Submitted to:

Submitted by:

Prof. Soumen Mukherjee

Manish Rastogi(099) Manisha Kashyap(100) Mansi Verma(101) Manu Nair(102) Mayank Dwivedi(103) Mayank Roy(104) Mayank Walia(105) M.D AHSHAN MOHD(106) MUZAFFAR ALAM(107) Meghal Bhargava(109)

IS EMAIL-MARKETING BENIFICIAL OR NOT?

A Report Presentation on E-Marketing done by BIG BAZZAR.

E-mail Marketing is used to distribute your marketing messages to the customers.

It usually involves using email to send ads, request business, that is meant to build loyalty, trust or brand awareness. It is one of the fast growing strategy used by the organizations to there customers.

 E-MAIL

NEWSLETTER E-MAILS

TRANSACTIONAL DIRECT

MAILS

 Global

reach Lower cost Opt in or unsubscribe option Highly personalized Interactive Faster response Simplest

 Bulk

email Limited creativity Engagement Deliverability Email response decay

 Sending

email is much cheaper than most other forms of communication E-mail lets you deliver your message to the people (unlike a website, where the people have to come to your message) E-mail marketing has proven very successful for those who do it right.

 BRANDED

SPAMMER BURNING OUT YOUR LIST BREAKING THE LAW ALIENATING READERS DELIVERY ISSUES

 It

was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail. It is a part of future group. Big Bazaar is a chain of hypermarket in India It has 214 stores in 90 cities of INDIA It was launched in 2001 in september in four cities of INDIA. It is also known as INDIAN WALLMART

 It

was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail. It is a part of future group. Big Bazaar is a chain of hypermarket in India It has 214 stores in 90 cities of INDIA It was launched in 2001 in september in four cities of INDIA. It is also known as INDIAN WALLMART

 Interview

with Mr. Gaurav Garg (ASM, Big Bazar, GIP Noida) and Ms. Neha Bharti ( VMHead, Big Bazar, GIP Noida). A questionnaire was complied beforehand A lot of information was collected from Mr. Gaurav Garg, Ms Neha Bharti and customers regarding email marketing.

Do customer like to open Email related to Advertisement?

45% 55%

Yes no

Which marketing influences customer?

35%

65%

Direct Marketing E-mail Marketing

Which advertisement customer like the most?

40%
60% Text E-mail E-mail with Images

E-mail advertisements help you decide best time to buy a product?

45% 55% Yes No

When do customer prefer getting the E-mail regarding advertisements?

35% 45% Every week Every off season Every Month Best of season Max. Off period 0%

5%

15%

Does E-mail advertisement save your time?

45% 55% Yes No

Do you find E-mail marketing attractive than any other advertisement method?

50%

50%
Yes No

 It

is one of the easiest and convenient way of communicating customers.

has helped them in growing their customer base and sales. get a good response from the customers

It

They

E-mails

to customer at mid days are more beneficial

 GETTING

TO THE TARGETED CUSTOMERS

AMONG CUSTOMERS

UNAWARNESS

PREVENTING

FROM THE HACKERS

Advertising on the internet takes various forms and one of them is sending bulk emails to users of email services. Rush to make more profit over the internet prompted the advent of spam. investing in good email formats is crucial before sending bulk emails. it is important to follow the rules of the can Spam regulation when you send bulk email.

Despite all the problems email marketing still have an important role in today's marketing It plays an important role now days for any organization.
In

future email marketing graphs will go beyond direct marketing

Customers

are also now more attracted by email marketing It is the best way of marketing at the present time.