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Until now, customer management approaches relied on information captured from corporate transaction databases. But today, the power of social media connects consumers to one another, your business, and your competitorsin real time, offering rich insights. It also enables you to prepare forand exploitthese valuable information sources. We accomplish this by completing a series of exercises that align social media approaches with your business strategy. During the workshop, HP consultants convey valuable information about the new social intelligence landscape: How social intelligence is applied today How other companies use social intelligence What it takes to be successful with social intelligence How you can tap into new unstructured data sources from multiple channels At the end of the workshop, you receive a clear roadmap that identifies how to start building a social intelligence program. You will learn how to: Scan Identify competencies that need to be developed, establish context, align your business and IT, and identify challenges Focus Target improvements to be made, identify the value potential, and identify stakeholders Act Set objectives, agree to a plan, and establish accountability
Building consensus
The next step is to reconvene to interactively review and discuss the lessons learned during the interviews. The half-day Consensus Building Workshop enables your executives to decide how best to move forward with a social intelligence program. The desired outcomes of this workshop include: Agreement on potential business benefit of a strategic social intelligence program Identification and prioritization of possible roadblocks Identification of next steps Statement of work that includes possible outcomes, including social intelligence blueprint, proof of concept, and/or prototype implementation Also included in this half-day workshop is a session on use-case scenario-building. This customizable, business-focused approach helps identify potential opportunities as they pertain to your social intelligence program. During this facilitated session, you work with HP consultants to define rolesinternal and external responses and relationships, cases and conditions, and systems and sourcesIT and non-IT. The result is a model that identifies exactly what needs to be done and by whom.
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Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 4AA4-2059ENW, Created June 2012 Share with colleagues