Aims 30% revenue contribution from 3D Forays into 3D with LCD TVs, Blu-ray Disc products, Digital Still

Cameras, Projectors, PlayStation, Movies & Games Plans marketing investment of Rs 50 crores including ATL and BTL activities . Sony India today announced its plans to deliver an array of 3D Home entertainment solutions in 2010. It will leverage all its diverse business assets to create a 3D world encompassing electronics, games and 3D content. With the launch of 3D-enabled hardware products and software content, Sony aims to promote and establish 3D culture in India and make this technology easily accessible to a wider audience. The company aims at 30% revenue contribution from 3D products by 2012. Mr. Masaru Tamagawa, Managing Director, Sony India, said, We plan to become the market leader of 3D on account of providing the most comprehensive range of 3D products & content solutions. Sony group of companies have come together with a wealth of technology and engineering resources spanning both professional and consumer markets. This will enable us to bring the optimum 3D exposure to the Indian market. He added, Indian consumer is willing to experiment and hence we have high hopes from this technology. Sony will be actively involved at every stage of the 3D value chain and draw on the strengths of the 3D World created by Sony, which encapsulates its expertise in professional solutions, consumer electronics, movie making and gaming alike. Sony India is introducing 3D technology in 4K projector with lens, professional cameras, BRAVIA LCD TVs, Blu-ray disc products, digital still cameras & PlayStation. Through innovation and leadership in 3D, Sony hopes to ensure preferred partner status with its customers. Sony has allocated a whopping budget of Rs. 50 crore which will include Above-the-line (ATL) & Below-the-line (BTL) activities to promote 3D. ATL activities that commence from September 10 will include television commercial, print advertisements & billboards. Additionally, consumer promotions, shop-front activities and local trade events will be conducted as part of BTL activities. Celebrating the launch of 3D technology in India, Sony has also introduced its 3D TVs in attractive package offers and also some exciting software/hardware bundle opportunities for 3D Blu-ray products. Sony will show the latest 3D movie from Sony Pictures, Resident Evil, at a special promotional offer of Buy 1 Get 1 Free movie ticket in Delhi & Mumbai. The activity would be followed by Mall promotions for the entire 3D product range in these cities so that the Indian consumer can experience the unique 3D imaging and see the difference from the otherwise routine 2D viewing. Filed under: SonyNo Comments 31 AUG/10 0 Digital technology leader, Samsung India Electronics Pvt. Ltd. today announced the launch of Samsung Takeback And Recycle (STAR) Program in India. The program is aimed at generating awareness and educating consumers on the importance of recycling e waste and is being rolled out nationally in phases. Through the program, Samsung is leading the efforts to create a recycling based society and at the same time it is making contributions to preserving the environment and using resources efficiently. With this initiative Samsung

aims to encourage sustainable practices and induce a behavioral change among the Indian consumer. As a part of this program, Samsung will encourage consumers to recycle Samsung branded consumer electronics sold in India ranging from Televisions, DVD and VHS players, Audio Equipment and Home Theater Systems, Mobile Phones, Cameras, Camcorders, Computer Monitors, Printers, IT Peripherals and Home Appliances absolutely free of cost. Consumers can dispose portable products at 235 locations in 20 cities across the Samsung service center network. For bigger products, consumers can avail the product collection facility on a nominal payment basis (if the location is outside the municipal limits) or drop the product at any of the Companys 291 collection centers in 21 cities. This initiative will gradually be extended nationally. Announcing the launch of the Samsung STAR Program, stated Mr J S Shin, President & CEO, Samsung South West Asia HQ, As a responsible corporate citizen, environmental protection is one of our key priorities. Beyond environmentally friendly products and manufacturing processes, we are aiming to address the important issue of e-waste management with the roll out of STAR program. This initiative reaffirms our commitment towards building awareness for responsible consumption/waste management practices and ensuring proper end of life treatment to reduce the burden on the planet. Our ability to cover our entire product portfolio makes this more convenient and easier for our consumers. Uniqueness of STAR Program: Samsung has entered into contracts directly with CPCB authorized e-waste recyclers for product take back and recycling . Second, Samsung's recycling partners have committed to not incinerating, land filling, or exporting toxic waste to developing countries. For more information on the initiative visit: http://www.samsung.com/in/samsungrecycle/index.html

Filed under: SamsungNo Comments 28 AUG/10 0 Digital technology leader, Samsung India Electronics Pvt. Ltd. and Indian Olympic Association (IOA) today felicitated the Indian medal winners at the 2010 Youth Olympic Games held at Singapore between August 14th to 26th, 2010. The young Indian team has returned with a kitty of 6 Silver medals and 3 Bronze medals. Samsung, the worldwide partner for the Youth Olympic Games is also the Official Partner of the Indian Contingent

and has been a longtime supporter of the Olympic movement. This year, it is also the Official Sponsor of the Indian team to the Guangzhou Asian Games. Mr J S Shin, President & CEO, Samsung South West Asia felicitated the winners by awarding Rs 2 lacs to the Silver medal winners and Rs 1 lac to the Bronze medal winners as a recognition of their achievements. Speaking on the occasion, Mr J S Shin stated, At Samsung, we stay strongly committed to the Olympic movement and our association with the Indian Olympic Association for the Guangzhou Asian Games later this Year and the just concluded Youth Olympic Games are examples of the same. We believe in nurturing young talent and that is the reason we came forward to support this young team. We are delighted with their performance at the First ever Youth Olympic Games. Mr. Suresh Kalmadi, President of the Indian Olympic Association appreciated the Indian teams performance at the 2010 Youth Olympics even as he lauded Samsungs continued and consistent support for the Olympic movement in India. Samsung has always been at the forefront in terms of strengthening the Olympic movement in India and we truly appreciate its commitment to Indian sports and encouragement to sporting talent in the country. Samsung Indias association with the Indian Olympic Association commenced with the 1998 Bangkok Asian Games and ever since the Company has supported the Indian Contingent to the Y2000 Sydney Olympics, Y2002 Busan Asian Games, the Y2004 Athens Olympics, 2008 Beijing Olympics, the 2010 Guangzhou Asian Games and now the 2010 Youth Olympic Games at Singapore. The individual Gold medal winner at the Beijing Olympics, Abhinav Bindra was a Samsung Olympic Ratna and the Company is again providing Scholarship support to 10 Indian Sports Ratnas as they prepare for the Asian Games 2010.

Filed under: SamsungNo Comments 23 AUG/10 0 Keeping a perfect blend of pioneering technology and inimitable design, Sony introduces A-series O.L.E.D (Organic L.E.D) Screen Super Slim Walkman. An entertainment powerhouse, the ultra-thin WALKMAN A840 boasts of a superb 2.8 (7.1 cm) OLED screen, built-in Digital Noise Cancelling and S-Master Digital Amplifier technology. The Walkman Memory capacity ranges from 8GB up to 16GB offering space to store up to 10,000 songs or 9 hours of video. Whether its an action scene, or a colorful summer, videos leap off the screen with startling clarity, thanks to the 2.8 (7.1 cm) O.L.E.D screen, rapid response time, wide color range and high-contrast ratio. The Walkman also features Digital Noise-cancelling quality with a highly sensitive built-in microphone in the headphones; ambient noise is analyzed and cancelled with a reverse sound wave.

The convenient Drag & Drop Transfer system enables you to easily transfer data to and from your Walkman. You can also now plug your Walkman to TV and enjoy the crispness of full 720 x 480 high resolution playbacks, without pixelation. With up to 30 frames per second, even high speed scenes are presented smoothly. The 7.2 mm slim Walkman is not only effortlessly stylish but also equipped with superb battery stamina as well. The Walkman can play up to 31 hours* audio and 9 hours for Video**. The battery care mode prevents overcharging and extends your batterys number of charge cycles before depletion. ModelsColours Memory Capacity NWZ-A845 Black 16 GB Rs. 11990/NWZ-A844 Black, Bronze & White *Linear PCM **MPEG-4, Simple profile, 384 Kbps Filed under: SonyNo Comments 18 AUG/10 0 Leading mobile phone provider, Samsung Electronics today announced the launch of its Affordable Smartphone duo Galaxy 3 and Galaxy 5 in the Indian market. The launch of these two Smart phones closely follows the recent introduction of the Companys iconic, next generation, Future Beyond Smart Phones, Samsung Wave and Galaxy S in the Indian market. Both Samsung Galaxy 3 and Galaxy 5 are based on the Android platform and offer an intuitive, immersive and integrative experience for consumers. Announcing the launch Mr. Ranjit Yadav, Director, Mobile & IT, Samsung Electronics said: The Smartphone era has begun and is here to stay. We, at Samsung, are committed to making Smart phones available for everyone. We have been focusing on Open OS mobiles recently since many key characteristics of smart phones are becoming more and more relevant - especially mobile internet, messaging features, strong 3rdparty applications and flexibility for customization. In the open OS area, our strategy is to offer consumers with whatever they want. As a result we are offering mobiles based on the Android, Windows and our own proprietary OS bada in the Indian market. Thus , while Samsung WAVE is based on the bada platform , the Galaxy S is based on the Android platform. Samsung Galaxy 3 and Galaxy 5 are highly user-centric and boast of features that provide a very intuitive and immersive experience for consumers. Some the key Common Features and Applications include: Layar Reality Browser: Layar is an augmented reality application that shows the user what is around him/her by displaying real time digital information. Layar works by using a combination of the mobile phones camera, GPS, compass, accelerometer and a mobile Price 8GB Rs. 8990/-

Internet connection. Users can do real-time route calculation with this application, while travelling and discover places around them. Social Hub: Integrates e-mails, contacts messages and social networks in your phonebook. Also the Social Hub provides users the freedom to communicate directly from their phonebook through SNS, e-mail, SMS/MMS. Users can also enjoy full integration of their Google, and Facebook calendars. Google Mobile Services: Provides an easy access to the all the Google services like Gmail, Gtalk, Google Search, Google Maps. Further there over 60,000 apps on the Android market which the consumers can choose from Swype: Enabled by the Swype technology, this application allow users to type message with One continuous finger motion across the screen keyboard making text inputs faster and easier. In addition to the power of Swype technology, these handsets also provide the user the option to Write & Go where they can input the text first and choose the format of communication later. The communication format can vary from SMS, SNS, MMS, Email, Memo or Calendar updates. Touchwiz 3.0: The brilliant Touchwiz 3.0 interface of the Galaxy 3 and Galaxy 5 gives a tactile, intuitive user experience and is unique only to Samsung mobiles. Galaxy 3 lets the user to customise upto 7 home screens. While the directional swipes provide shortcuts for easier navigation, the advanced interactive mobile widgets further heighten the Smartphone experience. In addition both Samsung Galaxy 3 &5 enjoy powerful connectivity through ALLSHARE. With the ALLSHARE feature users can share Multimedia content between devices like the mobile and the PC as well as the TV. The phones can also function as TV QWERTY remote. Samsung Galaxy 3 (I5801) The Samsung Galaxy 3 is endowed with Preinstalled ThinkFree Office Mobile which lets the user create, view and edit word documents, spreadsheets and PowerPoint presentations. With the File Manager in ThinkFree Office feature consumers can organise the documents with ease. The mobile is also compatible with all movie files with multi codec support and plays DivX, Xvid, MPEG4, Real and WMV movie files. Users can also enjoy music with a simplified music list and player. With a 3.2 WQVGA 16M TFT hi resolution screen, the Galaxy 3 has a youthful design has a 3MP auto focus camera and a wi-fi connectivity speed of upto 74mbps. The phone comes with a 1,500mAH battery and an internal memory of 130MB which is further expandable to 32GB. Users can also download applications from Samsung Apps store. The Samsung Galaxy3 (I5801) is priced at Rs.12,300/Samsung Galaxy 5 (I5503) Powered by the Android platform, the Smartphone experience in Samsung Galaxy 5 is further enhanced by the 2.8QVGA TFT screen and a 2MP fixed focus camera. The handset offers excellent connectivity options through Bluetooth 2.1 to connect to other device and mobile peripherals helping easy file transfers and data downloads. The phone also has wifi connectivity, 3G HSDPA with speeds up to 7.2mbps, 3.5mm Ear jack, FM

radio and A-GPS. The 90MB internal of the phone memory is further upgradeable to 16GB. The Samsung Galaxy3 (I5801) is priced at Rs.10,200/With the launch of these two Smartphones, Samsungs Smartphone portfolio now boasts of 4 feature-rich models at a price range of Rs.10,200 Rs.31500.By the end of 2010, we plan to a have a portfolio of 8-9 Smartphone models and expect to notch up a 20% market share in the Smartphone market, stated Mr. Yadav. With product innovation being a key thrust area of the Company , Samsung today also announced the launch of Samsung Guru Power with a Long Battery Life of 2,000mAh providing a whopping 22 hours Talk Time and 2 months standby time , priced at Rs. 3150/and Samsung Champ , an affordable touch phone that builds in the feature functionality of a Music player , priced at Rs 4500/-.