Refercence Books TY BMM (Journalism and Advertising)

Third Year BMM Journalism Semester V 1. Reporting: Mencher, Melvin; News Reporting and Writing; (1997); 7th edition; Columbia University Shrivastava, K.M; News Reporting and Editing; (1987); Sterling Publication Harris and Spark; Practical Newspaper Reporting; 2nd edition; (1993); Focal Press Randall, David; The Universal Journalist; 2nd edition; (2000); Pluto Press Paulos; A Mathematician reads the newspapers Ed. Burgh, Hugode; Investigative Journalism; (2000); Routledge Spark, David; Investigative Reporting; (1999); Focal Press Scanlon, Paul; Reporting rolling stone style Jensen, Carl; The News that didnt make the news and why Woodward, Bob; The Watergate Story 2 . Editing: Banerji, Sourin; New Editing in Theory and Practice; (1992) Felsch; The Art of Readable Writing Evans, Harold; Editing and Design; Heinemann Moen, D.R; Newspaper Layout and Design; (1984); State University Press Bowles and Borden; Creative Editing; 3rd edition; Wadsworth Quinn, Stephen; Digital Subediting and Design; 3. Feature and Opinion: Blundell, Wrilliam; The Art and craft of feature writing; (1988); Penguin Growers, Ernest; The Complete Plain Words; (1962); Pelican Strunk and White; Elements of Style; Graves and Hodge; The Reader over your shoulder Clayton, Joan; Interviewing for Journalists; (1994); Piatkus Ed. Silvester, Christopher; The Penguin Book of Columnists; (1997); Penguin Srinivasan. R; Crusaders of the 4th Estate; (1989); Bhartiya Vidya Bhavan 4. Journalism and Public Opinion: Chomsky and Herman; Manufacturing Consent Parenti, Michael; Inventing Reality Chomsky; Spectacular Achievements of Propaganda Graber, Doris; Media Power in Politics, second edition; (1990); University of Illinois Press Bennett, Lance; Politics of Illusion; 2nd edition; (1988); Longman Arya, Sunanda; Mass Media and Public Opinion in India, (1989); Printwell Publications Barnett and Gaber; Westminster Tales, (2001); Continuum Men, Messages and Media; (1973); Harper and Row

Lemert, James. B; Does Mass Communication change public opinion after all?; (1981); Nelson-Hall Altschull, J; Agents of Power; (1984); Longman Ed. Denton, Robert; The media and the Persian Gulf War; (1993); Praeger Fowler, Roger; Language in the News; (1991); Routledge 5. Indian Regional Journalism: Gopal, Madan; Freedom Movement and the Press the role of Hindi newspapers; (1990); Criterion Pub. Jeffrey, Robin; Indias Newspaper Revolution; (2000); Oxford University Press Other Books Davis, Anthony; Magazine Journalism Today; (1988); Heinemann Baird, Click; Magazine Editing and Production; 4th edition Mogel; The Magazine Ed. Glasser, Theodore; The idea of Public Journalism; (1999); Guilford Press
1. Bruce Westley: News Editing. New Delhi: IBH Publishers. 2. Frank Barton (1989): The newsroom: A manual of journalism. New Delhi: Sterling Publishers. 3. R. Parthasarathy: Basic Journalism. New Delhi: McMillan Indian Journalism : Nadig Krishna Murthy. 2. Indian Journalism : S. Natarajan. 3. Journalism in India: R. Partha Saradhi. Uma Narula : Mass Communication Theory and Practice. Advertising Cohen 2. Role in Modern society Dunn 3. Advertising Psychology and Research Hepner P.C.Chatterji: Broadcasting in India. New Delhi: Sage. 2. U.L.Barua: This is All India Radio. 3. Mehra Masani: Broadcasting and the People. 4. H.R.Luthra: Indian Broadcasting. 5.G.C.Awasthi: Broadcasting in India. Cutlip & Centre: Effective Public Relations. 2. Bertrand R. Canfield: Public Relations. 3. Stephenson: Handbook of Public Relations.

4. C. Narasimha Reddy: How to be a good PRO. 1. Broadcasting in India : P.C. Chatterjee 2. TV Programme production : G.B. Millerson 3. Television in India : R. N . Acharya 4. Making a Television programme : Breyer Johnson 5. TV for Education and Development: B.s. Bhatia The Role of Traditional Folk Media in Rural India : N. Vijaya 1. Herbert Lee: Newspaper Organisation and Management. New Delhi: Surjeet publications 2. P.C. Chatterji (1988) Broadcasting in India. New Delhi. Sage publications 3. UL Barua: This is All India Radio. 4. Mehra Masani (1986); Broadcasting and the people. New Delhi. National Book Trust. Communication, Development and Third World : R.C.Stevenson 4. The Politics of World Communication : Cees Hamelink Research Methods in the Behavioral Science Festinger L. and Katz.D 2. Foundation of Behavioral Research Kerlinger. F.N. 3. Research Methods in Social Relations Selltiz. C. Jahoda. M and Cook S.W. 4. Research Methods in Mass Communication Westley Bruce. N and Guido.H 1.JV Vilanilam (1993) : Science Communication and Development, Sage Publishers, New Delhi. 2.DW Burkett (1973): Writing Science News for the Mass Media, Gulf Publishing Company, Redas, Texas, USA 3. Pamela Creedon, Women Mass Communications