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By Basharat Ashai
Market Analyst, APAC & MEA
ABOUT MARAVEDIS-RETHINK
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Executive Summary
3G and mobile Trends
While both 3G and BWA spectrum were auctioned in Q2 2010 in India, 3G players have
moved ahead with their rollouts while the BWA license holders (excluding Bharti Airtel) are
lagging behind, still evaluating and trialing TD-LTE. In India, it has been over 18 months now
since 3G services were launched. Most metros and A cities already have 3G coverage. The
3G operators in India are rolling out 3G services in smaller cities, as well.
At the end of December 2011, Maravedis-Rethink estimates that India had 16 million active 3G
subscribers. We further estimate that India had 18 million active 3G subscribers at the end of
February 2012. The number is close to 2 per cent of the mobile subscriber base of 911.7
million (as reported by TRAI) at the end of Feb 2012.
We expect the active 3G subscriber base in India to reach 74 million by the end of 2013 and
371 million by the end of 2017. The market share growth will depend on how fast operators
can deploy 3G networks in their respective licensed circles, and how rapidly they can address
the demand in rural areas. The years 201215 will be the take-off period for 3G. Beyond 2015,
TD-LTE will have created a strong foothold in Indias 4G market.
TD-LTE
The holders of BWA spectrum are Reliance Industries Limited (RIL), Aircel, Tikona, Augere,
MTNL, BSNL and Bharti Airtel (which is also gradually acquiring Qualcomms licences).
In India, the major BWA spectrum holders like Reliance Industries Limited (RIL) and Aircel are
still conducting TD-LTE trials and testing equipment.
At the end of March 2012, Aircel was yet to finalize its choice of infrastructure suppliers for the
rollout of its TD-LTE network. According to unconfirmed reports, RIL has decided to make
Nagpur-Maharastra the hub for its 4G operations.Trials are set to begin for services at the RIL
complex in Jamnagar in Q2 2012.
The other state carrier, BSNL, is yet to make an official statement on whether to embrace TDLTE or not. For BSNL, WiMAX has been largely a failure. The operators plans to roll out
WiMAX using a franchisee model flopped over procedural, legal and other punitive charges.
The operator is currently focused on better rollout and consolidation in the 3G space and does
not want to stretch itself in the WiMAX domain. BSNL, as the only company which ended up
adopting the WiMAX platform in India, was also confronted with the possibility of isolation from
an interoperability and roaming perspective. BSNLs proposal for the surrender of BWA
spectrum means the end of WiMAX in India.
At the end of May 2012, Bharti Airtel had launched TD-LTE commercial networks in Kolkatta
and Bengaluru in India. Despite these first 4G launches, Maravedis-Rethink does not expect
huge uptake of TD-LTE services before the end of 2013.
We estimate India will reach 0.4 million TD-LTE subscribers by the end of 2012. Our estimates
are conservative, but take into account the fact that as of the end of May 2012, Bharti Airtel is
the only operator to have commercially launched TD-LTE (and only in two circles). Other BWA
players like RIL, Tikona and Aircel are expected to launch in the second half of 2012.
Maravedis-Rethink expects to see some traction on the TD-LTE front in India in the second
half of 2013. We forecast that the TD-LTE subscriber base in India will reach 67 million by the
end of 2017.
The absence of a TD-LTE device ecosystem remains the prime barrier to rapid growth.
Operators face the challenge of bringing an inexpensive multimode (2G/3G/TD-LTE) device to
the consumer. The current prices of TD-LTE devices (US$152 for a multimode dongle) are far
too high for the average Indian consumer. The fall of device prices to the US$50 price which
an Indian consumer can afford may take more than two years. If prices fall more slowly, TDLTE adoption in India may evolve even more slowly than expected.
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Device Ecosystem
Devices are critical to 3G service uptake. The Indian base of customers using 3G devices is
still very small. It will take several years to reach critical mass, even though mobile operators
like Bharti Airtel, TTSL, Aircel, BSNL, Aircel, Idea Cellular and others have launched a range of
devices on their 3G networks including tablets, USB dongles, smartphones and featurephones.
At the end of 2011, featurephones still dominated the total installed base of 3G devices in India
with an estimated 70% market share. USB dongles had 26% market share, smartphones and
tablets 3% and 1% respectively.
On the TD-LTE front, multimode devices that support 4G as well as 3G and 2G technologies
will enable TD-LTE to take advantage of the 3G and 2G ecosystems. Eventually, this will
create economies of scale to enable a broad choice of broadband wireless devices at
affordable price points for Indian consumers. However, as discussed above, it will be several
years before such devices are likely to become widely available. Although the multimode
dongle (2G/3G/TD-LTE) has already made an entry into the Indian market in Q2 2012, prices
are high, and smartphones are the stronger driver of new service uptake.
Mobile Data Traffic Evolution
According to its VNI Global Mobile Data Traffic Forecast, Cisco expects mobile data traffic in
India to increase 114-fold by 2015, proceeding at a compound annual growth rate (CAGR) of
158%. The Cisco estimate includes mobile phones and tablets plus machine-to-machine
connected devices.
At the moment, India is primarily a voice and SMS market, but is moving towards data with the
release of 3G spectrum by the government. The data traffic on MTNLs 3G network is
increasing at 10% month-on-month. For IDEA Cellular, data usage is going up by more than
20% every month. The average monthly data usage per subscriber on IDEA Cellulars 3G
network is 235MB.
Data Traffic Offload
In India, the 3G license holders were awarded only 5MHz per operator (compared with 20MHz
in many other markets). The 3G operators are likely to experience increasing network
congestion as 3G services are rolled out. With this in mind, they are considering various
options for 3G data offload, notably femtocells and Wi-Fi offload.
Before that point, operators know there will be more and more traffic growth on their networks
in the days to come. They are actively seeking other solutions to the problem of 3G data surge,
especially while femtocells remain expensive, including data traffic offload to Wi-Fi networks.
For instance, in Q1 2011, Aircel launched 50,000 Wi-Fi hotspots around India and formed
partnerships with Wi-Fi players like O-Zone Networks and Tikona Digital Networks (TDN) to
offer public Wi-Fi services to its subscribers. Maravedis-Rethink expects more deployments of
2G and 3G mobile data offload to Wi-Fi within India in the coming quarters.
Indian operators like Tikona and Zylog providing broadband wireless services in the unlicensed
frequency bands (2.4 GHz and 5.8 GHz) are expected to play an important role in 3G data
offload. These operators aim to become partners for the various 3G players who will reach
capacity exhaustion in the coming quarters, providing the Wi-Fi infrastructure to carry excess
loads.
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Table of Contents
1.
3. SPECTRUM............................................................................................................ 27
3.1 Cancellation of 2G Spectrum ...................................................................................................... 27
3.2 3G Spectrum Crunch ................................................................................................................. 28
3.3 Importance of the 700MHZ BAND FOR INDIA ............................................................................ 29
3.4 700 MHz Auction Timing .............................................................................................................. 29
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Table 1: Wireline and the Wireless subscriber data at the end of February 2012 in India ........................ 15
Table 2: Internet Subscriber Base and Market Share of Top 10 ISPs in India-(As of December 2011) .... 16
Table 3: 3G License Holders, Circles &3G Subscribers (In millions) as of December 2011 ..................... 20
Table 4: Spectrum availability in 800 MHz band after cancellation of 122 Licenses ................................. 27
Table 5: Spectrum availability in 1800 MHz band after cancellation of 122 Licenses ............................... 27
Table 6: Aircel 3G Spectrum Details ......................................................................................................... 32
Table 7: Aircel BWA Spectrum Details ...................................................................................................... 32
Table 8: Key Highlights-Aircel ................................................................................................................... 36
Table 9: SWOT ANALYSIS-Aircel............................................................................................................. 36
Table 9: Key Highlights-Augere ................................................................................................................ 42
Table 10: SWOT ANALYSIS-Augere ........................................................................................................ 43
Table 11: Bharti Airtel KPIs in India .......................................................................................................... 44
Table 12: Bharti Airtel 3G Spectrum Details in India ................................................................................. 45
Table 13: Bharti Airtel BWA Spectrum Details in India .............................................................................. 45
Table 14: Airtel 2G, 3G and BWA Spectrum Summary ............................................................................. 45
Table 15: Key Highlights-Bharti Airtel ...................................................................................................... 49
Table 16: SWOT ANALYSIS-Bharti Airtel ................................................................................................. 50
Table 17: BSNLs WiMAX Tariff Plans ...................................................................................................... 52
Table 18: BSNL WiMAX Network: Base station sector breakdown by vendor (Q4 2011) ......................... 53
Table 19: Key Highlights- BSNL................................................................................................................ 55
Table 20: SWOT ANALYSIS-BSNL .......................................................................................................... 56
Table 21: IDEA Cellular KPIs .................................................................................................................... 57
Table 22: Idea Cellular 3G Spectrum Details ............................................................................................ 58
Table 23: Idea Cellular Promoters Holding and Top 5 Shareholders ....................................................... 59
Table 24: Key Highlights- IDEA Cellular ................................................................................................... 62
Table 25: SWOT ANALYSIS-IDEA Cellular .............................................................................................. 63
Table 26: BSNL/ MTNL 2G, 3G and BWA Spectrum Details .................................................................... 64
Table 27: Key Highlights- MTNL ............................................................................................................... 67
Table 28: SWOT ANALYSIS-MTNL .......................................................................................................... 68
Table 29: Reliance Communications KPIs ................................................................................................ 70
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What is the current status of 3G in India? Why has 3G technology adoption been
slower than anticipated?
How many active 3G subscribers did India have at the end of 2011? What is the 3G
subscriber market share by operator as of Q4 2011?
What are the 3G subscriber market share projections by operator in India by the end of
2012?
What kind of devices are being offering on various 3G networks in India? Who are the
vendors and which models have been launched?
Which new 3G devices are expected to be launched in India in the coming quarters?
What is the current 3G device breakdown by the form factor, USB dongles vs tablets
vs smartphones vs featurephones?
How is the 3G device breakdown by form factor expected to change by the end of
2017?
Which are the vendors bagging the most 3G infrastructure contracts in India?
What is the monthly data usage per subscriber per month on various 3G operator
networks'?
What are the various options that 3G operators are exploring for the 3G data offload?
Which traffic offload options suit better for the Indian operators and why?
Which operators have commercially launched TD-LTE in India? What are their 4G TDLTE plans going forward?
What are the prospects for TD-LTE? How big will the market be and when will it take
off?
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