Tanishq, India's largest, most trusted and fastest growing jewellery brand, offers traditional as well as trendy designs

in gold, diamond and platinum. With retail sales of over Rs. 4800 crores last financial year, Tanishq has delivered value to its customers and shareholders. Backed by in-depth research in the jewellery space, the production and sourcing units of Tanishq create exquisite designs with faultless finish. Located at Hosur (Tamil Nadu) and Dehradun (Uttarakhand)) the 1,35,000 sq. ft. manufacturing unit is equipped with the latest and most up-to-date technology and tools. The unit also complies with the labour and environmental standards. Stringent quality standards ensure that every product at Tanishq is crafted to perfection with unmatched finish. With innovations like the karatmeter - the only non-destructive means to check the purity of gold - Tanishq introduced technology-backed challenge in the category completely governed by individual trust. The brand propagates ethical practices and provides the customer a certification of purity of material and reselling policies. Following the line of ethical practice further, adequate policies are in place for the artisans who create the jewelry. Tanishq has a Golden Harvest savings scheme which is a unique Jewellery purchase scheme, leading to an easy purchase of Tanishq jewellery of your choice. With this scheme you can buy for more than what you save because Tanishq will add a special bonus at the end of the scheme. Tanishq introduced specialized retailing in the fragmented jewellery market of India. Today, with over 130 opulent stores in 79 Indian cities, Tanishq continues to rule the jewellery space.

TANISHQ: A SPARKLING JOURNEY

The Tanishq saga began in the early 1990s, primarily fuelled by the fabled Tata entrepreneurial spirit and partly forced by circumstance. The splendid Titan watches success story was already up and running, and happened to need more foreign exchange to purchase the imported components and machines required to keep up with the burgeoning watch production. But with India going through a foreign exchange crisis, there was no help coming

in, forcing Titan to search for a business that would earn them the required foreign currency.

The first precision engineered watch, Tanishq created with 103 diamonds and pure 18 carat gold. Indian-made jewellery was already a big foreign currency earner and being strongly supported by the central government, and also happened to be a very good fit with the watch business as articles of adornment.The best known brand names in both Europe and America had watches and jewellery together, offering further proof that the two industries are intrinsically linked. It was a business with a huge wealth potential and it added a very feminine offering to Tatas long line of products that appealed mostly to the opposite gender. It also called for an organization that inspired trust and had high order design, manufacturing, marketing and retailing skills, and Tata fit the bill on all accounts.

A revolution in Gold Purity Standards across the country. Tanishq was coined from a combination of Tata/Tamil Nadu and Nishq (meaning a necklace of gold coins) and, again, from Tan, meaning body and Ishq, meaning love. It was launched in 1994 as a range of jewellery and jewellery watches meant for the European & American markets. But things began to change globally around this time, and the West entered a protracted period of slow economic growth followed by recession. Supplying jewellery to the Americans & Europeans suddenly no longer seemed an attractive proposition.

Initially, the criticism for Titans foray into jewellery was loud and often bitter. Eventually, however, the critics were silenced. Tanishq, today, is perhaps the only major Tata brand with a strong appeal for women. Very importantly, Tanishq has brought to the market a whole new standard of business ethics and

product reliability, in the process bringing about a transformation in the manner in which jewellery is bought and sold in India. It has created a revolution in the Indian jewellery trade and in jewellery buying behaviour, and continues to set new parameters of excellence for others to follow.

The recent, 22000 sqft showroom at Usman Road, Chennai. The Indian market, on the other hand, opened its doors to the world, and was now flooded with foreign currency. By the time Tanishq established its manufacturing facility and entered the market, the premises on which the project was based had altered substantially. Foreign currency was no longer an issue, import licences were easy to obtain and the global demand-supply equation for jewellery had shifted in favour of buyers. Tanishq, therefore, switched tracks and shifted its focus to the Indian market and develop a somewhat grandiose vision of the brand as a composite avatar of Cartier, Tiffany, Esprit, and Ernest Jones all rolled in one.

Glam gold 2012 Tanishq presents Glam Gold. An intoxicating cocktail of traditional Nakashi techniques and modern designs, wrought in gold, kundan and other precious stones. Wedding collection Its not just any wedding. It's yours.The special time in your life when all eyes are on you, so look the best you ever will in undoubtedly irresistible Tanishq jewellery that honours the specialness of every mood, ceremony and community in gold, diamonds, kundan, polki & precious stones. Diamonds of class Tanishq carefully selects from a variety of shapes like baguettes,marquise, pear, cuts like , princess and rose and settings like pave,prong and bezel to ensure that the natural brilliance of every diamond is captured in a masterpiece.

Diamond wedding Celebrate a new dawn. A new chapter. A new life. With this contemporary take on tradition. Diamonds, precious stones and you. Dvaita Diamonds, pearls and precious stones set in white gold that can be worn in more ways than one. A single piece becomes something completely different. And you become another you. Divine chants Worlds smallest Bagwad Gita, Gayatri Mantra, Lakshmi and Vishnu sahastranaam, Ganesh Gayatri and Hanuman Chalisa pendants inscribed in 24K gold on a 1 cm. sq. tablet. Glam gold Get used to being the centre of attention with this collection of 22 karat gold Jewellery in boldly different forms.

One Tanishq One, a collection of commitment rings, is for couples who aren't afraid to proclaim their togetherness to the world because there is nothing that says "forever in love" more than a diamond. Conversations Rest your breath. Give your words a break. Let your ears do the talking. Conversations. From Tanishq. Aleya Tanishq Aleya. An unconventional collection of uncut diamonds in pure 22k gold. The range showcases necklaces, chokers, pendants, bangles, bracelets and earrings. Whatever the occasion, if it's precious, let it show. Blush The Tanishq Blush collection is a golden expression of what lies beneath every womans tough exterior. A light and youthful combination of femininity, filigree and fine workmanship available as 18K gold pendants and earrings.

Celeste Celeste, Solitaires by Tanishq, offers authentic diamonds that come with a Certificate of Authenticity, based on the GIA (Gemological Institute of America) standard, the highest measure for solitaire grading in the world. Additionally, Tanishq follows a Solitaire Buy Back Policy allowing you to come back to us in case of your unlikely dissatisfaction with our quality. Also Tanishq Celeste Solitaires are laser inscribed with a UIN (Unique Identification Number), which can protect you from any possible fraudulent transactions Aria The Tanishq Aria collection is inspired by the delicate beauty of flowers and is crafted into over 300 designs of sheer floral brilliance. This spectacular collection is available as necklaces, pendants, rings, earrings and complete sets.