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Impact of BestPrice

on Wholesalers & Retailers of Indore

Submitted By
Pranjal Pachori Naveen Singh Mourya Amit Samber

Submitted to
Professor Jayesh Tiwari Marketing Management

Indore Indira Institute of Business Management, Indore (MP)

PGDM IIIBM, First Semester, 2010

Objective
To assess the influence of BestPrice on wholesale Business in Indore.

Methodology
Field Data collection by Market survey with Questioner of about 25 wholesalers and 25 retailers.

Company Profile
Best Price, Bharti Walmart Private Limited is a joint venture between Bharti Enterprises, one of India's leading business groups with interests in telecom, agri-business and retail, and Walmart, the worlds leading retailer, renowned for its efficiency and expertise in logistics, supply chain management and sourcing. The joint venture is establishing wholesale cashand-carry and back-end supply chain management operations in line with Government of India guidelines. Best Price Modern Wholesale cash-and-carry stores have been opened in Amritsar, Zirakpur (Near Chandigarh), Jalandhar, Kota, Bhopal, Ludhiana, Raipur and Indore.

Questioner
Q1. Do you know about BestPrice by Bharti Wallmart ? Q2. Is there any impact on your business by BestPrice ? Q3. If Yes, How? Plz explain ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------------------Q4. If No, what are the factors which still help you retain your customers ? 1. Best Price 2. Best Quality 3. Trust 4. Payment Method Cash & Carry / Credit Yes/No Yes/No Yes/No

Q5. Do you think buying from BestPrice (Indore) is still cheaper?

Data Interpretation
Followings are the finding of field survey -

Questions
Do you know about BestPrice by Bharti Wallmart? Is there any impact on your business by BestPrice? If there is no impact of BestPrice on your business, what are the factors which still help you retain your customers? Do you think buying from BestPrice (Indore) is still cheaper? Price 0%

Yes
40% 25% Quality 0% Trust 20%

No
60% 75% Credit 80%

50%

50%

The above data is summarized from the data collected through questionnaires while interviewing the wholesalers/retailers of Indore

Graphical Representation
Do you know about BestPrice by Bharti Wallmart ?

40% 60%

YES NO

Is there any impact on your business by BestPrice ?

25% YES NO 75%

If there is no impact, what are the factors which still help you retain your customers ?
0% 0% 20% Price Quality trust 80% Credit Payment

Do you think buying from BestPrice (Indore) is still cheaper?

50%

50%

YES NO

Conclusion:
Outcome of the survey conducted for finding the impact of BestPrice on the wholesalers and retailers of Indore is as under The awareness of the BestPrice in still low in Indore, The target audience is still unaware or little aware of it. It might take some time to impact. Followings are the observations, which clearly indicates no impact of BestPrice in local market in Indore
a. There are majority of wholesalers/retailers who dont know about BestPrice b. The payment method is the major hurdle, as the current suppliers of

wholesalers and retailers provide both credit and cash discount payment method. With BestPrice, its only Cash & carry payment method. c. The current suppliers provide Delivery at door to their buyers, BestPrice doesnt deliver, they have the philosophy of Pay cash and carry your stuff. This again seems to be the barrier to the wholesalers and retailers, who are accustomed to this system.

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