NEERAJ RASTOGI

SFS-109, Ashok Vihar Phase3, Delhi- 110052 Phone: 011-47051872, 9818181056, Email: nras@airtelmail.in

JOB OBJECTIVE Seeking assignments in Strategic Planning, Business Development, Sales and Marketing, Distribution Management with an organization of repute. ACADEMIC QUALIFICATION University Year Punjab Engineer College, Chandigarh, 1981 ( Punjab University ) Faculty of Management Studies, Delhi Bhartiya Vidya Bhavan 1987 1999 Course B.Sc, (Metallurgical Engineer) P.G. Diploma in Marketing Management Division First First

PGDBM, Global & Domestic Marketing First Management

PROFESSIONAL SUMMARY An astute and dedicated professional with extensive experience in the areas of Strategic Planning, Business Development, Sales and Marketing, Distribution Management, Team Management and Client Servicing across varied industry spectrums. Currently designated as Marketing Mgr. Lathia Rubber Mfg. Co. Pvt. Ltd. Developed business acumen for various regions in North India and Nepal. Deft in developing distribution network infrastructure and adept at demand & supply management and inventory control, ensuring smooth stock operations. Ability to support and sustain a positive work environment that fosters team performance with strong communication and relationship management skills. MBA in Global & Domestic Marketing Management from Bhartiya Vidya Bhavan. SKILLS

Core Competencies

o Developed dealers for small customers Strategic Planning o Steer profit centre operations for the assigned territory for accomplishment of top-line growth and bottom-line profitability. o Handling excise matters, sales tax and its assessment, general administration at regular intervals.

Sales and Marketing/Business Development

o Managing sales & marketing operations; implementing sales promotional activities as a part of product launch, brand building and market development effort.

Conduct competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics and provide valuable inputs for sales and collection forecast. o Preparing monthly sales & stock reports in accordance with the demand and supply parameters to ensure smooth functioning of business operations. o Identifying prospective clients, procuring business from existing accounts, generating business from new accounts to achieve revenue & profitability targets. o

Distribution Management
o

Establish strategic alliances / tie-ups with financially strong dealers, resulting in deeper market penetration. o Evaluate performance & monitor the sales and marketing activities of the distribution channels; ensure optimal inventory for smoother business operations.

Team Management

o Guiding, training & motivating the team members to ensure efficiency in sales operations and meeting of individual & group targets. o Planning & scheduling individual/ team assignments to achieve the pre set goals within time, quality & cost parameters

Client Relationship Management

o Rendering effective customer service by addressing queries/ grievances of clients so as to ensure smooth flow of operations and adherence to time norms. o Providing exemplary services and product application demonstration to customers for exalting customer satisfaction.

ORGANIZATIONAL EXPERIENCE
Since Sep. 2008 with Lathia Rubber Mfg. Co. Pvt. Ltd o Marketing Rubber, Polyurethane, Ebonite, & Stowe wood ward ( American co.) rollers to Steel plant cold rolling mills e.g. Jindal steels, Bhushan steels, Hero cycles,Essar steels etc. Paper mills Star , Ballarpur, Khanna,Satia, Bindal papers, Devpriya Industries,Trident etc. , textiles mills-- JCT, Oswal group,Auro textiles, Malwa cotton,Grasim/Bhiwani , Rainbow denim ,Luxmi cotsyn polyester film plantse.g. Polyplex, Vacmet ,Ester,Uflex , Rexine plants Veekay polycoats ,Premier polyfilms, Marvel vinyls ,Northren India, ,Mannu, Asbestos sheet plantsHyderabad Asbestos e.g. UP asbestos.

Aug'2000 to 2008 with D.S.V. Chemicals Pvt. Ltd.d as Manager Sales o Notable Accomplishments Instrumental in selling resins to printing ink and paint industries of the order 700 T-7crore/p.a. Profitably marketing reactive, non-reactive polyamide, MF, Alkyd, Ketonic & Acrylic resin in north region generating the sales growth of about 85% Launched & established reactive polyamide in north region. Increased customer base & apply more stress on direct selling than sale thru dealers. Involved in selling products payment against delivery that helped in cash flow & no case of bad debt in last 5 years. Better cash flow has reduced the bank interest & able to give better prices to customers.

Handled key clients like Maharani paints, victor paints,Sakata Inx,Sicpa Ink,Saboo Birlec etc.

Aug-99jul2000 Goyal Gases Ltd./Gaziabadas Manager sales o Notable Accomplishments Significantly contributed to sale of gases oxygen, nitrogen,argon etc. Introduced our oxygen gas bubbles to hospitals, where only BOC was selling Kailash Hospital, St. Stefen's hospital & Jaipur golden hospital at Rohini . Establish argon welding at maruti ancillaries. Apr'96-Mar'99 with Cibatul Ltd. as Regional Marketing Manager o Notable Accomplishments Significantly contributed to the sale of Epoxy, PF, UF, Polyamide Resin and Bulk drug intermediate worth 6 crores. Profitably marketing reactive, non-reactive polyamide,reactive polyamide,Epoxy resin, in north region of around 6 crores Instrumental in liaising with regulatory authorities like DGFT, Finance, Agricultural ministry, EIL, MCD for various approvals & applications. Divided the existing customers in A,B,C ,D category depending upon their payment patterns & payment capacity & consumption accordingly set their credit limit to safe guard our company against bad debts. Increased sales from 1.5 corers to 4.5 corers in 97-98. Aug'93-Mar'96 with SIP Indus as Branch Manager o Notable Accomplishments Successfully liaised with DGFT for100% EOU of Floriculture unit, Windmill project etc. Divided the existing customers in A,B,C ,D category depending upon their payment patterns & payment capacity & consumption accordingly set their credit limit to safe guard our company against bad debts. Successfully handled key clients like BHEL/Hardwar, Jhasi ,Bhopal, Railways, Feb'84-Jul'93 with Foseco India Ltd. as Area Sales Manager o Notable Accomplishments Involved in selling company's chemical & fluxes in Steel Plants & Foundries generating sales of 3 crores p.a. Bagged the Best Region Award for 2 consecutive years (1993-94 & 94-95) in SIP with respect to sales & collection. Divide the existing customers in A, B, C, D category depending upon their payment patterns & payment capacity & consumption accordingly set their credit limit to safe guard our company against bad debts. Distinction of successfully launching and establishing Cold Tundish Lining System, Hot Tops & sleeves in the regions of North. By justifying cost economics of the system in steel plants. Handled key clients like BHEL, Hardwar, Bhopal Jindal Strips, Hissar, Bhusan Steels, Escorts/Patiala, DCM Engg./Ropar, HMT/Pinjore, Sunbeam castings etc. Commenced career with Modi Steels in Jul'81.Jan 84 Last served as Shift Engineer

o Supervised steel making on Electric Arc furnace & casting in to ingots of alloy steel & wire quality steel. ACHIEVEMENTS Distinction of successfully launching and establishing Cold Tundish Lining System in the regions of North. Bagged the Best Region Award for 2 consecutive years (1993-94 & 94-95) in SIP with respect to sales & collection. Increased sales from 1.5 crores to 4.5 crores in 97-98 in cibatul. Actively involved in getting the import duty waiver of 25 lakhs for the company even after the time expiry by successful liaison with DGFT. Increased the sales of DSV from 8 T to 30 T/month in 18 months & then to 60T/month. PERSONAL DETAILS Name Contact E-mail Gender Date of birth Language known Postal address : NEERAJ RASTOGI : 011-47051872, 9818181056 : nras@airtelmail.in : male : 25-June-1959 : English , Hindi : s.f.s.-109 , Shakti apartments, Ashok Vihar , ph-3 , delhi-110052