Instructions on Utilizing the Demand Analysis Tool

The Demand Analysis Tool utilizes data provided by the Displacement Analysis report in RMS to populate spreadsheets with that data and additional
calculated fields. This information is then available to be modified by date range and day of week and is presented in a more easily interpreted series of
graphs.
The Displacement Analysis report should be exported from RMS and saved to a convenient file location on your system. In order for the displacement
analysis information to be available to the Demand Analysis tool, you must open this text file in Excel. If you do not currently have this file open then
go to File>Open. This will display a "Open File" window , select All Files from The File Of Type: list box and browse to the location where you placed
the exported file and open it. The Text Import Wizard will now be displayed, accept the default options by clicking the Finish button which will now
display your Displacement Analysis report in a spreadsheet format. Click the button below to pull your Displacement Analysis report data into this
file.

Create Report

Demand Analysis Report

Property Id
Property Name
Data As Of Date

MYHTL
My Hotel

Arrival Date

DOW
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue

04/24/10
04/25/10
04/26/10
04/27/10
04/28/10
04/29/10
04/30/10
05/01/10
05/02/10
05/03/10
05/04/10
05/05/10
05/06/10
05/07/10
05/08/10
05/09/10
05/10/10
05/11/10
05/12/10
05/13/10
05/14/10
05/15/10
05/16/10
05/17/10
05/18/10
05/19/10
05/20/10
05/21/10
05/22/10
05/23/10
05/24/10
05/25/10
4/24/2010 To 5/25/2010 Total

7/4/2012

5/24/2010
CMTG CONV IBT LEI NREV PERM RACK
56
215
22 418
11
0
79
250
63
12 262
8
0
57
481
49
13 181
7
0
80
474
57
14 160
4
0
98
417
147
13 139
2
0
87
180
281
9 221
5
0
116
72
276
9 320
3
0
125
110
254
9 312
6
0
123
373
53
23 219
2
0
136
460
14
34 175
3
0
128
445
24
34 170
4
0
122
416
49
26 187
3
0
106
366
50
28 220
7
0
101
161
11
8 389
9
0
78
68
15
6 468
11
0
81
112
1
2 247
2
0
46
285
15
7 199
3
0
51
418
103
10 190
5
0
66
430
109
12 187
2
0
66
368
158
15 195
3
0
53
215
186
12 309
7
0
80
142
101
11 421
10
0
108
231
42
5 199
3
0
60
563
66
6 124
2
0
47
578
61
6 114
5
0
44
528
29
8 149
7
0
53
113
35
7 247
6
0
60
89
77
10 430
11
0
97
49
87
8 537
13
0
118
47
14
4 327
5
0
69
109
2
8 301
2
0
85
105
3
5 276
3
0
78
8711 2647 396 8293
174
0 2698

Demand Analysis Report Data

Page 2

Demand Analysis Report

Property Id
Property Name
Data As Of Date

MYHTL
My Hotel

Arrival Date

DOW
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue

04/24/10
04/25/10
04/26/10
04/27/10
04/28/10
04/29/10
04/30/10
05/01/10
05/02/10
05/03/10
05/04/10
05/05/10
05/06/10
05/07/10
05/08/10
05/09/10
05/10/10
05/11/10
05/12/10
05/13/10
05/14/10
05/15/10
05/16/10
05/17/10
05/18/10
05/19/10
05/20/10
05/21/10
05/22/10
05/23/10
05/24/10
05/25/10
4/24/2010 To 5/25/2010 Total

7/4/2012

5/24/2010
TOUR Not Reported Trans Sold Group Sold Perm Sold Nrev Sold Total Sold Total Vacant CMTG % Mix CONV % Mix IBT % Mix LEI % Mix NREV % Mix PERM % Mix RACK % Mix TOUR % Mix
0
519
271
0
11
801
13
7.0%
26.8%
2.7%
52.2%
1.4%
0.0%
9.9%
0.0%
0
331
313
0
8
652
162
38.3%
9.7%
1.8%
40.2%
1.2%
0.0%
8.7%
0.0%
0
274
530
0
7
811
3
59.3%
6.0%
1.6%
22.3%
0.9%
0.0%
9.9%
0.0%
0
272
531
0
4
807
7
58.7%
7.1%
1.7%
19.8%
0.5%
0.0%
12.1%
0.0%
0
239
564
0
2
805
9
51.8%
18.3%
1.6%
17.3%
0.2%
0.0%
10.8%
0.0%
0
346
461
0
5
812
2
22.2%
34.6%
1.1%
27.2%
0.6%
0.0%
14.3%
0.0%
0
454
348
0
3
805
9
8.9%
34.3%
1.1%
39.8%
0.4%
0.0%
15.5%
0.0%
0
444
364
0
6
814
0
13.5%
31.2%
1.1%
38.3%
0.7%
0.0%
15.1%
0.0%
0
378
426
0
2
806
8
46.3%
6.6%
2.9%
27.2%
0.2%
0.0%
16.9%
0.0%
0
337
474
0
3
814
0
56.5%
1.7%
4.2%
21.5%
0.4%
0.0%
15.7%
0.0%
0
326
469
0
4
799
15
55.7%
3.0%
4.3%
21.3%
0.5%
0.0%
15.3%
0.0%
0
319
465
0
3
787
27
52.9%
6.2%
3.3%
23.8%
0.4%
0.0%
13.5%
0.0%
0
349
416
0
7
772
42
47.4%
6.5%
3.6%
28.5%
0.9%
0.0%
13.1%
0.0%
0
475
172
0
9
656
158
24.5%
1.7%
1.2%
59.3%
1.4%
0.0%
11.9%
0.0%
0
555
83
0
11
649
165
10.5%
2.3%
0.9%
72.1%
1.7%
0.0%
12.5%
0.0%
0
295
113
0
2
410
404
27.3%
0.2%
0.5%
60.2%
0.5%
0.0%
11.2%
0.0%
0
257
300
0
3
560
254
50.9%
2.7%
1.3%
35.5%
0.5%
0.0%
9.1%
0.0%
0
266
521
0
5
792
22
52.8%
13.0%
1.3%
24.0%
0.6%
0.0%
8.3%
0.0%
0
265
539
0
2
806
8
53.3%
13.5%
1.5%
23.2%
0.2%
0.0%
8.2%
0.0%
0
263
526
0
3
792
22
46.5%
19.9%
1.9%
24.6%
0.4%
0.0%
6.7%
0.0%
0
401
401
0
7
809
5
26.6%
23.0%
1.5%
38.2%
0.9%
0.0%
9.9%
0.0%
0
540
243
0
10
793
21
17.9%
12.7%
1.4%
53.1%
1.3%
0.0%
13.6%
0.0%
0
264
273
0
3
540
274
42.8%
7.8%
0.9%
36.9%
0.6%
0.0%
11.1%
0.0%
0
177
629
0
2
808
6
69.7%
8.2%
0.7%
15.3%
0.2%
0.0%
5.8%
0.0%
0
164
639
0
5
808
6
71.5%
7.5%
0.7%
14.1%
0.6%
0.0%
5.4%
0.0%
0
210
557
0
7
774
40
68.2%
3.7%
1.0%
19.3%
0.9%
0.0%
6.8%
0.0%
0
314
148
0
6
468
346
24.1%
7.5%
1.5%
52.8%
1.3%
0.0%
12.8%
0.0%
0
537
166
0
11
714
100
12.5%
10.8%
1.4%
60.2%
1.5%
0.0%
13.6%
0.0%
0
663
136
0
13
812
2
6.0%
10.7%
1.0%
66.1%
1.6%
0.0%
14.5%
0.0%
0
400
61
0
5
466
348
10.1%
3.0%
0.9%
70.2%
1.1%
0.0%
14.8%
0.0%
0
394
111
0
2
507
307
21.5%
0.4%
1.6%
59.4%
0.4%
0.0%
16.8%
0.0%
0
359
108
0
3
470
344
22.3%
0.6%
1.1%
58.7%
0.6%
0.0%
16.6%
0.0%
0
0
11387
11358
0
174
22919
3129
38.0%
11.5%
1.7%
36.2%
0.8%
0.0%
11.8%
0.0%

Demand Analysis Report Data

Page 3

Demand Analysis Report

Property Id
Property Name
Data As Of Date

MYHTL
My Hotel

Arrival Date

DOW
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue

04/24/10
04/25/10
04/26/10
04/27/10
04/28/10
04/29/10
04/30/10
05/01/10
05/02/10
05/03/10
05/04/10
05/05/10
05/06/10
05/07/10
05/08/10
05/09/10
05/10/10
05/11/10
05/12/10
05/13/10
05/14/10
05/15/10
05/16/10
05/17/10
05/18/10
05/19/10
05/20/10
05/21/10
05/22/10
05/23/10
05/24/10
05/25/10
4/24/2010 To 5/25/2010 Total

7/4/2012

5/24/2010
Not Reported % Mix Denial Avail Denial Rate
0.0%
185
497
0.0%
131
286
0.0%
122
241
0.0%
153
222
0.0%
210
222
0.0%
166
372
0.0%
169
492
0.0%
148
613
0.0%
59
582
0.0%
41
523
0.0%
28
482
0.0%
16
414
0.0%
22
416
0.0%
42
447
0.0%
38
494
0.0%
27
309
0.0%
42
348
0.0%
48
419
0.0%
55
411
0.0%
62
462
0.0%
106
545
0.0%
122
628
0.0%
120
371
0.0%
229
291
0.0%
218
284
0.0%
172
283
0.0%
94
332
0.0%
81
530
0.0%
109
535
0.0%
46
367
0.0%
29
300
0.0%
18
283
0.0%
3108
13001

Demand Analysis Report Data

Page 4

Demand Analysis Report

Property Id
Property Name
Data As Of Date

MYHTL
My Hotel

Arrival Date

DOW
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue

04/24/10
04/25/10
04/26/10
04/27/10
04/28/10
04/29/10
04/30/10
05/01/10
05/02/10
05/03/10
05/04/10
05/05/10
05/06/10
05/07/10
05/08/10
05/09/10
05/10/10
05/11/10
05/12/10
05/13/10
05/14/10
05/15/10
05/16/10
05/17/10
05/18/10
05/19/10
05/20/10
05/21/10
05/22/10
05/23/10
05/24/10
05/25/10
4/24/2010 To 5/25/2010 Total

7/4/2012

5/24/2010
Denial LOS Denial CTA Denial Group Denial Other Denial Total Unconstrained Trans Demand Total Demand Price Resistance Potential Sellout Occ
4
0
64
0
750
1205
1551
70.2%
0
1 98.4% X 5
3
0
41
0
461
751
1113
61.5%
0
0 80.1% X 6
1
0
44
0
408
638
1219
60.7%
0
1 99.6% X 7
2
0
67
0
444
649
1251
52.0%
0
1 99.1% X 8
3
0
95
0
530
674
1335
49.1%
0
1 98.9% X 9
4
0
108
0
650
888
1462
72.1%
0
1 99.8% X #
8
0
101
0
770
1123
1575
78.0%
0
1 98.9% X #
53
0
105
0
919
1258
1733
95.0%
0
1 ##### X #
6
0
69
0
716
1025
1522
131.4%
0
1 99.0% X #
5
0
48
0
617
906
1431
136.6%
0
1 ##### X #
4
0
77
0
591
840
1390
134.6%
0
1 98.2% X #
5
0
71
0
506
754
1293
121.8%
1
0 96.7% X #
5
0
79
0
522
792
1294
110.6%
0
0 94.8% X #
2
0
30
0
521
966
1177
86.1%
0
0 80.6% X #
2
0
21
0
555
1089
1204
83.0%
0
0 79.7% X #
1
0
19
0
356
632
766
95.7%
0
0 50.4% X #
2
0
37
0
429
649
989
115.6%
0
0 68.8% X #
4
0
58
0
529
737
1321
131.8%
1
0 97.3% X #
1
0
59
0
526
732
1332
128.0%
0
1 99.0% X #
2
0
95
0
621
789
1413
141.3%
1
0 97.3% X #
7
0
90
0
748
1059
1557
106.0%
0
1 99.4% X #
14
0
95
0
859
1304
1652
92.9%
1
0 97.4% X #
19
0
77
0
587
774
1127
92.1%
0
0 66.3% X #
19
0
123
0
662
716
1470
68.5%
0
1 99.3% X #
18
0
125
0
645
684
1453
71.0%
0
1 99.3% X #
11
0
92
0
558
676
1332
72.0%
1
0 95.1% X #
8
0
42
0
476
748
944
79.8%
0
0 57.5% X #
2
0
25
0
638
1150
1352
85.5%
0
0 87.7% X #
22
0
14
0
680
1329
1492
67.4%
0
1 99.8% X #
1
0
11
0
425
814
891
82.1%
0
0 57.2% X #
1
0
13
0
343
724
850
70.8%
0
0 62.3% X #
0
0
12
0
313
660
783
75.1%
0
0 57.7% X #
239
0
2007
0
18355
27735
41274
88.2%
5
15 88.0%

Demand Analysis Report Data

Page 5

Demand Analysis Report

DOW Demand Data

MYHTL
My Hotel
5/24/2010
DOW
Sun
Mon
Tue
Wed
Thu
Fri
Sat

7/4/2012

CMTG CONV IBT LEI NREV PERM RACK TOUR Not Reported Trans Sold Group Sold Perm Sold Nrev Sold Total Sold Total Vacant
1013
173 46 1254
20
0
368
0
0
1668
1186
0
20
2874
1196
1898
146 68 980
17
0
391
0
0
1439
2044
0
17
3500
570
2020
248 69 910
21
0
408
0
0
1387
2268
0
21
3676
394
1791
334 59 662
14
0
312
0
0
1033
2125
0
14
3172
84
1027
524 59 883
21
0
330
0
0
1272
1551
0
21
2844
412
537
550 39 1448
30
0
380
0
0
1867
1087
0
30
2984
272
425
672 56 2156
51
0
509
0
0
2721
1097
0
51
3869
201

DOW Demand Data

Page 6

Demand Analysis Report

DOW Demand Data

MYHTL
My Hotel
5/24/2010
DOW
Sun
Mon
Tue
Wed
Thu
Fri
Sat

7/4/2012

CMTG % Mix CONV % Mix IBT % Mix LEI % Mix NREV % Mix PERM % Mix RACK % Mix TOUR % Mix Not Reported % Mix
35.2%
6.0%
1.6%
43.6%
0.7%
0.0%
12.8%
0.0%
0.0%
54.2%
4.2%
1.9%
28.0%
0.5%
0.0%
11.2%
0.0%
0.0%
55.0%
6.7%
1.9%
24.8%
0.6%
0.0%
11.1%
0.0%
0.0%
56.5%
10.5%
1.9%
20.9%
0.4%
0.0%
9.8%
0.0%
0.0%
36.1%
18.4%
2.1%
31.0%
0.7%
0.0%
11.6%
0.0%
0.0%
18.0%
18.4%
1.3%
48.5%
1.0%
0.0%
12.7%
0.0%
0.0%
11.0%
17.4%
1.4%
55.7%
1.3%
0.0%
13.2%
0.0%
0.0%

DOW Demand Data

Page 7

Demand Analysis Report

DOW Demand Data

MYHTL
My Hotel
5/24/2010
DOW
Sun
Mon
Tue
Wed
Thu
Fri
Sat

7/4/2012

Denial AvailDenial RateDenial LOSDenial CTADenial Group

Denial Other
Denial Total
383
1915
30
0
217
0
2545
463
1703
28
0
265
0
2459
465
1690
28
0
339
0
2522
453
1330
20
0
317
0
2120
344
1582
19
0
324
0
2269
398
2014
19
0
246
0
2677
602
2767
95
0
299
0
3763

DOW Demand Data

Page 8

Demand Analysis Report

DOW Demand Data

MYHTL
My Hotel
5/24/2010
DOW
Sun
Mon
Tue
Wed
Thu
Fri
Sat

7/4/2012

Unconstrained TransTotal
Demand
DemandPrice Resistance
Potential Sellout Sellout Eff.
3996
5419
92.0%
0
1
0.0%
3633
5959
88.2%
0
3
0.0%
3570
6198
89.9%
1
3
75.0%
2836
5292
88.3%
2
2
50.0%
3217
5113
96.8%
1
1
50.0%
4298
5661
88.2%
0
2
0.0%
6185
7632
81.0%
1
3
75.0%

DOW Demand Data

Occ.
70.6%
86.0%
90.3%
97.4%
87.3%
91.6%
95.1%

Page 9

Demand Analysis Tool

DOW Comparison

MYHTL
My Hotel
5/24/2010

DOW
Start Date

Total
End Date

Day Count

SUN Count

MON Count

TUE Count

WED Count

THU Count

FRI Count

4/24/10 Sat

5/25/10 Tue

32

Period 1
DOW
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Total

Trans Sold
1668
1439
1387
1033
1272
1867
2721
11387

Group Sold
1186
2044
2268
2125
1551
1087
1097
11358

Perm Sold

Start Date
4/24/10 Sat

End Date
5/25/10 Tue

0
0
0
0
0
0
0
0

Nrev Sold
20
17
21
14
21
30
51
174

Total Sold
2874
3500
3676
3172
2844
2984
3869
22919

Total Vacant
1196
570
394
84
412
272
201
3129

Denial Avail,
LOS, & CTA
413
491
493
473
363
417
697
3347

Denial Rate
1915
1703
1690
1330
1582
2014
2767
13001

Denial Total
2545
2459
2522
2120
2269
2677
3763
18355

Day Count
32

SUN Count
5

MON Count
5

WED Count
4

THU Count
4

Period 2

DOW
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Total

Trans Sold
1668
1439
1387
1033
1272
1867
2721
11387

Variance:
DOW
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Total

Sun
Mon
Tue
Wed
Thu
Fri
Sat
Total

Perm Sold
0
0
0
0
0
0
0
0

TUE Count
5

5
1

1
Unconstrained
Trans Demand
Total Demand
3996
5419
3633
5959
3570
6198
2836
5292
3217
5113
4298
5661
6185
7632
27735
41274
FRI Count
4

Denial Rate
1915
1703
1690
1330
1582
2014
2767
13001

Price
Resistance
92.0%
88.2%
89.9%
88.3%
96.8%
88.2%
81.0%
88.2%

Potential
0
0
1
2
1
0
1
5.0

Sellout
1
3
3
2
1
2
3
15.0

Sellout
EffIciency
100.0%
100.0%
75.0%
50.0%
50.0%
100.0%
75.0%
75.0%

Occ
70.6%
86.0%
90.3%
97.4%
87.3%
91.6%
95.1%
88.0%

Occ
70.6%
86.0%
90.3%
97.4%
87.3%
91.6%
95.1%
88.0%

SAT Count
5
1

Denial Total
2545
2459
2522
2120
2269
2677
3763
18355

1
Unconstrained
Trans Demand
Total Demand
3996
5419
3633
5959
3570
6198
2836
5292
3217
5113
4298
5661
6185
7632
27735
41274

Price
Resistance
92.0%
88.2%
89.9%
88.3%
96.8%
88.2%
81.0%
88.2%

Nrev Sold
20
17
21
14
21
30
51
174

Total Sold
2874
3500
3676
3172
2844
2984
3869
22919

Total Vacant
1196
570
394
84
412
272
201
3129

Denial Avail,
LOS, & CTA
413
491
493
473
363
417
697
3347

Nrev Sold

Total Sold

Denial Avail,
LOS, & CTA
0
0
0
0
0
0
0
0

Denial Rate
0
0
0
0
0
0
0
0

Denial Total
0
0
0
0
0
0
0
0

Unconstrained
Trans Demand
Total Demand
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

Denial Avail,
LOS, & CTA
413
491
493
473
363
417
697
3347

Denial Rate
1915
1703
1690
1330
1582
2014
2767
13001

Denial Total
2545
2459
2522
2120
2269
2677
3763
18355

Unconstrained
Trans Demand
Total Demand
3996
5419
3633
5959
3570
6198
2836
5292
3217
5113
4298
5661
6185
7632
27735
41274

0
0
1
2
1
0
1
5.0

1
3
3
2
1
2
3
15.0

Sellout
EffIciency
100.0%
100.0%
75.0%
50.0%
50.0%
100.0%
75.0%
75.0%

Price
Resistance
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Potential
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

Sellout
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

Sellout
EffIciency
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Occ
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Price
Resistance
92.0%
88.2%
89.9%
88.3%
96.8%
88.2%
81.0%
88.2%

Potential
0.0
0.0
1.0
2.0
1.0
0.0
1.0
5.0

Sellout
1.0
3.0
3.0
2.0
1.0
2.0
3.0
15.0

Sellout
EffIciency
100.0%
100.0%
75.0%
50.0%
50.0%
100.0%
75.0%
75.0%

Occ
70.6%
86.0%
90.3%
97.4%
87.3%
91.6%
95.1%
88.0%

Potential

Sellout

4/24/10 to 5/25/10 versus 4/24/10 to 5/25/10

Trans Sold
0
0
0
0
0
0
0
0

Average:
DOW

Group Sold
1186
2044
2268
2125
1551
1087
1097
11358

SAT Count

Group Sold

Perm Sold
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

Total Vacant
0
0
0
0
0
0
0
0

Nrev Sold
20
17
21
14
21
30
51
174

Total Sold
2874
3500
3676
3172
2844
2984
3869
22919

Total Vacant
1196
570
394
84
412
272
201
3129

4/24/10 to 5/25/10 and 4/24/10 to 5/25/10

Trans Sold
1668
1439
1387
1033
1272
1867
2721
11387

7/4/2012

Group Sold
1186
2044
2268
2125
1551
1087
1097
11358

Perm Sold
0
0
0
0
0
0
0
0

Day of Week Comparison

Page 10

Start Date
End Date

4/24/2010
5/21/2010

5
Update Graph
32

Unconstrained Transient Demand Analysis

1400

1200

1000

800

600

400

200

7/4/2012

Sat
4/24
2010

Sun
4/25
2010

Mon
4/26
2010

Tue
4/27
2010

Wed
4/28
2010

Thu
4/29
2010

Fri
4/30
2010

Sat
5/1
2010

Sun
5/2
2010

Mon
5/3
2010

Tue
5/4
2010

Wed
5/5
2010

Thu
5/6
2010

Fri
5/7
2010

Sat
5/8
2010

Sun
5/9
2010

Mon
5/10
2010

Tue
5/11
2010

Wed
5/12
2010

Thu
5/13
2010

Fri
5/14
2010

Sat
5/15
2010

Sun
5/16
2010

Mon
5/17
2010

Tue
5/18
2010

Wed
5/19
2010

Thu
5/20
2010

Fri
5/21
2010

Sat
5/22
2010

Sun
5/23
2010

Mon
5/24
2010

Tue
5/25
2010

Unconstrained Trans Demand

1205

751

638

649

674

888

1123

1258

1025

906

840

754

792

966

1089

632

649

737

732

789

1059

1304

774

716

684

676

748

1150

1329

814

724

660

Trans Sold

519

331

274

272

239

346

454

444

378

337

326

319

349

475

555

295

257

266

265

263

401

540

264

177

164

210

314

537

663

400

394

359

Transient Demand Graph

Page 11

Start Date
End Date

4/24/2010
5/21/2010

5
Update Graph
32

Price Resistance Analysis

160%

140%

120%

100%

80%

60%

40%

20%

0%

Sat
4/24
2010

Sun
4/25
2010

Mon
4/26
2010

Tue
4/27
2010

Wed
4/28
2010

Thu
4/29
2010

98.4%

80.1%

99.6%

99.1%

98.9%

Price Resistance 70.2%

61.5%

60.7%

52.0%

49.1%

Occ

7/4/2012

Fri
4/30
2010

Sat
5/1
2010

Sun
5/2
2010

Mon
5/3
2010

Tue
5/4
2010

Wed
5/5
2010

Thu
5/6
2010

Fri
5/7
2010

Sat
5/8
2010

Sun
5/9
2010

Mon
5/10
2010

Tue
5/11
2010

Wed
5/12
2010

Thu
5/13
2010

Fri
5/14
2010

Sat
5/15
2010

Sun
5/16
2010

Mon
5/17
2010

Tue
5/18
2010

Wed
5/19
2010

Thu
5/20
2010

Fri
5/21
2010

Sat
5/22
2010

Sun
5/23
2010

Mon
5/24
2010

Tue
5/25
2010

99.8%

98.9% 100.0% 99.0% 100.0% 98.2%

96.7%

94.8%

80.6%

79.7%

50.4%

68.8%

97.3%

99.0%

97.3%

99.4%

97.4%

66.3%

99.3%

99.3%

95.1%

57.5%

87.7%

99.8%

57.2%

62.3%

57.7%

72.1%

78.0%

95.0% 131.4% 136.6% 134.6% 121.8% 110.6% 86.1%

83.0%

95.7% 115.6% 131.8% 128.0% 141.3% 106.0% 92.9%

92.1%

68.5%

71.0%

72.0%

79.8%

85.5%

67.4%

82.1%

70.8%

75.1%

Price Resistance Graph

Page 12

Period Market Mix

Start Date
End Date
DOW CMTG % Mix CONV % Mix IBT % Mix
LEI % Mix
NREV % Mix PERM % Mix RACK % Mix TOUR % Mix Not Reported % Mix
4/24/2010 5/25/2010 All
38.0%
11.5%
1.7%
36.2%
0.8%
0.0%
11.8%
0.0%
0.0%

TOUR % Mix
Not Reported % Mix

NREV % Mix

PERM % Mix

RACK % Mix

CMTG % Mix

LEI % Mix

CONV % Mix

IBT % Mix

7/4/2012

Period Mix Graph

Page 13

Rooms Sold by Day of Week

100%

37312

37677

80%

% Mix

60%

40%

20%

0%

Group Sold
Trans Sold
Perm Sold
Nrev Sold
Price Resistance
Potential
Sellout
Sellout Efficiency
Occ

7/4/2012

Sun
0

Mon
0

Tue
0

Wed
0

Thu
0

Fri
0

Sat
0

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0
0
0.0%
0.0%

0
0
0.0%
0.0%

0
0
0.0%
0.0%

0
0
0.0%
0.0%

0
0
0.0%
0.0%

0
0
0.0%
0.0%

0
0
0.0%
0.0%

Rooms Sold by Day of Week

Page 14

Rooms Sold by Day of Week

Start Date
4/24/10 Sat
DOW
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Total

7/4/2012

End Date

Day Count: 0

SUN Count

MON Count

5/25/10 Tue

Total

Group Sold
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!

Trans Sold

Perm Sold
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

Nrev Sold
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!

TUE Count
0
Price
Resistance
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Rooms Sold by Day of Week

WED Count

THU Count

Potential

FRI Count

Sellout
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
Sellout
Efficiency
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Page 15

Rooms Sold by Day of Week

100%

60%

40%

% Occ & Sellout Eff.

80%

20%

0%

7/4/2012

Rooms Sold by Day of Week

Page 16

Rooms Sold by Day of Week

SAT Count
0
Occ
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!

7/4/2012

Rooms Sold by Day of Week

Page 17