Parle

DECLARATION
I here by declare that work on project entitled
A Study report on effectiveness of Sales force and Distribution of Parle

products in PUNE.
Submitted in partial fulfillment of the requirement for the degree of
Master of Business Administration- Business Analytics [MBABA]

To Dr. Kriti Gupta (IMED)
is original work and is not submitted to any other degree, diploma, fellowship or other similar title or prizes. The project has been carried out as a part of academic purpose only.
Submitted by:Date: Place: PUNE Arjun Dinesh (18) Chandrajeet Kumar (25) Thushar Rajeev (67)
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------A
CONTENTS
Executive Summary Objectives Research Methodology Introduction Literature review Purpose of the study Statement of the problem Organization Profile
Introduction Strength of Parle Brand Marketing strength Consumer Confidence Awards Product Sampling Data Collection Method Results & Discussion with Charts & Graphs Summary Conclusion --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
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Appendix
Questionnaire Bibliography
EXECUTIVE
SUMMARY
Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great taste! And this reputation has been built, by constantly innovating and catering to new tastes. Due to change in market scenario i.e. rising trend in Organized retailing, the distributors of Parle product would like to know where its products are better placed. So this project emphasis on, A Comparative Study on sales of Parle products at Pune in Organized and Unorganized retail sectors.
--------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
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Objectives of the Study

To find out the most preferred and fast moving Parle products both in
Organized and Unorganized sectors (Biscuits and Chocolates).
To know the performance of Parle products in Organized and Unorganized
sector. To know the factors influencing the sales of Parle products. To know the retailers view of introduction of new Parle products every 3
months.
Research Methodology:
Primary data Secondary Data - Field Survey - Reports from related websites. - Company reports.
Area of research
- Pune(Kothrud) city
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Research Approach
Research Instrument
Survey Method
-Questionnaire. - Retail stores and Super markets - 50 units (40 Retail stores and 10 Super markets).
Sample Unit
Sample Size
Survey conducted on Geographical basis.
Introduction
Overall retail business efficiency in India is 2 %, even though India is considered as one of the countries, where Information Technology (IT) is booming. With the survey and statistical tests, the level of IT implementation and Inventory Control Model (ICM) used by the companies were accessed. These were compared with the level of Demand and Supply Efficiency (DSE). The results implied that the efficiency of the supply chain is the efficiency of its weakest link. Merely implementing high tech IT wont solve the problem. Centralized Inventory Control Model (CICM) will be needed to reduce the bullwhip effect. The plan to implement the CICM, by suggesting the change in the supply chain architecture was written. This thesis work should be in the realm of consideration since only recently (September 2004), Retailers Association of India (RAI) has been formed with the goal to improve overall retail business in India.
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Contemporary retail business is chain oriented; therefore synchronization of demand and supply becomes a core question. The problems with the traditional vertical cooperation between organizations are extensive. Instead of cooperating, actors dependent on each other have been seeking to achieve cost reductions or profit improvements at the expense of someone else in the supply chain. Companies engaging in transferring costs upstream or downstream arguably do not realize that such strategies will not make them more competitive, as all costs will ultimately make their way to the market in the form of increased end consumer prices.
Information Technology (IT) can help achieve great benefits in terms of the agility and visibility of the information flow. But increased systematic coordination across company borders alleges the greatest demand for the IT to be successful (Helms,Ettkin, Chapman, 2000). The problem is very crucial in India. India has 98 % unorganized retail market. Unorganized business means that the demand and supply is made on an ad-hoc basis by each player of the supply chain thereby creating uncertainties in demand. Almost 50 % of the fruits and vegetables produced in India are lost in the supply chain. In tonnage terms, this is almost the amount that is consumed in Great Britain (McKinsey report, 2003).However, systematic implementation of Information Technology to improve the inventory management can make a very big difference in the present time.
Consumer Psychology
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The majority of middle class Indian consumers are wary of large retail formats with well-stocked shelves (Aggarwal, Singh, 2004). They are considered to have overpriced goods, even though they sell at the government mandate Maximum Retail Price (MRP). Smaller stores often stay open beyond normal working hours and work on low margins because they employ cheap labor and have lower overheads. Such outlets attract customers in large numbers. Also consumers have the notion that large shopsspend on promoting themselves and pass on the cost to the consumer.
Retail format should be one of the factors which should be taken into consideration since; this is one of the reasons for failure of Wal-Mart in Indonesia.
Buying Behavior
Traditionally, the housewife handles the procurement of groceries in any house, and she is the prime decision maker. Majority of the times, the customers are loyal to the retailer if no particular incentive is available in any other shop. The retailer has an excellent personal relationship with the family of the customer and he stays in vicinity. At times, he also gives monthly credit to his customers and maintains a log book of the purchases of the customer over time. Normally, the retailer is changed if there is a new person who is offering a lower price, better quality or better service. The Indian customer normally does not go to a distant place for groceries because of lack of mobility or the cost involved in mobility. However, he is prepared to go to places for buying apparels or electronic items which are high involvement products (Mckinsey, CII, 2004).
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Literature Review
The retail industry is divided into Organized and Unorganized sectors. Organized retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc.
Growth of Retail Outlets in India (000) Outlets Food Retailers NonFood Retailers 1996 2769.0 5773.6 1997 2943.9 6040.0 1998 3123.4 6332.2 1999 3300.2 6666.3 2000 3480.0 7055.5 2001 3682.9 7482.1
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Total Retailers
8542.6
8983.6
9455.6
9966.5
10534.4
11165.0
Source: P.G.Chengappa, Lalith Achoth, Arpita Mukherjee, B.M.Ramachandra Reddy and P.C.Ravi, Evolution of Food Retail Chains: The Indian Context, 5-6th Nov. 2003, www.ficci.com
Unorganized retailing is by far the prevalent form of trade in India constituting 98% of total trade, while organized trade accounts only for the remaining 2%. Estimates vary widely about the true size of the retail business in India. AT Kearney estimated it to be Rs. 4, 00,000 crores and poised to double in 2005. On the other hand, if one used the Governments figures the retail trade in 2002-03 amounted to Rs. 3,82,000 crores. Food retail trade is a very large segment of the total economic activity of our country and due to its vast employment potential, it deserves very special focused attention. Efficiency enhancements and increase in the food retail sales activity would have a cascading effect on employment and economic activity in the rural areas for the marginalized workers. Thus even without FDI driving it, the corporate owned sector is expanding at a furious rate. The question then that arises is that since there is obviously no dearth of indigenous capital, what is the need for FDI? It is not that retailing in India is in the need of any technology special to foreign chains. Organized retail is still in the stages of finding its feet in India even now. Though Organized trade makes up over 70-80% of total trade in developed economies, Indias figure is low even in comparison with other Asian developing economies like China, Thailand, South Korea and Philippines, all of whom have figures hovering around the 20--------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------25% mark. These figures quite accurately reveal the relative underdevelopment of the retail industry in India. (Here development is used in the narrowest sense of the term, implying lean employment and high automation) A
Countries India China South Korea Indonesia Philippines Thailand Malaysia
Retail Trade in India & South East Asia Organized Unorganized 2 20 15 25 35 40 50 Source: CRISIL 98 80 85 75 65 60 50
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Purpose of the Study

.
Since the organized sectors are in boom the company wants to know whether its
product are better placed and better performing in organized or in unorganized sector of the market. From the study we will come to know as to which sector is more profitable for the company and we will also come to know the most preferred and fast moving products of Parle in both Organized and Unorganized sectors.
Statement of the Problem:-
Management Problem:Due to changing trend in retailing, the management wants to knows as to where its products are better performing and better placed.
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Research Problem:Hence the Research problem is, A Comparative Study on sales of Parle products at Pune in organized and unorganized retail sectors
Organization Profile
Introduction
A long time ago, when the British ruled India, a small factory was set up in the suburbs of of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.
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How Parle fought to make biscuits affordable to all. Biscuits were very much a luxury food in India, when Parle began production in 1939. Apart from Glucose and Monaco biscuits, Parle did offer a wide variety of brands. However, during the Second World War, all domestic biscuit production was diverted to assist the Indian soldiers in India and the Far East. Apart from this, the shortage of wheat in those days, made Parle decide to concentrate on the more popular brands, so that people could enjoy the price benefits.
The strength of the Parle Brand Over the years, Parle has grown to become a multi-million US Dollar company. Many of the Parle products - biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst consumers. Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great taste! And yet, we know that this reputation has been built, by constantly innovating and catering to new tastes. This can be seen by the success of new brands, such as, Hide & Seek, or the single twist wrapping of Mango bite. In this way, by concentrating on consumer tastes and preferences and emphasizing Research & Development, the Parle brand grows from strength to strength
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The Quality Commitment Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilites in India. Parle Products also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Each factory has state-of-the-art machinery with automatic printing & packaging facilities. All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment. The Marketing Strength The extensive distribution network, built over the years, is a major strength for Parle Products. Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500. Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers &
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retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution network. The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavor at designing products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is based on our cultivated understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products. However, Parle Products also manufactures a variety of premium products for the up-market, urban consumers. And in this way, caters a range of products to a variety of consumers. The Customer Confidence The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929, the people of India have been growing up on Parle biscuits & sweets. Today, the Parle brands have found their way into the hearts and homes of people all over India & abroad. Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages. The consumer is the focus of all activities at Parle. Maximizing value to consumers and forging enduring customer relationships are the core endeavours at Parle. Our efforts are driven towards maximizing customer satisfaction and this is in synergy with our quality pledge. "Parle Products Limited will strive to provide consistently nutritious & quality food products to meet consumers' satisfaction by using quality materials and by adopting appropriate processes. To facilitate the above we will strive to continuously train our employees and to provide them an open and participative environment."
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Awards
Year 1997 (Brussels) Products Gluco Monaco Krackjack Supermilk Cheeslings Gluco Monaco Krackjack Cheeslings Sixer Jeffs Gluco Krackjack Monaco Sixer Jeffs Cheeslings Parle-G Krackjack Monaco Hide & Seek Parle-G Krackjack Rank Gold Gold Gold Grand Gold Gold Gold Gold Gold Gold Gold Silver Gold Gold Gold Gold Gold Gold Gold Gold Gold & International High Quality Trophy Silver Gold Gold
1998 (Brussels)
1999 (Brussels)
2000 (Brussels)
2001 (Brussels)
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2003 (Brussels)
Monaco Hide & Seek Marie Choice Smoothies Krackjack Marie Choice Parle -G Magix Fun Centre (Chocolate) Hide & Seek Monaco Zeera
Gold Silver Gold Grand Gold Medal Gold Medal Gold Medal Gold Medal Gold Medal Silver Medal Grand Gold Medal
Products
Biscuits
Krackjack
A little sweet - A little salty That's what makes Krackjack very, very delicious! This delightful biscuit is acclaimed in India and across the world its controversial sweet and salty taste. Krackjack won 11 Gold, 3 Silver and 1 Bronze award at the 'Monde Selection'. You can enjoy Krackjack any plain or with a host of beverages like tea, coffee or milkshakes. time for has
Monaco
Trains running late? Lost a bet? Didn't win lottery? Do not get tensed. Sure, on the the highway
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------of life there might be the odd puncture or two. Tension Kyon leneka? Monaco Khaneka! You see, these biscuits are so light and crispy, they lift your spirits. And puts you just in the right frame to battle the odd irritants life throws up. And you can also top Monaco with your own imagination. You must try it sometime. The great light taste of Monaco goes well with just about anything, making it just the right party-time snack. A
Marie Choice
More and more people are now discovering the pleasures of a cup of hot steaming tea. Or so it In reality they are actually using (misusing) tea as a excuse to indulge in another packet of Parle Marie Choice. Whatever the reason, Parle Marie Choice has fast seems. ready
become a preferred teatime accompaniment. Find out for yourself over a cup of tea. After all, chai toh hai bahana.
Hide & Seek

Let your taste buds indulge in the sinful of a delightful game. Seek out the chips that aren't really hidden. And relish a experience called Hide-&-seek - tasty itna, ki dil aajayee. As you crunch into it, these chips melt in pleasure chocolate delectable
your mouth. Try as you might, you just can't hide from the sheer delight of munching a mouthful. --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
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Orange
We promise to tickle your senses.Parle Orange will elevate your expectations from an orange for ever.The tangy orange cream trapped between two rectangular biscuits is the perfect snack for any occasion.Age being no bar.
Mango
Who needs summer for mangoes.At Parle we the very best of it to anytime.So go on and Parle Mango cream biscuit all year round.As said,who needs summer. give you enjoy the we
Pineapple
A treat to all pineapple lovers.The Parle Pineapple flavoured cream biscuits are the perfect tropical treat for all those who appreciate the sweet and sour taste of the pineapple.
Elaichi
Enriched with the goodness of elachi,this cream biscuit will indulge your taste buds.The natural tasting cream will ensure you a treat you won't forget.
Digestive Marie
Digestive Marie will change the way your daily dipping and sipping Making it more enjoyable and much you enjoy routine. healthier.
With 5 times more fibre than the regular Marie, you can actually see the fibre in the biscuits. And --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------with lower fat and calories than other so-called digestive biscuits, Digestive Marie helps you stay Active-Lite all day. That's why we have a saying that goes like - Yahi Marie, Sahi Marie". A
Parle-G
There are always some kids who seem smarter than the Ever wonder how they got to be that way? If you had think real hard for the answer, then probably you've eaten Parle-G. Parle-G is the new generation's official supply. Providing kids with the vital vitamins and minerals necessary for all round mental and physical development. Apart from being the world's largest selling biscuit, Parle - G is the winner of 8 Gold and 11 Silver awards at the Monde Selection Awards the global standard for quality in Food category. Chocolates rest. to never power
Kismi Bar
The 'Maha' Tasty Bar, that's the best description for the Kismi Bar. A delicious elaichi (cardamom) toffee bar. Kismi Bar is a favourite for it's great taste and huge In fact, the sales of Kismi Bar, complement its size - it one of the largest selling toffee bars in India. The size. is
Mango Bite
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------Communicate with aliens. Chat with a tiger. Share jokes with an African tribal. All you need to do is pop a MangoBite into your mouth, roll it around, and start boli. Mmmchaack chuppack talking the MangoBite A
cchiss toowwich chaack, suckk suckk MangoBite. Delicious
twishck chaack real mango tck chhooosss. Tchaak toowwiss tch klaack.
Melody
A double symphony of chocolate on the inside and the outside. That's Melody, India's first doubletoffee. So delicious in taste that it makes your taste buds sing. With a unique single-twist wrapper, Melody hits the right note internationally too. It's been acclaimed at the Monde Selection, where it has won a gold and a bronze award. caramel on layered
Orange Candy
Orange Candy was the first product to be launched from the House of Parle. For over 50 this oval shaped delight has been extremely popular in India. Although deceptively simple appearance, the zingy, orange taste is a delight to the taste buds. Its a tangy treat that has a universal appeal! in sheer years,
Poppins
What does a rainbow taste like? The answer, my friends, is now available at a store near you. Yes, open --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA a
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------pack of Poppins, and pop a goli rainbowwalli into your mouth. Can you taste the green apple? And what about the orangey orange? Or red strawberry and yellow mango? Try the lime green lemon now. Don't forget the violet black currant? Now repeat till you can tell the colours with your tongue. A
Kachcha Mango Bite

Life is not easy if you're hooked to the electrifying taste of green mango. Carry a raw mango in your pocket, and you'll get weird looks from people. Try putting a whole one in your mouth, and you'll lose a few friends, not to mention a few teeth. Put a few in your bag, and you'll get a sore shoulder. Unless you switch to the convenience of Kachcha Mangobite. Now enjoy the zingy, zany, tingly, tangy taste of Kachcha Aam anytime, anywhere with Kachcha Mangobite. It's a real smooth transparent candy, made using the latest 'deposited candy technology' so that the taste keeps you entertained right till the very end..
New Products launched in March 2007
Price:-Rs 25
Price:-25
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9. Sampling
Sample size
: 50 Units (40 General retail stores and 10 Super Markets..
Sample Plan
: Questionnaire : Retail Stores and Super Markets.
Sample Unit
Survey conducted on Geographic bases.
Data Collections Methods: Primary data: Field Survey

Secondary data: Company records, Text Books, Websites Area of research: Pune (Kothrud) city
Research approach : Survey method .
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Results & Discussion with Charts & Graphs

Q-1.My shop is Organized [ ] Unorganized [ ]
S eries 1
45 40 35 30 25 20 15 10 5 0 Organized Non Organized Series 1
Interpretation: Since Pune city consists of 10 Organized Retail stores all are considered and 40 Unorganized retail stores are taken as sample for the survey.
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Q-2.The performance of sales of Parle products is good, I ___________ Strongly-agree 25 20 15 10 5 0 Perform ance of s ales Agree Neither agree Dis-agree Strongly dis-agree
S trong ly Ag ree
ag ree
cant s ay D Ag is ree S trong ly dis ag ree
Interpretation: Majority of the respondents in both sectors strongly agree that the performance of Parle products is good as Parle is the oldest and the strongest brand in biscuits. This company has maintained its reputation till date.
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Q-3. What do you think of Parle introducing its products every 3 months? My sales hit badly Helps me boost my sales Totally a flop idea [ [ [ ] ] ]
What do you think of Parle introducing its products every 3 months My sales hit badly My shop is Total Organized Unorganized 2 26 28 Helps me boost my sales 3 3 6 Totally a flop idea 7 11 18
Total
10 70 50
3 0 2 5 2 0 1 5 1 0 5 0 Mysa hit le ba dly H m boost elp e m s les y a T llyaflop ota idea Introducingitsproduct
Interpretation:
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors ----------------------------------------------------------------------------------------------------------------- Since in organized sector the consumer can see the products in different assortments and have a trial but in unorganized sector it is the retailer who has to influence the consumers to buy the new products. A
Q-4.If it should introduce than when Yearly [ ] Half yearly [ ] [ ] Quarterly (Should continue)
If it should introduce than when Yearly My shop is Total Organized Unorganized 1 11 12
Total Half yearly 2 27 29 Quarterly 7 2 9 10 40 50
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30 25 20 15 10 5 0 org ed aniz non org ed aniz
Y early
H yearly alf
quarterly
Interpretation: In organized sector the introduction of new Parle products every three months works out but in case of unorganized sector the retailer finds it difficult to maintain the sales of the existing products with new products as because of cannibalization of sales
Q-5.Has the reduction in weight of Biscuit hit the sales? Yes [ ] No [ ] Has the reduction in Grams of Biscuit hit the sales No 7 25 Total
My shop is
Organized Unorganized
yes 3 15
10 40
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------Total 32 18 50 A
25 20 15 10 5 0 org ed aniz non org ed aniz
yes
No
Interpretation: Many of the consumers are unaware of the reduction in weight of biscuits. It is not only Parle but all the biscuit manufacturing company have reduced the weight and the sales of Parle in particular have not been hit.
Q-6. What are your sales per week of Parle? 0-500 2000 [ ] [ ] 501-1000 ] [ ] 1001-1500 [ ] 15012000 and above [
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14 12 10 8 6 4 2 0 0-500 501-1000 1001-15 00 1500-above org ed aniz non org ed aniz
Interpretation: Since the number of sales per week of parle is shown in the chat an Graph , we found that 1001-1500 sale are chosen by 14 out of 40 non organized sector.and 6 organized retailer chose 501-1000.the lowest one is 0-500 in organized retailers.
Q-7.The factors which influence the sales of Parle are (Rank with 1 being highest and lowest)
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors ----------------------------------------------------------------------------------------------------------------- Brand name [ ] Price [ ] Taste Commission [ [ ] ] Advertisement [ ] A
Brand nam e Interpretation:
price
Advertis ent em
50 45 40 35 30 25 20 15 10 5 0
org ed aniz non org ed aniz
Brand name of Parle is a vital factor which influences the sales followed by Brand name and and its Price.
Q-8.If organized A). The fast moving and preferred Parle product (in biscuit) in my shop is: --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors ----------------------------------------------------------------------------------------------------------------- Krackjack [ ] Hide & Seek [ ] Marrie choice [ ] Monaco Parle G[ ] [ ] Mango cream Marie Digestive Chocolate Cream [ ]
1 0 .8 0 .6 0Org nized1 .4 a 0 .2 K ck ck ra ja Ma rrie g old Mona co P rle G a 0
[ ] [ ]
Interpretation: In Organized the most preferred and fast moving Parle product in Biscuits is Parle-G, followed by Hide and Seek and Krackjack.
If organized B). The fast moving and preferred Parle product (in chocolate) in my shop is: Kismi [ ] Orange candy [ ] --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors ----------------------------------------------------------------------------------------------------------------- Melody [ ] Mango bite [ ] Poppins [ ] Kaccha Mango[ ] A
The most preferred and fast moving Parle product in Chocolates (Organized)
14 12 10 8 6 4 2 0 Kismi Orange candy Melody Mango bite Poppins Kaccha Mango 1 2 0 14 7 0 6 2 1 0 7 11 2 10 3 3 0 6 9 1 11 4 11 4 4 1 10 0 5 6 12 1 2 9 0 6 7 14 1 0 8 0
Interpretation: In Organized the most preferred and fast moving Parle product in Chocolates is Melody, followed by Mango bite and Kaccha Mango.
9. If unorganized A). The fast moving and preferred Parle product (in biscuit) in my shop is: Krackjack [ ] Hide & Seek Mango cream [ ] [ ]
Marrie choice [ ]
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors ----------------------------------------------------------------------------------------------------------------- Monaco [ ] Marie Digestive [ ] Parle G[ ] Chocolate Cream [ ] A
The most preferred and fast moving Parle product in biscuit (Unorganized)
70 60 50 40 30 20 10 0 Krack jack Hide and seek M arrie Chice M ango Cream M onaco Parle-G Chocolate 1 0 0 0 0 0 70 0 2 16 11 6 7 21 6 0 3 3 4 9 7 1 0 5 4 7 16 9 6 0 7 5 8 8 10 9 8 0 6 6 7 13 3 3 8 0 5 1 9 3 25 0 7 8 3 22 16 2 0 16 0 11
25 10
21 15
19 15
M arrie Digestive 0
21 17
Interpretation: In Unorganized the most preferred and fast moving Parle product in biscuits is Parle-G, followed by Monaco and Krackjack.
B). The fast moving and preferred Parle product (in chocolate) in my shop is: Kismi Melody [ ] [ ] Orange candy Mango bite [ ] [ ]
Poppins [ ] Kaccha Mango[ ] --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------The most preferred and fast moving Parle product in chocolate (Unorganized)
30 25 20 15 10 5 0 Kismi Orange candy Melody Mango bite Poppins Kaccha Mango 1 14 1 12 14 5 24 2 4 8 11 26 7 14 3 8 4 21 12 11 14 4 12 11 9 9 25 4 5 9 27 11 7 10 6 6 23 19 6 2 12 8
Interpretation: In Unorganized the most preferred and fast moving Parle product in Chocolates is Kaccha Mango, followed by Mango bite and Melody.
Summary
In Organized sector 86.67% strongly agree that the performance of Parle products is good and the other 13.33% agree that it is good.
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In unorganized sector 84.29% strongly agree that the performance of Parle products is good and the other 15.71% agree that it is good. In Organized sector 90% say that introduction of new products helps them to boost their sales and 10% say that their sales get hit. In Unorganized sector 78.57% say that their sales hit badly and the remaining 21.43% say that it is a flop idea. 90% in Organized sector prefer Parle introducing its new product Quarterly and remaining 10% prefer half Yearly. Where as in Unorganized sector 98.57% prefer introducing half yearly and 1.43% prefer yearly. 100% from both the sectors say that the sales have not hit due to reduction in the weight of biscuit. In Organized sector 76.67% sales are between Rs 2000 and above and 23.33% sales are between Rs 1501 2000. In unorganized sector 70% sales are between Rs 501 1000, 28.57% sales are between Rs 1001 1500 and 1.43% are between 0 500. Brand name of Parle is a vital factor which influences the sales followed by advertisement and its taste.
In Organized the most preferred and fast moving Parle product in Biscuits is Parle-G,
followed by Hide and Seek and Krackjack.
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A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors ----------------------------------------------------------------------------------------------------------------- In Organized the most preferred and fast moving Parle product in Chocolates is A
Melody, followed by Mango bite and Kaccha Mango.

In Unorganized the most preferred and fast moving Parle product in biscuits is Parle-G,
followed by Monaco and Krackjack.

In Unorganized the most preferred and fast moving Parle product in Chocolates is
Kaccha Mango, followed by Mango bite and Melody.
Conclusion
To conclude, the survey results highlight some important facts, the Brand name Parle is a vital factor for the sales of its product. The sales performance of Parle is good in both the sectors but the Organized sector is more profitable for the company.
Questionnaire
Dear Sir/Madam, We am pleased to introduce ouryself as MBA student of Institute of Management and Entrepreneurship As a part of curriculum we have undertaken study on, A Comparative Study on sales of Parle products at PUNE in Organized and Unorganized retail sectors. The --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
4
A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------information provided by you will be strictly kept confidential and used for academic purpose only. A
Q-1.My shop is Organized [ ] Unorganized [ ]
Q-2. The performance in sales of Parle products is good, I __________ Strongly-agree Agree Neither agree Dis-agree Strongly dis-agree
Q-3. What do you think of Parle introducing its products every 3 months? My sales hit badly Helps me boost my sales Totally a flop idea [ [ [ ] ] ]
Q-4. If it should introduce than when Yearly [ ] Half yearly [ ] [ ] Quarterly (Should continue)
Q-5. Has the reduction in weight of Biscuit hit the sales? Yes [ ] No [ ]
Q-6. What are your sales per week of Parle? 0-500 1501-2000 [ ] [ ] 501-1000 [ ] ] 1001-1500 [ ] 2000 and above [
Q-7. The factors which influence the sales of Parle are (Rank with 1 being highest and 8 lowest) Brand name Taste Commission [ [ [ ] ] ] Price [ ] ]
Advertisement [
Q-8. If organized --------------------------------------------------------------------------------------------By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67) Institute of Management and Entrepreneurship Development MBA-BA
4
A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors -----------------------------------------------------------------------------------------------------------------A). The fast moving and preferred Parle product (in biscuit) in my shop is: Krackjack [ ] Hide & Seek Mango cream Marie Digestive Chocolate Cream [ ] [ ] [ ] [ ] A
Marrie choice [ ] Monaco Parle G[ ] [ ]
B). The fast moving and preferred Parle product (in chocolate) in my shop is: Kismi Melody Poppins [ ] [ ] [ ] Orange candy Mango bite Kaccha Mango[ ] [ ] [ ]
Q-9. If unorganized A). The fast moving and preferred Parle product (in biscuit) in my shop is: Krackjack [ ] Hide & Seek Mango cream Marie Digestive Chocolate Cream [ ] [ ] [ ] [ ]
Marrie choice [ ] Monaco Parle G[ ] [ ]
B). The fast moving and preferred Parle product (in chocolate) in my shop is: Kismi Melody Poppins [ ] [ ] [ ] Orange candy Mango bite Kaccha Mango[ ] Thank You [ ] [ ]
Bibliography
TEXT BOOKS: Retailing Management Levy Weitz
4
A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors ----------------------------------------------------------------------------------------------------------------- Marketing Management - Philip Kotler Websites:1. www.parleproducts.com A

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DECLARATION

I here by declare that work on project entitled

A Study report on effectiveness of Sales force and Distribution of Parle

Master of Business Administration- Business Analytics [MBABA]

Objectives of the Study

Organized and Unorganized sectors (Biscuits and Chocolates).

To know the performance of Parle products in Organized and Unorganized

Survey conducted on Geographical basis.

Countries India China South Korea Indonesia Philippines Thailand Malaysia

Purpose of the Study

Statement of the Problem:-

Hide & Seek

cchiss toowwich chaack, suckk suckk MangoBite. Delicious

Kachcha Mango Bite

New Products launched in March 2007

: 50 Units (40 General retail stores and 10 Super Markets..

: Questionnaire : Retail Stores and Super Markets.

Survey conducted on Geographic bases.

Data Collections Methods: Primary data: Field Survey

Research approach : Survey method .

Results & Discussion with Charts & Graphs

cant s ay D Ag is ree S trong ly dis ag ree

If it should introduce than when Yearly My shop is Total Organized Unorganized 1 11 12

Total Half yearly 2 27 29 Quarterly 7 2 9 10 40 50

30 25 20 15 10 5 0 org ed aniz non org ed aniz

25 20 15 10 5 0 org ed aniz non org ed aniz

14 12 10 8 6 4 2 0 0-500 501-1000 1001-15 00 1500-above org ed aniz non org ed aniz

Brand nam e Interpretation:

org ed aniz non org ed aniz

followed by Hide and Seek and Krackjack.

Melody, followed by Mango bite and Kaccha Mango.

followed by Monaco and Krackjack.

Kaccha Mango, followed by Mango bite and Melody.

Q-1.My shop is Organized [ ] Unorganized [ ]

Marrie choice [ ] Monaco Parle G[ ] [ ]

Marrie choice [ ] Monaco Parle G[ ] [ ]

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