Rationale of the study The main thing I wanted the understand about the rationale behind Horticulture industry

growth in India. What is the condition of horticulture industry in India in the present scenario. Problem statement The problem of the study was to find the problems which are being faced by the bagicha shop which is owned by the JUSCO. To find the drawbacks which the customers of Jamshedpur are facing. What are the things required to improve its qualityof its product. What are the customers requirements. Does thier requirement fulfill from bagicha. Research objectives My main research objective was to find the scope of Horticulture industry in India. The bagicha shop where the horticulture products are being sold are the customers happy with those products and what is their requirements and what is their expectations from bagicha. Scope of the study To find the customers preferences in bagicha. What is the future of horticulture here in Jamshedpur. To find what are the things JUSCO is doing for the Jamshedpur society to make it a most cleanest city and also having the best tree cover city in India. How they are giving their service to the society. Research Methodology Research is initiated by examining the primary data to gain an insight into the problem. The primary data is evaluated on the basis of the analysis of the secondary data.

Developing the research plan The data for this research project would be collected through questionnaire. A structured questionnaire would be framed as it is less time consuming, generates specific and to the point information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers. Both type of questions i.e . Open ended and closed ended, would be used. Sampling Design Since it is not possible to study whole population, it is necessary to obtain representative samples from the population to understand its characteristics. 1) Sampling units: would comprise of men and women. 2) Research instrument: structured Questionnaire. Research Design Taking all the considerations about the horticulture services in Jamshedpur By JUSCO. How they give their service to the society of Jamshedpur. My project was on marketing of Horticulture . as they are having a department in JUSCO named public health and horticulture services. I wanted to study the whole working procedure of PH&HS. How they serve the society. Data collection Data was collected through some secondary data and mainly from the primary data through the questionnaire. By interacting with the customers of bagicha. Sample size 60 responses The primary data would be collected from the customers of Bagicha in Jamshedpur. The secondary data would be collected from: 1) Books 2) Internet 3) Article

Data analysis techniques were to take an average preferences of each customers. By interacting with the customers knowing what they feel about Bagicha, what they expect from it as it is a JUSCO venture for the society. By going through all the data which I have collected and also comparing the working procedure and calculating the manpower and labor cost of the nursery which the JUSCO is having. ORGANIZATION Jamshedpur Utilities and Services Company (JUSCO) is Indias only comprehensive urban, civic infrastructure services provider. JUSCO was formerly a part of of Tata Steel and has been providing municipal services to Jamshedpur since 1907. As a Tata Enterprise, its services have a legacy of century of trust, based on Tata Values of Integrity, Excellence, Trusteeship, Respect for Individual, Credibility and Agility. JUSCO offers a wide range of civic and allied services and aims to become the best in the water and sanitation business. I was working with the PH&HS(PUBLIC HEALTH & HORTICULTURE SERVICES). Where my job profile was marketing in Horticulture where I was working with the bagicha where I had to interact with the customers about the services. Taking all the positive and and as well as the negative feedback about the products of Bagicha. And to work on those aspects to improve its quality of products.

Review of Literature India is 5th in the horticulture industry in the world, while Netherland is 1st place in that list. India has a wide variety of climate and soil on which a large range of horticultural crops such as, fruits; vegetables, potato and other tropical tuber crops; ornamental, medicinal and aromatic plants; plantation crops; spices, cashew and cocoa are grown. After attaining independence in 1947, major emphasis was laid on achieving self sufficiency in food production. Development of high yielding wheat varieties and high production technologies and their adoption in areas of assured irrigation paved the way towards food security ushering in green revolution in the sixties. It, however, gradually became clear that horticultural

crops for which the Indian topography and agro climates are well suited is an ideal method of achieving sustainability of small holdings, increasing employment, improving environment, providing an enormous export potential and above all achieving nutritional security. As a result, due emphasis on diversification to horticultural crops was given only during the last one decade. Research Infrastructure The Indian Council of Agricultural Research is the premier agency which pioneered systematic research on agricultural crops in the country. Horticulture research in India received very little attention till the 3rd Five Year Plan. The establishment of the Indian Institute of Horticultural Research at Bangalore and starting of eight All India Coordinated Crop Improvement Projects to cover different horticultural crops was a landmark in the history of horticulture in 4th Five Year Plan (1969-74). Rapid expansion of infrastructure took place in 7 th and 8th Plans. Today, the horticultural research in the country is being carried out at eight ICAR institutes (with 26 regional stations), 10 National Research Centres (on major crops) and a Project Directorate on Vegetable crops. Area specific, multidisciplinary research is also being conducted under 14 All India Coordinated Research Projects each on Tropical, Subtropical and Arid Fruits; Vegetables, Potato, Tuber Crops and Mushrooms; Ornamental Crops, Medicinal and Aromatic crops; Palms, Cashew, Spices and Betel vine; and Post Harvest Technology at 215 centres located at various research Institutes, and State Agricultural Universities. In addition, four net work projects each on hybrid research in vegetable crops, drip, irrigation in perennial horticultural crops, protected cultivation of ornamental crops and Phytophthora diseases of horticulture crops are now in operation. Research on horticulture is also being undertaken at several multi-crop, multi-disciplinary Institutes. Departments of Horticulture in 24 Agricultural Universities, one deemed to be University and one full fledged University of Horticulture and Forestry are also engaged in horticultural research. Besides 280 adhoc schemes supported from Agriculture Produce Cess Fund and a number of foreign-aided projects have also been in operation on specific problems of different horticulture crops. As a result, the country now has a sound research infrastructure in horticulture to meet the growing needs and expectations of the fast developing horticulture industry. Floriculture Protected cultivation of cut flowers started a decade back and India has already entered the world cut flower market. Micro propagated ornamental foliage plants are being exported in millions internationally. Export of dried flowers from India is increasing.

Need and expectations In spite of significant achievements in horticulture R&D, a number of challenges still need to be met. These are:

ers. As a result, the productivity per unit area is low, resulting in high cost of production. Further, the quality of produce in many cases is far from satisfactory. The post harvest losses continue to be high. Full advantage has yet to be taken of several frontier areas e.g., biotechnology, protected cultivation, computer aided management of inputs, integrated nutrient management, leaf nutrient standards, biofertilizers, integrated pest management and mycorrhiza. There is also need for change both in the content and approach of research which can be taken up in partnership with private sector on aspects like production of hybrids, green house production of flowers, biotechnology, value addition and export. The future growth of horticulture industry will largely depend on new and globally competitive technologies. As such, ambitious research programme is called for in horticultural crops in the following thrust areas. Genetic Resources and berries not yet commercially exploited in India. Mangifera species of South East Asia), Citrus (newly developed rootstocks), apple (scab resistant cultivars), guava (coloured varieties), papaya (species and varieties) and litchi (varieties from South East Asia and China). Also, widen genetic base for improvement of medicinal and aromatic plants required by pharmaceutical industries. and resistant/tolerant to different biotic and abiotic stresses.

and pollen grains. In situ conservation of endangered genetic wealth .

Crop Improvement

in mango, litchi, sapota, citrus, ber, coconut, arecanut, oilpalm and cashewnut. rough mutations in commercial cultivars. and abiotic stresses, e.g. malformation in mango, guava rootstocks for wilt, citrus rootstocks against phytophthora, root wilt resistance in coconut, frost and PRV resistance in papaya, weevil in sweet potato, cassava mosaic and stress tolerance in arecanut and spices. 1 hybrids in vegetable crops for yield, nutritional quality and export. ant potato varieties having high tuber dry matter and low accumulation of sugars during low temperature storage and varieties with high temperature tolerance. of indigenous medicinal plants with bulk demand both in the modern and traditional systems of medicine. annual crops. Crop Production rootstocks for all important fruit crops e.g. mango, guava, litchi, sapota, ber and walnut. regions. i.e. efficient utilization of chemical fertilizers, use of bio-fertilizers and organic material using leaf nutrient standards. microirrigation and fertigation. oriented horticultural crops. and vegetables under protected cultivation involving computer aided supply of inputs. r export e.g. mango, grape, litchi, cashew, potato and spices.

Crop Protection

commercial crop production. Post Harvest Management

shelf life of perishable horticultural commodities. high value perishable crops. and vegetable crops. for raisins, mushroom and different vegetables, and standardize technique for frozen vegetables. market. horticultural crop production. Biotechnology in vitro culture techniques for mass multiplication of rootstock/scion of difficult to micro propagate plants like mango, guava, sapota, litchi, walnut, date palm, coconut and oil palm. Development of protocols for rapid propagation of seedless water melon; vegetable crops with male sterility and self incompatibility barriers e.g., tomato and capsicum and selected ornamental crops. -haploids for integration with breeding programmes. of horticultural crops. pests e.g. bacterial canker in kagzi lime, salt and drought tolerance in tomato and capsicum.

Limitation of the study As my project was only concerned with the products of Bagicha and it was not sufficient for me to study the whole horticulture industry.

JUSCO COMPANY PROFILE

Jamshedpur Utilities and Services Company (JUSCO) is Indias only comprehensive urban, civic infrastructure services provider. JUSCO was formerly a part of of Tata Steel and has been providing municipal services to Jamshedpur since 1907. As a Tata Enterprise, its services have a legacy of century of trust, based on Tata Values of Integrity, Excellence, Trusteeship, Respect for Individual, Credibility and Agility. JUSCO offers a wide range of civic and allied services and aims to become the best in the water and sanitation business. At JUSCO, people are their greatest asset. To them, their people and HR policy are as the services they offer. They attract people with diverse background from all over the country and provide opportunities to enhance their knowledge to create and retain the best talent pool for the company. The company values each persons perspective. The difference ponts of view that employees bring to the table help us offer superior services and solutions. They are equal opportunity employer and offer adequate ambience and facilities to our employees to grow and nurture their skills thereby enabling higher level of performance.

Profile of Public Health & Horticulture Services

Its functions Environmental Sanitation Disease prevention Horticulture services Veterinary services. The main services that the division provides are. Management of municipal solid waste. Municipal solid waste processing. Vector control. Immunization. Garden services. Greening services. Maintenance of parks & lawns.

Manpower profile Workers 215 Knowledge expertise Environmental management, Epidemiology, Environmental Development & maintenance of Park garden and forestation etc. Supervisors 49 Officers 8 Men on roll 272 (overall) sanitation,

Customer segments 1. Tata residential areas. 2. Sub leased areas. 3. Market area.

4. Bagan area (vector control & plantation only)

Criteria for key customers 1. 2. 3. 4. Tata steels as per the lease agreement. Impact on bottom line. Impact on revenue. Customer buying behavior.

Key customers Tata workers union. TMH Security & Administration Tata Steel Bagan area residents. Non Tisco residents in Tisco leased area. Shop owners of market area.

Requirements of key customers Efficient MSW management system to ensure compliance to schedule and service level. Low incidents of vector borne disease. Maintenance of Parks & Lawns. Dog sterilization. Adherence to municipal solid waste (management & handling) rules, 2000. Quality objective Maximize/expand solid waste management services in Jamshedpur. Maximize revenue generation from public health and horticulture services.

 Improve operation and maintenance efficiencies through proper training optimization and modernizationof our resources. Ensure proper MSW collection, processing and disposal in Jamshedpur. Modernize and upgrade public health and horticulture services. Reduce mosquito breeding to curb mosquito nuisance bite. Keep Jamshedpur free from communicable disease. To minimize potential hazzards and accidents for all stakeholders. Increase the garden cover in and around Jamshedpur for sustenance. Reduce green house Gas emission.