Page 1 of 91

ON

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF (B.B.A)DEGREE

Page 2 of 91

The project might have been outgrowth of our experience but this is not our sole effort. It would be highly self- centered to neglect the assistance of many others whose experience & advice helped us throughout the training period.

We express our profound sense of gratitude to Mr. DIETER ZETSCHE CEO & MD, MERCEDES BENZ for facilitating us to carry out project at the company.

We

must

grateful

to

the

BBA

faculty

of

UPTEC COMPUTER Ms.

CONSULTANCY LTD.,LUCKNOW & We are greatly thankful to my guide SUSHMA VERMA

and Mr. HARIMOHAN SAXENA without their guidance we are

unable to complete our research project.

Cooperation was extended to us by one and all ranging from managers down to the employees and customers whomsoever we approached, be it for getting the questionnaire filed to know the Marketing and Sales of MERCEDES BENZ with focus on S CLASS. Without their cooperation completing this project should not be imagined. As such we are thankful to all these people. Last but not the least I would like to thanks to all my friends specially Pramod

Kumar who supported me in preparing questionnaire and analysis of the findings and Neha srivastava who has helped me to search and collect the relevant data throughout my project, and to all my friends for their consistent cooperation, valuable information and feed back during my project.

Page 3 of 91

Certificate of Originality
This is to certify that the project report title as MARKETING & SALES OF MERCEDES BENZ WITH FOCUS ON S CLASS submitted to UPTEC Computer Consultancy in partial fulfillment for the award of degree Bachelor of Business Administration is original work (to best our knowledge) carried out by Syed Moinuddin Ashraf (0800429097), Ranjeet Yadav (0800429071), Ajay Yadav (0800429005) under my guidance.

This report on a similar report on the topic has not been submitted from any other and does not form and portal any other course undergone by candidate.

Name and signature of student project group

Syed Moinuddin Ashraf. Ranjeet Yadav... Ajay Yadav..

Name and signature of guide

Name . Signature

Date

Page 4 of 91

CONTENTS
Introduction Problem statement Objective Company profile History and Major merge Current CEO & MD Awards Karl Benz Business alliances Quality Rankings Production Passenger Cars Car nomenclature Bicycles

Various Models Mercedes Benz A Class C Class CL Class M Class SLK Class S Class

Page 5 of 91

Mercedes Benz Indian Market Growth MERCEDES BENZ SWOT analysis Methodology Data analysis and interpretation Limitation Conclusions Bibliography Questionnaire

Page 6 of 91

INTRODUCTION
Mercedes Benz is a one of the most luxurious cars produced in the world. It the longest manufacturing automobiles surviving company the world. Mercedes Benz is the company which focuses basically on manufacturing luxurious and expensive cars which is not in the hands of a middle or low class family to own it. Mercedes Benz has entered in the market of India to sell its expensive cars. It has been in India since 1994 and producing cars. It has good response from Indians

Page 7 of 91

PROBLEM STATEMENT
Impact on Mercedes Benz cars of new evolving technologies Major competitors of Mercedes-Benz at present as BMW, Audi, Volkswagen and Porsche. Different problems in the growth of Mercedes-Benz in India. Is customer fully satisfied with products or not. Which CLASS of Mercedes-Benz is more superior and preferred most by the customer?

Page 8 of 91

OBJECTIVES
To understand the position of Mercedes-Benz till today. To understand the marketing and sales of MercedesBenz. To know about the company. To get idea of their different products and service. Description of various models Why customer trust this company. How it satisfies the customer. To get idea of the customer about Mercedes.

Page 9 of 91

COMPANY PROFILE
Mercedes-Benz (German pronunciation: [mtseds bnts]) is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886 and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The first MercedesBenz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has introduced many technological and safety innovations that later became common in other vehicles. Mercedes-Benz is one of the most well-known and established automotive brands in the world, and is also the world's oldest automotive brand still in existence today.

History of the company and the major merge

Daimler AG is a German manufacturer of automobiles, motor vehicles, and engines, which dates back more than a century. An Agreement of Mutual Interest was signed on May 1, 1924 between Benz & Cie (founded 1883) of Karl Benz and Daimler Motoren Gesellschaft (founded 1890) of Gottlieb Daimler and Wilhelm Maybach Daimler-Benz AG, 19261998 Both companies continued to manufacture their separate automobile and internal combustion engine marques until, on 28 June 1926, when Benz & Cie. and Daimler Motoren Gesellschaft formally merged - becoming Daimler-Benz AG (Aktiengesellschaft) - and agreed that thereafter, all of the factories would use the brand name of "Mercedes-Benz" on their automobiles. The inclusion of the name Mercedes in the new brand name honored the most important model series of DMG automobiles, the Mercedes series by other companies (Daimler Motor Company and Austro-Daimler), so the new company, Daimler-Benz, would have created confusion and legal problems to include

Page 10 of 91

Daimler in its new brand name, and therefore, used Mercedes to represent the Daimler Motoren Gesellschaft interest. Karl Benz remained as a member of the board of directors of Daimler-Benz AG until his death in 1929. Although Daimler-Benz is best known for its Mercedes-Benz automobile brand, during World War II it also created a notable series of aircraft, tank, and submarine engines. Daimler also produced parts for German arms, most notably barrels for the Mauser rifle.

CURRENT CEO & MD

Dieter Zetsche (born on May 5, 1953 in Istanbul,Turkey) is a German businessman and the Chairman of Daimler AG and Head of Mercedes-Benz Cars since 2006 as well as member of the company's Board of Management since 1998. He joined Daimler-Benz in 1976, working in the research department. In 1981, he became Assistant Development Manager at the Vehicles business unit. He completed his doctorate in engineering in 1982 at the University of Paderborn. He was the main influence behind the demerger of Daimler and Chrysler in 2007, which ended in the newly formed Daimler AG. Dieter Zetsche is credited with bringing significant core changes to the Mercedes-Benz company in an effort to turn around a decade long downward spiral in product quality and customer satisfaction. He was named in Time Magazine's 2006's list of 100 most influential people

Awards
Dieter Zetsche was awarded as "Entrepreneur of the year" in 2008 from the German media.

KARL BENZ
Karl Friedrich Benz, later Carl, (November 25, 1844 April 4, 1929) was a German engine designer and car engineer, generally regarded as the inventor of the gasoline-powered cars, and together with Bertha Benz pioneering founder of the automobile manufacturer Mercedes

Page 11 of 91

Karl Benz was born Karl Friedrich Michael Vaillant, inKarlsruhe, Baden, which is part of modern Germany, to Josephine Valliant and a locomotive driver, Johann George Benz, whom she married a few months later. When he was two years old, his father was killed in a railway accident, and his name was changed to Karl Friedrich Benz in remembrance of his father.

In 1871, at the age of twenty-seven, Karl Benz joined August Ritter in launching a mechanical workshop in Mannheim, also dedicated to supplying construction materials: the Iron Foundry and Mechanical Workshop, later renamed, Factory for Machines for Sheet-metal Working Benz began to sell the vehicle (advertising it as the Benz Patent Motorwagen) in the late summer of 1888, making it the first commercially available automobile in history. The second customer of the Motorwagen was a Parisian bicycle manufacturer Emile Roger who had already been building Benz engines under license from Karl Benz for several years. Roger added the Benz automobiles (many built in France) to the line he carried in Paris and initially most were sold there.

Page 12 of 91

Benz & Cie. expansion

Karl Benz introduced the Velo in 1894, becoming the first production automobile

First bus in history: a Benz truck modified by Netphener Company (1895)

Page 13 of 91

The German economic crisis worsened. In 1923 Benz & Cie. produced only 1,382 units in Mannheim, and DMGmade only 1,020 in Stuttgart. The average cost of an automobile was 25 million marks because of rapid inflation. Negotiations between the two companies resumed and in 1924 they signed an Agreement of Mutual Interest valid until the year 2000. Both enterprises standardized design, production, purchasing, sales, and advertisingmarketing their automobile models jointlyalthough keeping their respective brands. On June 28, 1926, Benz & Cie. and DMG finally merged as the Daimler-Benz company, baptizing all of its automobiles, Mercedes Benz, honoring the most important model of the DMG automobiles, the 1902 Mercedes-35hp, along with the Benz name. The name of that DMG model had been selected after ten-year-old Mercedes Jellinek, the daughter of Emil Jellinek who had set the specifications for the new model. Between 1900 and 1909 he was a member of DMG's board of management and long before the merger Jellinek had resigned.

Business alliances
Studebaker-PackardIn 1958, Mercedes-Benz entered into a distribution agreement with the StudebakerPackard Corporation of South Bend, Indiana (USA), makers of Studebaker and Packard brand automobiles. Under the deal, Studebaker would allow Mercedes-Benz access to its dealer network in the U.S., handle shipments of vehicles to the dealers, and in return, receive compensation for each car sold. Studebaker also was permitted to use the German automaker's name in its advertisements, which stressed Studebaker's quality over quantity

Quality rankings
Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles - such as J. D. Power surveys, demonstrated a downturn in reputation in this criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J.D. Power. In J.D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place, surpassing quality leader Toyota, and earning several awards for its models .For 2008, Mercedes-

Page 14 of 91

Benz's initial quality rating improved by yet another mark, now in fourth place. On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes Sindelfingen, Germany assembly plant. As of 2009, Consumer Reports of the United States has changed their reliability ratings for several Mercedes-Benz vehicles to "average", and are recommending the E-Class and the S-Class.

Corporate average fuel economy

In the United States, Mercedes-Benz was assessed a record US$30.66 million for their decision to not meet the federal corporate average fuel economy standard in 2009. Certain Mercedes-Benz cars including the S550 and all AMG models sold in the United States also face an additional gas guzzler tax. In 2008, Mercedes had the worst CO2 average of all major European manufacturers, ranking 14th out of 14 manufacturers. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO2 levels, with 181 g and 188 g of CO2 emitted per km, respectively.

Production
Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in:

Argentina (buses, trucks and the Sprinter van. The first MercedesBenz factory outside of Germany) Austria (G-Class) Bosnia and Herzegovina Brazil Manufacture the trucks, buses, C-Class, GL-Class, and CLS-Class. Established in 1956. The A-Class (W168) was produced from 1999 to 2005 as well.

Mexico - Mercedes Benz de Mexico is Mercedes largest foreign branch by revenue, number of sales, vehicles manufactured and total employees and covers most of the Latin American and North American market. Nigeria (buses, trucks, utility motors and the Sprinter van) Philippines Spain (Vitoria) South Africa South Korea (MercedesBenz Musso and MB100models manufactured

Canada

Page 15 of 91

Egypt via Egyptian German Automotive Company

by Ssang Yong Motor Company)

Hungary (construction of a new plant in the country announced on 18 June 2008, for the next generation A- and B-Class) India Indonesia Iran (Not since 2010) Malaysia

Thailand (assembly of C, E and S class vehicles by the Thonburi Group) Turkey United Kingdom (The SLR sports car is built at the McLaren Technology Centre in Woking).Brackley, Northamptonshire, United Kingdom Mercedes Grand Prix Factory United States The Mercedes-Benz M-Class Sport Utility, the R-Class Sport Tourer, and the full-sized GL-Class Luxury Sport Utility Vehicle are all built at the Mercedes-Benz production facility near Tuscaloosa, Alabama.

Vietnam Passenger cars and commercial vehicles. Established in 1995

Current model range

Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994.

Passenger cars
The following passenger vehicles were in production in 2010:

A-Class - subcompact C-Class - sedan (saloon), sports coup (CLC), and estate CL-Class - coup E-Class - sedan (saloon), coup, convertible , and estate GL-Class - SUV M-Class - SUV S-Class - sedan (saloon)

Page 16 of 91

SLK-Class - roadster Buses and vans

Hitler's Mercedes Benz 770 Grosser Limousine in the Canadian War Museum

Mercedes-Benz Vario

Car nomenclature
Mercedes-Benz used the numerical representation of motor displacement with the letters placed thereafter to denote the type of motor, fuel delivery (in petrol motors), and body. The last number is always zero. "E" denoted the fuel injection system (Einspritzung) in the petrol motors while "D" signified for diesel motors. Note: the letters described below are used prior to 1994 changes.

"C" had been used for the two-door models on W114/W115, W123, and W124 as well as S-Class (W126 and W140) chassis. When combined with SL to create the SLC, the long-wheelbase, four-seat closed coup version of SL.

"K" was for the supercharged models in the 1920s and 1930s ("Kompressor") with exception of SSK, which meant "Kurz" (or short wheelbase).

Page 17 of 91

"L" meant "Leicht" (light): the first one to appear on SSKL in 1931. Beginning with the W108 in 1965, "L" means the long wheelbase version. "R" is for the "Rennen" version as in 300SLR from 1955 (and SLR from 2003). "S" originally meant "Sport" as in SSK from 1928 and 300SL from 1953. However, the "S" designates the flagship four-door model, starting in the late 1950s. Eventually, "SE" and "SEL" were added to describe the fuel-injected model or long-wheelbase model. Initially for the US market, "SD" and "SDL" were the diesel version of S-Class (W116 and W126). "T" was for the estate (or station wagon) using the word, "Touring", rather than German word, "Kombi". This appeared on S123 and S124.

During the 1950s, some models carried the smaller letters: b, c, d as to differentiate between the model trim levels. If "K" is added to the class letters at the end, they denote the "smaller" version of the flagship models: SLK, CLK, and GLK. CLS is the unique four-door coup version that doesn't even resemble the larger CL at all and even though it is based on E-Class chassis. CLC is the three-door hatchback version of C-Class. Beginning with the W212 E-Class, the "CLK" designation has been moved down to "C" level while "E-Class Coup" is added as to better reflect its position in the price range between E-Class and S-Class. "ML" rather than "M" was chosen due to the objection by BMW M-Motorsport as to avoid the confusion between the BMW "M" models and Mercedes-Benz "M". However, Infiniti has assigned "M" to its intermediate four-door saloon (M45) for the US market. SLR and SLS are only one without numbers. When the letters are placed after the numerical designation, they denote the type of fuel delivery system or forced induction.

"K" is the "Kompressor" or supercharger. "T" is the "Turbo", mostly found on smaller petrol A-Class and B-Class models (A200T and B200T).

The designation on the right-hand side is usually for the specific options such as "4Matic" and "AMG". "CDI" is affixed on the right-hand side unless "4Matic" option is chosen: it moves to the left and joins the alphanumeric designation. For instance, "R320CDI 4Matic" or "E320 CDI".

Page 18 of 91

"4Matic" is the four-wheel-drive system. "BLUETEC" denotes the diesel motor with exhaust treatment using urea solution. "CDI" is the "Common-Rail Direct Injection" system for the diesel motors. "CGI" is the petrol equivalent of CDI on some models. "HYBRID" designates the hybrid technology.

"KOMPRESSOR" appears on C-Class and E-Class models with 1,8-litre 4cylinder supercharged motors. "NGT" is the "Natural Gas Technology

Bicycles
Mercedes-Benz Accessories GmbH introduced 3 new bicycles in 2005, named Automatic Bike from upwards of USD$2699, Fitness Bike from upwards of USD$3999, Mountain Bike from upwards of USD$5399 (As were the Retail Prices recorded from immediate release date). The bikes are sold in Australia, Germany, and Russia. List of bicycles:

Mercedes-Benz Automatic Bike Mercedes-Benz Carbon Bike Electronic Stability Programme (ESP), brake assist, and many other types of safety equipment were all developed, tested, and implemented into passenger carsfirstby Mercedes-Benz. Mercedes-Benz has not made a large fuss about its innovations, and has even licensed them for use by competitors in the name of improving automobile and passenger safety. As a result, crumple zones and anti-lock brakes (ABS) are now standard on all modern vehicles.

VARIOUS MODELS OF MERCEDES BENZ

Page 19 of 91

MERCEDES BENZ A CLASS

Mercedes-Benz A-Class

Manufacturer Production Assembly

Mercedes-Benz 1997present Juiz de Fora, Brazil Kecskemt, Hungary (2012) Rastatt, Germany Mini MPV FF layout Mercedes-Benz B-Class

Class Layout Related

The Mercedes-Benz A-Class is a mini MPV Produced by the German automaker Mercedes-Benz. The first generation (W168) was introduced in 1997, and the all-new second generation model (W169) appeared in late 2004. It is available as a three or five-door mini MPV. It is Mercedes' entry level model in most of its worldwide markets, though not in North America or India; the B-Class is the entry model in China, Canada, Australia and Mexico, and the C-Class is the entry model in the US and India

Page 20 of 91

Production of the W168 A-Class began in 1997. Its front engine, front wheel drive layout was quite unusual for Mercedes. To date, about 1.6 million units have been sold worldwide. One innovation of the W168 was a frontal-impact absorption system called the "Sandwich" (see patents DE4326 9 and DE4400132 in the name of Mercedes-Benz). In the event of a violent frontal impact, the engine and transmission would slide underneath the floor below the pedals rather than entering the passenger compartment.

Driving assistance
The car is designed according to Mercedes-Benz concept of 'Touch and Feel' (TAF). The multi-function steering wheel places controls for the radio, telephone, and other systems conveniently within reach of the thumbs of the driver. Power steering (standard feature) aids control of the automobile, with its behavior varying according to the vehicle's speed. The Mercedes COMAND APS is a navigation system which provides directions via GPS. The radio unit also provides DVD and telephone functionality, with various versions available (standard Audio 20 radio/single CD, Audio 50 APS or COMAND APS). The Parktronic system provides audio and visual signals to indicate how far the car is from an obstacle. The A-class optionally includes a "Light & Sight" package which includes headlamps with gas-discharge bulbs; cornering lights (main-beam headlamps at road junctions and tight corners);

Page 21 of 91

Temperature control
The standard temperature control system has separate temperature settings for driver and front passenger sides, and includes a "Heater Booster System" that can flood the interior of the car with hot air. The optional Themotronic system maintains and regulates the temperature in accordance with a set of sensors that measure temperature, sunlight, humidity and pollutant levels in the ambient air.

Safety
A number of new features were made available in the W169 model. The biggest was the immediate fitment of a newly invented device, Electronic Stability Control. ESP is standard on every Mercedes-Benz (produced after 1999). The car is constructed with high-strength steel alloys with bonded joints. It has a large number of airbags including optional rear side airbags (for side-impacts in the backseats), optional side-curtain airbags, and standard head and thorax-protection side airbags. The front airbags are adaptive with two-stage gas generators operating according to the severity of accident. The force exerted by the seat belt system during a collision adapts dynamically depending upon the collision characteristics. The 'active' head restraints (standard for driver and front passenger) give enhanced protection from neck injury, especially during rear collisions. The angle of the A-pillar is flatter than the windshield angle

Engine and drive system

Seven types of motors are available, and all are four-cylinders: four petrol (gasoline) (A150, A170, A200, and A200Turbo) and three diesel (160CDI, 180CDI, 200CDI) partnered with either 5 or 6-speedmanual gearbox. A continuously variable transmission system called "Autoerotic Constantly Variable Transmission" (CVT) is an optional feature.

Page 22 of 91

The petrol A200 Turbo provides 193 hp (144 kW) and 280 Name (207 abaft) of torque (rotational force); the diesel A200 CDI has 140 hp (104 kW) and 300 Name (221 abaft). It is estimated that the W169 engines provide a 40% increase in power and a 10% decrease in fuel consumption compared to W168 engines. The most powerful model can take the car from a standstill to 100 km/h (62 mph) in 8.0 seconds, and has a top speed of 218 km/h (135 mph). The newly developed direct-injection CDI diesel units use a common-rail direct injection system that improves fuel consumption and reduces exhaust emissions and noise levels.

Production
Sales of the W169 were targeted at 50,000 units in 2004. Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes Car Group, said that target had been reached even before vehicles arrived in dealer showrooms.

Profitability and impact on the Mercedes-Benz brand

Mercedes-Benz has made a number of confusing announcements - first that a "weak Euro" could produce costs problems and later that the "fall of the Dollar" will cause the enterprise to not be profitable. According to some analyses, some consider the creation of the A-Class to have reduced its prestige in Europe, and the company has concentrated its efforts on its larger and more profitable vehicle lines. A200 normal aspiration Displacement: 2034 cc Power: 136 PS (100 kW; 134 hp) @ 5750 rpm Rated Torque: 185 Name (136 ft-lb) @ 3500 rpm - 4000 rpm Transmission: 7-speed Auto CVT Top Speed: 195 km/h (121 mph) Wheels: 6j x 16

Page 23 of 91

Tires: 195/55 R16

SALES OF A CLASS

sales of A- class
14000 12000 10000 8000 6000 4000 2000 0 1 2 3 4 sales in India 5 6 calendar yeear

Page 24 of 91

MERCEDES BENZ C CLASS

Mercedes-Benz C-Class

Manufacturer Mercedes-Benz Production Assembly 1993present Pune, Maharashtra, India Santiago Tianguistenco, Mexico Toluca, Mexico 6th of October City, Egypt Bogor, Indonesia Bremen, Germany East London, South Africa Juiz de Fora, Brazil Sindelfingen, Germany Thonburi, Thailand Pekan, Malaysia Predecessor Successor Class Layout Mercedes-Benz 190E Mercedes-Benz CLC-Class (For Coupe) Compact executive car Front engine, rear-wheel drive

Page 25 of 91

The Mercedes-Benz C-Class is a compact executive car produced by the MercedesBenz division of Daimler AG. First introduced in 1993 as a replacement for the 190 range, the C-Class was nicknamed the "Baby Benz" as it was the smallest model in the marquees lineup until the 1997 arrival of the A-Class. The C-Class is built at Mercedes-Benz factories in Sindelfingen and Bremen, Germany, in Santiago Tianguistenco The C-Class platform has been used for several coupes, including the CLC-Class (and its predecessor, the C-Class Sportcoupe) and the E-class Coupe (and its predecessor, the CLK-Class The first generation W202 C-Class was introduced in 1993, as a replacement for the Mercedes-Benz W201 (190), and proved successful among high-end car buyers. The C-Class sedan was the company's entry-level model up until 1997, when Mercedes launched the A-Class. Styling themes were carried over from the previous W201 series, but the new series had a smoother and rounder design than the previous generation of compact Mercedes

Engines
On its debut, the C-Class was the only Mercedes model with a complete lineup of multivalve engines. The new family of four cylinder petrol units, calledM111, debuted in the C 180 (1.8 L, 127 PS (93 kW; 125 hp)), C 200 (2.0 L, 136 PS (100 kW; 134 hp) and C 220 (2.2 L, 150 PS (110 kW; 148 hp), the only four cylinder of the range sold in the U.S.). In 1996 the C 220 was replaced by the C 230, enlarged to 2.3 L displacement but with the same output, although with torque increased to 220 Nm (162 lbft). The C 280 was the high end model of the class, with a four-valve-per-cylinder straight-6engine, capable of reaching 193 PS (142 kW; 190 hp). Four-cylinder diesel models were equipped with the same OM601 engine of the 190, in the 2.0 L and 2.2 L versions. Many of these diesel variants were sold as taxis, due to their low fuel consumption and strong reliability. There were also more powerfulOM605 five cylinder engines which were available in naturally aspired (C 250 D) and turbocharged (C 250 TD) forms. The turbo diesel was introduced in 1995 and is one of the novelties in the engine range available from this year. The most important was a supercharged version of the M111 straight four, the C 230 Kompressor, using a Roots-type supercharger to generate 193 PS (142 kW; 190 hp) at 5300 rpm: Mercedes-Benz reused supercharger technology after 50 years. Due to the tax law in Italy and Portugal, models in those countries featured a supercharged version of the smaller 2.0 L (C 200 Kompressor), which had a similar output of the C 230 Kompressor

Page 26 of 91

In the last four years of production, the W202 received a few changes in the choices of engine. In 1998, a less powerful version of the 2.2 L turbo diesel was added, called C 200 CDI, which replaced the C 220 Diesel. In 2000, the C 200 Kompressor T's output was cut to 163 PS (120 kW; 161 hp), the C 240 T displacement was enlarged from 2.4 L to 2.6 L, but output remained at 170 PS (130 kW; 170 hp) and the C 180 got a 2.0 L engine.

Petrol engines
Version Engine Cyl. Power Version

Diesel engines
Engine Cyl. Power

C 180

1.8 16V M111

S4

127 PS (93 kW; C 200 Diesel 125 hp)

2.0 8V DOM601 S4

75 PS (55 kW; 74 hp)

C 200

2.0 16V M111

S4

136 PS (100 kW; 134 hp)

C 200 CDI

2.2 16V CDIOM611

S4

102 PS (75 kW; 101 hp)

C 220 / C 230

2.2, 2.3 16VM111 S4

150 PS (110 kW; 148 hp)

C 220 Diesel

2.2 16V DOM604

S4

95 PS (70 kW; 94 hp)

C 200 Kompressor

2.0 16V KM111.944

S4

193 PS (142 kW; 190 hp)

C 220 CDI

2.2 16V CDIOM611

S4

125 PS (92 kW; 123 hp)

C 230 Kompressor

2.3 16V K M111

S4

195 PS (143 kW; 192 hp)

C 250

2.5 20V DOM605

S5

113 PS (83 kW; 111 hp)

C 240

2.6 18V M112

V6

170 PS (125 kW; 168 hp)

C 250 Turbodiesel

2.5 20V TDOM605

S5

150 PS (110 kW; 148 hp)

C 280

2.8 24V M104

S6

197 PS (145 kW; 194 hp)

C 280

2.8 18V M112

V6

197 PS (145 kW; 194 hp)

Page 27 of 91

C 36 AMG

3.6 24V AMGM104

S6

280 PS (206 kW; 276 hp)

C 43 AMG

4.3 24V AMGM113-E43

V8

306 PS (225 kW; 302 hp)

C 55 AMG

5.4 24V AMGM113-E55

V8

345 PS (254 kW; 340 hp)

Safety
At the launch the C-Class had a standard driver airbag, ABS and integrated side-impact protection; the front passenger airbag became standard from 1995 onwards, and from the same period Traction control (ETS in the 4-cylinder models, combined with limited slip differential(ASD) or ASR in the 6 cylinders models) was available as extra cost. In 1997 ASR became standard in the C 280s equipped with the automatic transmission and in the C 36 AMG, as ETS in the 4-cylinder models, except for the C 180 and the C 220 Diesel. With the 1997 restyling ASR became standard in all the models, except in the C 180 and C 220 Diesel. This last model continued to offer ETS available as extra cost. Moreover front side airbags and Brake assist (BAS) came in the list of standard safety features. The two basic models finally joined ASR in 1998, and, in 1999, the W202 was the first mid-size sedan to offer ESP as standard in all the range.

Crash test ratings

EuroNCAP adult occupant:[6]

EuroNCAP pedestrian (pre-2002 rating):

NHTSA crash test ratings (1997):[7]

Page 28 of 91

Frontal Driver:

Frontal Passenger:

Side Driver:

Side Rear Passenger:

AMG models
In 1995, the C-Class received its first genuine performance model, the C 36 AMG, to counter the new six-cylinder BMW M3. Developed with AMG, the tuning house that had now become a subsidiary of Daimler-Benz, it had a racing-tuned suspension (lowered by 25 mm (1 in)) and in the USA, a four-speed automatic gearbox, followed by a standard five-speed automatic gearbox. The 3.6 L engine had a maximum output of 280 PS (206 kW; 276 hp) at 5750 rpm and 385 Nm (284 lbft) at 4000 rpm. Top speed was electronically limited to 250 km/h (155 mph). Only a total of 5200 C 36 AMGs were produced.

Minor model update

The C-Class was refreshed in early 2004. In this year, the interior styling was changed in all three body styles. The instrument cluster was revised to display a full set of analog gauges, as well as a full revision of the center console and audio systems. A fully integrated iPod connection kit was available as was a better Bluetooth phone system made optional. New electrics made it more reliable after the "Modellpflege" (model revision.) For the USA market C230, the "sport" package was made standard which included AMG edition bumpers, side skirts and front 4 caliper crossdrilled brakes from the C55. Widebody rear suspension with sport tuned springs and dampers completed the package for 2005. In 2006, Mercedes softened the ride some due to complaints that the 2005 models with the standard AMG edition springs/dampers were too stiff for standard issue. Different taillights were added to the Sport coupe.

Page 29 of 91

Several all-new M272 and OM642 V6 engines were introduced later in the year. The C 230, C 280, C 350 replaced the C 240 and C 320, the new-generation 6-cylinder engines developed substantially more power than the older version, by as much as 24% more, whilst also increasing fuel economy and reducing C02 emissions. The C 230, C 280 and C 350 developed 204 PS (150 kW; 201 hp), 231 PS (170 kW; 228 hp) and 272 PS (200 kW; 268 hp) respectively. The three-valve twin spark design was replaced by a four-valve design, now with variable valve timing. On the diesel side too, things were much improved, with a brand-new V6 3.0 liter CDI diesel. The new V6 diesel offered masses of more power compared to the C 270 CDI, by as much as 32% more, the CO2 emissions and fuel economy were also bettered, the output of this engine 224 PS (165 kW; 221 hp) and its torque of 510 Nm (380 lbft) made it the worlds most powerful diesel at the time. The C 220 CDI received a power increase from 143 PS (105 kW; 141 hp) to 150 PS (110 kW; 148 hp) In addition, these engines also received the new seven-speed 7G-Tronicautomatic transmission, a more economical naturally aspirated 1.8 L (C 160) was added to the Sport coupe lineup

Reliability
Breakdown statistics reported by the German Automobile Club in May 2010 placed the Mercedes C-Class at the top of the middle-sized car class in respect of the low breakdown rates achieved for cars aged between 0 and 5 years. (Class laggards were the Ford Mondeo and the recently superseded Opel Vectra.

Page 30 of 91

2011 Facelift
In December 2010, Mercedes Benz released some photos and details of W204 C-Class facelift; it will be officially unveiled during Detroit Auto Show in January 2011. Some new features of the new model includes engine start-stop system, 7G-tronic gearbox available for lower end models with revised gear ratio to improve fuel economy, high resolution screen on dashboard, as well as some minor revision of the appearance of the interior and exterior of the car.

Power train
Versions of the car are available with a choice of rear- and all-wheel drive (the AWD system is the fourth-generation 4MATIC system, not available in right-hand drive format), along with a variety of four and six-cylinder engines (and a 6.2 liter V8 in the C 63 AMG). Engines are the straight-4 M271 and V6M272 petrol engines, straight-4 OM611 + OM651, and V6 OM642 Diesel engines. Most of the engines are from the W203 C-class, but the C 180 K, C 200 K, C 200 CDI & C 220 CDI derivatives have increased power outputs, also with improvements with respect to emissions and fuel consumption. A high performance AMG version, the C 63 AMG, followed in September 2007, and it has a 6.2 L engine with 457 PS (336 kW; 451 hp) to rival the Audi RS4 and BMW M3.

C-Class crash test ratings

EuroNCAP adult occupant:

EuroNCAP child occupant:

EuroNCAP pedestrian:

IIHS overall frontal offset score: Good

IIHS overall side crash test score: Good

Page 31 of 91

NHTSA crash test ratings (2007)

Frontal Driver:

Frontal Passenger:

Side Driver:

Side Rear Passenger:

Rollover:

Awards
The 2007 Mercedes-Benz C Class was awarded Car of the Year in Australia by Wheels Magazine, edging out the Ford Mondeo and Mazda 2 for the award. It was also awarded "Executive Car of the Year" by Top Gear Magazine for the 2007 Top Gear Awards as well as being awarded 200708Japan's Import Car of the Year in late 2007.

Concepts
Siemens, employing prototype hybrid technology, showed off a modified Mercedes CClass Sport Coupe that boasts faster acceleration, more torqueand better fuel economythan its gasoline-powered equivalent. However, the company admitted that the car was "far from ready for production", and too expensive to manufacture or sell. Karmann also showed a concept of the W203 Sport coupe (preface lift), which was turned into a convertible car with soft-top. This prototype never reached the production status.

Page 32 of 91

SALES OF C CLASS
Sales of C-class
calendar year sales 8000 6000 4500 2090 2006 2007 2008 2009 2010 7800

MERCEDES-BENZ CL-CLASS
Mercedes-Benz CL-Class

Manufacturer Production

Mercedes-Benz 1998present

Page 33 of 91

Assembly Class Body style(s) Layout

Sindelfingen, Germany Grand tourer 2-door coup FR layout

The Mercedes-Benz CL-Class is a luxury grand tourer automobile produced by the German automaker Mercedes-Benz. The name CL stands for the German Comfort Leicht (English: Comfort Light). The CL-Class is based on the S-Class sedan. Known at first as the SEC and later S coup, it was spun off into its own, current name in 1998. The CL continues to follow the same development cycle as the S, though riding on a slightly shorter wheelbase. The main competitors of the CL-Class are the Aston Martin DBS and the Bentley Continental GT. The present generation of the CL-Class, C216, is currently available in four models: CL 500 (CL 550 in some markets), CL 600, CL 63 AMG and CL 65 AMG, the most powerful model of the CL and the most expensive Mercedes-branded vehicle, slightly edging out its equivalent in the S-Class and the SLS. The second generation of the CL is the W215-chassis coup of 2000-2006. It is based on the 1999-2004/6 Mercedes-Benz S-Class, though it rides on an 8-inch (203 mm) shorter wheelbase. It is offered as four models: the V8-powered CL 500, the supercharged V8-powered CL 55 AMG, theV12-powered CL 600, a 2001 limited-edition V12-powered CL 63 AMG, and the rare bi-turbo V12-powered CL 65 AMG. All models seat four. The CL coupes come equipped with the very latest in Mercedes-Benz technology, and the CL is usually, but not always the first model to receive new technological features (it introduced the refined Active Body Control fully-active suspension system and Bi-Xenon HID lights). Active Body Control uses four hydraulic suspension rams that use three pressure regulators connected to a combination power steering and suspension pump,

Page 34 of 91

pushing fluid at a pressure of 2,960 psi (20,400 kPa) through the system that, along with several intermediate computers and master CPU, keeps this car absolutely flat through the corners. The CL-class has a lengthy list of custom available features. The following features are standard: climate control, ABC (hydraulic) suspension, all-leather interior, designer wood trim, trip computer, CD, navigation system, front heated seats, power moonroof, as well as power door and trunk closing assist. Optional features include a heated steering wheel and voice-activated telephone, as well as, front fan-cooled and heated seats. The CL 63 AMG is the rarest W215 CL of all. It was produced only in November 2001 (51 plate), and just 26 examples were ever built for sale. Some UK examples were registered in March of the following year. The V12-powered CL 63 AMG was only sold in Europe and Asia. Mercedes-Benz never offered the W215 CL 63 for sale; all were sold exclusively through AMG. From 1999 through 2003, the V12-equipped cars featured a cylinder deactivation system called Active Cylinder Control. The feature was dropped when the 500 PS (368 kW; 493 hp) bi-turbo V12 was introduced. This deactivation feature allowed the CL 600 to get better fuel economy than the comparable CL500, especially on the road where the six cylinder operation could be effectively used. Basically this engine is two Mercedes six cylinder series engines mated to a common crank with appropriate engine monitoring systems. Exclusive designo packages are also available. These packages add custom color metallic paint, custom color Nappa leather interior and exotic wood trims. They are available in three variants: designo Cashmere, designo Espresso and designo Silver. Additional variants can be found on rarer models. There was even an optional granite trim that took the place of wood. In 2003 the cars were upgraded with a newer electronics package that included a DVDbased navigation system instead of the CD-based COMAND system. Also, the engine options changed. The CL55 AMG became supercharged and the V12 CL 600 had turbochargers added and a slight engine reduction, from 5980 cc to 5513 cc. Both cars produced 500 PS (368 kW; 493 hp) the distinction, again, was the quietness of the CL 600 as compared to rather noisy CL 55 AMG. The more powerful CL 65 produced 612 PS (450 kW; 604 hp). The top speed of the car was limited to 250 km/h (160 mph).

Page 35 of 91

Engines
As with all major German manufacturers (except Porsche) Mercedes electronically limits their cars to 250 km/h (155 mph).
Engine CL 500 CL 600 (2000) CL 600 (2003) CL 55AMG (2001) 5.0 L V8 5.8 L V12 Power 225 kW (306 PS; 302 hp) 270 kW (367 PS; 362 hp) Torque 460 Nm (339 lbft) 530 Nm (391 lbft) 800 Nm (590 lbft) 530 Nm (391 lbft) 700 Nm (516 lbft) 620 Nm (457 lbft) 1,000 Nm (738 lbft) 0100 km/h (62 mph) 6.3 seconds 5.9 seconds 4.8 seconds Top speed 250 km/h (155 mph) 250 km/h (155 mph) 250 km/h (155 mph) 250 km/h (155 mph) 250 km/h (155 mph) 250 km/h (155 mph) 250 km/h (155 mph)

Turbocharged 368 kW (500 PS; 493 hp) 5.5 L V12

5.5 L V8 265 kW (360 PS; 355 hp)

5.7 seconds

CL55AMG Supercharged 368 kW (500 PS; 493 hp) (2003) 5.5 L V8 CL 63 AMG 6.3 L V8 CL 65AMG 327 kW (445 PS; 439 hp)

4.8 seconds 5.5 seconds 4.4 seconds

Turbocharged 450 kW (612 PS; 603 hp) 6.0L V12

Page 36 of 91

MERCEDES-BENZ E CLASS
Mercedes-Benz E-Class

Manufacturer Mercedes-Benz Magna Steyr (4MATIC only) Production predecessors date to mid-1930s E-class nomenclature adopted in 1993 Mid-size luxury car Executive car Front engine, rear-wheel drive/Four-wheel drive Mercedes-Benz CLS-Class

Class

Layout

Related

The Mercedes-Benz E-Class is a range of executive-size cars manufactured by Mercedes-Benz in various engine and body configurations. The E initially stood for Einspritzmotor, (German for fuel injection); a new feature in volume production vehicles at the time that the E-Class first appeared, with the E as a suffix to the engine nomenclature (e.g. 230E) in the 1950s. It was not until the launch of the facelifted W124 that the E was used as a prefix (i.e. E220) and the model referred to officially as the E-Class (or E-Klasse). At this time all Mercedes cars used fuel injection and the company felt it was not necessary to add this as a distinguishing feature. Due to the EClass's size and durability, the cars also frequently serve as taxis in European countries. Older models like the W123 and W124 are used in Malaysia as inter-state

Page 37 of 91

taxis, and the W211 is used in Singapore as a taxi. Mercedes-Benz also offers specialpurpose vehicles (e.g. police or ambulance modifications) from the factory.

History
W120 'Ponton' The first modern mid size Mercedes was the W120 'Ponton' 180 of 1953. Sharing its engineering with the R121 190 SL of 1955, the Ponton was a stylish sedan with fourcylinder power. A larger-enginedW121 190 appeared in 1958. W110 'Fintail' Mercedes added tailfins to both the big S-Class and the new W110 'Fintail' 190 of 1962. Straight-6power appeared for the first time in the 1965 230 model, and the fours grew in displacement that year as well. W114/W115 'Stroke-8' The mid size Mercedes was redesigned in 1968 as the W114/W115 'Stroke-8'. This time, the 6-cylinder models (The W114s) were most prevalent, with the W115 line making up the bottom of the company's offerings with four - and fivecylinder power. Diesel engines joined the line-up, as did acoup body. W123 The popular W123 quickly became a best-seller on its launch in 1977. Especially in Diesel 240D (and later 300D) guises, the cars enhanced the company's reputation for product quality. Over 2.3 million were produced until the end of production in 1985. Saloon/Sedan, Coup and Estate body configurations were offered.

The 'E-Class' name first appeared in the USA with the face-lifted W124 for the model year 1994 (the w124 was introduced in the US in 1986 but continued with the older models' naming convention until 1993, when all Mercedes Benz models switched to a new system, e.g., E320 instead of 300E). The 300D continued to be the fuel economy option over the 4 and 6 cylinder gasoline engines, and the gasoline V8 engines (available after 1992) increased gasoline power outputs further. The V8 powered sedans/saloons were named 400E/500E from 19921993, and E420/E500

Page 38 of 91

after 1993. Likewise, the 3-liter cars (e.g., 'E300') where also re-badged to 'E320' with the new 3.2 litre engines and naming rationalization of 1994. Saloon/Sedan, Coup, Convertible and Estate body configurations were offered. From 1992 to 1994 Mercedes offered a limited production sport version of the W124 sedan, created and assembled with help from Porsche. This was called the 500E (E500 for 1994).

W212
Mercedes-Benz W212

Production Assembly

2009Present Sindelfingen, Germany Pune, India Santiago Tianguistenco, Mexico Cairo, Egypt Beijing, China Chakan, India

Predecessor

Mercedes-Benz W211 Mercedes-Benz CLK-Class Executive car

Class

Page 39 of 91

Body style(s)

4-door sedan 4-door station wagon 2-door coupe convertible Front engine, rear-wheel drive /fourwheel drive 2.1L diesel I4 3.0L diesel V6 1.8L turbocharged I4 3.5L V6 5.5L V8 6.2L V8

Layout

Engine(s)

Transmission(s) 5-speed automatic 7-speed automatic 6-speed manual Wheelbase Coupe: 112.4 in (2855 mm) Sedan: 113.1 in (2873 mm) Coupe: 191.0 in (4851 mm) Sedan: 191.7 in (4869 mm) Coupe: 71.7 in (1821 mm) Sedan: 75.9 in (1928 mm) Coupe: 57.0 in (1448 mm) Sedan: 57.6 in (1463 mm) Mercedes ML-Class

Length

Width

Height

Related

Page 40 of 91

The W212 replaced the W211 in 2009. Official photos of the W 212 were leaked on the internet on the 9th December, 2008 ahead of its 2009 Geneva Motor Show unveiling. Scans of a leaked brochure were posted onto the internet in January 2009, detailing the whole E-Class range including the new E 200 CGI and E 230 CGI with direct injected forced inducted engines. New features include a blind spot monitor, Lane Keeping Assist, Pre-safe with Attention Assist and Night View Assist Plus. In the United States the E-class will be priced nearly US$4,600 less than the previous model. The E-class coupe is built in Bremen using the W204 Cclass platform. The W212 estate was also announced and goes on sale from November 2009. The W212 cabriolet was announced January 11, 2010 at the North American International Auto Show, for sale March 27, 2010 in Europe and in May 2010 in the United States.

C207 Mercedes-Benz E350 CGI Coup

A207 Mercedes-Benz E350 Convertible S212 Mercedes-Benz E350

Awards
The Mercedes-Benz E-Class was Motor Trend's Import Car of the Year for 1996. E55 AMG The previous AMG model of the E-Class was the W211 E55 with 469 hp (350 kW) and 516 lbfft(700Nm) between 2650 and 4500 rpm (the power band). The use of a supercharger system was used to increase the power of the base engine of the E55 from 369 hp (275 kW) to 469 hp (350 kW). The E55 can accelerate from 0 to 60 mph (97 km/h) in 4.2 seconds and has a quarter-mile time of anywhere from the high 11's to low 12's depending on driver and each individual car. The difference between the E55 opposed to the newer naturally aspirated E63 is the potential of one to the E55. Since the E55 engine has a forced induction system (supercharger), this allows for smaller pulleys to be installed and tuned to gain more power. The major drawback to the E55 is the cooling system (mainly the stock Bosch intercooler pump does not have sufficient flow rate) which is highly prone to heat soaking after a series of high speed pulls. The

Page 41 of 91

solution to this common problem is replacing the stock intercooler pump with an aftermarket Johnson CM30 pump.

Production and sales

Germany market share, E-Class vs. rivals Calendar year Production (sedan/estate/coupe/convertible) US sales India sales 2001 2002 2003 2004 2005 44,44 42,598 55,683 58,954 50,383

2006

50,195

2007

48,950

2008

38,576

2009

43,072

8,200

Page 42 of 91

2010

323,200 (208,400 / 44,400 / 49,600 / 20,800) 60,922

40,760

MERCEDES-BENZ GL CLASS
Mercedes-Benz GL-Class

Manufacturer Production Assembly

Mercedes-Benz 2006present Tuscaloosa, Alabama, United States Santiago Tianguistenco, Mexico Full-size luxury crossover SUV[1] 5-door SUV Front engine, four-wheel drive 3.0 L V6 (diesel) 4.0 L V8 (diesel) 4.7 L V8 5.5 L V8

Class Body style(s) Layout Engine(s)

Page 43 of 91

Transmission(s) Wheelbase Length

7-speed 7G-Tronic automatic 3,075 mm (121.1 in) 2007-09: 5,085 mm (200.2 in) 2010-present: 200.6 in (5095 mm)

The Mercedes-Benz GL-Class (code name X164) is a full-size crossover SUV built by the German carmaker Mercedes-Benz since 2006. The GL-Class debuted at the 2006 North American International Auto Show. The car was designed for the American market, which is shown by its large size, making it the only similarly-sized rival up against Audi's Q7 by that time. It is the 7-passenger counterpart of the Mercedes-Benz M-Class. Although the car was designed for the US market, it is also sold in Europe, albeit in far fewer numbers. It lacks the typical SUV boxy styling and body-on-frame construction of the G-Class in favor of a modified version of the M-Class's unibody architecture. Many motorists consider it the "Elongated and Wider" version of the recently redesigned M-Class. It is a three-row, 7-passengerSUV with much more luxurious equipment than previous civilian G-Class vehicles. All GL-Class vehicles are assembled at Mercedes-Benz US International, Inc., Tuscaloosa County, Alabama and Mercedes-Benz Mexico, Santiago Tianguistenco, Mexico. The GL class was originally intended to replace the 25-year old G-Class model, however due to public and fan outcries, Mercedes Benz had decided to keep the G-Class in production for the foreseeable future and decided to update it for 2006.

Engines
GL 350 CDI Blue Tec: 3.0 L V6 (diesel), 160 kW (215 hp)

GL 420 CDI: 4.0 L V8 (diesel), 225 kW (302 hp) GL 450: 4.7 L V8, 250 kW (335 hp) GL 550 (GL 500 in Europe): 5.5 L V8, 285 kW (382 hp)

Page 44 of 91

Features
Standard features
Standard on the Mercedes-Benz GL350 BLUETEC and GL450 include air conditioning w/ dual-zone climate controls, interior air filter, tilt/telescopic premium leather-wrapped steering wheel w/ radio controls, cruise control, heated 8-way power front seats, 6-disc CD changer, outside-temperature indicator, and universal garage door opener. On the face lifted 2010 model, the GL's also incorporate new DRL's as well as LED tail lamps for improved visibility. 19" 5-spoke wheels come standard with all-season tires and new chrome beltline, window trim, and roof rails also now come standard. A chrome load sill and front and rear chrome looking skid plates come standard. The GL also comes with AIRMATIC suspension, a 3D instrument cluster, and 7 ways seating with power 50/50 folding 3rd row seats. The GL350 BLUETEC is the world's cleanest diesel and reduces NOx emissions by 80%. It features a 3.0L 210 hp (157 kW) 400 lbft (542 Nm) torque, turbocharged V-6. The starting MSRP for this car is one thousand dollars less than the GL450. The GL450 4MATIC has a 335 hp (250 kW), V-8. The GL550 has a 382 hp (285 kW), 5.5L V8.

Optional features

2010 Mercedes-Benz GL 450 CDI (Germany)

Standard on the Mercedes GL550 but optional for the lower trims include a power tilt/telescopic wood/leather-wrapped steering wheel w/radio controls (replacing tilt/telescopic leather-wrapped steering wheel w/radio controls), leather upholstery, memory system, power liftgate, premium sound system, navigation system w/voice recognition, rear radio controls, rearview camera, and heated rear seats.

Page 45 of 91

Awards
2007 Motor Trend Sport/Utility of the Year - GL 450

Sales
Calendar year US sales

2005

n/a

2006

18,776

2007

26,396

2008

23,328

2009

15,012

2010

19,943

MERCEDES-BENZ M-CLASS
Mercedes-Benz M-Class

Page 46 of 91

Manufacturer Mercedes-Benz Production Class 1997present Mid-size SUV (W163) Mid-size Crossover SUV (W164) 4-door SUV Front engine, rear-wheel drive/four-wheel drive

Body style(s) Layout

The Mercedes-Benz M-Class is a luxury mid-sizesport utility vehicle (SUV), first offered in 1997 as a 1998 model, and built by the German automaker Mercedes-Benz. Gradually, the M-Class became a sales success in the United States and Mexico. In terms of size, it is slotted in between the smaller GLK-Class (based on the C-Class) and the larger GL-Class, with which it shares platforms. For a short time, between the years 1999 to 2002, the M class was also built by Magna Steyr in Graz, Austria, for the European market, until it moved to part of the U.S. market. The Mercedes-Benz W163 M-Class SUV was introduced in 1997 for the 1998 model year. It is a midsized body-on-frame suv with seating for 5 or 7 with an optional third-row seat. The M-Class was the first luxury SUV to feature stability control, a system designed to detect loss of control and instantaneously intervene with selective braking to bring the vehicle back on its intended course. This system is now hailed by safety experts, and studies have shown stability control and systems like it are capable of reducing single vehicle crashes by up to 30 percent. Furthermore, the M-Class boasted front- and side-impact airbags with advanced occupant detection for the front passenger seat, which, combined with Mercedes' legendary safety structure, earned the M-Class the highest marks in insurance industry crash tests Before the vehicle was launched, Mercedes-Benz allowed the producers to use two preproduction M-Class SUVs in the film The Lost World: Jurassic Park, and used the vehicle's appearance in the film as a way to advertise it when it was launched. As a

Page 47 of 91

result, a Mercedes-Benz ad appears before the film on original VHS copies of the film. Jeff Goldblum, the star of the film, received one for free from Mercedes-Benz as a result of the tie-in. Major model variants have included the ML320, ML350, ML430, ML500,and the ML55, along with the 4-cylinder ML230 and the turbodiesel ML270 CDI and ML400 CDI in Europe. The ML55, or ML55 AMG, featured a V8 engine made by AMG, modified bodywork, and other performance features. The ML350 replaced the ML320 as the base model in the United States in 2004, although the ML320 CDI is sold in states where emissions regulations allow. The M-Class was Motor Trend magazine's Truck of the Year for 1998. The ML320 was voted the 1998 North American Truck of the Year at the North American International Auto Show in Detroit, in January 1998. The current Popemobile is based on a W163 ML430 and has been in service since July 2002. VW had offered to build a new vehicle based on the Touareg, but Pope Benedict XVI opted to continue using his predecessor's Mercedes-Benz-manufactured vehicle. 4valve engines are replacing the previous 3-valveSOHC V6 and current 3-valve V8:

ML350 3.5 L 4-valve V6, 272Hp(258 ftlbf) ML500 5.0 L 3-valve V8, 302HP ML500 (ML550 for North America) 5.5 L 4-valve V8, 382HP(550 Nm) ML63 AMG 6.2 L 4-valve V8, 510HP (370 kW) ML300 CDI 3.0 L V6 Turbo Diesel, 190.4HP (325 ftlbf) ML350 CDI 3.0 L V6 Turbo Diesel, 224HP (376 ftlbf) ML450 CDI 4.0 L V8 Diesel, 306HP (700 Nm)

Models using Bluetec Diesel engine with urea injection were introduced in 2008 for the 2009 model year.

ML63 AMG
The AMG version of the W164, the ML63 AMG, was introduced at the 2006 North American International Auto Show as a limited edition 2007 model. It features a 6.2 L M156 V8 engine producing 510 hp (380 kW) and 465 lbft (630 Nm) that is handcrafted in Germany. The engine is added to an AMG Speedshift 7G-Tronic seven-

Page 48 of 91

speed automatic transmission. The 2006 ML63 AMG can accelerate from 060 mph (96 km/h) in just 4.8 seconds, or from 062 mph (100 km/h) in just 5.0 seconds. These impressive features made the ML 63 AMG the most powerful naturally aspirated V8 SUV in the world.

Facelift
The 2009 Mercedes-Benz M-Class got a minor face-lift as it debuted at the 2008 New York International Auto Show. This face-lift includes new front headlights, redesigned front and rear bumpers, new exterior mirrors, new rim choices, a larger front grille, restyled interior, and a new ML 420 CDI engine choice. The ML 280 CDI became the ML 300 CDI, the 320 CDI the 350 CDI, and the 420 CDI became the 450 CDI.

ML 63 AMG ML Lorinser style ML 63 AMG

ML450 Hybrid

2010 Mercedes-Benz ML450 Hybrid

At the 2009 New York International Auto Show, Mercedes-Benz showed their ML450 Hybrid SUV, which was announced on April 8, 2009. The ML450 Hybrid consumes almost 50% less fuel than the ML550 does, even though it produces over 90% of the

Page 49 of 91

power generated by the V8 model. Total power generated will be 335 hp (250 kW) and 381 lbft (517 Nm) of torque, while getting 24 mpg-US (9.8 L/100 km; 29 mpg-imp) on the highway and 21 mpg-US (11 L/100 km; 25 mpg-imp) in the city, according to United States Environmental Protection Agency (EPA) estimates. The engine itself runs on the Atkinson cycle and by itself makes 275 hp. The ML 450 was developed under the Global Hybrid Cooperation, and will only be available in the United States under lease.

SALES OF M CLASS
Sales of M-class
calendar year sales

6800 2500 2006 1 2 4500 2007 3 2008 4

8000

6200 2010 5

2009

MERCEDES BENZ SLK CLASS

Mercedes-Benz SLK-Class

Manufacturer

Mercedes-Benz

Page 50 of 91

Production Class Body style(s)

1996-present Sports car 2-door coupe 2-door convertible FR layout

Layout

The SLK is a compact roadster manufactured byMercedes-Benz in three generations; R170launched in 1996, the R171 in 2004 and R172 in 2011. As one of the first modern retractable hardtopconvertibles, the SLK followed the 1995 Mitsubishi 3000GT Spyder and preceded other retractable hardtops such as the Peugeot 206cc, Lexus SC,Pontiac G6 and the Chrysler Sebring. The SLK Vario-roof was first shown on the SLK II concept car at the 1994 Paris Motor Show.[1] The car went on sale two years later in Europe, and in 1997 in the US. The SLK isbuilt in Bremen, Germany. The designation SLK derives from the company's design mission to create a roadster that was at once sporty, light and short in German:Sportlich, Leicht und Kurz The SLK-Class was launched in 1996 on the new R170-platform. The SLK 230 Kompressor launch model was designed to compete with the Porsche Boxster and BMW Z3. Based on the 1994 concept SLK I shown at theTurin Motor Show and the SLK II from the Paris Motor Show, it featured an unusual folding hardtop. It was powered by a 193 hp 2.3 L supercharged I4engine and a choice of automatic transmission or 5-speed manual transmission. The SLK was a modern incarnation of the 1950s Mercedes-Benz 190SL by returning to four cylinders and a 94-inch (2,400 mm) wheelbase. Massively successful in its first year, worldwide sales hit 55,000, over double the entire nine-year production of 190SLs, and between 1996 and 2004, over 311,000 SLKs were sold. The very first R170 Mercedes SLK was completed on January 29, 1997 and last on April 7, 2004

Page 51 of 91

Vario-roof
The roof design developed by Mercedes-Benz consists of a folding steel hard top which is divided in half along an axis at right angles to the direction of travel. Both halves are linked by a kinematic mechanism which is locked securely when the roof is closed. At the touch of a button on the centre console, a hydraulic system with five cylinders controls the fully automatic folding process in which the boot lid is also integrated. It opens by tipping to the rear so that the two roof halves have sufficient freedom of movement to pivot backwards as the vario-roof opens; the roof sections then position themselves one on top of the other, and disappear into the boot. If the roof is to be closed, the same sequence of movements is performed in reverse order. The hydraulic system stows the vario-roof in the upper section of the boot. A plastic roller blind separates it from the luggage space below, an area with a capacity of 145 litres in the first-generation SLK. With the vario-roof closed, the load volume increased to a substantial 348 litres (12.3 cu ft). Two fixed roll-over bars behind the seats worked with the particularly strong A-pillars to form an integrated system offering a high degree of roll-over protection

R170 range summary

Not all models were exported to all markets. SLK 200 (1996-2000) - 2.0 L (1998 cc) 136 bhp (101 kW; 138 PS) I4 SLK 200 Kompressor (2000-2004) - 2.0 L (1998 cc) 163 bhp (122 kW; 165 PS) I4 superchargedengine, 0-60 mph in 8.2 seconds, top speed of 223 km/h (138 mph).

Page 52 of 91

SLK 230 Kompressor(1996-2000) - 2.3 L (2295 cc) 193 bhp (144 kW; 196 PS) I4 superchargedengine SLK 230 Kompressor(2000-2004) - 2.3 L (2295 cc) 197 bhp (147 kW; 200 PS) I4 superchargedengine, 0-60 mph in 6.9 seconds, top speed of 240 km/h (148 mph). SLK 320 (2000-2004) - 3.2 L (3199 cc) 218 bhp (163 kW; 221 PS) V6 engine, 060 mph in 6.5 seconds, top speed of 245 km/h (152 mph). SLK 32 AMG (2001-2004) - 3.2 L (3199 cc) 354 bhp (264 kW; 359 PS) V6 engine, 0-60 mph in 4.5 seconds.

Mercedes-Benz SLK-Class (2011 -) Mercedes-Benz R172 Mercedes-Benz announced the new SLK in the autumn of 2010, several months prior to its official 2011 launch, allowing car magazines to drive disguised test cars. The company took the unusual step of issuing several press releases in October and November 2010 announcing new features such as "Magic Sky Control". In January 2011 the car was officially announced.

Sales
The SLK became a symbol of the brand image with a powerful halo effect and brought new customers to Mercedes-Benz. Some 42 per cent of the drivers in Western Europe who chose the roadster were new Mercedes customers.
Calendar year US sales

2001

11,268

2002

7,784

2003

6,023

Page 53 of 91

2004

7,360

2005

11,278

2006

10,410

2007

7,270

2008

4,941

2009

2,566

2010

1,980

SALES OF SLK CLASS

sales of slk class
10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 2005

sales

2006

2007

2008

2009

2010

2011

Page 54 of 91

MERCEDES BENZ S CLASS

Mercedes-Benz S-Class

Manufacturer Production Assembly

Mercedes-Benz 1954present Berlin, Germany Frankfurt, Germany Toluca, Mexico Santiago Tianguistenco, Mexico 6th of October City, Cairo, Egypt Bogor, Indonesia Chakan, Pune, India Bangkok, Thailand

Class Body style(s)

Full-size luxury car 4-door sedan

The Mercedes-Benz S-Class is a series of carluxury sedans produced by MercedesBenz, a division of Daimler AG. The classification was officially introduced in 1972 with the W116 S-Class, which succeeded previous Mercedes-Benz models dating to the

Page 55 of 91

mid-1950s. As the flagship of the Mercedes-Benz lineup, the S-Class has debuted many of the company's latest innovations, including drivetrain technologies, interior features, and safety systems (such as the first seatbeltpretensioners). The S-Class has ranked as the world's best-selling luxury flagship sedan, and its latest generation, the W221 S-Class, premiered in 2006 as an all-new design. As in previous iterations, the W221 S-Class is sold in standard and long wheelbase versions; V6, V8, V12, dieseland hybrid powertrains are offered. All models built in Mexico or sold in the United States are only available in long wheelbase. The name "S-Class" derives from the German word "Sonderklasse" of which "S-Class" is an abbreviation. Sonderklasse means "special class" (or rather: "In a class of its own"), and in automotive terms thus refers to "a specially outfitted car." Although used colloquially for decades, following its official application in 1972, five generations of officially-named S-Class sedans have been produced. Past two-door coupe models of the S-Class were known as SEC and later S-Coupe. In 1998 they were spun off in a separate line as the CL-Class, however it will be re-designated as the S-Coupe for the 2011 model year

Model nomenclature
Chassis Type Debut

W180 "Ponton" 1954

W128 "Ponton" 1958

W111 "Fintail" 1959

W112 "Fintail" 1959

W108

N/A

1965

Page 56 of 91

W116

S-Class

1972

W126

S-Class

1979

W140

S-Class

1991

W220

S-Class

1999

W221

S-Class

2005

In early Mercedes-Benz history, the "S-Class" designation was used colloquially, referring to the letter "S" which designated most of the larger six-cylinder powered vehicles in the company's lineup (but not the luxurious V8-powered 600 limousine). In typical Mercedes-Benz fashion introduced in the late 1920s, the traditional designation of each car consisted of three numbers indicating engine size (up to 770 in the 1930s), and optional letters indicating either engine features ("260D" since the first Diesel of 1936) or body styles ("K" for kompressor (typically aRoots compressor). In 1930, Mercedes-Benz names further added secondary engine displacement labels, e.g. "190E 2.6", in order to distinguish it from the mid-sized 260E, the mid-size five-door 260TE, and the "S-Class" 260SE using the same six-cylinder. In 1993, when the W202 was introduced as C-Class, the traditional naming convention (numbers, plus letters) was reversed, with a leading letter identifying the line (currently, A, B, C, CLS, E, G, GL, GLK, ML, R, S, V are in use). From then on, the longwheelbase models (formerly "SEL") and the regular length models (formerly "SE") are both labeled with the prefix of "S" regardless of length. For example, both 500SE and 500SEL are now labeled as S500/S500L, with fuel injection being standard by now anyway. The W221 S-Class has been available in four trim levels; the numbers are given in ascending order to denote more upscale models (e.g. S550/S600/S63 AMG/S65 AMG etc.) In official Mercedes-Benz publications and on vehicle nameplates, a space between the letter and numbers is customary (e.g. S 600).

W108 (1965)

Page 57 of 91

W108/W109

Also called

220b/Sb/SEb

Production

19651972

Layout

FR layout

Engine(s)

2.5L I6 2.8L I6 3.0L I6 3.5L V8 4.5L V8 6.3L V8

Mercedes-Benz W108 With "Fintails" being pass and dropped in favor of a look similar to the 600, the updated and largerW108/W109 lines were introduced in 1965. With the W108/W109 series, the range received V8 power for the first time (from 1969). The W108 line launched with an initial lineup of straight-6 poweredmodels using the M129, 2.5 liter engine. The unusual high-displacement 300 SEL 6.3 V8 model was based on this body type. The W108 line, which included the 250S, 250SE, 280S 280SE and 280SEL (long wheelbase) models, was larger than the Fintail models it replaced, and also eliminated the characteristic design feature of the previous model. During this period, the designation S or SE was used for short wheelbase models including 250S, 250SE, 280S, 280SE and 300SE. The "E" stands for the German word "Einspritzen" which was a reference to the vehicle being equipped with fuel injection for

Page 58 of 91

the engine. Vehicles without the E designation as part of the model number or nomenclature retained the carburetor setup. Long wheelbase models (extended by 4 inches in the rear doors) were designated SEL (L= lang or long). Since the advent of the W108 series, the Mercedes-Benz S-Class has always included two wheelbase lengths, although not all wheelbases are sold in every country. The 300 SE and 300 SEL models were classified as W109 chassis and had rear air suspension compared to coil spring based rear suspension of W108 models. The more powerful 300SE and 300SEL models were the most luxurious versions of the W108 line, with available burl walnut interior trim, automatic transmission, and power windows.

S-CLASS MODELS W116 (1972)

W116

Also called

280S/SE/SEL, 350/450SE/SEL, 300SD

Production

19721979

Page 59 of 91

Layout

FR layout

Engine(s)

2.8L I6 3.5L V8 4.5L V8 6.9L V8 3.0L I5 turbodiesel

Transmission(s)

3-speed automatic 4-speed automatic 5-speed manual

Mercedes-Benz W116 In 1973, Mercedes-Benz introduced the W116 line, the first to be officially called the SClass. Produced from 1972 through 1979, the W116 series featured a fourwheel independent suspension and disc brakes. The 280, 350, and 450 (4.5L version) models featured SE and SEL versions. Production of the W116 totaled 473,035 units. This was a groundbreaking sedan for Mercedes-Benz, and for the first time in the company history, the car had an obvious, blatant and outward emphasis on safety placed above a pure styling viewpoint. The overall design incorporated numerous safety features developed from the "safety research vehicles" in the mid-to-late 1960s to the very early 1970s. These safety features were all newly-introduced passenger-car "firsts" on a production vehicle: padded door trim around the windows, heavily padded steering wheel (later to be replaced by an airbag with the Mercedes-Benz abbreviation of SRS standing for the English-language term Supplemental Restraint System), more comprehensive safety padding on the dashboard and around the interior, dual asymmetric windshield wipers, headrests with a center depression to locate the occupant's head in a more central position during a rear impact, a rain-water management system to improve visibility consisting of deep channels on both sides of the windshield and flowing into deeply channeled rain gutters, including similar designs on the side mirrors, rounded body shapes along the edges, such as the tops of the front fenders, etc., designed to ameliorate pedestrian injuries, ribbed rear tail lamp lenses which would remain clearer of dirt on the recessed areas, an easy-to-access first aid kit stowed in a recessed

Page 60 of 91

compartment on the rear parcel shelf prominently labeled with the universallyrecognized "cross" symbol which represents "first aid", and several other subtle safety features related to both active and passive safety. The W116 models were large luxury sedans. The W116 was larger on the outside than theW108/W109 series it replaced, but had similar interior capacity, as the additional bulk was driven by several new and aforementioned engineering developments on car safety and occupant protection in a crash. The W116 introduced other improved passive safety features into the vehicle design, including a strengthened vehicle occupant shell. It was one of the first cars to be available with ABS, a driver's airbag supplemental restraint system (but not available at the vehicle's initial launch), and the first appearance of a turbocharger for the diesel engine.

W126 (1979)
W126

Also called

280/300/380SE/SEL, 420/500/560SE/SEL/SEC, 300/350SD/SDL

Production

19791991

Layout

FR layout

Engine(s)

2.6L straight-6 2.8L straight-6 3.0L straight-6 3.5L straight-6

Page 61 of 91

3.8L V8 4.2L V8 5.0L V8 5.6L V8 3.0L 5 cyl. turbodiesel 3.0L 6 cyl. turbo diesel 3.5L 6 cyl. turbo diesel

Transmission(s) 4-speed automatic 5-speed manual

Mercedes-Benz W126 The W126 series premiered in late 1979 as 1980 model (and 1981 in USA and Australia), replacing the W116 line. The W126 line introduced a host of new safety features, and ushered in the next phase of Mercedes-Benz styling. The W126 brought much-improved aerodynamics to the S-Class, enlarged yet lighter engines with blocks made of aluminium. The W126 S-Class was also the first luxury car to win the prestigious Car of the Year award from Australia's Wheels magazine, which it did in 1981. The W126 line lasted from 1979 through 1991, a production run of over twelve years, its model cycle extended by the first-ever S-Class mid-cycle update. Coup models based on the S-Class were reintroduced with the W126 (380/500 SEC). Total sales of the W126 S-Class sedans reached 818,036 units, with an additional 74,060 coupes sold. These sales figures make the W126 the most successful S-Class line in Mercedes-Benz history. In 1981, the W126 introduced the modern airbag, as patented by Mercedes-Benz in 1971, to the world as an additional measure of occupant protection. Other safety innovations on the W126 included passenger side airbags (in 1986), seat-belt pretensioners, and traction control. In the cabin, additional courtesy and reading lamps, along with heated seats and a more advanced climate control system, added to the luxurious interior environment. A four-speed automatic transmission was standard. Although the top of range Mercedes-Benz 450SEL 6.9 of the previous generation was not directly replaced, the W126 carried forward the hydro pneumatic suspension of the

Page 62 of 91

6.9 as an option on the 500SEL. A new cruise control system was offered as well. Abandoning the roadster based coupes, the W126 introduced a two door variant, the SEC coup. The longevity of the W126 S-Class model cycle was aided by a mid-cycle update in 1986, an upgrade which previously was not done in S-Class generations. During the update of the W126 model S-Class, a facelift was performed and engine upgrades occurred.

The W126 500 SEL.

Engines
Power plants on the W126 S-Class included straight-6 and V8 engines. Most sales came from the diesel model in the United States and straight-6 models in Europe, although the V8 models were praised by contemporary journalists. During the W126 mid-cycle update in 1986, both the straight-6 and V8 engines were upgraded in several models to different displacement levels (six-cylinder upgraded from 2.8L to 3.0L, eightcylinder upgraded from 3.8L to 4.2L, and 5.0L to 5.6L). Notably, the 500SE has an interesting place in US history, despite not being offered in that country. American demand for this particular car drove the establishment of a large grey market. The detuned, yet very expensive standard US specification 380 SE/SEL/SEC/SL was underpowered, according to contemporary reports, so 25,000 units per year of the parallel import vehicle were sold in the early 1980s. That prompted then Mercedes-Benz of North America to lobby for the elimination of parallel import in 1988.

W140 (1991)
W140

Page 63 of 91

Also called

300SE/SEL, 400/500/600SEL, 500/600SEC, 300SD

Production

19911999

Layout

FR layout

Engine(s)

2.8L 197 hp (147 kW) I6 3.2L 228 hp (170 kW) I6 4.2L 275 hp (205 kW) V8 5.0L 315 hp (235 kW) V8 6.0L 408 hp (304 kW) V12 (19911993) 6.0L 389 hp (290 kW) V12 (19941999) 3.0L Turbo diesel 177 hp (132 kW)I6 3.5L Turbo diesel 148 hp (110 kW)I6

Transmission(s)

4-speed automatic 5-speed automatic 5-speed manual

Mercedes-Benz W140 In 1991, the W140 series replaced the W126 line in the Mercedes-Benz line-up, the first production model rolling off the assembly line on August 6 of that year. As with its predecessor, the W140 launched the "next generation" of Mercedes-Benz design language. The W140 saw the S-Class grow in its proportions; more technology and features were added due to product evolution and through competition. The car was available in two wheelbase lengths and a shorter-wheelbase W140 coup. Production totalled 432,732 units; down on volumes for the W126 reflecting its shorter production period, competitive pressure (especially Lexus in the US) and higher market positioning.

Page 64 of 91

A W140 S-class was the car in which Princess Diana died in when her chauffeur (the only survivor of the 4 occupants was her security guard who was located in the front passenger seat) crashed into a Parisian concrete pillar in August, 1997 .

1999 Mercedes-Benz S600 featuring the flagship V12 engine

The W140 cost 25% more than the preceding W126. There was new pressure from competitors such as Lexus and Infiniti in the US. Specification and options increased in this period as the Mercedes Benz evolved the model to remain competitive. The W140 introduced new innovations such as double-pane window glazing, selfclosing boot lid and doors, electric windows with a jam-protection feature (lowering back down when encountering an obstruction), rear-parking markers in the US(which appeared on the rear wings when in reverse), and a heating system which emitted warm air whilst residual energy was available after the engine was turned off.

A 1990s W140 as a German Taxi

In 1993, Mercedes-Benz model nomenclature was rationalized, with the SE/SEL/SEC cars becoming the S-Class and alphanumerical designations inverted (e.g. the both 500SE and 500SEL became S500 regardless of wheelbase length). In 1995, the W140 received a minor facelift. The clear turn signal indicator lenses on the front and rear were the most obvious changes. Headlamps were fitted with separate low and high beam reflectors for the US. Following the mid-year facelift, the W140 coup and sedan (Saloon) were each fitted with Electronic Stability Control. The W140 was to feature

Page 65 of 91

an air suspension as an option, but Mercedes-Benz was still perfecting the technology and chose to launch air suspension as an option in the next generation S-Class in late 1999.

W220 (1999)
W220

Also called

S280, S320, S420, S350, S430, S500, S600, S320 CDI, S55, S63, S65

Production

Late 19992006

Layout

Front engine, rear-wheel drive /four-wheel drive

Engine(s)

2.8L 204 hp (152 kW) V6 3.2L 224 hp (167 kW) V6 3.2L 197 hp (147 kW) I6 diesel 3.7L 245 hp (183 kW) V6 4.0L 250 hp (190 kW) V8 diesel 4.3L 279 hp (208 kW) V8 5.0L 306 hp (228 kW) V8 5.4L 493 hp (368 kW) V8 5.8L 367 hp (274 kW) V12 5.5L 493 hp (368 kW) V12 6.3L 444 hp (331 kW) V12 6.0L 604 hp (450 kW) V12

Page 66 of 91

Transmission(s) 5-speed automatic and 7-speed automatic (7G-Tronic)

Mercedes-Benz W220 In late 1999, the W220 was introduced. The W220S-Class was completely restyled, with a body that was slightly smaller and lighter than its predecessor. Unlike its predecessor, the W220 was not the first model to feature the company's new design theme for the next generation of Mercedes-Benz. This honor was given to the AClass when it launched in 1997. The new S-Class incorporated the new styling cues first introduced on the Mk I A-Class the year before (for example, the dashboard carried over the new styling details first seen in the A-Class), with a renewed focus on elegance and style in a more rounded shape compared to the preceding W140. Despite being smaller, the W220 S-Class offered more interior space than the W140. Production of the W220 S-Class totaled 485,000 units, slightly more than the production totals from the W140. The W220 was produced in a sedan version only.[4] As with each new S-Class, the W220 brought in new innovations such as Airmatic air suspension and Active Ventilated Seats (which used miniature fans in the seats to move air through perforations). A navigation system with center console-mounted screen display was introduced, along with the COMAND input control system. Other options included keyless entry and ignition, a radar-controlled Distronic cruise control system and a cylinder shut-off system called Active Cylinder Control. The 4MATIC all wheel drive system was introduced to the North America market S-Class for 2003, complementing the traditional rear-wheel drive configurations.

W221 (2005)
W221

Page 67 of 91

Also called

S300(280), S350, S450, S550(500), S600, S320/S420 CDI, S63, S65

Production

2006present

Layout

Front engine, rear-wheel drive /four-wheel drive

Engine(s)

3.0L diesel 235 hp (175 kW) V6 2.8L 231 hp (172 kW) V6 3.5L 272 hp (203 kW) V6 4.0L diesel 320 hp (240 kW) V8 4.7L 340 hp (250 kW) V8 5.5L 382 hp (285 kW) V8 6.2L 510 hp (380 kW) V8 5.5L 510 hp (380 kW) V12 6.0L 612 hp (456 kW) V12

Transmission(s) 7-speed (5-speed on S65 & S600) automatic Wheelbase SWB: 3085 mm LWB: 3165 mm Related Mercedes-Benz CL-Class

Mercedes-Benz W221 The all-new W221 was introduced in the autumn of 2005 at the Frankfurt International Motor Show, with export to other markets beginning in 2006. TheW221 S-Class made its North American premiere at the 2006 North American International Auto Show in

Page 68 of 91

January. The latest S-Class is slightly larger in all dimensions than its predecessor, and it features three newly developed engines with up to 26% power increase. The interior is completely new, all materials have been upgraded and make for a more luxurious ride, and the center console transmission gear lever has been replaced with a columnmounted shifter. New technological features on the W221 include an infrared Night View Assist feature and the latest Mercedes-Benz pre-collision system. The W221 features sharper exterior styling (most notably wide fender arcs) and technological improvements. The W221 is the second consecutive generation of the S-Class to be solely produced in a sedan body style. Models sold in North America are the S450 (2008-,SWB and Canada only), S400 Hybrid (2010- ), S550, S600, S63 AMG and S65 AMG; other models to be sold outside North America include the S280, S350, S300, S420 CDI and S320 CDI. The first W221 model released in North America and Japan was the S550 (called S500 outside North America and Japan), with the S600 arriving in the following spring. In the U.S., base prices for the W221 S-Class range from $87,475 for the S550, $141,975 for the S600, $121,775 for the S63 AMG and $194,775 for the S65 AMG. In the US for 2010, the S-Class received a face lift across the entire model line. Daytime LED running lights were fitted to the outer edges of the bi-xenon lamp units. The rear end was accented with a total of 52 distinctively arranged LEDs in the two taillights. Gone are the body-colored strips through the tail lamps. Other noticeable changes at the front of the car are a more pronounced arrow-shaped grille, plus a new front bumper with a light-catching contour and a chrome strip below the cooling air intakes. New sleeker rear view door mirrors were also added. Exhaust tailpipes of all SClass variants were visibly integrated into the rear bumper.

Current S-Class generation: the W221, S500 model

In terms of performance, the S550 completes the 060 mph run in just 5.4 seconds. The car weighs about 2250 kg, but S65 AMG still makes 060 mph in just 4.2 seconds,

Page 69 of 91

although a 4.2 second 0-60mph has never been claimed or tested, although various automobile magazines state that the S65 will never achieve a practical 0-60 time of under 5 seconds because of its execrable and abominable traction. The S 63 AMG and the S600 makes the same sprint in about 4.6 seconds. Mercedes-AMG claim that the S63 will pull from 50 mph to 70 mph in around 3.9 seconds while the S65 make it to 70 mph from 50 mph in 3.6 seconds. The brakes continue to become more advanced with the new Brake Assist Plus system monitoring for an impending collision and increasing braking if needed, while the Distronic Plus radar guided cruise control can now bring the car to a complete stop. This system works in outdoor conditions; a test demonstration by Mercedes-Benz in a crash-test hall resulted in embarrassment for the company when a new S-Class crashed into the back of a stationary W220 S-Class. This incident was later attributed to the radar system malfunctioning inside the radar-reflective (i.e. radar-confusing) steel test building where the event was filmed.

2010 Mercedes-Benz S400 BlueHybrid (US)

Upscale department store Saks Fifth Avenue offered 20 special-edition S600 sedans for sale in its 2005 Christmas catalog. All 20 cars, priced at US$145,000 each, sold on November 22, 2005 in under seven minutes. The Saks-edition S600 sedans were finished in a mocha black exterior with an almond beige interior and were the first examples of the S600 to be sold to private owners. The S600s came with nearly every option standard. In 2007,Automobile Magazine named the W221 S-Class as one of its 2007 "All-Stars" over rivals from Lexus and BMW,[13]and Car and Driver selected the S550 as the winner in a five-way comparison test of flagship luxury sedans,[14] as did Motor Trend Magazine in July 2009 in a three way comparison test, with the other two competitors being the BMW 750Li, and Audi A8L 4.2 Quattro. The W221 S-Class was also the recipient of several other motoring awards (see following).

Page 70 of 91

Autobahn role
Large stretches of the German Autobahn network do not feature any speed limit except a recommended 130 km/h (81 mph). Driving at rather high speeds for extended periods tends to result in increased strain on a vehicle and requires careful engineering. Mercedes-Benz has sought to engineer its vehicles, most notably the S-Class, to excel in this unique environment, allowing high speed cruising. Specific standards of engine performance, body integrity, and reliability are part of this process. For instance, the SClass is built with an electronically-limited top speed of 250 km/h (155 mph), which drivers can maintain when driving on the autobahn. AMG Manufaktur also offers delimitation or reset to 300 km/h (186 mph). Historically, the engineering of the S-Class has often occurred without regard to cost, a practice which continued unfettered up through the W140 line. The company in turn has been able to exploit this as a marketing tool, culminating in its onetime slogan, "engineered like no other car in the world." This slogan was used throughout the 1980s with the marketing of the W126 SClass. However, following the formation of DaimlerChrysler and the cessation of engineersanctioned overbudgeting in the late 1990s, this slogan was dropped; the subsequent W220 model S-Class also exhibited lower reliability and quality rates.[

Concept cars

The F700 research car

In the 1980s, Mercedes-Benz built the world's firstdriverless cars using the S-Class, together with the team of Professor Ernst Dickmanns at Bundeswehr Universitt Mnchen. The culmination of this effort was achieved in 1995, when Dickmanns' reengineered autonomous S-Classrobot completed a trip from Munich, Bavaria to Copenhagen, Denmark and back. On the autobahn, the robot S-Class achieved speeds

Page 71 of 91

exceeding 175 km/h. It suggested and executed overtaking maneuvers. The car's abilities left a big impression on many observers, and is said to have heavily influenced robot car research and funding decisions worldwide. A concept future hybrid, the F700 research car, was also unveiled at the 2007 Frankfurt Motor Show. The F700 featured three regular opening doors and a fourth door capable of 180 degree rotation. Also comes with bullet proof and puncture resistant tyres.

Safety
Mercedes-Benz has traditionally introduced its safety innovations in the S-Class. For instance, the S-Class was the first car in Europe to incorporate airbags. S-Class safety features included innovations in active safety (accident avoidance), passive safety (collision protection), and holistic safety (integration of both active and passive safety features). Active safety features include: ABS braking in 1978 (acts to reduce braking distances and improve stopping control; co-developed with Bosch); traction control and Electronic Stability Program (ESP) in 1995 (improves driver control during difficult road conditions); and Brake Assist (provides full braking power during emergency stops). In 2005, a new infrared night vision feature was introduced (improves visibility during nighttime conditions). Despite the popular misconception, the S-Class was not the first car fitted with ABS braking technology, although some credit can be given for popularizing this now largely standard feature (ABS was initially an option on most models of the W126 S-Class).

W126 500 SEL cabin with driver's side airbag SRS

Passive safety features include: crumple zones in 1957 (vehicle body structure absorbs the force of impact); three-point seatbelts in 1965 (provides additional torso/body protection); collapsible steering column (prevents the steering column from protruding

Page 72 of 91

into the cabin during accidents), strengthened occupant cell enhanced occupant protection during severe impacts (rollovers); pre-accident seatbelt tensioning (tightens seatbelts prior to impact), and sandwich platforms (allows the engine to slide under the occupants in a head-on collision). PRE-SAFE, Mercedes-Benz's holistic safety feature, was introduced on the S-Class in 2002. PRE-SAFE integrates multiple active and passive safety features for a "safety net" approach to vehicle safety by attempting to prevent accidents; if accidents do occur, PRE-SAFE aims to reduce occupant injury. In the latest version of this precollision system, PRE-SAFE will prime the brake assist system, lock the doors to prevent accidental opening during the accident, adjust the seats, close the windows and sunroof, and tighten seatbelts during certain types of collisions. In the event an accident results in a roll over, the PRE-SAFE feature unlock the doors and lower the windows approximately one half-inch to allow you to exit or safety workers to gain access easily. Road accident statistics on a model-by-model basis from the UK Department of Transport show that the Mercedes-Benz S-Class is one of the safest cars on the UK roads (measured in terms of chance of death in an accident).

S-Guard

The W220 S-Guard.

A special armored version of the Mercedes-Benz S-Class has been produced, known as the S-Guard. Special features include the capability to withstand military-grade small arms fire and certain explosive devices, a self-sealing fuel tank, and a special alarm system. For 2009, Mercedes-Benz launched a long-wheelbase version of the S-Guard, known as the Pullman Guard. This model is 45 inches longer than the standard model and also has a higher roof and taller rear window with a different rake.

Page 73 of 91

The S-Guard is widely used at the diplomatic level to protect world leaders. Ninety governments worldwide are known to use the S-Guard for transport of government leaders and dignitaries. The S-Guard is built on a special production line at the S-Class facility in Sindelfingen, Germany, with specific S-Guard enhancements integrated at multiple stages throughout the production process.

Production
Most S-Class models, including the W221, are built at the Daimler AG plant in Sindelfingen, Germany and at the Mercedes-Benz-Valdez plant in Santiago Tianguistenco, Mexico. Founded by Daimler Motoren Gesellschaft in 1915, the Sindelfingen plant also produced the model 600 "Grosser Mercedes" and past generations of the S-Class.[21] Previous S-Class models (such as the W126) were built in different locations ranging from Stuttgart to South Africa, but with recent models (such as the W220) production has been concentrated in Sindelfingen and Santiago Tianguistenco. In February 2007, DaimlerChrysler Malaysia's plant in Pekan, Pahang began production of S350 (model W221) vehicles. In all, some 2.7 million S-Class vehicles have been produced in the past forty years.

W116: 473,035 W126: 818,036 W140: 406,532 W220: 485,000 W221: 85,900 ('06),85,500 ('07), 90,600 ('08), 53,400 ('09), 66,500 ('10)

Awards
The Mercedes-Benz S-Class has been the recipient of different automotive awards. Quality awards include the top ranking in the J.D. Power Sales Satisfaction Index from 1987 to 1990, third-ranked luxury vehicle in J.D. Power's 1990 Initial Quality Survey (IQS), behind only the Mercedes-Benz E-Class and Lexus LS, and first ranking (tied with the Audi A8) in the 2007 IQS Ranking. Safety awards includes Popular Mechanics' 2007 Automotive Excellence Award for Safety, 2007's What Car? Safety

Page 74 of 91

Award, 2006 British Insurance Car Security Award, and the U.S. Highway Loss Data Institute award for the "The Safest Passenger Car of the Year" in 1988 and 1989. Design awards include Wheels Magazine's 2006 Automotive Design Award, Automotive Circle International (ACI) "EuroCarBody Award 2005", Topauto 2006 award winner in the Innovation category for the Distronic Plus adaptive cruise control, Popular Science Best of What's New - Grand Award 2005, and 2006 Automotive Interior of the Year Awards for Best Seat. In the luxury category, awards include What Car? "Best Luxury Car" for the seventh time in 2007,Bild am Sonntag 2006 Golden Steering Wheel Award in the Luxury category,[ Drive Car of the Year Awards Best Luxury Car over $60,000, and top luxury auto in the Topauto 2006 awards. The S-Class has been Fleet News "Luxury Car of the Year" five times, Top Gear magazine "Limousine of the Year" for 2006, Wheels Magazine Car of the Year for 1981 and 1999, and European Car of the Year in 1974. The S-Class is also the first car ever (2005) to receive an environmental certificate from the German Commission on Technical Compliance (TV).

SALES OF S CLASS
Sales of S-Class with comparison of other classes
A C E Gl 13% 17% 10% 8% 10% Slk 13% 14% 15% M S Cl

Page 75 of 91

Mercedes-Benz India Market Growth History

Daimler entered the Indian market and set up Mercedes-Benz India Ltd in 1994. The company was later renamed DaimlerChrysler India Private Ltd after the merger of parent company Daimler with Chrysler. After DaimlerChrysler sold off most of its equity interests in Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again. Mercedes-Benz India is a 100%-owned subsidiary of Daimler AG. The company is based in Pune.

Manufacturing Facilities
Daimler is building a commercial vehicle plant outside of Chennai with an investment of 700 million Euros

Models
The C-Class and E-Class are assembled locally while others are fully imported from Germany .

Luxury Vehicles Manufactured/Assembled Locally

Mercedes-Benz C-Class (Sedan only) Mercedes-Benz E-Class (Sedan, Coupe, and Cabrio)

Imported

Mercedes-Benz CL-Class Mercedes-Benz CLS-Class Mercedes-Benz GL-Class Mercedes-Benz M-Class

Page 76 of 91

Mercedes-Benz S-Class Mercedes-Benz SL-Class

Commercial Vehicles

Mercedes-Benz Intercity Bus

Sales and Service Network

Mercedes-Benz India currently has 22 dealerships across 17 cities in 11 states and 2 Union Territories and Service Stations in 32 cites in 16 States and 2 Union Territories of India.

Sales Performance
Mercedes-Benz India recorded sales of 2,402 vehicles in the first half (January-June) of 2010

Page 77 of 91

COMPARISON OF MERCEDES BENZ SALES WITH ITS RIVALS

Comparison of Mercedes -Benz with its Rivals
700000 600000 500000 400000 300000 200000 100000 0 bmw mercedes volkswegan audi porsche

CUSTOMERS VIEWS IN RELATION TO MERCEDES BENZ COMPANY AND ITS PRODUCTS

Customers have a very positive thinking in respect to Mercedes Benz as they trust the company because 1 It provides the best services to its customer in comparison to other automobiles manufacturing company. 2 It provide the total quality management facility on the basis of its product. 3 The customer keeps the idea of Mercedes in reference of its brand image.

Page 78 of 91

4 Customer basically prefer the S Class in comparison to other Class because its the most luxurious class and has the most superior and latest technology to other class. 5 The customer of Mercedes Benz are fully satisfied with the product and Mercedes Benz have a slight edge over other company .

SWOT ANALYSIS OF MERCEDES BENZ Strengths:

The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that MERCEDES has been able to exchange expertise. The company has a strategy in place for the next stage of its expansion. Not only is it focusing upon new products and acquisitions, but it also has a programmed of intensive management development in place in order to establish its leaders for tomorrow. The company has had a successful alliance with Chrysler in 1998 to manufacture huge trucks in North America .

Weaknesses
The company basically does not manufactures all its products in a particular company i.e Germany and not all countries. If you want then have to import from Germany The companys passenger car products are too much expensive as it is not in the reach of a middle class family.

Page 79 of 91

Opportunities
The company got the opportunities to enter the market of Iran in 2010. The company also got a strong collaboration with US huge manufactures Chrysler to produce trucks and enter to the heavy vehicles and compete with Volvo.

Threats:
Other competing car manufacturers have been in the passenger car business for 40, 50 or more years. Therefore Mercedes benz Limited has to catch up in terms of quality and lean production. Sustainability and environmentalism could mean extra costs for this lowcost producer. Since the company has focused upon the luxurious and expensive segments, it has left itself open to competition from overseas companies for the emerging world luxury segments. For example Audi and BMW have invested in a new Pune-based plant which will build 5000 new cars. Other players developing luxury cars targeted at the Indian market include Ford, Honda and Toyota. In fact the entire Indian market has become a target for other global competitors including Maruti Udyog, General Motors, Ford and others. Rising prices in the global economy could pose a threat to Mercedes Benz Limited on a couple of fronts. The price of steel and aluminium is increasing putting pressure on the costs of production.

Page 80 of 91

THE METHODOLOGY

I have completed my project under the topic: Marketing & sales of Mercedes Benz with focus on S Class
1.)

Collecting the information through questionnaires, personalinterviews/discussions, magazines, internet, etc

2.) Analysis and interpretation of the collected information

3.) Presenting the findings of the research study in the form of a research report

Collection of primary data

we can obtain primary data either through observation or through direct communication with respondents in one from or another or through personal interviews this means that there are several methods of collection primary data Basically we put emphasis on questionnaire for collecting data. in it there are the questions which are predetermined and the respondents are asked to provide the answer by selecting the most appropriate answer all

Page 81 of 91

COLLECTION OF SECONDARY DATA:

Various publication of the central, state and local government Public record ,historical documents an other source of publication Books, magazines and newspapers

Page 82 of 91

DATA ANALYSIS AND INTERPRETATION Q1Are you affordable to own a MERCEDES Vehicle?

Chart Title
no idea 20% yes 45%

no 35%

NO OF RESPONDENTS
Yes No No idea

OPINION (in percentage)

45 35 20

INFERENCE
45 % say YES and 35% say NO and rest 20% say NO IDEA

Page 83 of 91

Q2 Which media you prefer the most for the know about the product:

television newspaper internet magzine

NO OF RESPONDENTS
Television Newspaper Internet

OPINION (in percentage)

45 35 20

Q3 Does your family size influence your choice of car?

YES NO

NO OF RESPONDENTS
Yes No No idea

OPINION (in percentage)

55 45 00

Page 84 of 91

INFERENCE
55% say YES AND 45% say NO

Q4 Do you recommend the MERCEDES vehicle to your friends & relatives?

YES NO

NO OF RESPONDENTS
Yes No No idea

OPINION (in percentage)

55 45 00

INFERENCE
55% say YES and 45 % say NO and 0%

Q5 Are you satisfied with MERCEDES services?

YES NO

Page 85 of 91

NO OF RESPONDENTS
Yes No No idea

OPINION (in percentage)

55 45 00

INFERENCE

55% say YES and 45 % say NO and 0%

Page 86 of 91

LIMITATIONS

Questionnaire distributed to the respondents could not be completed by them due to company as it is the one of most expensive cars.

Many responses were incomplete, if considered those could have skewed the actual findings and results of the survey

Some employees/customers filled the questionnaire without showing any interest

Some employees/customers gave negative response

Page 87 of 91

CONCLUSIONS

After making study of the various aspects and marketing and sales of Mercedes Benz, we have reached the following conclusions:

Most of the surveyed people agreed that marketing strategy has positive impact on Mercedes Benz. Most of the employees agreed that Mercedes Benz company has enhanced its vehicles standard by operating in other countries. The revenue generated by company is best supported by the business outside the country. A majority of the people are agreed that Mercedes Benz company is the best automobile company in the time to come.

Page 88 of 91

BIBLIOGRAPHY

Forbes magazine Newspapers

Websites : www.mercedesbenz.com www.mercedesbenz.co.in www.wikkipidia.org www.daimler.com

Page 89 of 91

QUESTIONNAIRE
Name: . Age : .. Gender: Male Female Monthly Income: ... Are you affordable to own a MERCEDES Vehicle? Yes No If yes then which car .

How many MERCEDES cars you have? 1 2 3

More then three.

How many years have you being owing your current car? 0-3 Years 3-5 Years Above 5 Years . . .

What is your main preference while buying a car? Price Performance

Page 90 of 91

Comfort Running cost Class Model Others Which price range car do you prefer? < 28 Lakh 28-50 Lakh > 1 Crore Does your family size influence your choice of car? Yes No You preferred the brand because of: a. Quality b. Market Positioning c. Price

Which media you prefer the most for the know about the product: a. Television b. Internet c. Magazine d. Newspaper

Do you recommend the MERCEDES vehicle to your friends & relatives? Yes No

Page 91 of 91

Are you satisfied with MERCEDES services? Yes No

Please give the Star ratings to the MERCEDES?