Analyzing Advertisements Assessment

Starr Caldwell, Katya Loseva, Megan McCall, Meghan Morris, Patrice Peel

You are a journalist working on identifying gender roles in the media for your next assignment for Teen Vogue. You need to write a two-paragraph review of your findings on gender roles in magazines for other teen readers. *You have 2 advertisements *The advertisements are school appropriate *For each advertisement, you write 5 observations about what the males and females are doing in the ad. Observations can include what are the people doing in the ad, how are their bodies positioned, what are they wearing in the ad, what do their facial expressions look like *You analyze in 3-5 sentences what the advertisements are telling teen readers about how young men and women should act, dress, and treat each other Rubric:
Points Appropriate Advertisements 1 Scholar does not have any appropriate advertisements Scholar only includes 5 observations total that are lacking in quality Scholar includes less than 3 sentences analyzing what message the advertisement is telling 5th graders about gender roles Project is done with sloppy 3 Scholar has only one appropriate advertisement Scholar includes 6-9 observations or observations are lacking in quality Scholar includes 35 sentences analyzing the message but does not include good reasons for why the ads send those messages 5 Scholar has two appropriate advertisements Scholar includes at least 10 observations that are following expectations Scholar includes 3 or more sentences and they give evidence for why they think the ads are sending those messages

Observations

Analysis

Neatness

Either the The advertisements are advertisements are

handwriting and the advertisements are not neatly cut out

not cut out neatly OR the project is done with sloppy handwriting

neatly cut out and the project is typed or written neatly

Example:

In this advertisement, Britney Spears is laying on hay. She has lots of make-up on and her hair is done. She is also wearing very fashionable clothing. The way that she is laying on the pink hay looks like she is trying to showcase parts of her body for viewers.

In this advertisement, they show a LeBron James playing basketball. It highlights his muscular arm with many tattoos. You can tell he is jumping high in the picture and about to make a dunk. He has no facial hair and has a fresh haircut. He is also wearing what look like Livestrong bracelets on each wrist. Analysis: I feel as though the Candies advertisement with Britney Spears is trying to make girls think that they should always look perfect. In the picture, she has her hair and makeup done perfectly. I think it is also trying to say that girls should always show off parts of their body because she is lying on hay and showing off her curves. In the Nike advertisement, I think it is telling boys that they should be strong because they highlight his arms. I also think it is trying to say boys should be good at sports.