What is Brand?

"A brand is a collection of perceptions in the mind of the consumer".

Product feature of the Thermo clean:

Its completely free from venerable chemical materials.

Thermo clean have a unique feature it is that Herbal based Which feature can differentiate from anothers.

Because of Herbal based feature Thermo clean is entirely human friendly and as well as environment friendly too.

Chemical based industry, Hospital based industry, Fish processing plant, poultry, Meat processing plant, Garments industry all types of industry can be use Thermo clean for any kind of cleaning. Its very reliable for every types of cleaning activities.

Daily cleaning with Thermo clean keeps floor and fittings bright, dazzling and new.

Thermo clean is the right product for cleaning all kinds of hard floor without affecting its finish.

It can serve dual purpose1) Thermo clean no Rinse Premium floor cleaner. 2) Another main unique feature is that the raw thermo utensils can be use for any kind of injury any causality and 3) That means it can be used for any kind of antiseptic substitute.

 It has very good aroma as well, for routine use Thermo clean can get rid of any kind of bad smell.

Stone, Tiles, Marble, Mosaic, Terrazzo, Wooden in addition to that it keeps all types of floor coating as new just remove all the black spot as well as trash. So for these reason the aesthetical value or newness of the floor can stay longer interlude.

After using Thermo clean, its immediate later it disappearing very quickly.

Band Naming:
Here are ways to determine how to communicate the value of the combined venture: 1. Evaluate both brands and determine if either has a greater value to the company's future 2. Announce the merger and tout the benefits to everyone in terms relevant to them 3. Create a transition plan to get beyond the merger or acquisition and get back to the business of communicating based on your value proposition In most cases, it's a good idea to evaluate the acquiring brand to be certain it embodies the spirit of the combined company. Don't settle for an ineffective, lackluster name. Here are quick tips for selecting a memorable name for your business. (These tips serve product marketers well, too, for naming a product or service.) Use letters that arrive early in the alphabet Internet search engines use an alphabetically driven organizational structure, and this will ensure that your company comes up near the top of the list. Speak easy If your name is easy to spell and say, your name will be easier for people to remember. Avoid numbers Numbers can cause confusion and spelling problems when someone is trying to find your company, service or product. Is it one or 1; two or 2; three or 3?

Pick a name that has "verb potential" Can you activate the name? Companies such as Google, Kleenex and Xerox hit brand bonanza as their names have slipped into our vernacular as verbs. Avoid similar-sounding names Sounding too similar to an existing company can cause confusion and make it more difficult to own the name in stakeholders' minds.

Select a name that makes sense for your company Using a name that fits your industry can strengthen your brand and deepen the understanding of what your company does, offers or sells. "Just Tires", "Toys R Us" and "Microsoft" all are examples. Strive for a timeless name Be aware of trends in names (e.g. dot coms or the letter "e" before any name). Understand the future of your products, services and industry and how it might affect the name.

Elements of the branding process The following are elements that should be considered and incorporated into your branding strategy. They will take on a different mix of importance depending on factors such as product life cycles, competitive activity, significance to consumers, loyalty patterns of consumers, commodity/custom perception and others. But within this product environment, these elements should all be addressed.

Existing perceptions of the product category by target market segments. Existing structure and infrastructure of this product category and anticipated trends and upheavals. Competition for the same dollar from other product categories. Product attributes deemed important to target market segments. The positions currently occupied by you and your competitors in the minds of target market segments. Product differentials, real or perceived, by target market segments. Corporate images of the marketers of products in your category. Expectations of target market segments about products in your category.

The programs, activities and policies in support of your brand. They include names, logos, packaging, slogans, ad content, ad media, ad specialties, trade shows, spokespersons/celebrity associations, demonstrations, employee training and evangelism, contests sponsored, public relations, literature, promotions, events sponsored, distribution channels used, charities and causes supported, web site activity, guarantees, return policies, co-branding activities, graphic standards, customer relations policies and personnel, audio symbols/themes, trade association and standards committee participation, and any other activities that provide exposure of brands to your markets by you and your competitors. Relation of a particular brand with other brands from the same company (line extensions, brand adaptations, co-offerings etc.). Credibility and continuity of the brand and its many elements as perceived by the market. Alignment of all influencers (employees, distribution chain personnel, suppliers, media and investors) to deliver a credible, consistent brand "story" Budget and financial considerations. Product expectations for volume, profit, longevity.

The mix of elements and environment make branding a complex and ongoing activity, but it can lead to focused, consistent, powerful and cost-effective marketing performance which leads to increased market share and profits. Brand audit Utilizing the Elements of Branding listed above, you can establish a brand audit of your existing product, service and corporate brand strengths and performance. The same list can be used as a checklist for launching a new brand. It's a way to make sure all elements associated with a brand are coordinated and directed toward the branding goals you have set forth. There's a lot of hard work associated with establishing, maintaining and defending a brand and its position. But it pays off in market awareness, acceptance, preference, customer loyalty, and most important: customer equity, Additional considerations Some decisions about branding are required at the outset. For instance, should the corporate name be branded and promoted, and if so, to what extent. If products and services are also branded, what should be the balance between the two. Then, how do acquisitions and mergers affect brands? If brands are indeed assets, how can they best be managed when merged into another corporation? Nomenclature systems can help an organization keep track of brands within a structure of divisions and subsidiaries, but don't expect customers to become familiar with, or even interested in, your artificial and internal organization. As has been suggested, branding is interactive with customers perceptions and expectations making a large contribution to the success of a brand. For those marketers who persevere, the

result is a longer and stronger customer equity position, better margins and long-term profits at reduced marketing expense, Branding works and it's worth it.