Product mix:Titan Industries GoldPlus is designed for the jewellery preferences of the semiurban and rural Indian customer.

With a presence in over 30 towns spread across 6 states, GoldPlus is the largest jewellery retail chain in Tamil Nadu. In addition to gold jewellery, the brand also offers impressive designs embellished with diamonds, American diamonds (Cubic Zirconia) and other precious stones. The GoldPlus jewellery comes with the assurance of purest 22-karat (916) and 18karat (750) gold and premium craftsmanship. Every GoldPlus product is endorsed by a certificate that states the purity of the gold and the quality of diamonds used in the article. The elaborate and intense quality checks during the manufacturing process ensure the purity of gold and a perfect finish. The gold is purchased in the form of bars from only those banks that are certified by Reserve Bank of India (RBI). Using this gold, jewellery is crafted in Titan Industries manufacturing units in Hosur, Tamil Nadu where highly skilled artisans create traditional and modern designs. Goldplus is the first and the only brand to launch Diamantine Jewellery in India. This process of Creating this Innovative product utilizes Serenity Technology's proprietary worldwide patent pending Nano-diamond coating technology. Diamantine is created by employing a multi step treatment process. This involves the development of a coating of Nan crystalline diamond particles below 60 nm, uniformly on all cut surfaces of the gem material. Each nano diamond particle is pure diamond, with all its optical and physical properties More than 400 designs across all Jewellery categories have been introduced. The range starts from as less as `1800/- and goes up to `3,00,000/-. GoldPlus runs a monthly saving scheme called Golden Future Savings Scheme, which offers buyers the benefit of getting more jewellery than what they have paid for. The scheme allows consumers to plan future purchases in advance and pay for them in easy instalments. Promotion:Various promotion techniques used by gold plus: Innovative Mediums - Train - Gold Plus Mysore-Mayiladuthurai Exp. - Train passes through 5 Gold Plus locations: Kumbakonam, Tanjore, Karur, Erode, and Mayiladuthurai.

- To carry an average of 2,800 passengers per day

Innovative Promotional Practices

EDUCATION _ Thanga Ratham Mobile caratmeter Increase awareness on purity Screening of educative film Drive traffic to stores - Bangaru Ratham for AP Planning to start after 6 stores in AP Also studying the viability for other states The Store

Place:Gold Plus chain is entirely franchise driven; the logic behind this move is quite evident: jewellery is a localised business and especially in smaller towns, the store manager needs to have local contacts and be a trusted individual so as to be able to inspire confidence in customers. Titan currently has 30 Gold Plus stores in South India. GoldPlus is operating one store in North India in Patiala, Punjab. The idea behind slow expansion in the North is to understand the markets and the consumer behavior before the brand expands its presence.