A REPORT ON INDUSTRIAL TRAINING UNDERGONE AT SARVOTTAM MILK DAIRY

ACADEMIC YEAR: 2010-11

PREPARED BY

:- SUBMITTED TO DEPARTMENT OF

Bharat Parmar B.B.A-SEM-2

THE KPES COLLEGE BHAVNAGAR UNIVERSITY BHAVNAGAR.

1 SARVOTTAM MILK DAIRY

PREFACE
The BBA program is professional course which helps the student to develop knowledge of the Industrial environment and business field`s regarding management theory as well as practically. I have taken my practical training from Sarvottam Milk Dairy. The main objective of practical training in the BBA faculty is that student`s come to know about the real working of an industrial unit. The knowledge of book that they acquire in their college is idealistic, but in reality it is quite different when encompassed with any business organization. So the management in practice is essential. As it is said that to become more sharp and precise in some field one need both the theoretical and practical knowledge. So as to get actual consciousness about the business working and it`s pattern of management. It is necessary to look over it and just not real it, there by such a practical training in the form of industrial training in the form of industrial visit helps the person to be familiar with things for before and so as to adjust and progress very well. I am here with the same objective of taking training in Sarvottam Milk Dairy. It was my first depth experience with an industry unit. It helped me an insight of how actually a unit functions in the practical worked in this due regard. I here in have tried to give a detailed and exhaustive report on the function and management of the entire unit dividing the whole working four main segment`s General information, Personal information, Marketing information & Financial information. All the data required in the sequential and step by format is drawn.

2 SARVOTTAM MILK DAIRY

ACKNOWLEDGEMENT
I Mr.HARDIK LANGALIYA student of Bhavnagar University of Management faculty SYBBA am indebted to my principal Shree Vijay LANGALIYA and my Faculty Miss Dhara Malaviya who had given me nice guidance for and cooperates in preparing this report. I am also very much obliged and want to thanks to Mr.HASMUKHBHAI PANDYA the production manager of Sarvottam Milk Dairy for providing the all required information about the unit. They also assisted my visit there in and guided me properly as a providing all the information wanted and explaining me the working of the all department there in.. Also I want to express my sincere thanks to the all the staff of Sarvottam Milk Dairy who cooperated and were any time ready to attend to queries and doubts sparing some time from their busy schedules and providing with all the guidance and data required to make my study beneficial and interesting. The project report has been prepared under the subject practical study for the academic year 2010-11 SYBBA.

BHARAT PARMAR BBA-SEM-2 THE KPES COLLEGE

SARVOTTAM DAIRY
3 SARVOTTAM MILK DAIRY

INDEX
S.R. NO. 1.
1) 2) 3) 4) 5)

PARTICULAR GENERAL INFORMATION

INTRODUCTION HISTORY & DEVELOPMENT OF UNIT SIZE OF UNIT & FORM OF ORGANIZATION ORGANIZATION STRUCTURE PRODUCT AND MANUFACTURING STRUCTURE

PAGE NO.

2
1) 2) 3) 4) 5) 6)

PERSONNEL DEPARTMENT
INTRODUCTION CHART OF ORGANIZATION RECRUITMENT AND SELECTION TRAINING & MANAGEMENT DEVELOPMENT JOB DESCRIPTION PERFORMANCE APPRAISAL

3)
1)

COMMUNICATION
Types of communication

4)

BIBLIOGRAPHY
4 SARVOTTAM MILK DAIRY

5 SARVOTTAM MILK DAIRY

6 SARVOTTAM MILK DAIRY

7 SARVOTTAM MILK DAIRY

1 INTRODUCTION

Sarvottam Milk Dairy is a manufacturing unit. It is situated on the Bhavnagar to Rajkot highway in Sihor. It is producing milk & buttermilk by collecting milk from the villages so it is the cooperative unit. It was started on 12th December 2005.

NAME OF COMPANY

:- SARVOTTAM DAIRY

REGISTERED OFFICE

:- SARVOTTAM DAIRY,

BHAVNAGAR-RAJKOT HIGHWAY ROAD,

SIHOR.

YEAR OF ESTABLISHED

:- 1

ST

MARCH, 2000

YEAR OF REGISTRATION

:- 12TH DECEMBER, 2005

REGISTRATION NO.

:- RED G/U 28701

FOUNDER

:- 1.MR.H.R.NADVA

2. MR.M.P.PANDYA

PH.NO.

:- (02846) 329633, 225202

8 SARVOTTAM MILK DAIRY

TYPE OF BUSINESS

:- CO-OPERATIVE UNION

CHAIRMAN

:- MR.MAHENDRABHAI PANOT

AREA OF OPERATION

:- LOCAL LEVEL(LIMITED UP TO

BHAVNAGAR

DISTICT)

EMPLOYEES

:- ONLY 40

PRODUCT

:- MILK,BUTTER AND BUTTER MILK

RAW MATERIAL

:- RAW MILK

COMPETITORS

:- B.D.P.L..

ANNUAL OUTPUT

:- 4,30,00,000 LITTER MILK

AVERAGE MARKETING

:- 50,000 LITTER PER DAY

TOTAL INVESTMENT

:- 4,90,000 RS.

FUTER PLAN

:- SWEETS,CHEESE,

CHOCOLATES,ICE-CREAM.

OBJECTIVE

:- REDUCTION OF PRIVATISATION

BY INCREASE IN CO-OPE

1. HISTORY & DEVELOPMENT

9 SARVOTTAM MILK DAIRY

In the 1974, the Bhavnagar Dairy was established with the help of Gujarat Dairy. It`s brad name was SAURAS. It produced milk & ghee and exported in the Bhavnagar city with the support of cooperative society. They had established their branches in the villages for the collecting of the milk. The exportation of the Bhavnagar Dairy, in the year of 1989 it was reached at 42500 litters. After that the process of purchasing & selling was decided and on24th December 1999 the Bhavnagar Dairy was stopped by Government. The SANGH was also enabling to do anything for the crisis of Bhavnagar Dairy. When the SANGH is established in 1974 they take the responsibility to solve the problems of their cooperative members but somehow there are no action taken by them or maybe there are not proper response from the government to solve the Bhavnagar Dairy and to help the small milk producers. On 24th December 1999 Bhavnagar Dairy was closed because cooperative society was not doing their work well, so it goes in the loss. All Branches which are situated in the villages meet together in the District PANCHAYAT`S ground and they all decide to request for the selling of milk to the government. They gave this responsibility to the Shri HARISHANKAR R.NANDVA, Shri SUNILBHAI OZA, Shri

RAJENDRASINH RANA, & Shri MAHENDRABHAI PANOT, all request to the Gujarat government for selling of milk. Government permitted for the milk selling with the support of UTTAM Dairy Ahmadabad under Shri V.C. JOSHI`S inspection. At 1st January 2000 the managing director of the UTTAM Dairy & other directors gave authority to Shri HARISHANKAR R. NANDVA and Shri MAHASHANKAR PANDYA at energy house of Bhavnagar for the selling of milk.

CHAIRMAN MAHENDRABHAI PANOT: 10 SARVOTTAM MILK DAIRY

Cooperative association paid 15% dividend till now. Shri MAHASHANKAR P. PANDYA & Shri HARISHANKAR R. NANDVA associated with the UTTAM Dairy at 13th January 2000 at TALAJA`S BABRA town. Here they started selling center. The land was on contract base unit but main aim of all was that to collect fund and established their own so they met at 21st June 2001 MAHENDARBHAI arrange one meeting and at that time register Shri K.B.UPADHYAY has been requested and guided and from that guidance committee creation was become possible at 27th June2001 by register started at REG:S/U28701 on wards.

The process of selling is performed by UTTAM Dairy in the state but now a days selling is handled by the committee. So at starting stage for selling of milk they printed useful stationary and they also gave foods of animals like KHAN etc as cooperative activity. Now member of G.C.M.M.F to Ahmadabad`s chairman Shri MOHANBHAI BHARVAD had meeting with the chairman of committee Shri MAHENDRABHAI PANOT. In this meeting they had brought some machinery and dead stock and they also planned to start factory at Talaja. It was a temporary place. They started here selling center. On 21st November 2004 committee decide to produce milk themselves. Committee has purchased 10VIGHA of land at the Bhavnagar to Rajkot highway near the Sihor. At 12th December 2005 here they established Sarvottam Milk Dairy

LOCATION BENEFITS:
11 SARVOTTAM MILK DAIRY

- Outside the city environment. - In very well development area. - Transportation facilities are available because of near state highway. - Available electricity. - Here land is available for future expansion. - Local workers can get easily.

2. SIZE OF UNIT & FORM OF ORGANIZATION

12 SARVOTTAM MILK DAIRY

There are three types of industry which are as under 1) SMALL SCALE INDUSTRY 2) MEDIUM SCALE INDUSTRY 3) LARGE SCALE INDUSTRY According to the industrial policy 1991 small scale unit is a unit in which investment of fixed assets and current assets is between 25lac to 5crore. Medium scale unit is a unit which investment in fixed assets falls between ranges of 5crore to 10crore. Large scale unit is the one in which investment in machinery and plant more than 10crore. Size of the unit like that small scale and large scale unit depend upon the risk involves. Before starting any unit it is necessary to decide the size of the business unit because there is direct relationship between the requirement of capital and the size of unit. Sarvottam Milk Dairy is a medium scale unit. It is not a large scale unit. It is having investment of Rs.2.90crores. They are using heavy modern technology equipment and machines with latest modern technology in their premises with up to date technology used to increase the volume of production and also its quality would grade up. There are some factors are also affecting to the firm for the demand of product, type of product, technology etc.

3.

ORGANIZATION STRUCTURE
13 SARVOTTAM MILK DAIRY

Organization structure of the unit is depending upon the requirement of capital size and form of the company. The organization structure of the Sarvottam Milk Dairy includes three levels. 1) Top level 2) Medium levels 3) Lower level

1) TOP LEVEL: -

Top level includes the unit or groups. Top

level consists of mainly Board of Directors, General Manager, and Chairman etc. They take the entire decision about the unit. They manage the unit by making plans for the unit according to the future situation in the Sarvottam Milk Dairy. There are eleven directors of the Sarvottam Milk Dairy. 1) BHALIYA MAVJIBHAI 2) BARAIYA CHUNILAL 3) KHODIFAD BHIKHABHAI 4) BARAIYA DAYARAMBHAI 5) KAMLIYA LAKHUBHAI 6) DHANDHLIYA GIRIJASHANKAR 7) ZINZALA MATHURBHAI 8) KHER JESHABHAI 9) RAJYAGURU SHARDABEN 10) VALAKI PARBHABEN 11) BHUTT DEVUBEN

CHAIRMAN: G.M.: JOINT G.M.:

MAHENDRBHAI PANOT H.R.NANDVA M.P.PANDYA Middle level is the very important level
14

2) MIDDLE LEVEL: -

because it is the linker who combines both the level top level
SARVOTTAM MILK DAIRY

to the bottom level. It covers only the main departments of the company. They mainly obey the top level decision and from it they make their own planning and give order to lower level people. It consist finance department, marketing department, human resources department in the Sarvottam Milk Dairy.

FINANCE HEAD: PRODUCTION HEAD: COOPERATIVE SOCIETY HEAD: MARKETING HEAD: AUDITORS:

N.U.ZINZALA HASMUKHBHAI PANDYA

BHARATBHAI KHER VIJAYBHAI PANDIYA MR.JAGDISHBHAI MEHTA (C.A)

3) LOWER LEVEL: -

Lower level or bottom level seen at the

lowest in the chart of company. It is the level where actual work is done. This level also called as operational level because here day to day work is done in this level mainly includes bottom level workers, Forman.

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 CHART OF ORGANIZATION

16 SARVOTTAM MILK DAIRY

5. PRODUCTS & MANUFACTURING PROCESS PRODUCT

Following are the products which are manufactured by Sarvottam Milk Dairy. They mainly produce two types of the product. (1) Milk (2) buttermilk.

PRODUCTS OF MILK NAME Sarvottam Special Sarvottam Kanchan Sarvottam Light Sarvottam Silver 1.5 9 500ml 3 8.5 500ml 4.5 8.5 1litter FAT 6 SNF 9 QUANTITY 500ml

PRODUCTS OF BUTTERMILK NAME FAT SNF QUANTITY

Sarvottam Buttermilk

0.5

500ml

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1. INTRODUCTION: Employees are the arms and leg of the company. For starting any business land, labor, capital and man power are the very important but the Employees are the basic requirement for the firm because without the man power any work cannot be done. The man is social animal so we can not include it in the assets then also some organization show manpower in their balance-sheet. Nowadays the entire process is automatic, then also the man power is also important but the required knowledge is very important to maintain machinery. We can say that the personnel department is the heart of the any organization. It is broadly said in the world of personnel management that MANAGEMENT OF A MAN IS CHELLENGING JOB. In common parlance, human recourse means the people, but the different management experts have defined human resources differently. MICHAEL J. JUCIUS has defined as a whole consisting of inter related, inter dependent and interacting psychological, sociological and ethical components. The management of human resource is viewed as a system in which participants seek to attain both individual and group goals. In the Sarvottam Milk Dairy there is a good and remarkable personnel management. The main objective of Human Resource Management is to make good relationship between the organization and manpower (employees, staff, etc.)

2. CHART OF ORGANIZATION
18 SARVOTTAM MILK DAIRY

3. RECRUITMENT AND SELECTION: 19 SARVOTTAM MILK DAIRY

All the organization whether it is small scale, medium scale or large scale all the firms needs to recruit and selection. Recruitment and selection engaged with the same factors which are as under . The size of organization. Employment condition of organization. Working condition in the company. Salary condition of organization.

RECRUITMENT
Recruitment is nothing but the process of finding and getting

capable candidates and placing them at the right time, at the right place, right job. Recruitment is the basic and primary for the personal department. EDWIN B.FLIPPO has defined recruitment as A process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization At the Sarvottam Milk Dairy, they recruit the person by giving advertisement in newspaper like GUJARAT NEWS PAPER, SANDESH NEWS PAPER etc along with the required qualification.

SELECTION
The selection means to select the person according to the

required job by the right person at the right place or right job. The main objective of the selection process is that whether an application are well qualified for a specific job and to choose applicant, who is most likely to perform well in that job.

4. TRAINING AND MANAGEMENT DEVELOPMENT

20 SARVOTTAM MILK DAIRY

In every firm there should be trained employees so they can do their work effectively without any fault in the product. Every organization has to train new employee so that they become well familiar with the work training. Organization can increase the work knowledge skill attitude and experience of the employee. And worker becomes confident by the training so they do their work neat and clean. Training and development are two different concept of the management. Training refers to a short term process utilizing a systematic way. Training teaches the employees to how to do work. While development is a long term procedure utilizing a systematic and organized process by which managerial personnel learn conceptual and theoretical knowledge for general purpose.

THERE ARE VARIOUS BENEFITS OF TRAINING AS UNDER

-To increase the productivity -To improve quality -To help the company in fulfilling its future personnel needs. -To improve organizations climate -To improve health and safety -Personnel growth

In the Sarvottam Milk Dairy, they use lecture method training. They send their worker to PRODUCTION & LABORATORY, DAIRY OF SCIENCE, at ANAND.

5. JOB DESCRIPTION

21 SARVOTTAM MILK DAIRY

Job description is prepared on the basis of the data collected to job analysis. Job description is a functional description of contain what job entails. It is a description of, I. II. III. IV. V. The duties and activities to be performed in a job. The relation of the job. The equipment, tools, and machines involved. The nature of the supervisor. Safety and hazard of at job and so on.

In the Sarvottam Milk Dairy Job description id not adopted in whole but to some extent.

6. PERFORMANCE APPRAISAL
22 SARVOTTAM MILK DAIRY

Performance appraisal or a merit ranking is one of the oldest and universal practices to measure the performance of an employee. It simply refers to all this procedures which are used in organization, related to the performance of an employee and know his contribution in organizational objective. Modern management system is using performance appraisal as the base for deciding the policies like compensation, bonus, promotion, etc. Mostly performance appraisal deals with employee merits like initiative, decision making, personality, productivity etc are measured in the organization. Performance appraisal is mainly used for the deciding the salary of an employee and whether an employee is beneficial for the organization or not. This all can be decided on the basis of performance appraisal. In Sarvottam Milk Dairy prepaid a register for a purpose of performance appraisal. In it they record all employees performance during a month.

CASH BUDGETING:

23 SARVOTTAM MILK DAIRY

Cash is the most liquid assets that business owners have. It includes money and such instrument as cheque, money order or bank draft which banks normally accept for deposits on immediately credit to the deposits account.

Cash is sole assets at the commencement and the termination of business. Planning for cash requirement is essential managerial function any business.

The dairy prepares cash budgeting to know the amount of liquid cash and other liquidity related to this. They prepare a summarized statement on cash budgeting and also keep an eye on their cash and other transaction related to it.

They always have some amount in liquid form so the uncertain expenses will be paid. And also have liquid cash in bank account as they can use it at any time. They put their cash in many branches of the same bank i.e. Bhavnagar district cooperative bank. They put their cash in Bhavnagar city branch, Sihor branch. Talaja branch etc.

3 communication

24 SARVOTTAM MILK DAIRY

types of communication vertical

downward:-

Every future planning and routine barriers

are consulting in management representative meeting. There are prepare one note of taken decision in this meeting. this report are submitted to every HOD.

Upward :-

The labour quantity maintained by communicating with

labour coordinator and labour contractor. Every labour are guided by selected departmental supervisor.

25 SARVOTTAM MILK DAIRY

Horizontal: - Every departmental head communicate with other

departmental head to getting solutions of the problems.

EG:- if there is problem of linkage in marketing, marketing manager gives report to production manager.

26 SARVOTTAM MILK DAIRY

BIBLOGRAPHY

Name Author

of

the

PUBLISHER

EDITION

Title Book

of

the

Philip Kotler and Kevin Dorling Kindersley(India) Pvt. Ltd. Keller

12th

Marketing Management

Dr. Hitesh Shukla

B.S. Shah Prakashan

4th

Financial
27

SARVOTTAM MILK DAIRY

and

T.J.RANA

Management

K Aswathappa

Tata

McGraw

Hill 4th

Human

Resource

Publishing Limited

Company

Management

28 SARVOTTAM MILK DAIRY