Scheme E

Sample Question Paper

Course Name : Diploma in Fashion & Clothing Course Code : DC Semester : Sixth

12642
Time: 3 Hours

Subject Title : Apparel Merchandising Marks Instructions: 1. All questions are compulsory 2. Illustrate your answers with neat sketches wherever necessary 3. Figures to the right indicate full marks 4. Assume suitable data if necessary 5. Preferably, write the answers in sequential order Q.1 A) Attempt any THREE of the following: 12 Marks : 100

a. State the factors of fashion marketing that can help the fashion industry? b. State how demographic and psychographic factors affect the environment of fashion? c. Draw diagram to show the role of consumer behavior in fashion marketing. d. State the responsibilities of the major divisions of a retail organization.

Q.1 B) Attempt any ONE of the following:

06 Marks

a. List the current trends in the fashion marketing environment and describe any one of them. b. Explain the essentials of store display in Visual Merchandising.

Q.2 Attempt any FOUR of the following: a. Draw a flowchart to show the process of advertising & publicity. b. Show the structure of the fashion market with the help of a diagram. c. Distinguish between the role of a fashion buyer and a merchandiser. d. State the process of range development. e. Write the information contained in a purchase order.

16 Marks

f. Describe the selection factors that customers consider when making fashion purchases.

Q.3 Attempt any FOUR of the following: a. Describe fashion cycles with the help of suitable examples. b. Predict the objectives of advertising and publicity. c. Explain the procedure of fabric & trims sourcing. d. Define demographic & psychographic segmentation. e. Show the steps of retail sales presentations.

16 Marks

Q.4 A) Attempt any THREE of the following:

12 Marks

a. Discuss the economical and technological developments in the fashion market. b. State the various methods of obtaining publicity viz. magazines, television etc. c. Describe the scope of marketing in the fashion business. d. State the importance of fashion shows in promoting a brand.

Q.4 B) Attempt any ONE of the following: a. Draw a diagram to explain the planning cycle for range planning. b. Make a Time and Action Plan for the season Spring-Summer.

06 Marks

Q.5 Attempt any FOUR of the following: a. State the job of fashion marketers.

16 Marks

b. Differentiate between fashion leaders, fashion followers and fashion laggers. c. List the external factors influencing pricing decisions by retailers. d. Define markups and markdowns. e. State the need of stock planning in the fashion business. f. Analyze the benefits of DDU vis--vis FOB.

Q.6 Attempt any FOUR of the following: a. State the traditional functions of a manufacturer. b. List the factors which can motivate a consumer to buy. c. Define fashion marketing. d. When are discounts given on a product? e. Discuss the objectives of product differentiation.

16 Marks