Internet Cafe Business Management: Key Implications

1. 2. 3. Internet caf should be in reach of target audience There should be enough space in an Internet caf to roam about to avoid any sort of congestion Caf administration needs to make sure that they know the preferred timing of their routine customers so that any delay due to the unavailability of the system could be taken care of. A Small customer survey can help to solve that problem. Internet speed should be adequate in proportion to number of average users using Internet simultaneously. However, high Internet speed should not lead to the wastage of available bandwidth. That would only result in rise in cost of providing Internet caf services which will leave negative impact over the profitability of the whole net caf business. Caf front desk staff should possess pleasing and welcoming attitude towards the customer. It matters a great deal on how they deal with their client, they attitude will translate how customer focus the organization is. Furthermore, Support staff along being friendly and helpful They should be supportive to the customers if they face any trouble in using services. Hardware should be reliable to give performance. Not only caf should have quality hardware but they also need to make sure that hardware does not pose any health hazard on the user. For example monitor should not cause eye strain, keyboards and mouse should be a cause of any sort of discomfort on arm or hands. Computer systems should have all the related productivity software needed to use Internet and read files in popular formats like PDF Caf administration should ensure the privacy of each customer. And should take measure that discourages any sort of intrusion on their data, which might be confidential. Environment should be clean and hygienic. Smoking should not be allowed

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10. How Regular customers are dealt? How they are valued? How new customers are Valued? they are adding major contribution in the profits. Where Complimentary drinks is a way to welcome new customer, giving free hours or Happy Hours to regular customer might be a good incentive. 11. When customer leave, caf front desk or person at receiving bill should be efficient to help them complete the transaction quickly and give them some gift that would remind customer of that net caf. A key chain or MP3 Cd of a choice from collection, can be a good gift

Service Quality Dimension of Sahara Airlines

o o o o o Food / Beverages Newspapers Movies Music Staff uniforms- Air Indias staffs always wears a printed blue sari.

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Logos - Air India's centaur is the logo and maharaja is the mascot. Colour and design - Jet airways have blue colour tickets. Seats and cushions Audio / Video facilities for work or pleasure Fax, laptops, etc. Baggage retrieval Flight bookings

INSEPARABILITY Many services require customers to participate in creating the service product. In the airline industry, it is very important for the company to consider the customers as a part of the company in order to serve them better. The inseparability of services leads to: o o o Customer being co-producer; Often customer being co-consumers with other customers and; Customer travelling to the point of service production.

All the above three problems are face by the service marketer in the airline industry. So the service marketer has to think of ways in which he can satisfy his consumers in an efficient manner. In the airline industry, the customer has to be physically present in the service factory. Hence, he is coming in direct contact with the service provider as well as other customers of the airline.

INVENTORY Service businesses cannot normally stockpile their output, because the time bound nature of service delivery makes it impossible to inventory the finished goods. For example, the potential income from an empty seat of an airline flight is lost forever once the flight takes off. Conversely, when demand for service exceeds supply, the excess business may be lost. If someone cannot get a seat on one flight another carrier gets the business or the trip is cancelled or postponed. The inventory for airline industry is mainly the food and the aircrafts spares and parts. Airlines face the problem of inventory mainly due to irregular demand patterns. The Services Marketing Triangle The services marketing triangle shows the three interlinked groups that work together to develop, promote and deliver services. These key players are labeled on the vertex of the triangle shown below.

The list of internal and external stakeholders is based on a Public Health Department

Internal Stakeholders

External Stakeholders

Director of Public Health Head of Health Intelligence and Information Procurement Director of Nursing Public Health Strategists Public Health Management Analyst Director of Programmes and Services Research Scientist Communications Environmental Health Intelligence Analyst Public Health Manager Trustees Board committee members

Local Authority/council Providers Acute trusts Patients Service users Customers Suppliers Funders Quality assessors LINk group Special interest groups Health visitors/school nurses Wider public health workforce Media