A STUDY ON Emperical study on consumer preferences for weigh India product and calibration services.

Submitted by GRIJESH KUMAR MASTER OF BUSINESS ADMINISTRATION (Reg.No.11000949) Project Report submitted to Lovely institute of management

PHAGWARA JALANDHAR Under the Guidance of Mr. KRISHANGOPAL SIR,MBA., Lecturer DEPARTMENT OF MANAGEMENT STUDIES LOVELY PROFESSIONAL UNIVERSITY JALANDHAR (PUNJAB)

DECLARATION

I ,Grijesh kumar hereby , declare that the project work titled Emperical study ofconsumer preferences weigh India product and calibration services awareness among various target audience and consultants deler network and consumer. Submitted to Lovely Professional University , Jalandhar Punjab in partial fulfilment of the requirements for the degree of Master of Business Administration is a confide record of my original work done by me under the guidance Mr. Krishan Gopal ,Lecturer

Place : Date : Student signature with Name

ACKNOWLEDGEMENT:

With immense pleasure, I would like to present this project report to WEIGH INDIA, PLOT NO.137,FUNCTIONAL INDUSTRIAL ESTATE PATPARGANJ,NEW DELHI. It has been an enriching experience for Me to undergo my summer training at WEIGH INDIA, I take this opportunity to thank all those who have helped and inspired me during the course of my project which the successful completion of project would not have been possible. I sincerely thank Mr. S.SINGHANIA of WEIGH INDIA for giving me this opportunity to take up this project I wish to record my deep sense of gratitude and profound thanks to my company guide I am thankful to all the employees of WEIGH INDIA, DELHI for their help and suggestions in conducting this study. And above all, I thank the Almighty God for helping me to complete this work successfully. I would like to thank the entire respondent who took out from their busy schedules to interact with me, fill the questionnaires and answer my queries. I am thankful to my parents for their unfailing support and warm wishes. Lastly I take this opportunity to my friends, who chipped-in with some valuable suggestions for the betterment of this project.

EXECUTIVE SUMMARY:

The MBA course offered by LOVELY PROFESSIONAL UNIVERSITY, PHAGWARA JALANDHAR. Has its own unique syllabus which require its students to undertake any internship With any of the leading business houses for a period ranging from 6-8 weeks at the end of the second semester The purpose of this internship is to enable the students to appreciate and understand the nuances of practical world vis a-vis the theoretical input administered during regular academic session. This help in creating managers who are well equipped with the experience of linking the theoretical inputs with those of practical environment. I have experienced the heat of work for more than six weeks and it was really a great exposure in the corporate world. I have learned a lot regarding the working of weights related to mentoring and noticed various problems which they face and are still facing during mentoring period . it was really great working with this prestigious organization of Weigh India.

TABLE OF CONTENTS

SI.NO. 01 02 03 04 05 06 07 08 09

CONTENTS CHAPTER 1 INTRODUCTION CHAPTER 2 REVIEW OF LITERATURE CHAPTER 3 SCOPE & OBJECTIVE CHAPTER 4 RESEARCH METHODOLOGY CHAPTER 5 DATA ANALYSIS & INTERPRETATION CHAPTER 6 FINDINGS,SUGGESTIONS,CONCLUSION BIBLOGRAPHY REFERENCES

PAGE NO. 05 23 25 28 32 45 50 51 52

QUESTIONNAIRE

CHAPTER-I Introduction

CHAPTER-I

Introduction
1.1 Introduction about Study
The topic of the project is A Study on Need of empirical study of consumer preferences for weigh India product and calibration services Industrial Sector in Delhi City. I did the survey on the products of the company to identify the need of security equipment in the market. The Weigh India is having following products in its equipments product line:

Product Category Laboratory Weights

Product Name 1. 2. 3. 4. 1. 2. 3. 4. 5. 6. JW-OIML-EI for E1 Class IV-OIML-WI for E2 Class HU-OIML-WI for F1 Class GT-OIML-WI for F2 Class DQ-WI for M2 (Brass) CP-WI for Sheet Metal M2 AN-WI for M1 (Brass) BO-WI for M1 (Stainless Steel) ER-WI (Flat Cylindrical) Slotter Weights

Medium Accuracy Weights

Carat Weights

1. FS-WI (stainless Steel)

I have done survey for the need/demand in the market for these products equally. I asked to do the market survey to know the actual need of the Weigh India equipment in different types of categories divided in hotels, govt., construction, financers & Misc. The sample size was taken of 120 respondents. My major focus was on the factors that were influencing the need in the market for the Weigh India product. My sample plan was to capture the information of the different categorized segments of industries.

1.2 Company Profile

COMPANY PROFILE
1 . Name of company a) Place of Birth b) Present address c) Communication Nos WEIGH INDIA Umapati Banerjee Road,Castairs Town B.Deoghar-814112 Plot No.137, Functional Industrial Estate patparganj New Delhi-110092 Telephone : 00911122166336 Fax : 00911122166334 E-mail : weighindia@rediffmail.com Website : www.weighindia.net 1984 Mr.G.J.Faber President International Committee of Legal Metrology (France) on 25th February ,1999 at the presence Of many prominent metrologists from India and abroad. 3 . Status 4 . Constituation 5 . Accreditation 6 . Contact Person 7 . Banker 8 . Member Manufacturer-Exporter Partnership firm By NABL S.Singhania Syndicate Bank DTC Depot ,Patparganj Delhi-110092 Engineering Export Promotion Council, Indian Science Congress Metrology Society of India Delhi Chamber of commerce 9 . Promoter Shanker Wire Products Industries B. Deoghar-814112, India Manufacturer-Exporter of Cast Iron Weights from

d) Year of Birt0h 2 . Unit inaugurated by

50g to 1000kg Born in 1961 10 . Product Manufactured Precision Weights ( 1 mg to 50 kg ) Turned from extruded rods of Brass Stainless Steel Austenitic Stainless Steel and adjusted within the accuracy of M2 class M1 class F2 class F1 class E2 class E1 class 11 . Specification followed OIML R-111 (revised up to 2002) India Standards
Optional

Can manufacture weights from any Specification as desired by Buyers. This is routine work for us. 12 . Technical Collaboration with National Physical Loboratory of India New Delhi

13 . Quality Control

Our unit equipped with modern machinery and sophisticated Loboratory as guided by scientist from National Physical Loboratory New Delhi Our quality control department checks the dimension and quality of each weight and only the approved weights are being sent to correction room for adjustment of masses. Finally our loboratory verifies the accuracy of individual weights on High Precision Balances.

14 . Third Party Guarantee

We provide due verification certificate from

10

State Inspectorate of Legal Metrology Or Regional Reference Standard Laboratory Or National Physical laboratory of India along with our weights.

15 . Our Coverage

Domestic : All States and Union Territories of India. Overseas : Bahrain Costa Rica Denmark Hungary Indonesia Ireland Israel Kuwait Malaysia Mauritius Nepal Netherlands New Zealand Norway Oman Qatar Romania Saudi Arabia Seychelles Singapore South Africa Sri Lanka Switzerland Texas Thailand U.K Yemen Zimbabwe -New Delhi -New Delhi -Germany -New Delhi -New Delhi

16 . Exposition Availed

Techmart India 94 Enterprise 95 Interkama 95 Techmart India 96 Enterprise 97

11

Techmart India 98 MQGT 99 Techmart India 99 Industrial India Trade Fair 99 Indian Science Congress 2000 MMGT 2001 First Middle East Metrology Conference & Exhibition 2002 Analytica India 2002 EEWAC 2003

-New Delhi -New Delhi -New Delhi -Kolkatta -Pune -New Delhi

-Bahrain -Chennai -Mumbai

History
12

Established in the year 1984, Weigh India is engaged in manufacturing, exporting and supplying brass weights, stainless steel weights and mass standards. Our production comprises of Laboratory Weights, Medium Accuracy Weights and Carat Weights. To provide the flawless measuring weights, we follow international standards of accuracy.

Our manufacturing range for these brass weights and stainless steel weights covers all the denominations from 1mg to 50kg for M2 to E2 class and 1mg to 10kg in E1 class, which is the highest accuracy class of weights in the world. We are fully dedicated to achieve the highest level precision necessary to meet the ongoing requirements for uninterrupted development in the field of Science & Technology.

Under the guidance of our mentor Mr. Shekhar Singhania with an industry experience of 26 years, we have earned a meritorious position in the domain. Owing to our ethical standards and transparent business dealings, we have achieved trust of clients based in not only India but also in Denmark, Hungary, Indonesia, Ireland, Israel, Malaysia, Netherlands, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, South Africa, Switzerland, Thailand, U.K. and U.S.A.

Fact Sheet Company Details Year of Establishment Legal Status of Firm Turnover Income Tax Registration No. Tax Identification No. Import Export Code Nature of Business 1984 Partnership Firm Registered under Indian Partnership Act 1932 Upto US$ 0.25 Million (or upto Rs. 1 Crore Approx.) AABHM6474M 07810213669 0501050281 Manufacturer Exporter Service Provider Australia/NZ Major Markets: Indian Subcontinent East/Middle Africa

13

East Europe East Asia North Europe South East Asia

Company USP: Provide after sales support : User manual 1. Experienced R&D Department 2. Good Financial position & TQM Primary Competitive Advantage
1. Large Product Line 2. Large Production Capacity

Packaging/Payment and Shipment Details Payment Terms 1. D/A 2. D/P 3. L/C Payment Mode 1. Cheque 2. DD 3. Invoice 4. LC 5. Pay Order Team & Staff Total Number of Employees 11 to 25 People

14

Product Portfolio We are a renowned manufacturer and exporter of a wide range of precision weights for numerous industries. Our range is categorized into Laboratory Weights, Medium Accuracy Weights and Carat Weights. Our quality range has enabled us to achieve a wide clientele base not only in India but in other parts of the world.

Our range comprises:

Our Infrastructure Our sophisticated infrastructure is well segregated into separate divisions such as production unit, R&D unit, warehousing unit and quality testing department. It is spread across the sprawling area of 4844 sq. ft. and is equipped with Mass comparators for calibration of E1 & E2 class weights. This helps us to fabricate our range as per international quality standards and ensure optimum production. Moreover, with our efficiently managed professionals, we are able to fabricate our range flawlessly and meet the bulk requirements of our esteemed clients within the set timeframe.

Quality Assurance Quality is the hallmark of our organization which enables us to provide our clients with the products as per international standards. We have developed a quality management unit where we test our range of products using Mass comparators for the calibration of weights. We follow stringent quality parameters as per the ISO-17025, to meet NABL norms. To ensure optimum quality, we have employed quality analysts who have professional experience and keep a stringent eye on the entire production process. To raise the standards of industry by maintaining its accuracy to the best possible level, we strive for excellence in every piece of weights. Reasearch & Development

15

Revolutionary developments in the field of Science & Technology, has brought about a radical change in the aspirations and expectations of mankind. Landing on the moon was a dream about half a century ago, but today it is a reality and now scientists are striving to step on the surface of MANGAL GRAHA. The mother of all the achievements is precise thinking, precise analysis, precise research, precise planning and precise execution. In other words 'PRECISION' is the most important key to the success of all the research and development activity. To enhance our range of products, we have set up a research and development unit. It allows us to manufacture our range with effectiveness by using advanced methodology. Our researchers conduct detailed market survey to develop a quality range of weights to meet the requirements of various industries.

Our research concentrates on following areas:

Raw material used for manufacturing Production process Effectiveness of products

Our constant focus on the R&D activities has helped us in cutting down our production cost as well as introducing better range of products. Warehousing & Packaging We have well constructed warehousing unit where our precision weights are stored in appropriate manner. Our warehouse is well segregated into various sections for the easy identification of the products. The warehouse personnel manage the storing process of entire range efficiently. We are equipped with fire extinguishing arrangement, moisture free environment and material handling equipment. Further, we also provide packaging facility using quality wood boxes with forceps and gloves. The excellent quality packaging material protects these weights from damages during the transit period. Client Satisfaction Over the years, we are offering premium range of precision weights that are quality tested using Mass Comparators. Due to our meticulous efforts, we have garnered a huge clientele across India, Denmark, Hungary, Indonesia, Ireland, Israel, Malaysia, Netherlands, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, South Africa, Switzerland, Thailand, U.K. and U.S.A.

16

Our esteemed clients are as follows:

ISRO Ranbaxy Dr. Reddys Lab CSIR Laboratories Dabur Piramal Healthcare and many more.

Why Us ? We are acknowledged as a renowned manufacturer and exporter of precision weights owing to the following factors:

Only firm in India accredited by NABL for calibration of weights in E1 & E2 Accuracy class weights Quality of weights Packing and reasonable price

17

1.3Product profile

18

19

20

21

22

USAGE:, All medical company, Jewellery Industry, Factories and Warehouses, Refineries and Allied Industries, Multistory Buildings, Hotels and gold weight, silver weight, domestic and, shop use .

23

CHAPTER II REVIEW OF LITERATURE

24

REVIEW OF LITERATURE
Tracey S. Dagger, Maria M. Raciti, (2011), The findings suggest that when a strong favourable match exists between country and product image then COO will positively influence product evaluation and willingness to buy. Conversely, when an unfavourable mismatch is evident COO would negatively influence consumers' product evaluations and willingness to buy. Heinrich Daub, Rudolf Ergenzinger, (2005), A first attempt to put these roles and relationships in a sustainability context providing an impression of all possible needs, wants, and expectations a company can expect from its customers. This notion alters marketing's view of the customer and brings about a new understanding of customer satisfaction. Erdener Kaynak, Orsay Kucukemiroglu, Akmal S. Hyder, (2000),the finding suggest that in recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the world are becoming more aware of the products/services available throughout the world. As a result, the significance of products county-of-origin images in influencing consumer behavior is increasing rapidly. An understanding of the role of COO images for imported products as against domestic ones would aid in the formulation of better marketing plans, strategies and policies by companies of both domestic and international origin. The purpose of this empirical research study is to examine Bangladeshi consumers quality perceptions of products outsourced from nine foreign countries from where the country sources most of its product needs and compare them with their perceptions of domestic products. Study findings indicated that Bangladeshi consumers overwhelmingly preferred western made products, though there were differences in their perceptions across product classes as well as degree of suitability of sourcing countries. Arunoday Saha, (1992), the finding suggest that ideas regarding the basic character of humanity assume importance wherever people interact with one another from the family to the political state, to the business enterprise. These conceptions, ranging from pessimism to optimism, from notions that evil, predatory competition on the one hand to goodness, co- operation and virtue on the other characterise the intrinsic disposition of people, derive from the culture to which the individual belongs, moulding his values and conditioning his behaviour. They not only affect the quality of human relations present in any collectivity, but exercise critical influence on the theories and practices of social control. The understanding of a range of social parameters is considerably enhanced when viewed from the perspective of prevailing cultural ideas about human nature itself.

25

G. Javalgi, Charles L. Martin, Patricia R. Todd, (2004),the finding suggest that advancements in information and communication technologies have created unprecedented opportunities to services providers in both developing and developed countries. The service sector represents one of the fastest growing areas of exports in the global trade. The Internet and e-commerce make it possible to sell a variety of services, ranging from airline tickets to financial services, from anywhere in the world, around the clock. International delivery of services through electronic means is creating value in the supply chain by the reduction of many of the barriers to entry. This paper focuses on the determinants influencing the diffusion and export of e-services across borders. The paper also presents strategic challenges, followed by implications for service providers. Durriya Z. Khairullah, Zahid Y. Khairullah, (1999), the finding suggest that the paper examines relationships between acculturation, affective attitude toward the advertisement (Aad), and purchase intention (PI) of Asian-Indian immigrants. Our results indicate that (i) Aad as well as PI of Asian-Indian immigrants for the Indian versus the American advertisements vary within and across the stages of acculturation: low, moderate, and high, and (ii) there is a strong positive relationship between Aad and PI. Our results imply that the degree of acculturation (DA) should be considered in advertising. Low and moderate acculturated Asian-Indians would be more effectively reached by developing Indian advertisements depicting Indian cultural themes rather than American advertisements showing mainstream American culture. High acculturated Asian-Indian immigrants should be reached by American advertisements rather than Indian advertisements. Our findings also confirm that the more consumers like an advertisement the more likely they are to indicate an intention to purchase the advertised product. Arunoday Saha, (1992), The findings suggest that ideas regarding the basic character of humanity assume importance wherever people interact with one another from the family to the political state, to the business enterprise. These conceptions, ranging from pessimism to optimism, from notions that evil, predatory competition on the one hand to goodness, co- operation and virtue on the other characterise the intrinsic disposition of people, derive from the culture to which the individual belongs, moulding his values and conditioning his behaviour. They not only affect the quality of human relations present in any collectivity, but exercise critical influence on the theories and practices of social control. The understanding of a range of social parameters is considerably enhanced when viewed from the perspective of prevailing cultural ideas about human nature itself.

Judith J. Marshall, Louise A. Heslop, (1988), The findings suggest that when a strong favourable match exists between country and product image then COO will positively influence product evaluation and willingness to buy. Conversely, when an unfavourable mismatch is evident COO would negatively influence consumers' product evaluations and willingness to buy. Luiz Moutinho, (1992),Indian shippers use 45 criteria in the container carrier selection process and out of these, low freight is ranked as the most important criterion and pricing flexibility is the
26

second most important one. In the list, these are the only two criteria found to be with more than 10 per cent importance. The least importance is given to five criteria: gifts and compliments, online booking, physical facilities, professional appearance and trade announcements which are weighed with 0.10 per cent importance. The paper has explored and added several new carrier selection criteria to the existing transportation literature. Awad B. El-Haddad, Mohammad A. Almahmeed, (1992),The paper finds that it is possible, for example, to apply the theoretical framework to case studies in pharmaceutical markets. Fiona Davies, Luiz Moutinho, Bruce Curry, (1996),Triggers for the adoption are the internal factors (i.e. need to survive, sustain competitiveness, and increase operational effectiveness) and external factors (i.e. institutional push, trade barrier, and company image). The selection framework and the theory of selecting QM and improvement initiatives explain the four selection views of fashion setting, pay-off, strategic fit, and organisation fit. Mark M.H. Goode, Luiz A. Moutinho, Charles Chien, (1996),conducted a research to find out usage of weight company within the model which suggest that if weighting machine making wish to increase customers overall satisfaction and the usage of available services they must target factors which directly affect customers expectations and perceived risk.

27

CHAPTER III SCOPE & OBJECTIVES

28

3.1 Objective of the study To know about the popularity of Weigh India weight equipment in the market. To know the product features of Weigh India weight calibration services. To compare the Weigh India calibration services features with its competitive brands. To know the customer satisfaction about Weigh Indiaweight calibration services. To make suggestions to the Weigh India manufacturer improve the product features in future.

29

SCOPE OF STUDY

The study is to know awareness level among Pharmaceutical companies , R & D Labs. Reseller network and Calibration Laboratories , with the help of study result we can set strategy for various target audience . Find out major potential costumers and feed back from existing customer . Study helpful to decide and selection of suitable channel of media . Select appropriate strategy to increase brand awareness.

30

CHAPTER IV RESEARCH METHODOLOGY

31

CHAPTER IV RESEARCH METHODOLOGY

4.1Research Design

Research Design is the basic framework, which provides the guidelines the study; it is the arrangement of conditions & analysis in a manner that aims to combine relevance to the research purpose with economy in procedure. It was a descriptive research, which has been done by making an in-depth study to get knowledge about the subject.

4.2Data Collection Method

There are two types of data:

Primary Secondary

The secondary data refers to those data, which have been gathered, from the agency & Company itself. On the other hand primary data gathered by the researcher afresh for the specific study undertaken by him. Primary data can be collected by three methods:

Observation Survey Personal Interview

I have chosen the survey method with the help of Questionnaire for the data collection method.

32

4.3Research Instruments Research Instrument calls by the name of tool of collecting the data. As above I has chosen questionnaire as research instrument, which gives most satisfactory results.

4.4Sample Plan

In sample plan the researcher has to decide about the sample unit, sample size, sampling procedure and contact method.

Universe: Users of Private & Public Sectors

4.4.1Sample unit: This part of the sample plan involve the decision about the respondents whether Madical company, Manufacturing units & Industrial sectors, Construction houses or a combination of all of them. 4.4.2Sample size: It involves researchers sample size decision about how many units to be surveyed. The sample size include 120 respondents which is combination of different types of respondents Contact method: The last issue to be decided in sampling plan is to determine the contact method i.e. how the selected unit be approached. Various methods available are mail survey, telephonic survey and personal interviews. The researcher has used personal interviews and telephonic survey as methods to get the information and questionnaire filled.

33

4.5 Limitation of the Study

I have tried to make the research work as accurate & authentic as possible. However the following constraints were still unavoidable: The information provided by the respondents on which all the results were drawn cannot be denied that here was always a possibility of response error. The respondents were in segments so the time taken to interview with them was too much. The study was conducted within a time frame work of 6 week duration only. The respondents feel reluctant about the survey conducted. Secondary data could not be fully utilized because of difficulty in assessing it.

34

CHAPTER-V Data Analysis and Interpretation

35

Occupation wise classification of Respondents Table No. - 1

Type of site No. of contacts % of contacts

ISRO

Gold making

Industrial Privet sector 19 10

Construction sites 32

Misc.

Total

20

18

21

120

17%

15%

16%

8%

27%

17%

100

Source:Primary Data

Interpretation: From the above table we observed that among 120 respondents, 20 respondents belongs from ISRO medical company, 18 respondents belongs from Gold making, 19 respondents belongs from Industrial, 10 respondents belongs from Privet sector. 32 respondents belongs from Construction sites, 21 respondents belongs from Misc.

Classification of Respondents

ISRO

17%

17% 15%

Jewellery Industry Industrial Privet sector

27% 16% 8%

Construction sites Misc.

Figure No. 1 Classification of Respondents

36

User of weight Table NO. 2

Type of site

ISRO

Jewellery Industry

Industrial Privet sector 12 7 19 9 1 10

Construction sites 30 2 32

Misc.

No. of

Yes

16 4

8 10 18

17 4 21

contacts No

Total 20

Source:Primary Data

Interpretation: The table shows that the need of security equipments mainly in all the fields. They use different equipments according to their site nature. Among 120 respondents ,30 respondents of

construction sites mostly use the electronic security systems compared to the other respondents.

35 30 25 20 15 10 5 0

30 16 4 ISRO 8 10 12 7 9 1 Industrial 17 4
No. of contacts Yes No. of contacts No

2
Construction sites
37

Figure No. 2 User of weight

Preference of respondents about weigh india against its competitors Table No. - 3 Brand Owners No. of Respondent s % of Respondent s
22% 19% 14% 7% 20% 18% 100 % 27 23 17 8 24 21 120

Mettlartolid o

Sariporiq s

Machetronic s

Wetronic s

Tonoma r

Other s

Total

Source:Primary Data

Interpretation: From the above table we observed that among 120 respondents, 27 respondents Preferred Mettlartolido brands, 23 respondents Preferred Sariporiqs brands,17 respondents Preferred Machetronics brands,8 respondents Preferred Wetronics brands,24 respondents Preferred Tonomar brands and 24 respondents Preferred Others brands.

Respondents Opinion about Weigh India against its competitors

18% 20%

22% 19%

14% 7%

Mettlartolido Sariporiqs Machetronics Wetronics Tonomar Others

Figure No. 3 Respondents Opinion about Weigh India against its competitors
38

Duration of Using the brand Table No. - 4 Time length No. of Respondents
Source:Primary Data

Less than 1 yrs

44

Less than 2 yrs

26

Less than 5 yrs Less than 10 yrs

38 12

Interpretation: From the above table we observed that the time length for the need is going day by day only 12 out of 120 are using the Weigh India product from 10 yrs, 26 out of 120 are using the Weigh India product less than 2 yrs, 38 out of 120 are using the Weigh India product less than 5 yrs whereas 44 out of 120 are using them less than 1 yrs it mean to the fact that need of Weigh India equipments are grown very high in very short term.

Time of using the brand

50 40 30 20 10 0 Less than 1 yrs Less than 2 yrs Less than 5 yrs Less than 10 yrs 26 12
No. of contacts

44 38

Figure No. 4 Time of using the brand

39

Factors affecting on respondents to using Weigh India brand Table No. - 5

Users Choice For Easy Operation No. Of Respondents % of Respondents
24% 14% 34% 28% 100%

Long Life

High Accuracy Less Electricity Consumption

Total

29

16

41

34

120

Source:Primary Data

Interpretation: From the above table we observed that 29 out of 120 respondents preferred Weigh India brand For Easy Operation, 16 out of 120 respondents preferred Weigh India brand for Long Life, 41 out of 120 respondents preferred Weigh India brand for High Accuracy, 34 out of 120 respondents preferred Weigh India brand for Less Electricity Consumption,.

40

Factors affecting on respondents to using Weigh India brand

For Easy Operation Long Life

28%

24% 14%
High Accuracy
Less Electricity Consumption

34%

Figure No. 5 Factors affecting on respondents to using Weigh India brand

41

Overall satisfaction about Weigh India product and calibration services. Table No. 6

Type of site

ISRO

Jewellery Industry

Industrial

Privet sector

Construc tion sites

Misc.

Satisfaction Level

Yes No Avg.

5 7 8

4 9 5

10 4 5

6 2 2

10 17 5

12 6 3

Source:Primary Data

Interpretation: The table shows that satisfaction level of the respondents depends upon the companys product & after sale services. So according to this table construction sites are less satisfied with services given to them. Misc. has high satisfactory level but the most satisfied segment is industrial segment.

Satisfaction level of the respondents

20 15 10 5 0 17 5 7 8 9 4 5 10 4 5 Industrial 6 2 2 Privet sector 10 5 Construction sites 12 6 3
Yes No Avg.

ISRO

Jewellery Industry

Figure No. 6 Satisfaction level of the respondents

42

Misc.

External Factor mostly affects the Demand of Security Table No. - 7 Factors Price Quality Brand Company s services No. Of Respondents % Of Respondents 29% 18% 17% 13% 9% 14% 100% 35 21 20 16 Customers behavior 11 17 120 Advt./Mktg. Total

Source:Primary Data

Interpretation: The table shows that price is more affecting factor to demand in comparison to other factors like quality, brand, companys, customers behavior, advertisemenmt.

External Factors affecting demand of security

14% 29% 9% Price Quality Brand Companys services 13% 18% 17% Customers behavior Advt./Mktg.

Figure No. 7 External Factors affecting demand of security

43

Need of Sales promotion & Advertising Table No.- 8 Type of site ISRO Jewellery Industry No. Of respond -ents Yes No 11 9 13 6 18 15 4 19 Industrial Privet sector 4 6 10 Construction sites 26 6 32 17 4 21 Misc.

Total 20

Source:Primary Data

Interpretation: The table shows that in all the segments advertising factor affects the sale of the produt because of high competition. According to the table 26 respondents of construction sites 11 respondents of ISRO, 13 respondents of Jewellery Industry, 15 respondents of industrial, 4 respondents of Privet sector., 17 respondents of misc. are favouring the sales promotion & advertising for security equipments. Need of Sales promotion & Advertising
30 25 20 15 10 5 0 ISRO Jewellery Industry Industrial Privet sector Construction sites Misc. 11 13 9 6 4 4 6 6 4 15 17
Yes No

26

Figure No. 8 Need of Sales promotion & Advertising

44

Awareness of the Weigh India equipments Table No. 9

Type of site

ISRO

Jewellery Industry

Industrial Privet sector 16 3 19 10 0 10

Construction sites 30 2 32

Misc.

No. Of respond -ents

Yes No

17 3

17 1 18

18 3 21

Total 20

Source:Primary Data

Interpretation: The table shows that the brand name of weight is creating the awareness of security equipments in the market and it leads to creating growth in market need of security equipment.

35 30 30 25 20 15 10 10 5 0 ISRO Jewellery Industry Industrial Privet sector Construction sites Misc. 3 1 3 0 2 3 17 17 16 18

Yes No

Figure No. 9 Awareness of the Weigh India weight security equipments

45

Media influenced to know about weight security systems Table No. -10

Type of Source No. Of Respondents

T.V. Ads. 10

Newspapers Friends

References Journals

Any other

18

28

36

22

Source:Primary Data

Interpretation: According to the table 36 out of 120 respondents came to know about the security equipments form references 28 out of 120 respondents came to know about the security equipments from friend, 22 out of 120 respondents came to know about the security equipments form journals, 18 out of 120 respondents came to know about the security equipments form newspapers, 10 out of 120 respondents came to know about the security equipments form T.V Ads. & 6 out of 120 respondents came to know about the security equipments form any other..

Media influenced to know about weight security systems

5% 9% 18% 15%
T.V. Ads. Newspapers Friends References

30%

23%

Journals Any other

Figure No. 10 Media influenced to know about weight security systems

46

Weight india most important Table No. 11 Type of the equip. Sites M2 Class M1 Class F2 Class F1 E2 class

ISRO Jewellery Industry Industrial Privet sector Construction sites Misc. Total
Source:Primary Data

14 9

11 10

16 7

14 6

13 7

8 7 25

7 5 12

16 7 30

17 8 19

16 8 19

10 73

19 64

15 91

12 76

8 71

Interpretation: The table shows that electronic alarm systems are highly needed to the construction sites & hotels for the security purpose. Mostly financers & Miscellaneous need electronic safes. Currency counting machines are needed by mostly by construction sites and hotels. Time attendance system is needed by construction sites & industries. Surveillance system is needed by construction sites & industrial segment.

Product Mostly Needed

100 80 60 40 20 0 M2 Class M1 Class F2 Class F1 Class E2 Class
Total

91 73 76 64 71

Figure No. 11 Weigh India weight most important

47

CHAPTER-VI FINDINGS,SUGGESTIONS,CONCLUSION

48

Findings: In the research out of 120 respondents, 32 respondents belongs from construction site is highest than other sites. 30 respondents belongs from construction site is mostly using weight and calibration security systems at their sites. According to the respondents Wetronics is the biggest competitors of Weigh India in the market. 44 respondents using weight security systems for less than 1 year. High Accuracy is the most influenced factor affecting to the respondents to using Weigh India brand. The respondents of Industrial Segment is highly satisfied with the service provide by Weigh India. According to the respondents 35 respondents says that price is the most affecting factors to the demand of Weigh India product and calibration services. 26 respondents of construction sites says that advertising factor affects the sale of product in high competition. Awareness of Weigh India weight security system is high in the respondents of construction sites and it increasing gradually in all sectors. 36 respondents out of 120 came to know about the weight security systems by the references. According to the respondents weights are highly needed product to the construction sites.

49

Conclusion: I have studied customers needs of weighting equipments in the Delhi and NCR market and I found that most of the customers of Delhi and NCR market are price conscious and some of the customers are brand conscious. There are lots of customers who are not aware about the Weigh India weight calibration services and they are depends upon the local brand. I found that lot of the customer are ready to switch over on Weigh India equipments due to its brand name and services given to the customers. On the bases of data analyses I have conclude that there is need of weight security in market but due to unawareness of these equipments there is requirement of effective advertising and marketing strategies to make aware the customers about security equipments. I have given rank to different factors responsible for demand/need of the security products, these factors are as follows:

Factors Price Quality Brand Advertising/Marketing Companys sales after services Customer behavior

Rank 1 2 3 4 5 6

50

Suggestions:-

At the end of the project I analyzed deeply over the data of my research and I reached on this conclusion that there is huge need of security equipments in market. The Private (Industrial) sector players always in need of weight security equipments those can give a support to safe operations in the organization with high accuracy. Through the evaluation of the project the need of security always be there in the market just the market players have to emerge with latest technologies with less cost to the customer & best quality products.

51

Biblography

http://www.business-standard.com/india/news/global-worries-weigh-sensex-down-320points/144830/on http://www.weighindia.net/ http://www.averyindia.co.in/ http://www.askweigh.com/ http://weighindiacompany.com/ http://suppliers.jimtrade.com/68/67459/ http://www.statweigh.co.in/ http://www.bloomberg.com/news/2011-02-15/times-publisher-bennett-coleman-said-to-plan-indiaipo-in-next-two-years.html http://blogs.wsj.com/indiarealtime/2011/02/01/dlf-debt-woes-to-weigh/ http://www.technoweighindia.com/

52

Reference

Cristina Rodrguez-Rieiro, Paz Rodrguez Prez, Susana Granado de la Orden, Mercedes Moreno Moreno, Ana ChacnGarca, Amaya Snchez-Gmez, (2011) "In-hospital mortality rates after CABG by autonomous regions in Spain", International Journal of Health Care Quality Assurance, Vol. 24 Iss: 4, pp.300 307 Richard Bloss, (2011) "Assembly and Automation Expo highlights innovations in automated assembly", Assembly Automation, Vol. 31 Iss: 3, pp.220 223 Julia Hall, Conor Murphy, (2011) "Robust adaptation assessment climate change and water supply", International Journal of Climate Change Strategies and Management, Vol. 3 Iss: 3, pp.302 319 Richard Bloss, (2011) "Assembly and Automation Expo highlights innovations in automated assembly", Assembly Automation, Vol. 31 Iss: 3, pp.220 223 AnttiPellinen, Kari Trmkangas, OutiUusitalo, AnuRaijas, (2011) "Measuring the financial capability of investors: A case of the customers of mutual funds in Finland", International Journal of Bank Marketing, Vol. 29 Iss: 2, pp.107 133 Fang Gu, (2011) "The campus-wide laptop loan service and the library's role", Library Management, Vol. 32 Iss: 1/2, pp.6 21 Kun Liao, Zhongming Ma, Johnny Jiung-Yee Lee, Ke Ke, (2011) "Achieving mass customization through trust-driven information sharing: a supplier's perspective", Management Research Review, Vol. 34 Iss: 5, pp.541 552 William J. McCluskey, Richard A. Borst, (2011) "Detecting and validating residential housing submarkets: A geostatistical approach for use in mass appraisal", International Journal of Housing Markets and Analysis, Vol. 4 Iss: 3, pp.290 318 Katharine E. Barker, Deborah Cox, ThordisSveinsdottir, (2011) "Foresight on the future of public research metrology in Europe", foresight, Vol. 13 Iss: 1, pp.5 - 18

53

Questionnaire
Emperical study of consumer preferences for weigh India product and calibration services.
Name: ____________________Address: ____________________ ____________________

Phone Number: ____________________Email id:

Q 1.Please rate our overall customer service.

Optimal Indifferent Smashing Terrible

Q 2.Please rate our representatives ability to resolve your issue

High Performance Unexceptional Redeeming Unfavorable

Q 3.Taking into account our customer service, rate this company.

Outstanding Decent Great Average

Q 4.Taking into account our customer relations, rate this company.

Splendid Fair Good enough Dreadful

Q 5.Describe your overall experience with our company/ organization.

Fantastic Intermediate Satisfactory Deplorable

54

Q 6. What is the frequency of usage of this product? a) Once a month c) Few times a week b) Once a week d) Less than once a month

Q 7. Which of the following promotional campaigns of our product are you aware of? a) TV ads c) Point of sales b) Newspaper print d) Discounts

Q 8. Which of the following is true about our brand? a) Its quality is equal to other brands c) Its quality is less than other brands b) Its quality is better than other brands d) Cant say

Q 10. What is your attitude towards calls from sales persons? a) I do not entertain calls from sales persons c) I listen to them but calmly say No Q 11. Which of the following do you prefer? a) Products from bigger companies with wider distribution b) Products from companies with good warranty and after sales service c) Products from local companies with better price and slightly lesser quality d) Products belonging to companies with good brand image b) I get irritated and scold them d) I look forward to such calls

55

e) Others Q 12. What do you think about rankings of products? a) They are biased and influenced c) They are not fully reliable b) They are fair and give a true picture d) Cant say

Q 13. What is the most appropriate indicator of brand equity? a) Brand value c) Brand recall b) Brand identity d) Brand image

Q 14. What is the most important factor to ensure brand management of this product? a) Quality c) Usage experience b) Delivery d) Price

e) Other __________________________________________________

Q 15. How much do you care about using brands? a) Slightly c) Not much b) Strongly d) Never

Q 16. Which is important factor to influence you to buy our product? a) Accuracy c) Packing b) Finishing d) All

56

Q17. Which is important factor to influence you to call for calibration services?

a) Calibration charge

b) Time

b) Accuracy

d) All

57