ssd Faculty Course: MKT 202 North South University Bashundhara R/A, Dhaka.

Sub: Requesting for approval to do report and presentation on private zoo.

Sir/ Madam, Respectfully stating that we want to do a report and presentation on a private zoo will be named as NATURE ZOOLOGICAL PARK in for your MKT 202 course (Introduction to Marketing). We generated the idea of establishing a private zoo to provide freshness, entertainment of urban citizens and have an experience of the nature with its creation. Therefore, we are hoping that you would be kind enough to allow us to materialize our dream by doing the presentation to rest of the class and have some guidance to come up with better marketing strategy for the private zoo.

Sincerely, On the behalf of group _______________ sadas ID: 11ssad MKT 202

Acknowledgement

First of all, we would like to thank the Almighty Allah for giving us the ability to work hard with tremendous patience and devotion; the ability to come up with this informative and comprehensive project. We are greatly indebted to our course instructor Mrs. Nasira Siddika for her invaluable direction, guidance, assistance and encouragement. Her suggestions throughout the entire course help us a lot in making this project report. Another important person of the acknowledgement part is the supervisor Mr. Anisur Ahmed of Dhaka Zoo who has provided us an excellent opportunity of conducting survey and interviews of the visitors. Mrs. Sharifa Shirin, architecture of a construction firm, supported us to get idea of building a zoo within a limited place. Last but not the least our supervisor Humayra Jahan Synthiya was always beside to come up with an excellent marketing plan we have ever prepared. Her continuous guidance and care has been very helpful to us. . Their invaluable words and supports taught us much and thus we have able to prepare this report with a positive and uplifting experience. Again we are very much thankful to our classmates and all other friends for their supports. The other group leaders have also been very co-operative. And we are very grateful to get such a friendly environment.

Table of contents
Serial No: 0. Letter of Transmittal Acknowledgement Executive Summary Item Page No 1 2 4

1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0

Introduction Why Nature Zoological Park ? Marketing Plan Target Market Positioning Strategy Differentiation Strategy Marketing mix SWOT analysis Future Recomendation Conclusion Bibliography

5 6 7 7 9 10 11 23 24 25 26

Executive Summary

Nature Zoological Park is the one of the leading conservation based organization in the City of Dhaka. The zoo park will aggressively and passionately pursue environmental stewardship and the green initiative. It is one of the few green areas in the city.The park has been established in Ashulia and , adjacent to the theme park Fantasy Kingdom. It was opened on 1 March 2009. The Zoo is over 5,600 square meters in area. It houses some 500 animals of 300 different species. It has sustainable design and construction, and education outreach. As the owner of the zoo park, our mission, our duty, to teach and inspire the one million visitors that walk through our gates each year. By showing our visitors and other organizations what we are doing, how we are doing it, and why we are doing it. This article is about the marketing analysis of Nature Zoological Park. Here, we describe our business strategy include mission objectives, mission statement, justification, target market, Positioning strategy, differentiation strategy, Marketing mix, SWOT analysis etc.

INTRODUCTION
Zoos are the arks of Noah of our modern time. When the unstoppble floods of humanity cover the surface of the planet, zoos and nature reserves will be the only places where we will still be able to see that once upon a time there were other creatures than man and insects. In order to provide every tycoon with a smooth, stable and quality environment, NATURE Zoological Park has been established in Ashulia, adjacent to the theme park Fantasy Kingdom.The Zoo is over 5,600 square meters in area. It houses some 500 animals of 300 different species, including Asian elephant, Bengal tigers and the red fox (kept in the nocturnal animal house which replicates the habitat of night animals). To promote better understanding of animals natural habitats and their relationship with the natural environment, as well as awareness of the necessity for environmental protection, the zoo opened the reptile house. In the hippopotamus house the underwater behavior of these animals can be observed. The zoo has also introduced new exhibition techniques, as well as ecological new exhibits reproducing as closely and humanely as possible the natural environments of the animals. It is a commercial zoo where people are allowed to see the zoo by buying ticket. The talented entrepreneurs Saadman Mahmud Khan, Sara Hamid, Samanta Shahjahan and Nusrat Farzana Shameem had started the initiative of establishing a zoo in private. At first, the capital of the zoo was managed by the owners . Later, the owners were successful to manage advertisements and the support of some big organizations like Concord groups. But the zoo or business is mainly run by the profit which is gained by mainly selling ticket and different advertisements of products and companies.

Goals of NATURE Zoological Park 1. Conservation of wild populations 2. increase the number of field conservation activities we initiate and support around the world. 3. educate our audience, to encourage them to act in ways that benefit wildlife conservation. In this way, we can help create a sustainable future for both wildlife and people. 4. effectively communicate our values and objectives both inside and outside the organisation. 5. ensure all our partners support our conservation goals 6. develop relationships that help us achieve best practice in all our activities. Mission Statement: Discover yourself close to the nature

WHY NATURE ZOOLOGICAL PARK?

Now a days, the urban citizen can barely get chance to see and feel the nature with its true elements. Either they cant get the opportunities or they dont have opportunities to connect with the nature. NATURE Zoological Park can diminish this barrier. It is a zoological park which is adorn with the true elements of nature. As we commit to reserve a sustainable future for both wildlife and people, we bring NATURE Zoological Park. On the business point of view, NATURE Zoological Park is the only zoological park in Ashulia and its entering cost is very much cheap so that any visitor who would come to the adjacent theme park would not like miss the beautiful experience of the zoological park . So all point of views, NATURE Zoological Park stands firmly.

MARKAETING PLAN
All marketing strategy is built on STP : Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the business's distinctive offering and image. If a company does a poor job of positioning, the market will be confused as to what to expect. If a company does an excellent job of positioning, then it can work out the rest of its marketing planning and differentiation from its positioning strategy.

Target Market:
The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in particular product. That group of people is businesss target market. The term target market is used because that market is the target at which aim all marketing efforts. The market which are trying to reach are people with common characteristics that set them apart as a group. The more we know about a target market, the more precisely we can develop your marketing strategy. To seal the target market first we have to classify the market segment. The table below shows some examples of market segments (or groups): Type of Market Segment Demographic Segment Psychographic Segment Shared Group Characteristics Measurable statistics such as age, income, or occupation.

Lifestyle preferences such as music lovers or urban dwellers. Frequency of usage such as recreational drinking or Use-based Segment traveling. Desire to obtain the same product benefits such as luxury, Benefit Segment thriftiness, or comfort from food. Geographic Segment Location such as home address or business address.

After market segmenting we selected the target market and it isUndifferentiated market or Mass market We selected a market covering strategy in which we decided to ignore market segment differences and go after the whole market with one offer. We will focus on what is common in the needs of consumers of all segments. Our service and marketing program are designed with the aim that it will appeal to the largest number of consumers.

Reasons behind selecting mass market: As we all know zoo is a place of entertainment, education and refreshment for people of all ages, our NATURE ZOOLOGICAL PARK will provide all of these to consumers of all ages. Dwellers of Dhaka city hardly have few places of outside entertainment. We are presenting our NATURE ZOOLOGICAL PARK to give an opportunity of entertainment to people of all ages and classes.

Why we think it is lucrative: There are lots of thing which made our zoo lucrative and attractive. They are given below We got 300 types of species which is a big collection o animal. We made couple of beautiful garden in the zoo which is really lucrative.

 Children can play zooropia and other exciting games in the zoo. We also got beautiful aquarium of rear fishes in the zoo. We will design our packages or offers in such a way which will be enjoyable for all and will attract all.

Positioning Strategy
Positioning is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market. The end result of positioning is the successful creation of a customer-focused value proposition, a cogent reason why the target market should buy the product. Generally, the product positioning process involves: 1. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. Identifying the attributes (also called dimensions) that define the product 'space' 3. Collecting information from a sample of customers about their perceptions of each product on the relevant attributes 4. Determine each product's share of mind 5. Determine each product's current location in the product space 6. Determine the target market's preferred combination of attributes (referred to as an ideal vector) 7. Examine the fit between: The position of your product The position of the ideal vector

According to the process, we decided that We will follow More for the same positioning strategy which involves providing the upscale product or service and charging lower price. Our services and packages will offer the consumers better opportunity of entertainment but our prices of tickets will be the same like other theme parks. Consumer will be more entertained at same cost.

POSITIONING STATEMENT: To restless, urban people, who need to get close with nature, NATURE ZOOLOGICAL PARK the largest private zoo of Bangladesh will take you unbelievably close to creatures you have only dreamed about.

Differentiation Strategy:
The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.\ It is important to identify what makes one different from competitors and emphasize these advantages in ones marketing. Today, a number of businesses and corporations currently use unique selling proposition as a basis for their marketing campaigns. Three parts of definition: Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: "Buy this product, and you will get this specific benefit." The proposition must be one that the competition either cannot offer. It must be uniqueeither a uniqueness of the brand or a claim not otherwise made in that particular field of advertising. The proposition must be so strong that it can pull over customers to your product. Identifying unique selling proposition: Pinpointing unique selling proposition requires some hard soul-searching and creativity. One way to start is to analyze how other companies use their unique selling proposition to their advantage. This requires careful analysis of other companies' ads and marketing messages. If we can analyze what they say they sell, not just their product or service characteristics, we can learn a great deal about how companies distinguish themselves from competitors.

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Our unique selling proposition: Based on the above discussion we created our unique selling proposition-

"We, first ever in Bangladesh, guaranty you to experience the largest number of animal and unlimited fun features with your family and friends.

Places we will include it: Advertising and sales headlines Business card, flyers & signs In phone and sales scripts Letterhead, letter and postcard Website and internet marketing

Marketing Mix
Marketing Mix: for the following 4 Ps develop strategies and make sure they are realistic and in line with your target market.

I. Product/Brand strategy A brand is a name, term, sign, symbol or design or a combination of all these that identifies the marketer or seller of a product or service. Consumers view brand as an important part of product or service and branding can add value to product or service. As here our brand NATURE Zoological Park (zoological park) and its symbol serve the same purpose.

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Brands are more than just names and symbols. They are key elements in the companys relationship with consumer. Its a measure of brands ability to capture consumer preference and loyalty. Brands vary in the amount of power and vale they hold in marketplace. Above all, however a powerful brand forms the basis for building strong and profitable customer relationships. The fundamental asset underlying brand equity is customer equitythe value of the customer relationships that the brand creates. A powerful brand is important, but what it really represents is a profitable set of loyal customer. The major brand strategy decisions involve: Brand positioning Attributes Benefits Beliefs and values Brand name selection Section Protection Brand development Line extension Brand extension Multibrands New brands

Brand Positioning: when positing a brand, the market should establish a mission for the brand and a vision of what the brand must be and do. It is the companys promise to deliver a specific set of features, benefits, services and experiences consistency to the buyers. The brand promise must be simple and honest. Products attribute is considered as the lowest level of attributes, so a brand can be bettered positioned by associating its name with a desirable benefits. For example: NATURE Zoological Park (Zoological Park) promised on quality entertainment. The strong brands go beyond benefit positioning. They are positioned on strong belief and values. Basically it is about engaging customer on a deep, emotional level. Therefore we say, NATURE Zoological Park (Zoological Park) is more about family and friend relationship, helps you value nature as a mean of entertainment and

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promises your family and friends to enjoy precious time with nature based quality recreations".

Brand Name Selection: A good name can add greatly to a products success. It basically includes two parts. First selecting the brand name and second protecting this brand name. It begins with careful review of the service and its benefits, the target market and proposed marketing strategies. After that brand become part science, part art and a measure of instinct. As our band brand name NATURE Zoological Park include the following desirable quality: 1. Suggests something about the product or its benefits. As it suggests our benefits of nature based entertainment. 2. It is easy to say, recognize and remember. 3. It is distinctive 4. It is extendable. We can further it as Nature Safari Park or Nature Amusement Park. 5. It translates well into foreign languages. As our brand name is in English , it can easily translate into other languages worldwide 6. It should be capable of registration and legal protection. It is the last and the most important portion of whole process first we need to find out if the name has already taken and if it is still vacant we will protect the name with needed legislation. Brand Development: A company has four choices when it comes to developing brand. As we do not have any existing brand name of existing product, we will choose New Brand for developing brand. It means we will have everything new- A completely new brand name for new service. As we are offering one brand name for one service it is free from the risk of creating confusion among consumer about the service. It is also free from the risk of harming consumer attitude toward the other product carrying the same brand name. Another benefit is it has less chance of being unprofitable. But under this development we need to spend a lot for resources and advertisement. Otherwise it will be impossible to create name recognition among customer.

The brands positioning will not take hold fully unless everyone in the company live the brand. Therefore we will train our employees to be customer centered. Even the

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better, we will carry on internal brand building to help employees understand and be enthusiastic about the brand promise. Finally, we need to periodically audit our brand strengths and weaknesses.

II. Pricing

New Product Pricing Strategies Pricing strategies usually changes as product or service passes through its life-cycle. The introduction stage is especially challenging. Companies bringing out a new service face the challenge of setting price for the first time. We can choose between two broad strategies market-skimming pricing and market-penetration pricing. We will follow market-penetration pricing for our service Nature Zoological Park Market-Penetration Pricing: Rather than setting a high initial price to skim off small profitable market segments, we will use market-penetration pricing. We will set a low initial price in order to penetrate the market quickly and deeply-to attract a large number of buyers quickly and win a large market share. The high sales volume results in falling costs, will allow us to cut our price even further Companies usually adjust their basic prices to account for various customer difference and changing situation. As we will do for our service Nature Zoological Park: Discount and allowance pricing: We will adjust our basic price to reward customer for certain responses, such as early payment of bills, volume purchases, and off-season buying. We will follow both discount and allowance pricing: First we will talk about discount pricing Quality discount: A price reduction to buyers who buy large numbers. Such discounts provide an incentive to the customer to buy more. Seasonal discount: A price reduction to buyers who buy services out of season. As we will offer seasonal discount before Eid during Ramadan. A seasonal discount allows us to keep sales steady during the entire year. Next, we will talk about allowance pricing:

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 Promotional allowance: It is the payments or price reductions to reward dealers for participating in sales and sales support programs. As we will offer it for our Ad agencies and as well as our employees who were related with sales programs as a reward for increasing our sales. Segmented pricing: We will adjust our basic prices to allow for differences in customers and time. In segmented pricing, we will sales service at two or more prices, even though the difference in price is not based on difference in costs. It will use the following segment pricing: Customer segment pricing: Different customer will pay different prices for the same service. Our park. For example, we will charge a lower admission for students and senior citizen. Time pricing: Our price may vary by the season, the month, the day and even the hours. Some public utilities vary their prices to commercial users by the day and weekend versus weekdays. As our Park will offer weekend and seasonal discount. Most importantly, segmented price should reflect real differences in customer perceived value. Consumer in higher price tiers must feel that they are getting their extra moneys worth for the higher price paid. By the same token, companies must be careful not to treat customers in lower price tiers as second-class citizens. Otherwise, in long run, the practice will lead to customer resentment and ill will.

Psychological pricing: Using this pricing, we will consider the psychological of prices and not simply the economics. Even small differences in price can signal service differences. Consider a stereo receiver priced at $300 compared to one priced at $299.99. The actual price difference is only 1 cent, but the psychological differences can be much greater. For example, consumer will see the$299.99 as price in $200 range rather than the $300 range. The $299.99 will more likely be seen as bargain price, whereas the $300 price suggests more quality. We will follow this strategy to set out the price of tickets Nature Zoological Park.

We will create our whole budget in three parts. The first part describes the target market, the planned value proposition and the sales, market share and profit goal for the first years. Our target market is undifferentiated or mass marketing so it includes people of all ages and

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their or their parents income can be medium to high. The marketing budget will raised each year by about 10 %.Marketing research will be reduced to 450000 per year after the first years After we are done with creating the whole budget, we can evaluate the business attractiveness of the proposal. Business analysis section includes a review of the sales, costs and profit projections for a new service to find out whether it satisfies our objectives. If it does, the project should move according to the plan. To estimate sales, we may look at the sales history of similar service and conduct market surveys. We will then estimate minimum and maximum sales to assess the range of risk. After preparing the sales forecast, management can estimate expected costs and profits for the products, including marketing, R&D operations, accounting and financial costs. We will then use the sales and cost figure to analyze new services financial attractiveness. To give our visitors the best value for money NATURE Zoological Park Zoo has a tiered ticket price system. With fast track and online family tickets, the quickest and cheapest way for family to get into NATURE Zoological Park is by booking online in advance.

Online only family offer (two adults and two children or one adult and three children) are only available online and not at the gate. All tickets bought online are fast track tickets, which let you skip the normal gate queue. Group tickets 10+ Special discounted rates apply for groups of 10 or more. Base price(TK.) 100 60 Free 80 Full price(TK.) (Inc. donation) 120 70 Free 90 10% saving excluding donation

Different Age people Adults Children Children under 3 years Concession - senior, student & disabled adult

Online saver (2 adults + 2 children or 1 adult + 10% saving 3 children)

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III.Distribution One of the basic concepts taught in almost every introductory marketing course is The Four P's: Price, Product, Promotion and Place. "Place" refers generally to distribution, where our customer evaluates and ultimately will receive our service. While this may not matter much for people who work virtually, or who run a business that drop-ships from a third party, it's critical for restaurants, retailers, and even many service businesses. Ironically, while "place" is often the most permanent of the four P's, it's also often the most overlooked. Every business owner must figure out how location will contribute to the success of the business and choose a spot accordingly. Though there are many issues to consider when we are looking for space to house our business, we should make sure we ask ourselves self these four important questions:

Is location important for the success of our business? What type of location is best for our business? How much rent can we afford? Is our proposed location appropriate for what we plan to do there?

Is Location Important for the Success of our Business? For some businesses, the classic advice "location, location, location" is right on the mark -location can mean the difference between feast and famine. But for other enterprises, location may be much less important than finding affordable space. In fact, location is almost irrelevant for some businesses: service businesses. First thing we need to judge about our location is will it be successful for our business, will it attract the customer, will it suit the line of our business. If the place does not suit with our business line and does not attract the customer then our whole project of zoological park will be a big failure. Also our project requirements need to be kept in mind. What Type of Location Is Best for Our Business? The key to picking a profitable location is determining the factors that will increase customer volume for our business. We will ask ourselves questions such as:

Will customers come on foot? Will customers drive and, if so, where will they park? Will more customers come if we locate near other similar businesses?

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Will the reputation of the neighborhood or even of a particular building help draw customers?

How Much Rent Can We Afford? One obvious and important concern when we are looking for commercial space to lease is finding a place that we can afford. As we are new in business, it is important us to find low cost land which will be affordable for us. We should also keep in mind that we need a big location for our project. Therefore we will find a low-cost large location. Is Our Proposed Location Appropriate for What We Plan to Do There? When choosing business space, the biggest consideration is sometimes not where it is but what it is. The location need to be appropriate for our business. It should not be near any mills or factory and be high land area. Risk of flood should be low. Most importantly the location must contain a greenery atmosphere as it is our one of the most important promise to customer. Soil should be fertile as it is important for further tree plantation. Communications Wiring Another consideration that is important for many businesses these days is having modern phone and other data lines available to the business. When we are considering a specific space, ask the agent or the landlord for information about communications wiring, such as whether the space is connected to a fiber optic network or is wired for DSL or a T1 line (high-volume Internet connections) as we feature cyber caf inside our zoological park. Electricity Besides high-tech communications wiring, we can not overlook plain-old electrical power as an important consideration in choosing a business space. We need to make sure that any space we are looking at has enough power for our needs. For our zoological park we can not afford to suffer from any electricity problem. It will create a bad impression in customer mine. Therefore, it is an important factor and we should overlook it again and again. Parking Adequate parking is another common need for many businesses. As a significant percentage of our customers will come by car it is another most important factor for choosing a location. It is so crucial that if there is not enough parking at our chosen spot, it is probably best to look elsewhere. Therefore, our location must have proper and secured

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parking facilities. It should be big enough to place all the cars or other transport of our customer coming to the zoological park. Zoning Rules Finally, the location that we choose needs to be legally acceptable for whatever we plan to do there. We should never sign a lease without being sure we will be permitted to operate our business in that space. Our city planning or zoning board determines what activities are permissible in a given location. If our zoning board has a problem with any of our business activities, and it is not willing to work out a way to accommodate our business, we may have to find another space. We also need to find out it our location is important is to:

Us: The space has to work for us, or it will not work. We need to remeber we are the one has to work there every day. Our customers: It also has to work for our customers, or it won't work. No customers = no business. Our employees: This issue may not be as critical at first, especially if we don't have any employees yet. But the ability to attract and keep good employees will be affected by our location. Strategic partners: While this may not seem like a big issue, the reality is that strategic partnerships happen more easily when the partners are local to each other. As we know that certain areas become hubs for certain types of business. Potential investors or buyers: We may not even be thinking about that yet, but potential investors looking at the long-term value of the business will see location as an important factor.

After all the research we have come to a decision that we will choose Ashulia as our location. As it goes with all the term and factors above.

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IV.

Promotional Strategy

Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. (The other three elements are product marketing, pricing, and distribution.).To generate sales and profits, the benefits of products have to be communicated to customers. In marketing this is commonly known as promotions. Promotion Techniques: Promoting our business can take many different forms. We can promote it online and offline. Promotion is a very important part of every business imaginable. If we do not promote it, how are customers supposed to know about it. Here are some very effective ways to promote our product or service.

Business card Press releases Organizations News letter Free stuff Website

Promotional Pricing: With promotional pricing, we will temporarily price our product below list price and sometimes even below cost to create buying excitement and urgency. Promotional pricing can take several forms.

Loss leaser: We can simply offer discount from normal prices to increase sale. Special-event pricing: We can also use this pricing in certain seasons to draw more customers. As we will offer discount on off season to attract customers back into our zoological park. Objectives of a promotional strategy:

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Promotion involves making sure that customers are aware of the service that we makes available to them. More specifically, our promotional strategy will include one or more of the following objectives:

To provide information To increase demand To differentiate the product To accentuate the value of the product To stabilize existing activity levels

Promotional mix: Such objectives must be accompanied by an appropriate promotional mix (Rowley, 1998). The promotional mix combines different channels or routes to communicate a promotional message. From a range of possible tools in our toolkit we will select an appropriate promotional mix. The factors that will guide our decision in selecting a promotion mix are: Nature of the product market. Overall marketing strategy. Buyer readiness stage. Product life cycle stage.

We will choose the following promotional mix for our zoological park: Advertising: The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost. Kotler and Armstrong provide an alternative definition:-"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor" Sales promotions: An activity designed to boost the sales of our service. It may include an advertising campaign, a free entry for launching program, offering free gifts or trading stamps, arranging exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telemarketing, and personal letters on other methods. More than any other element of the promotional mix, sales promotion is about action. It is about stimulating our customers to buy our service.

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 Public relations: The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. Our public relations activities include press releases, company literature, videos, websites and annual reports. Direct marketing: Direct marketing is concerned with establishing an individual relationship between the business offering a service and the final customer. Direct marketing has been defined by the Institute of Direct Marketing as: The planned recording, analysis and tracking of customer behaviors to develop a relational marketing strategy. The process of direct marketing covers a wide range of promotional activities. We can use the followings for our zoological park: Direct-response adverts on television and radio Mail order catalogues E-commerce Magazine inserts Direct mail Telemarketing

We must keep the objectives of promotions in our mind: To build awareness. To create interest. To provide information. To stimulate demand. To reinforce the brand.

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SWOT ANALYSIS AND COMPETITOR ANALYSIS

1. Strength:
a. b. c. d. e. f. g. h. Can provide animals and birds more in quantity to enrich the zoo. More comfortable environment securing maximum hygiene system. Strong security force. Zoo guides to help visitors. Available food courts. Zoo based gift shops. Wi-Fi zone. Web site providing zoos detail Strength Weakness information.

2. Weakness:
a. Higher ticket price. b. Smaller area than the Mirpur National Zoo. c. Not renowned.
Opportunities Threats

3. Opportunities:
a. b. c. d. Provide picnic spots. Can expand area in future. Can introduce rare animals and birds. Can offer school student tour in the zoo.

4. Threats:
a. More number of amusement parks. b. Less interest in zoo. c. Restrictions in government process.

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FUTURE RECOMMENDATION:
Nature Zoological Park got some certain target to go on in the business steadily. The zoo owners also got some social responsibilities. So Nature Zoological Park has got some future plans and they are Making a sector named Get Involved where people can get involved in nature zoological park. It will have certain options like donate, membership, adoptions etc.

The park has a big plan on Venue Hire sector where the park would be hired for wedding, meeting, private functions, testimonials etc. The park also want to give opportunity to research on animal and plant and doing science project.

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CONCLUSION

NATURE ZOOLOGICAL PARK has been established to change the view of zoological park in Bangladesh. The idea of making a private zoo was come to our mind when we were under graduate student. We were inspired by the zoos in Singapore and at that time we planned a lot of things about the zoo. Now our dreams come true and we want to improve our state more and more. More or less we are successful and we want to go ahead with the success in future. We would like to have the support of government as well as people who have the passion to built the country prosperous.

In the end, We hope that all our plan for NATURE ZOOLOGICAL PARK will be successful by the blessing of almighty Allah.

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BIBLIOGRAPHY

1. Modern Zoos, a Necessity(file:///H:/zoo/Modern%20Zoos,%20a%20Necessity%20.htm) 2. Private Zoo(file:///H:/zoo/Private%20Zoo.htm) 3. Bristol Zoo Garden(file:///H.p:/zoo/What%20we%20do%20%20%20Bristol%20Zoo.htm) 4. Giza zoo(file:///H:/zoo/Giza%20Zoo%20-20Wikipedia,%20the%20free%20encyclopedia.htm) 5. london-zoo-english-language-visits-168.Pdf 6. MetroTorontoZoo.pdf 7. Principal of marketing( author- Philip Kotler, Gary Armstrong) 8. small-business-marketing-plan.pdf 9. TARGET MARKET PROFILE.pdf

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