Strategy Management

P.No.301 MBA III Trimester

Course Objective
The purpose of this course is to enhance your ability to integrate the different functional areas of business (e.g. accounting, finance, human resources, information systems, marketing, operations management, etc.) into a cohesive whole. The challenge is not only in identifying weaknesses and threats facing firms we will study, but to appreciate the strengths of the firm and anticipate opportunities in the external environment. Learning Objectives To provide an integrative framework that will allow students to synthesize knowledge from other business courses into a comprehensive understanding of competitive advantage. To provide a basic understanding of the nature and dynamics of the strategy formulation and implementation processes as they occur in complex organizations. To encourage students to think critically and strategically. To develop the ability to identify strategic issues and design appropriate courses of action.

Syllabus
Introduction, Strategic Management Concepts, Evolution of business strategy, Nature of strategic decision making, Mintzbergs 5P, Sources of Strategy, Process of strategic management, Levels of strategy, Generic Strategies.

Industry Analysis: Globalization and Industry structure, An Overview of the External Environment and the Internal Environment Organizational Appraisal Organization capability factors, Organization appraisal. Porters five forces model, 7S

National context and Competitive advantage, Resources, Capabilities and Competencies, Core Competencies, Distinctive competencies, Generic building blocks of competitive advantage, Competitive Positioning via Cost Leadership versus Differentiation, Value Chain Analysis Direction of growth- related and unrelated development, Ansoffs Matrix, Organic Growth, External Mechanisms of Growth Mergers and Acquisitions, External growth without Mergers and Acquitions Strategic Alliances, Strategic choice

Structural Implementation Structural considerations, Structures, Organization design and change. Functional Implementation Financial, Marketing, Operations, Personnel plans and policies. Behavioral Implementation Leadership, Corporate culture, Personal values and

Business ethics.

Main Text: Thomas L Wheelen, J. David Hunger and Krish Rangarajan, Strategic Management and Business Policy, Pearson Education Supplement Text: Fred R. David, Strategic Management, Pearson Education. Lawrence R. Jaunch, Rajiv Gupta, Willian F. Glueck, Business Policy and Strategic Management, Frank Bros. & Co. R. Shrinivasan, Strategic Management: The Indian Context, Prentice Hall of India. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill.