TRIZ Development at Intel Corporation

TRIZ Development at Intel Corporation
Japan TRIZ Symposium 2008

Amir Roggel Principal Engineer Intel Israel
Agenda
Innovation at Intel TRIZ history at Intel TRIZ Role and Proliferation TRIZ as an Intel methodology
(C) The Author & Japan TRIZ Society
Slide 1
September 10, 2008
Slide 2
September 10, 2008
The 20th Century

~1900 ~2000
Radical Innovation
Goes beyond competitive positioning May lead to major paradigm shift Usually an individual achievement; champion driven Risky with high failure rate; rare in mature companies
Courtesy Gene Meieran, Senior Intel Fellow
Slide 3
September 10, 2008
Slide 4
September 10, 2008
Radical Innovation
1920
1/1,000,000 the cost 1/10,000,000 the size 1,000,000 X the reliability
Incremental Innovation
Address issues in non-traditional ways Necessary to retain competitive position but does not threaten status quo Responsive to problems, opportunities or trends Team driven; high expectation of success Lots of recognition and reward for success
1960 2000
Slide 5
September 10, 2008
Slide 6
September 10, 2008
Incremental Innovation: Moores Law
The Future of Moores Law

No Relaxing!
Electronics Design Solid state physics Design Architecture Systems Optics
Automation Mech. Eng. Operations Chem E.
Communications Info tech Networks Software Photonics
.09 Core2Duo 2007 65nm
0.065
106 105 104 103 102 10 1
Chemistry Physics Pentium4 Processor Materials science II Processor Pentium Pentium Processor
Core2Duo Pentium III Processor
Pentium Pro Processor i486 Processor Networking Manufacturing
i386 Processor 80286 8086 Architecture Design
Processing
75
80
85
90
95
00
05
10
15
The Number of Transistors Per Chip The Number of Transistors Per Chip Will Double Every 18 Months. Will Double Every 18 Months.
Courtesy Gene Meieran, Senior Intel Fellow Courtesy Gene Meieran, Senior Intel Fellow
Source: Intel
Slide 7
September 10, 2008
Slide 8
September 10, 2008
CPU the Brain of Evolving Computing Platforms

Intuitive and Aware Computers
20th Century Top Science and Technology Achievements *

1. Electrification 2. Automobile 3. Airplane 4. Water supply & distribution 5. Electronics 6. Radio and television 7. Agricultural mechanization 8. Computers 9. Telephone 10. Air conditioning/refrigeration
* National Academy of Engineering; A Century of Innovation
Mobile
Networked
Sensors +Inference
Mainframes
Wireless
PCs
Will sensors and inference trigger a Cambrian explosion?
11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Interstate highways Space flight Internet Imaging Household appliances Health technologies Petrochemical technology Laser and fiber optics Nuclear technologies High-performance materials
ENIAC
Providing ubiquitous power was a key to success in the 20th century
Courtesy Andrew Chien VP and Director, Intel Research
Slide 9
September 10, 2008
Slide 10
September 10, 2008
The 20th Century

radio
All manufactured in high volume at televisionaffordable prices
21st Century Top Science and Technology Achievements *

Energy conservation Resource protection Food & water and supply Waste management Medicine and prolonging life Security & counter-terrorism Education and learning New technology Genetics and cloning Knowledge sharing Global communication
*Gene Meieran prediction; IFF votes
Electro
appliances
Cell phone computers nuclear movies
Traffic/population logistics Natural disaster control AI, interfaces and robotics Electronic environment Globalization Space exploration Preservation of species Entertainment Virtualization and VR Preservation of history
Opto
laser imaging
Mecho
electrification
Sciences:
Chemistry Physics Materials
airplane car mechanization

Slide 11
Depended on energy distribution

September 10, 2008
Slide 12
September 10, 2008
The 21st Century
TRIZ at Intel
All to be manufactured in high volume at affordable prices History Proliferation Problem solving Applications:
Present and Future
BIO Waste Medical INFO mgmtBiology and Medicine Information Food prod Sensors & dist Communications AI NANO Sciences: Will depend on Weather -scale NanoNano Physics Knowledge Technology Biology Security distribution Information Chips Chips Internet
(C) The Author & Japan TRIZ Society Slide 13 Japan TRIZ Symposium 2008 September 10, 2008
Energy
Slide 14
September 10, 2008
TRIZ at Intel
1996-2001 Exploration stage - 1996, Santa Clara Technology Development - Began TRIZ software pilot/training. Two very successful projects Sputnik and Bubbles
Intels Manufacturing Fab/Sort & Assembly/Test Sites

1970
Washington
Dalian Fab
1998 Introduced to Assembly Technology Development and Flash Business
2008 Systems
Ireland
2002-2004 Early deployment and seeding in Mfg.
2002 First TRIZ class in Assembly/Test Mfg. Cavite, Philippines 2003 First class in Fab/Sort Mfg. Kiryat Gat, Israel 2004 Classes in more sites (Fab/Sort and Assembly/Test)
Fab
Oregon Mass. Israel Chengdu* Chengdu
Fab/Dvlpmt.
California
Fab
Fab
Assembly/Test
Shanghai
Assembly/Test
Philippines
2005-2006 Adoption Manufacturing world-wide
New Mexico Costa Rica
2005 First classes to Level-2 and Level-3 2006 All Level-1, Level-2 classes delivered internally
Fab/Dvlpmt.
Arizona
Assembly/Test Fab Assembly/Test

VietNam
2007-> into the future
Manufacturing expansion and beyond
Fab A/T Dvlpmt.
Assembly/Test
Malaysia
Assembly/Test
Slide 15
September 10, 2008
Slide 16
September 10, 2008
Intel TRIZ Conference Chandler, Arizona - Dec 2007

Intel wide conference held in 2007. Conference Theme: Innovating the Future Over 150 attendees from around the world (40 non-US). 6 papers, 28 posters showcasing work across multi-disciplines Invited talks by Intel Fellows, industry experts, TRIZ masters
Mark Barkan MA-TRIZ President
Slide 17
September 10, 2008
Slide 18
September 10, 2008
Problem Solving Framework at Intel
Why is it important for Intel to solve manufacturing problems quickly?

Each new technology has a shorter life cycle and requires a faster ramp rate than previous technologies. Problems incurred are much more costly per day of problem solving than they have ever been.
Why problem solving is so critical in our current business model Our current problem solving culture Our manufacturing objectives Types of problems we solve How TRIZ fits in Future vision of TRIZ at Intel
90nm 130nm 180nm
300mm WSPW
250nm
350nm
65nm
Slide 19
September 10, 2008
Slide 20
September 10, 2008
Intels Manufacturing Mission

To be the best in the world at:
Ramping new products into high volume Yields Tool productivity Cost and agility
Intels Problem Solving Culture and Methodology

Problem or Undesired event occurrence
Prevent
Symptoms
Fix
Most Probable Cause(s)
Root Cause
In order to achieve our goals, problems must be quickly contained, and with root cause understanding.
Problems are solved at different levels, with both time-to-solution and quality of solution in mind.
Slide 21
September 10, 2008
Slide 22
September 10, 2008
Managing the Problem Solving Process

Framework to manage the problem solving process
Step 7: Determine Next Steps e Step 1:
Define the Problem
Types of Problems We Solve

Corrective: Problems where a standard previously achieved is not being met Ex: excursion.
Step 2: Document Current Situation
Step 6: Standardize Solutions
Communicate!
Step 3: Create & Validate Model
Improvement: The current system or process performance, as it was designed, is expected to be improved Ex: Yield improvement.
Step 5: Implement Solutions
Step 4: Develop Solutions
Preventive: Problems are where the goal is to add robustness and prevent systems or processes from failure or falling below baseline. Ex: Integrated process window centering
Slide 23
September 10, 2008
Slide 24
September 10, 2008
Analytic Tools for Problem Solving

This is where TRIZ comes in
Management tools Analytical tools
Functional Analysis of Product or process. TRIZ helps to define the real problem to be worked on vs. symptoms. Ideality of Engineering Systems & focusing on Main Useful Function. Zone of Conflict Analysis of the Useful / Harmful Operational Zones to understand the conflicting requirements Resource Analysis during Operational Time Cause and Effect Chain helps to see other potential causes of problems Scientific Effects db better understanding of other potential causes Scientific Effects db identifying effects that can solve problems 40 Principles identify potential solutions Predictions (Technology Trends) identifies evolutionary potential of interaction between components
How the Problem Solving Model Fits Together

Ramping new products into HVM
Corrective Problems
Failure Anticipation Analysis
Problem Definition Problem Definition Current Situation Current Situation

Model Building/ Model Building/ Root Cause Root Cause Analysis Analysis
Improvement Problems
Step 7: Determine Next Steps e Step 6: Standardize Solutions
Step 1:
Define Step 2: the Problem Document
Functional Modeling
Current Situation Step 3: Create & Validate Model
CEC
Solution Solution Definition Definition
Communica te!

(C) The Author & Japan TRIZ Society Slide 26

Japan TRIZ Symposium 2008 September 10, 2008
Slide 25
September 10, 2008

Yields
Corrective Problems Preventive Problems
Step 7: Determine Next Steps e Step 1:
Define the Problem
How the problem solving model fits together

Tool productivity
Corrective Problems Preventive Problems
76 Inventive Standards
Step 7: Determine Next Steps e
Functional Modeling
Step 1:
Define the Problem
ARIZ
Trimming CEC
Communicate!
Communicate!





Cost and agility
Accomplishment and Challenges

TRIZ has generated significant benefit for Intel as measured by time to solutions and cost saving Challenges in deployment of TRIZ in Intel
Step 1: Step 7: Determine Next Steps e
Define the Problem
Process Analysis
Strengthening existing uses Propagate to new areas of use TRIZ is not Magic Wand: it requires hard work and investment, and deliver great results to those who do it The 4 conditions required to make TRIZ successful in a company
Tips for other companies who want to deploy TRIZ
Communicate!


Japan TRIZ Symposium 2008 September 10, 2008 (C) The Author & Japan TRIZ Society Slide 30 Japan TRIZ Symposium 2008 September 10, 2008
Conclusions
TRIZ is a key systematic innovation platform for Intel into 21st century Our manufacturing challenge: Improve productivity and efficiency without compromise Application of TRIZ in R&D and management are evolving: to improve and develop systems and processes throughout Intel TRIZ offers both tactical and strategic capability for companies. It is only the beginning
Acknowledgements
Mike Rocke
Kevin Brune
Dave Troness
Richard Platt
Our Visionaries and Champions
Slide 31
September 10, 2008
Slide 32
September 10, 2008
David Austin Principal Engineer Intel Arizona
TS Yeoh Principal Engineer Intel Penang
Co Authors/leaders
Our Teachers
Our Sponsor
Sergei Ikovenko
Alex Lyubomyskiy
Slide 33
Gene Meieran

TRIZ Development at Intel Corporation

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TRIZ Development at Intel Corporation

Japan TRIZ Symposium 2008

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

The 20th Century

Courtesy Gene Meieran, Senior Intel Fellow

Courtesy Gene Meieran, Senior Intel Fellow

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

Courtesy Gene Meieran, Senior Intel Fellow

Courtesy Gene Meieran, Senior Intel Fellow

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

Incremental Innovation: Moores Law

The Future of Moores Law

Communications Info tech Networks Software Photonics

.09 Core2Duo 2007 65nm

106 105 104 103 102 10 1

Core2Duo Pentium III Processor

Pentium Pro Processor i486 Processor Networking Manufacturing

i386 Processor 80286 8086 Architecture Design

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

CPU the Brain of Evolving Computing Platforms

20th Century Top Science and Technology Achievements *

Will sensors and inference trigger a Cambrian explosion?

Providing ubiquitous power was a key to success in the 20th century

Courtesy Andrew Chien VP and Director, Intel Research

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

The 20th Century

All manufactured in high volume at televisionaffordable prices

21st Century Top Science and Technology Achievements *

Cell phone computers nuclear movies

airplane car mechanization

Depended on energy distribution

Courtesy Gene Meieran, Senior Intel Fellow

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

(C) The Author & Japan TRIZ Society

Japan TRIZ Symposium 2008

September 10, 2008

The 21st Century

(C) The Author & Japan TRIZ Society