias-broadband-base-touches-13.html Internet World Stats (2011), About Internet Retrieved on 15/05/2012 at
http://en.wikipedia.org/wiki/Internet Pilot, S. (2011),Broadband connections stood at 13m in December 2011 viewed on 17/05/2012 at http://articles.timesofindia.indiatimes.com/2012-03-19/telecom/31210322_1_broadband-connections-goahighest-number Andy Patterson (2012), Broadband Speed Test, viewed on 16/05/2012 at
http://www.sooperarticles.com/communications-articles/broadband-internet articles/importance-broadbandspeed-test-when-deciding-internet-provider-914796.html Kevin Joe (2012), ISP factors, viewed on 16/05/2012 at http://www.sooperarticles.com/communicationsarticles/broadband-internet-articles/internet-service-provider-factors-consider-911345.html
Sian Hooper (2012), Broadband options available at different prices, viewed on 16/05/2012 at http://ezinearticles.com/?expert=Sian_Hooper
III
Wikipedia (2012), Market Analysis, accessed on 15/05/2012 at http://en.wikipedia.org/wiki/Market_analysis Company Profile of AMTRON (1984-2012), viewed on 20/06/2f012 at http://amtron.in Company profile of Assam electronics development corporation (1984-2012 ) viewed on 14/04/2012at http://mycollege.in/ITcompanies/Assam_Electronics_Development_Corporation_Limited/19.php Company profile of BSNL (2012), viewed on 10/03/2012 at http:/bsnl.co.in Company profile of Tulip (2012) viewed on 10/03/2012 at http://tulip.co.in Company profile of Reliance (2012) viewed on 10/03/2012 at http://reliance.co.in Company profile of Tata Photon (2012) viewed on 10/03/2012 at http://tataphoton.co.in Company profile of Sify viewed on 10/03/2012 at http://sify.co.in Industry profile of IT and Telecommunication Industry viewed on 20/05/2012 at
www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdf
IV
QUESTIONNAIRE Dear Sir/Madam, I would like to introduce myself as a trainee of State Wide Area Network (SWAN) Division, AEDC Ltd. And I am conducting a research in the topic of A Comparative market analysis of AMTRONs Magic Surf and other Broadband systems in Guwahati, Assam. So, I would be very grateful to you if you could provide few minutes of your valuable time to fill up the Questionnaire. The information that will be collected be used extensively for official purpose. Thanking You. Your Name:
SECTION -I In this part I would like to ask you some questions for categorizing your responses. Q.1. What is your gender? MALE FEMALE
Q.2. What is your occupation? (please tick as applicable) Govt. Employee Company Job Business Student Others
Q.3. what is your qualification? (please tick as applicable) HSLC HS Graduate Post Graduate Others
Q.4. what is your age? (Please tick as applicable) Less than 18 18 24 25 34 35 44 45 60 60+
VI
SECTION II Q.1. What are the Broadband connection available in Assam Market? (Give at least 4 answers) 1 2 3 4
Q.2. Have you heard about AMTRONs Magic Surf? (Please tick Yes/No) Yes No
Q.3. If yes, Then how? (Please tick as applicable) Relatives Friends Newspapers Franchisees Advertisements Others
VII
SECTION III Q.1. Do you have a Broadband Connection? (Please tick Yes/No) Yes No
(i) Which Broadband Connection you are using?
(ii) Where do you use your connection most? (Please tick as applicable) Home Commercial Establishment (Internet Caf) Educational organization Other organization Other Q.2. For how many computers you are using the connection? (Please tick as applicable) Only 1 More than 1 Equal to less than 5 More than 5
VIII
Q.3. Since how long you are using the connection? (Please tick as applicable) Less than 6 months 3 6 months 6 months to 1 year More than 1 year
Q.4. What tariff plan you are using? Monthly Rental Speed Download limit Additional Charges
Q.5. Comparison of important & preferred attributes of different broadband connection. Surfing Download Set- Monthly Connection After Speed Speed Up cost Rental Drop Sales Services Mobility Refe rred By Som eone
IX
Q.6. Please respond to the following statements:1. This connection offers high surfing speed than other connection. Agree Somewhat Agree Neither Agree Nor Disagree Somewhat Disagree Disagree
2. This connection offers high downloading speed than other connection. Agree Somewhat Agree Neither Agree Somewhat Nor Disagree Disagree Disagree
3. The connection set-up cost of this connection is less than other connections. Agree Somewhat Agree Neither Agree Somewhat Nor Disagree Disagree Disagree
4. The Monthly rental charges of this connection are less than other connections. Agree Somewhat Agree Neither Agree Somewhat Nor Disagree Disagree Disagree
5. Connection dropped of different broadband connection? Magic Surf BSNL Rajdhani Others
6. After sales service of different broadband connection? Magic Surf BSNL Rajdhani Others
7. Consumer Awareness of different broadband connection? Magic Surf BSNL Rajdhani Others
XI

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A COMPARATIVE MARKET ANALYSIS OF AMTRONs BROADBAND MAGIC SURF

SAMBHRAM ACADEMY OF MANAGEMENT STUDIES

PLACE: -------------------------DATE: ---------------------------

PLACE: -------------------------DATE: ---------------------------

Place: Bangalore Date:

Hemanta Das (Reg.No10XWCM037)

CHAPTER NO. PARTICULARS

13 14-15 16-17 17 17-18 18 18 19 20-21 22 23

24-27 27- 59 60- 88

89- 91 92 93- 94 I- IV V-IX

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

1.2 About the specific area of the topic

1.2.1 Market Analysis:

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

1.2.2 Dimensions of market analysis:

Sambhram Academy Of Management Studies,SAMS

Sambhram Academy Of Management Studies,SAMS

Sambhram Academy Of Management Studies,SAMS

Sambhram Academy Of Management Studies,SAMS

Sambhram Academy Of Management Studies,SAMS

Let s spli t the

Games on demand E-mail

Airtel, MTNL BSNL, Magic Surf, Rajdhani

Youth, Consumer Consumer

bro adb and

BSNL, Magic Surf, Rajdhani

BSNL, Magic Surf, Rajdhani

BSNL, Magic Surf, Rajdhani

SMB + Consumer Consumer Consumer

tec hn olo gy and see

Courses Sify Coaching,

Tata Photon Primarily mobile USB broadband

Sambhram Academy Of Management Studies,SAMS

Sambhram Academy Of Management Studies,SAMS

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

2.3 Statement of the problem:

2.4 Scope of the Study:

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

2.5 Objective of the study:

2.7 Operational Definitions:

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

Sambhram Academy Of Management Studies,SAMS

Sambhram Academy Of Management Studies,SAMS

Dissertation Report On Comparative Market Analysis Of AMTRONs Broadband Magic Surf

more flexible and dynamic than that of descriptive research.

2.8.2 Type of study: Problem formulation with more precise investigation.

Franchises of AMTRON, Customers, Public Opinion. (Guwahati City)

Simple random sample