Increase Market Share In order to grow a business needs to increase their share of competitive markets .

Marketing plans start with the overall strategic business plan of a company, b ut explain further how specific aims will be carried out. Marketing plans addres s this through defining product or service offerings, researching target markets , analysis of competition, then strategically placing, pricing and promoting the company offering. Strengthening Financial Resources Included in the growth objectives of an organization is the availability of capi tal resources to invest in future expansion projects. If a company's financial r esources are strong, capital could conceivably come from cash reserves. For many organizations, strengthening financial resources means to build cash flow or in crease assets in order to attract investors and court creditors to fund expansio n. Physical Resources To companies that produce tangible products, physical resources could mean the p lant, machinery and other equipment integral to producing a product. Service bus inesses could define physical resources as office space or computer equipment to enhance customer service and other business processes. In either respect, the g oal of increasing physical resources deals with using equipment or machinery to better produce a product, or offer a service. Productivity Productivity for any organization means fine tuning a business process to achiev e the best result for a customer while increasing profit. A manufacturing organi zation that fine tunes a process could reduce waste, reduce production time, and in the end, make a better product that gets to the customer faster. A service b usiness that changes the way customers are handled can decrease call times and i ncrease customer satisfaction and loyalty. Innovation Innovation is a goal that helps a business stay ahead of the competition. Placin g resources into research and development to create a new product, or into offer ing a better service, can pay dividends by entering a new and unique product or service into the marketplace. Action Planning A business cannot move forward without defining specific action steps to take th em toward their goals and identified business objectives. Action planning involv es identifying the top objectives for an organization, then developing SMART goa ls -- goals are specific, measurable, achievable, realistic and timely. By setti ng and meeting SMART goals, an organization will meet specific business objectiv es along the way.