For once, we are not

talking about it.

THE WORLD IS
M a h i n d ra :
A Global Corporation

Amongst top ten industrial houses in India with group

turnover of US $14.4 billion in F11.

1 0 0 + c o m p a n i e s , 1 4 4 , 0 0 0 e m p l o y e e s g l o b a l l y.

Listed on Forbes 200 list of worlds most reputed

companies.

Market leaders in tractors, vehicles, non-banking rural

f i n a n c e , h o s p i t a l i t y, t e l e c o m a n d u t i l i t y s o f t w a r e s o l u t i o n s .

We l l e s t a b l i s h e d i n a u t o c o m p o n e n t s , t r a n s p o r t s o l u t i o n s ,
real estate, retail and logistics sectors.
M a h i n d ra G r o u p
Spread across the economic spectrum
 4

Guided by ‘ T h e H o u s e o f M a h i n d ra ’

CORE PURPOSE

To challenge conventional thinking and innovatively use all the resources to drive
positive change in the lives of our stakeholders and communities across the
world, to enable them to Rise

Accepting No Alternative Driving Positive

Limits Thinking Change

RISE BY DARING RISE WITH RISE BY

TO DISTURB THE OUR INGENUITY SHAPING DESTINIES
UNIVERSE

CORE VALUES
Good Corporate Citizenship | Professionalism | Customer First | Quality Focus | Dignity of the Individual
The Automotive Sector
Straddling the entire automotive spectrum
The Automotive Sector
Leadership all around

Leader and pioneer of utility vehicles in India for over 65

years.

Own more than 60% of the market with more than 360,000
vehicles sold annually worldwide.

Mah in dra Scorpio - Re cipie n t of th re e pre stigiou s awards - th e

" C a r o f t h e Ye a r " a w a r d f r o m B u s i n e s s S t a n d a r d M o t o r i n g , t h e
" B e s t S U V o f t h e Ye a r " b y B B C W o r l d W h e e l s a n d t h e " B e s t C a r o f
t h e Ye a r " a w a r d , a g a i n , f r o m B B C W o r l d W h e e l s .
The Automotive Sector
I n t e r n a t i o n a l T i e - U p ’s

Joint venture between two global business leaders -

Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. USA to
m a n u f a c t u r e L C V ’s , M C V ’s & H C V ’s i n I n d i a

This makes India a supply base for component sourcing and

engineering services.
Frugal Engineering
The Differentiator

Ve h i c l e d e s i g n e d f r o m S c r a t c h .

Ti e - u p s w i t h i n t e r n a t i o n a l l e a d e r s a t a n e a r l y s t a g e f o r
concurrent development.

1 2 0 e n g i n e e r s , A v e r a g e a g e 2 7 y e a r s C F T Te a m .

Overall investment of USD 120 Mn.

Development of Scorpio – A case study in Harvard

Business School.

170 engineers.

Av e r a g e a g e 2 9 y e a r s .
XUV500 the Most awarded in 2011/12
18 Awards and still counting..
Setting standards in the Auto Industry
Single largest investment in the Indian auto sector

This Greenfield facility To t a l C a p a c i t y : 3 0 0 , 0 0 0

commenced operations Ve h i c l e s Pe r A n n u m .
twenty two months after
work began. One of the most eco-
friendly auto plants in
Plant Area:700 Acres. the world, with a cluster
of 70 solar dishes to tap
To t a l I n v e s t m e n t : 8 3 0 energy for eventual use in
Million USD. the chillers in the paint
shop.
Automotive Components Sector
F u l l y i n t e g r a t e d ' A r t t o Pa r t ' a u t o c o m p o n e n t s u p p l i e r

Mahindra Engineering is a one-stop shop for design and

engineering services to the automotive, aerospace and general
engineering domain.

M a h i n d r a F o r g i n g i s t h e w o r l d ’ s 5 t h l a r g e s t F o r g i n g c o m p a n y.

M a h i n d r a a c q u i r e d m a j o r i t y s t a k e s i n P l e x i o n t e c h n o l o g y, a
g r o u p c o m p a n y o f J . P. M o r g a n , S t o k e s G r o u p L i m i t e d , U . K . , J e c o
Holding AG & Schöneweiss & Co. GmbH., a leading company in the
f o r g i n g s s e c t o r i n G e r m a n y.

S u p p l i e r t o a u t o m o t i v e g r o u p s l i k e M e r c e d e s , G M , To y o t a e t c .

W i t h i t ’s m a j o r i t y s t a k e i n A e r o s t a f f A u s t r a l i a a n d G i p p s l a n d
Aeronautics the company ventured into manufacturing of aircrafts.
I n f o r m a t i o n Te c h n o l o g y S e c t o r
L e a d e r s i n I T a n d Te l e c o m

Te c h M a h i n d r a i s I n d i a ’ s n o . 1 t e l e c o m s o f t w a r e
c o m p a n y.

Bristlecone is recognized in providing services

focused on the entire supply chain solution.

M a h i n d r a S a t y a m ( N Y S E : S AY ) i s a m o n g t h e t o p 5 I T
companies in India powered by nearly 39,000 employees
a n d i t ’s p r e s e n c e s p a n s 3 9 c o u n t r i e s a c r o s s s i x
continents.
Financial Services Sector
I n d i a ’s l a r g e s t n o n - b a n k i n g f i n a n c e c o m p a n y

O n e o f I n d i a ’s l e a d i n g n o n b a n k i n g
finance companies, benefiting rural & semi
u r b a n s e c t o r.

Serving more than 650,000 customers

through its country wide network of 500
branches.

Diversified into distribution of

insurance, mutual funds and rural housing.

MMFSL has disbursed around 5 Bn USD

since its inception.
Real Estate & Hospitality Sector
Significant in driving the nations Infrastructural growth

MAHINDRA LIFE SPACES

Developed fully planned & integrated business cities

i n C h e n n a i , P u n e & J a i p u r.
The Infrastructure development sector has a host of
compan ie s ope ratin g in : Re side n tial comple x e s an d bu sin e ss
c e n t e r s , Pr o j e c t C o n s u l t a n c y & D e s i g n , E n g i n e e r i n g
C o n s u l t a n c y & H o s p i t a l i t y.

CLUB MAHINDRA
It is the Leader in the lifetime holiday market in India
with a 40,000 strong member base.
Fa r m E q u i p m e n t S e c t o r

Tractor
Company
In the
No. World *
* M&M Ltd is the largest tractor company in the world, by volume
Fa r m E q u i p m e n t S e c t o r
The Story so far

I n t e r n a t i o n a l Tr a c t o r C o m p a n y o f I n d i a – J / V w i t h
1963 International Harvester Inc.

1965 F i r s t Tr a c t o r r o l l e d o u t .

1970 S e c o n d f u l l s c a l e p l a n t e s t a b l i s h e d a t N a g p u r.

1977 Merger with M/s. Mahindra & Mahindra Ltd.

Incorporation of Mahindra USA Inc. in U.S. as wholly owned

1994 subsidiary of M&M.

Milestone: 1 million tractors sold.

2003
J / V w i t h J i a n g l i n g M o t o r s , f o r m e d M a h i n d r a C h i n a Tr a c t o r
Co. Ltd.
2005
Started operations in Australia.

2007 A c q u i r e d P u n j a b Tr a c t o r s L t d .

F o r m e d a J V w i t h J i a n g s u Y u e d a Ya n c h e n g Tr a c t o r M f g C o . &
2008 created MYYTCL.
Brand: JINMA which is 3rd largest tractor brand in China.
Fa r m E q u i p m e n t S e c t o r
Global Leadership

INDIA – THE WORLD’S LARGEST TRACTOR MARKET

Mahindra Tractors is:

I n d i a ’ s L a r g e s t Tr a c t o r M a n u f a c t u r e r.

Market leader in India since 1983, more than 28 years.

Mahindra group has a market share of around 42% which is

m o r e t h a n t h e c o m b i n e d m a r k e t s h a r e o f M F, N H & J D .
Fa r m E q u i p m e n t S e c t o r
Global Leadership

WORLDWIDE

O n e o f t h e w o r l d ’s l a r g e s t t r a c t o r c o m p a n y b y v o l u m e s .

O v e r 2 . 0 m i l l i o n M a h i n d r a Tr a c t o r s s o l d w o r l d w i d e t i l l
d a t e . Pr e s e n c e i n m o r e t h a n 4 0 c o u n t r i e s a c r o s s 6
continents.
Fo c u s o n Q u a l i t y

TS 16949 ISO 14000 OHSAS 18000 DEMING Japan Quality Medal

O n l y Tr a c t o r c o . i n
the world to receive
D E M I N G Aw a r d & J a p a n
Quality Medal
C u t t i n g E d g e I n f ra s t r u c t u r e

TRACTOR ASSEMBLY ENGINE ASSEMBLY

Wo r l d ’s s i n g l e l a r g e s t t r a c t o r Fully automated.
manufacturing plant under one
roof – having a capacity to M o i s t u r e a n d Te m p e r a t u r e
manufacture 250 tractors per controlled, dust-proof
d a y. environment.

Sequential tractor assembly O n l i n e c o l d t e s t i n g f a c i l i t y.

w i t h o n l i n e t e s t i n g f a c i l i t y.
C u t t i n g E d g e I n f ra s t r u c t u r e

THE PAINT SHOP RESEARCH & DEVELOPMENT

C E D Pa i n t S h o p Strong R&D team with more

( U n i q u e i n Tr a c t o r than 600 engineers.
Industry).
S t r a t e g i c A l l i a n c e s w i t h Wo r l d
Te c h n o l o g y a t p a r class technology houses such as
with luxury Car S t e y r & AV L f o r d e v e l o p m e n t o f
Manufacturers. aggregates.
M a h i n d ra Tra c t o r s
Innovating the Global Village

M a h i n d r a Tr a c t o r s w o n a n A E 5 0 O u t s t a n d i n g I n n o v a t i o n A w a r d
2007 from ASABE (American Society for Engineering in
Agricultural, Food, and Biological Systems), for developing the
M a h i n d r a S h a a n , d e e m e d o n e o f t h e y e a r ’s m o s t i n n o v a t i v e
designs in engineering products or systems for the food and
agriculture industries.
Mahindra Tractors
I n F a r m s a c r o s s t h e Wo r l d

IN INDIA:
4 Manufacturing factories

IN USA:
3 Assembly plants

IN CHINA:
2 Manufacturing plants P r e s e n t i n Tu r k e y & S e r b i a a n d r a p i d l y
expanding into other European countries.
IN AUSTRALIA: Making a mark in Chile, Argentina,
1 Assembly plant B r a z i l , Ve n e z u e l a , C e n t r a l A m e r i c a &
Caribbean.

Presence in 21 countries in Africa.

Assembly plants in Nigeria, Ghana,

Mali etc.

Strategic Alliance in Iran & Syria.

M a h i n d ra U S A ( M U S A )
Re c o m m e n d e d b y F a r m e r s a c r o s s i n t h e A m e r i c a n
Heartland

MUSA. is a wholly owned subsidiary of M&M established in 1994.

Assembly plants at Aero park (TX), C h at t an ooga (TN) & Re d

Bluff (CA).

A recent survey result: Over 96% of our customers are satisfied

with their purchase.

9 4 % o f t h e c u s t o m e r s w i l l r e c o m m e n d M a h i n d r a Tr a c t o r.

3
%
M a h i n d ra U S A ( M U S A )
Pa r t n e r s i n s u c c e s s

MAHINDRA 3.00

Kubota 3.00

Branson 3.00

Kioti 2.63

Case IH 2.36

Deere 2.36

New Holland 2.36

AGCO 2.33

McCormick 2.09

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00

No. 1 in Dealer Satisfaction Survey (2008) by North

American Equipment Dealers Association (NAEDA)
M a h i n d ra A u s t ra l i a

Mahindra Australia Operations launched in 2005.

Assembly plant in Brisbane.

Distribution Network of more than 50 dealers.

Among the top 4 tractor companies within the segment it

operates in.

Exports tractors to New Zealand, Fiji and other neighboring

countries.
M a h i n d ra C h i n a O p e ra t i o n s
M a h i n d r a C h i n a Tr a c t o r C o m p a n y L t d ( M C T C L ) &
M a h i n d r a Ya n t a o Ya n c h e n g Tr a c t o r C o m p a n y L t d
(MYYTCL)
Manufacturing facility located in Nanchang, Jiangxi, &
Ya n c h e n g , J i a n g s u r e s p e c t i v e l y.

Annual production capacity of 65000 tractors.

P r o d u c t r a n g e f r o m 1 6 – 1 2 5 H P.

MYYTCL is among the top 5 tractor Companies in China.

Mahindra in Africa

Operating in 21 countries & expanding rapidly.

First Indian tractor company to set up assembly plant in Africa.

5 assembly plants with local government tie ups in Ghana,

Nigeria, Gambia and Mali.

Strong partnership with local governments for implementation

of agricultural. policies & programmes like youth employment
t h r o u g h t e c h n o l o g y t r a n s f e r & a s s y. p l a n t s .
 P r o d u c t Po r t f o l i o
Every tractor gives you superior performance & reliability

HORIZON 3 SERIES
35 – 85 HP 2WD/4WD

HORIZON 1 SERIES HORIZON 2 SERIES

25 – 60 HP 2WD 45 – 92 HP 4WD
M a h i n d ra Tra c t o r s
Built for more than you could ask

H E AV Y & S T U R D Y C H A S S I S : T h e r u g g e d c a s t i r o n c h a s s i s o n a
Mahindra tractor makes it one of the heaviest tractors in its class.
This extra weight offers more traction, stability and control.

H I G H TO R Q U E E N G I N E S : T h e H i g h D i s p l a c e m e n t c o u p l e d w i t h
advanced design ensures massive torque levels.

H E AV Y F R O N T A X L E S : M a h i n d r a i n s i s t s o n u s i n g t h i c k a n d s t r o n g
a x l e s t o a c h i e v e m a x i m u m s t a b i l i t y.
M a h i n d ra Tra c t o r s
Built for more than you could ask

T H I C K E R S H E E T M E TA L : O u r s h e e t m e t a l a r e r e i n f o r c e d a n d u s e
t h i c k e r g a u g e t o e n s u r e l o n g e r l i f e a n d d u r a b i l i t y.

STURDY 3 POINT LINKAGE: M a h i n d r a e m p l o y s 3 - Po i n t l i n k a g e s

t h a t a r e h e a v y a n d s t u r d y t o e n s u r e s t a b i l i t y a n d s a f e t y.

STURDY AND RELIABLE COMPONENTS : A look inside a Mahindra

tractor and you find only big, thick and more solid heavy duty
components to keep your Mahindra tractor working hard for you,
day after day for years to come.
B e y o n d Tra c t o r s

Agriculture

Mechanization

Genset

Tractor
 33

Mahindra AppliTrac
 34

Water Management – Micro Irrigation Systems

 35

Expanding to Construction Equipment

 36

Mahindra Samriddhi Agri Awards

• Farmer of the Year Award (Male)

• Farmer of the Year Award (Female)

• Krishi Sansthan Samman

• Krishi Shiksha Samman

• Krishi Sahyog Samman (NGOs

/SHGs in field of Agriculture)

• Krishi Shiromani Samman (Lifetime

Achievement)
… Continuing our Journey to deliver

Farm Tech Prosperity to the farmers

worldwide.
Thank You