A Project Report On Whether The Decreasing Sales of Pizza Hut Can Be Increased Through Promotional Activities

A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES
Industry Overview
Babasabpatilfreepptmba.com
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INDUSTRY PROFILE Fast food

A fast-food restaurant is a restaurant characterized both by food ready to eat quickly after ordering, and by minimal service. One trait shared by all fast food establishments is that the customer pays for the food prior to consuming it. Often this food is referred to as fast food. In response to increasing backlash against fast food, the industry has been trying to move the public away from that term over the past ten to fifteen years, shifting to the term quick service restaurant (QSR for short). Despite the industry's efforts, consumers continue to refer to them as "fast-food restaurants"
The food in these restaurants is often cooked in bulk and in advance and kept warm, or reheated to order. Many fast-food restaurants are part of restaurant chains or franchise operations, and standardized foodstuffs are shipped to each restaurant from central locations. There are also simpler fast-food outlets, such as stands or kiosks, which may or may not provide shelter or chairs for customers.
Because the capital requirements to start a fast-food restaurant are relatively small, particularly in areas with nonexistent or poorly enforced health codes, throughout the
small individually-owned fast-food restaurants have become common
world. Restaurants such as Culver's and Noodles, where the customers sit down and have their food orders brought to them, are also considered fast food.
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History of
Fast food
Although fast-food restaurants are often viewed as a representation of modern technology, the concept of "ready-cooked food to go" is as old as cities themselves; unique variations are historical in various cultures. Ancient Roman cities had bread-andolive stands, East Asian cultures feature noodle shops. Flat bread.
Popular Indian "fast" food delicacies include Vada pav, Chaat, Bhelpuri, Panipuri and Dahi Vada. In the French-speaking nations of West Africa, meanwhile, roadside stands in and around the larger cities continue to sell- as they have done for generations- a range of ready-to-eat, char grilled meat sticks known locally as "brochettes" (not to be confused with the bread snack of the same name found in Europe).
The modern history of fast-food in America began on July 7, 1912 with
the opening of a fast food restaurant called the Automat in New York. Automats remained extremely popular throughout the 1920's and 1930's. The company also
popularized the notion of take-out food, with their slogan Less work for Mother.
The American company White Castle is generally credited with opening
the second fast-food outlet in Topeka, Kansas in 1921, selling hamburgers for five cents a piece. Among its innovations, the company allowed customers to see the food being prepared. White Castle was successful from its inception and spawned
numerous competitors.
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become
Mexican-style food like tacos and burritos, as well as pizza, has also staples of fast food culture.
McDonald's, the largest fast-food chain in the world and the brand most associated with the term "fast food," was founded as a barbecue drive-in in 1940 by Dick and Mac McDonald. After discovering that most of their profits came from hamburgers, the brothers closed their restaurant for three months and reopened it in 1948 as a walkup stand offering a simple menu of hamburgers, French fries, shakes, coffee, and
Coca-Cola, served in disposable paper wrapping. As a result, they were able to produce hamburgers and fries constantly, without waiting for customer orders, and
could serve them immediately; hamburgers cost 15 cents, about half the price at a typical diner. Their streamlined production method, which they named the "Speedier Service System, was influenced by the production line innovations of Henry Ford.
The McDonalds' stand was the milkshake machine company's biggest customer and a milkshake salesman named Ray Kroc traveled to California to discover the secret to their high-volume burger-and-shake operation. Thought he could expand their concept, eventually buying the McDonalds' operation outright in 1961 with the goal of making cheap, ready-to-go hamburgers, French fries and milkshakes a nationwide business.
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The "fast" in fast food

Fast-food outlets are take-away or take-out providers, often with a "drive-thru" service which allows customers to order and pick up food from their cars; but most also have a seating area in which customers can eat the food on the premises
Nearly from its inception, fast food has been designed to be eaten "on the go" and often does not require traditional cutlery. Common menu items at fast food outlets include fish and chips, sandwiches, pitas, hamburgers, fried chicken, French fries, chicken nuggets, tacos, pizza, and ice cream, although many fast-food restaurants offer "slower" foods like chili, mashed potatoes, and salads.
Other major brands

McDonald's, a noted fast-food supplier, opened its first franchised restaurant in the US in 1955 (1974 in the UK). . He introduced uniform products, identical in all respects at each outlet, to increase sales. At the same time, Kroc also insisted on cutting food costs as much as possible, eventually using the McDonald's Corporation's size to force suppliers to conform to this.
Other major American fast food chains are Wendy's, What burger, Hardee's, Burger King, Arby's, Jack in the Box, Runza Restaurants, Good Times, Chick-fil-A, White Castle (restaurant), Captain D's and the portfolio of restaurants owned by
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Louisville, KY-based Yum! Brands, including A&W Restaurants, Long John Silver's, Pizza Hut, and Taco Bell
How did pizza originate

The evolution of Pizza was quite a long and many Mediterranean cultures contributed to it. There exists historical evidence that citizens of ancient Egypt, Greece and later Rome had recipes similar to modern ones. The Egyptian had a tradition to celebrate the Pharaohs birthday with spicy flat loaves (by the way the world owes ancient Egypt the appearance of yeast and sour dough). Herodotus, an ancient Greek historian, mentioned baked flat cakes among the Babylonian recipes and the Greek themselves called their baked flat bread plakuntos. It is supposed that this bread sometimes served for the plate
The word Pizza appeared in printing at the end of the X century for the first time. In Neapolitan dialect the word pizza was used to denote the way of snatching something from the hot oven. Though long before that Romans used the word picea to describe the bottom of the loaf blackened by ashes after baking in the oven. There is the verb pizzicare denoting to pinch in modern Italian. On the other hand etymology suggests the relation to the Near-Eastern pita; e.g. in Calabria they sometimes say pitta (flat) instead of pizza, though tomatoes are seldom used for cooking in this case.
So, the short definition for pizza may be as follows: a round and a very thin layer of yeast dough with different delicious stuff on top baked in the oven. In century pizza was already the most popular snack of the Spanish soldiers to have occupied Naples and Tavern a Cerriglio was their favorite place to visit. They often folded the flat cake in two like a book and ate it holding in hands. It became a tradition to cook pizza with
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES tomatoes in the middle of the century. It took the Italian more than 200 years to get used to this strange vegetable and rid them selves of fear of it. Having been brought from South America at the beginning of the century tomatoes were considered to be poisonous at first and were grown as an ornamental plant. They were called golden apples, evidently because of their small size and the yellow colors, which was typical of them. Those were the poor from Naples who started adding tomatoes to their bread trying to make it more appetizing. To their fortune tomatoes grown on San Marzano farms not a far from Naples were particularly sweet! At the end of the century the Neapolitan distinguished several settled recipes of pizza to be stated next. Those were pizza with garlic (either rare or baked) and olive oil, pizza with small cicinielli fish and pizza with anchovy and cheese of the particular sort (mozzarella) brought to Italy shortly before (it had been invented by the Hindu in the VII century and they had made it of cow (buffalo species) milk only).
Attica Pizzeria PortAlba was the first ever pizzery proper opened in 1830 (18 Via PortAlba). It has been working to this very day!!! It is interesting that before that pizza had been sold alfresco (in the open air): either from stands situated in immediate proximity to the ovens or from tin baskets on barrow boys heads. There was a perfect oven of fire brick in PortAlba. Later volcanic lava was recognized surpassing as it allows reaching the required temperature of 400 C as well as retaining the heat. Here the Vesuvius proximity came in handy! The marble stove for cooking pizza and shelves with ingredients were of importance as well, not only the oven. Pizzery equipment remained the same in modern Naples. And let it be quite hot there in summer. Never mind! This agreeable warmth combined with the unique aroma makes up that miraculous and unmatched atmosphere in winter especially when one is lucky to watch the master pizzaiolo at work. Later PortAlba pizzeria became the favorite place of the literary Bohemia. He said that pizza is Kind of flat bread cooked at St.
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Denis and that at first sight it is a simple pizza but at more detailed examination it appears to be quite intricate. Dumas expressed his view of pizza a otto in a touching manner, he considered this pizza to have been cooked eight days before it was served. Without a doubt the recipe was much more pleasant some individuals (the lucky ones) were allowed to pay in eight days after the meal .A remarkable event took place in June 1889. King Umberto I and queen Margherita were spending their holidays in their summer place the Capodimonte Palace in Naples as the rules of monarchy demanded to witness their presence in the Kingdom of Both Sicilies. The Queen took a keen interest in pizza she had never tried before and most likely she got to know about it from painters and writers admitted to the court. It is obvious that Margherita the queen could not go to pizzeria rejecting all the conventionalities of her royal status. That is why pizza came to her! It was her, Margherita of Savoy, birthday when they called Raffaele Esposito, the owner of a very popular Pizzeria di Pietro, and a famous pizzaiolo to the palace. That what he was doing could be described in no other way than by Julius Caesar motto, Working hand in hand with Rosa Brandi, his wife, (by the way their pizzeria was called Brandi namely) Esposito presented three kinds of pizza to the royal persons. They were pizza with fat (Hey, Ukrainians salo!) of a special sugna sort, cheese and basil, pizza with garlic, olive oil and tomatoes and at last the third one pizza with mozzarella, tomatoes and basil. The latter one staggered Margherita by the combination of colours similar to those of the Italian flag (though not only due to the patriotic spirit). Being sagacity himself Rafaele Esposito immediately named the third pizza Margherita.
Besides Pizza Hut and Dominos there were Shakey's and Little Ceasars. The American market met the Millenium with impressive activities: At the same time
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES The absolute majority of Americans (19 of 20) buys takeaway pizza or orders it to home. Three regional standards have already formed. They follow the Neapolitan tradition in the Eastern Coast (preferring thin pizza with crispy edges, tomato sauce, mozzarella and vegetable and meat adding to predominate). In the west of the USA they prefer exotic varieties of pizza like pizza with asparagus or pineapple etc. The Middle West invented its own version of pizza with rich and fluffy base and quite massive components on top. Such pizza is often cooked for more than half an hour and frankly speaking has very little in common with the Italian pizza (the traditional pizza needs several minutes cooking.
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PIZZA
There are several rules to be obligatory followed for pizza to claim to the status of pizza
Pizza Dough contain Flour, Baker yeast (brewers yeast allowed), salt and water. No kind of fat permitted;
The diameter of pizza should not exceed 30 cm;
The dough should be made by hands or by means of certified mixers preventing it from overheating;
Pizza should be rolled out by hands only. All other methods including rolling-pin application are forbidden;
Pizza should be baked in the immediate bottom of the oven. Neither frying pans nor baking trays permitted;
The oven should be bricked and lined with fireproof materials similar to the volcanic rock. The oven should be burned with natural wood;
Temperature in the oven should not be less than 400 C;
How was Pizza made in ancient times
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Pizza pie is the name of an oven-baked, flat, usually round bread covered with tomato sauce with optional toppings. It is a typical dish of Neapolitan cuisine.
The crust is traditionally plain, but may also be seasoned with butter, garlic, or herbs, or stuffed with cheese. In some pizza recipes the tomato sauce is omitted (termed "white pizza"), or replaced with another sauce (usually garlic butter but can be sauces made with spinach or onions). Pizza is normally eaten hot (typically at lunch or dinner), but leftovers are often eaten cold for breakfast or as a snack. And apparently came to mean flat bread with a cheese topping by the 14th century in some Italian dialects. Pizzo, which means "point" in Italian, may have been an influence. Many languages around the Mediterranean have similar words meaning flat bread or unleavened bread, see pita.
The Italian word for a person with talent for making pizza is pizzaiolo. A restaurant that serves pizza is called a pizzeria (from Italian); the phrase "pizza parlor" is also used in the United States and Canada. Pizza can also be purchased in grocery stores or supermarkets (usually, but not always, frozen); in many countries, pizza can also be ordered by telephone (or, increasingly, via the Web) to be delivered, hot and ready to eat, to almost any address within range of the restaurant.
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History of Pizza
Crusts and Baking methods

The bread base of the pizza is called the crust. Its thickness may vary widely according to style: thin as in hand-tossed pizza, thick as in pan pizza
In restaurants, pizza can be baked in a gas canister (stone bricks above the heat source) oven, an electric deck oven, a conveyor belt oven or, in the case of more expensive restaurants, a wood- or coal-fired brick oven. On deck ovens, the pizza can be slid into the oven on a long paddle called a peel and baked directly on the hot bricks or baked on a screen (a round metal pan that has holes in it like a screen). When making pizza at home, it can be baked on a "pizza stone" in a regular oven to imitate the effect of a brick oven. Another option is grilled pizza, in which the crust is baked directly on a barbecue grill. Greek pizza, like Chicago-style pizza, is baked in a pan rather than directly on the bricks of the pizza oven.
In home-made pizza, there are many variations on the bread used for crust. In some countries, creations such as pita pizza, bagel pizza, matzo pizza and tortilla pizza are popular, especially with children. In Japan, where full-size ovens are a rarity in the home, pizza toast is a popular version.
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Company
Babasabpatilfreepptmba.com Page 13
Profile
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COMPANY PROFILE
Pizza Hut world wide Pizza Hut

Type: Founded: Headquarters: Key people: Subsidiary of Yum! Brands. Wichita Kansas, USA (1958). Dallas, Texas, USA Dan and Frank Carney (founders) David C. Novak (CEO)
Products:
Pizza, Pasta, soups, pastry.
Pizza Hut is a restaurant chain and international franchise based in Dallas, Texas, USA, specializing in American-style pizza along with side dishes including buffalo wings, breadsticks, and garlic bread. Pizza Hut is the world's largest pizza restaurant chain and is part of the YUM! Family of restaurants. YUM! brand restaurants total approximately restaurants, delivery-carry out units, and kiosks in 100 countries.
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History of Pizza Hut

Typical small town location in the U.S. Midwest
Pizza Hut was founded in 1958 by Dan and Frank Carney in Wichita, Kansas. It was named Pizza Hut because they wanted the word "pizza" in the title and because there were only three spaces left after "Pizza" in the sign, and the facility was shaped like a hut. The company gained national recognition in its first-ever advertising campaign, called "Pizza Putt to Pizza Hut," which first debuted on American television in 1965. That first TV commercial was directed by Randall Parker. The company was purchased by PepsiCo, Inc. in 1977
Pizza Hut was spun-off from Pepsi Cola, in October 1997, into Tricon Global Restaurants, which has been renamed Yum! Brands, Inc.. The most distinct symbol of Pizza Hut is the trademarked design of the restaurant's roof, which is a red painted Mansard roof; It is incorporated into the logo. The current design was adopted in 1969, and updated in 1999.
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Mission Statement:
To be a Worlds Number 1 Pizza Outlet
YUM BRANDS
Yum! Brands based in Louisville, Kentucky, is the world's largest restaurant company in terms of system restaurants, in more than 100 countries and territories. Four of the company's restaurant brands - KFC, Pizza Hut, Taco Bell and Long John Silver's are the global leaders of the chicken, pizza, and Mexican-style food and quick-service seafood categories respectively. A&W Restaurants is the longest running quick-service franchise chain in America.
Yum! Brands is the worldwide leader in multi branding which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver's brands. Yum!'s formula for success is centered on putting people capability first because when we do that, we satisfy our customers and generate more profits.
We're building an operating culture dedicated to 100% CHAMPS with a Yes! Attitude. CHAMPS is centered on the execution basics that deliver great customer service including Cleanliness, Hospitality, Accuracy, Maintenance, Product Quality and
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Speed. Our focus is to execute CHAMPS with passion, urgency and excellence, so that we will drive same store sales growth in every restaurant.
Yums passion
To Put Yum on Peoples faces around the world
PIZZA HUT IN INDIA

Indias largest restaurant chain with over 123 restaurants across 32 cities, pizza hut is the highest flying brands of Yum! Restaurant international, which also has KFC, in India under its umbrella is famous Red Roof is recognized as the universal symbol of the best and the most distinct pizzas. The acknowledged leader of the pizza industry world wide, pizza hut has established its self as the market leader of the category in India.
We made its foray into India with a dine-in restaurant in Bangalore in June 1996. It was the first international restaurant chain to enter this category and in being the pioneer it created the pizza market in India. In line with its commitment to offer great customer experience, Pizza Hut recently involves its brand positioning to treat you cant Beat.
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Different franchise of Pizza Hut in India. :
Dodsal corporation private limited.
Pizzeria
DIL (Devyani India limited
Pizza Hut came to India in 1996 with dine-in restaurant Bangalore that had special vegetarian pizzas. In additional to traditional toppings, it incorporates Indian favorites such as Chicken tikkas, Lamb korma etc. in its list of innovative toppings. Along with pizzas, the menu features appetizers like garlic bread and soups, fresh salads; oven bakes pastas and choice of ice-cream sundaes.
Now Pizza hut is available in many major Indian cities like Chandigarh, Ludhiana, Jalandhar, Jaipur, Lucknow, New Delhi, Mumbai, Kolkatta, Chennai, Pune, Surat, Coimbatore, Amritsar, Cochin and Hyderabad (with multiple branches in many of those cities), Ahmedabad .Hubli, Mangalore, Mysore, Indore, pandichery vishakapatanam, vapi, Bhuvaneshwar,Baroda Ghaziabad, Meerut, Dehradun jodhpur,faridabad, guragaon ,mathura, Agra, Kanpur,
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Brands
Top 24 Markets by Unit Count for Full-Year 2006
2006 Top 24 Markets United States Mainland China Japan Great Britain Canada Australia Malaysia Indonesia Korea Mexico South Africa Thailand Philippines Taiwan New Zealand Saudi Arabia Puerto Rico Spain France India Singapore KFC 5,310 1,822 1,149 649 728 550 362 256 162 320 442 296 166 127 95 80 86 41 44 21 73 PH 6,210 291 348 674 326 293 147 135 336 175 74 136 140 105 105 47 117 112 127 39 TB 5,070 2 68 4 31 A&W 406 34 144 LJS 1,121 1 2 28 TOTAL 18,11 7 2,115 1,497 1,323 1,122 844 545 535 498 495 442 370 306 267 200 185 164 158 156 148 140
Pizza Hut - Hubli
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Hubli: Pizza Hut, the largest pizza chain in the world, has opened its restaurant in Hubli. With the opening of this restaurant, Pizza Hut restaurants in India have risen to 125 across 31 cities: The brand enjoys the status of market leader in its category for the last 10 years in the county, according to a press release. Situated at Kalburgi Square here on IB Road, this 136-seater restaurant promises a unique dining experience to its customers combined with its range of sumptuous mouth-watering pizzas, in a friendly and delightful ambience, the release said. To achieve an exponential growth rate and to broaden the brand's appeal amongst existing market and small towns, Pizza Hut has introduced 'Treat Bundles' at an unbelievable price of Rs 75 per head. The treat for one option offers a persons pan pizza, a beverage of choice and a desert - an abundant, satisfactory and complete meals at Rs 75 per head. This move is in line with the brand's belief in providing the highest value for money to its customer.
RANGE OF PRODUCTS AND SERVICES
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APPETISERS
VEGETARIAN Garlic bread Garlic bread with cheese Garlic bread spicy supreme Garlic bread exotica Hara kebab lollies Veggie spin rolls Garlic bread platter NON-VEGETARIAN Garlic bread with chicken Shammi kebab lollies Tandoori chicken spin rolls
BEVERAGES
COLD BEVERAGES AERATED DRINKS Pepsi Miranda 7up Mountain dew Iced tea Lemonade Masala Lemonade HOT BEVERAGES Tea Coffee
SOUPS
VEGETARIAN Tomato and basil soup Cream of mushroom sop NON-VEGETARIAN Cream of chicken soup
SALADS
VEGETARIAN Pasta mint salad Garden salad NON-VEGETARIAN Tropical chicken salad Chicken Caesar salad
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PASTAS
VEGETARIAN Pasta with mushroom sauce Pasta with arabiatta sauce NON-VEGETARIAN Pasta with chicken arbiatta sauce
PIZZA [PAN PIZZA]

VEGETARIAN Simply veg Veggie crunch Spicy veggie Double cheese Veggie taka tak Teekha paneer makhani Veggie lovers Exotica Country feast Veggie supreme NON-VEGETARIAN Fiery chicken Chicken Hawaiian Chick n spicy Chicken tikka makhani Malai seekh kebab Chicken supreme
PIZZA [FRESHIZZA]
VEGETARIAN Double cheese Veggie taka tak Teekha paneer makhani Veggie lovers Exotica Country feast Veggie supreme NON-VEGETARIAN Chicken Hawaiian Chick n spicy Chicken tikka makhani Malai seekh kebab Chicken supreme
DESSERTS
Chocolate fudge sundae Mango ice cream Strawberry sundae Ebony and Ivory Brownie fudge sundae
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Products Pizza Hut's Pan Pizza

The most commonly sold food at the restaurants is the "Pan Pizza", which usually comes in four different sizes including Personal Pan (which is an individual serving), Small, Medium, and Large, in a variety of toppings, including "specialty" styles. Pan Pizza has a thicker crust than most other commercially available pizzas.
In addition to the Pan Pizza, Pizza Hut also sells "Stuffed Crust" (with the outermost edge wrapped around a coil of mozzarella cheese), "Hand-Tossed" (which is more like traditional pizzeria crusts), "Thin 'N Crispy" (a thin and crispy dough which was the original crust), and the "4 for All" (a medium sized pizza that has been divided into 4 individual serving sized squares). The purpose of the "4 for all" is so 4 people could enjoy separate recipes for the price of one medium pizza.
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INDIAN TREAT
Indian treat was launched in July 2006 for celebration of 10th anniversary of pizza hut in India. Pizza hut the world largest pizza chain has introduced the great Indian treat, a new menu catering to Indian taste. Its offer all four course like beverages that is masala lemonade, in terms of appetizer its veggie spin roll hara kabab lolies, tandoori chicken spin roll and murg sate, they also offer a new Indian taste pizza that is peshawari chana paneer , tandoori paneer, sahi shami kabab. This was a great experiment in term of fusion of Indian cuisine and Italian cousins. The great Indian treat is also available for delivery and carry out to boost the customer demand, its cost them 225 for vegetarian and 275 for non vegetarian pack. Which includes, one portion of spin roll, with 2 Indian pizza, and one music cd which has latest and old song.,There are a large no of consumer who have always wanted to visit to pizza hut for
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES great service and ambiance but did not venture till now for want of a more familiar taste menu. With the introduction of great Indian treat menu. Pizza hut will now able to provide these consumers best of the both worlds. Three kind of food in our kind of place. In terms of market Indian treat will be promoted through an exciting communication campaign across a media mix of satellite television print and radio. a specially created TVC depicting the of the product was on air. Indian treats leaflets showcasing the entire offer in all the out let in India More over the entire delivery pilot having a new uniform with Indian treat logo to create visibility on road and create on ground awareness. Apart from above activity we had putted a new Indian treat hoarding showing Indian menu item which give them a visual attraction across the India its also supported by news paper aids.Jawed Jaffery was a manic RGM to promote the Indian treat. Its not only the food part its has a Indian theme. On that a customer could play chaser, and win any thing from the menu. Even he could spin up the meal for fortune and win any thing out of the menu even a treat in pizza hut. Which is completely on house Indian treat had given the sales growth of 27% of the sale. Menu mix of Indian menu had a maximum of 87.5% of Delhi. Rest of India had also a great menu mix.
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SERVICES
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Pizza hut services is divided in three segments 1. Dine in 2. Delivery 3. Take away Dine In most of the pizza hut outlet got a good dine in space where the customer enjoy service. Pizza hut is very particular about the services as they believe 56 % customer walk in to pizza for the services their services is basically friendly and courteous service. Pizza hut service is a time bound service all the product of the pizza hut got a different fixed service time for example all cold beverages takes 3 minutes and hot beverages 5 minutes all the hot appetizer take 9 minutes the same cold appetizer take 7 minutes, pizza will take 17mins and 30secs. In fact their greeting time is also fixed that is 15 secs . once customer ask for the bill the bill should be given to the customer with in 3 minutes and at the same time the customer should get the change in 3 mins Pizza hut got ten moments of truth that is 1. Greeting 2. Seating 3. Taking the order 4. Serving the drink 5. Serving the starters 6. Serving the main course 7. Following up after the main course 8. Offering deserts
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES 9. Delivering deserts and offering the bill 10. Clearing the deserts taking payment and thanking In dine in service they have some standard on going behavior which needs to be followed by the server to make customers feel like welcome guest and value customers 1. Open the door for the customer entering or leaving. 2. Acknowledge customers within 3 feet smile and make an eye contact. 3. Acknowledge children smile and friendly comment. 4. Listen to customers when they talk. 5. Assist customers with tray or bags when they need help. 6. Talk with customer in dining room/lobby and assist as they needed. 7. Be passionate and knowledgeable about all menu items. 8. Stay neat and clean 9. Keep up the pace and be safe 10. Maintain your workplace and equipment. They follow a culture of customer mania that is 100% C.H.A.M.P.S with yes attitude or in other words doing ordinary things in extraordinary way. In their service they never think anything is impossible but they always think is possible for the customer. During my course of project I came to know that one night a group of 4 people were passing from the pizza hut they saw some of the employees were cleaning the restaurant. They were traveling from belgaum to Bangalore they were very hungry they thought they might get something in pizza hut they dropped down from their vehicle asked the employees and they said pizza hut is closed but the customer requested they said are yaar bahut tez bhook lagi hai hum log Bangalore ja rahe hai pizza hut se bahut ummid lagi thi ki kuch tho khane ko milaga then the employees said sir give me a minute let me speak with my manager they come back after 5 minutes and he said sir I will give you pastas to you they made the pastas and gave to the customer but as accounting was closed for the that day so did not charge anything to the customer. The customers were very delighted and they wanted to Babasabpatilfreepptmba.com Page 31
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES pay the amount. Later on the customer gave the phone no to him and also had taken manager number they called the manager next day asked the bill and deposited the amount to his account. This was a small incident of customer mania apart from this there was lot of instances of customer mania. C.H.A.M.P.S Champs are a set of customer expectations which includes Cleanliness, Hospitality,
Accuracy, Maintenance, Product quality, and Speed of service.

1. Cleanliness- which include immediate exterior and outside area cleaning restaurant interior area cleaning and rest room is clean and free from offensive odor 2. Hospitality This includes friendly greeting thank you for visiting pizza hut resolving all the concern of the customer their grooming and professional behavior. 3. Accuracy it includes availability of product with correct portion size garnish and accompaniments of the product and bill amount with the correct changes 4.
Maintenance This includes exterior and interior items which need to be repaired
restaurant temperature and music volume too.
5.
Product Quality- which includes appetizing appearance of the product, taste,

temperature, 6. Speed which includes greeting timing, service timing, cash out timing Every month one mystery customer is going to do a CHAMPS check which includes a 100 mark questions which cover all above mentioned points Cleanliness 18 points Hospitality 22 points Babasabpatilfreepptmba.com Page 32
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Accuracy 16 points Maintenance 6 points Product quality 20 points Speed 18 points If a restaurant is going to score 4 consecutive CHAMPS they will get a award thats called YUM ELITE. If restaurant is going to score 8 consecutive CHAMPS they will get a award thats called CLUB MILLENIUM If a restaurant is going to score 12 consecutive CHAMPS they will get a award thats called YUM OSCOR In India prestige center point pizza hut got a record of 27 consecutive CHAMPS. Pizza hut hubli has scored 100% CHAMPS till date
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Delivery Pizza hut delivers the pizzas within 30 minutes for the specific distance. They also have the same time bound services dispatcher or home delivery manager is entirely responsible for home service business. Home service business is divided in two parts that is home service order taking and dispatching. Home service order taking includes attending the phone calls taking down the order and resolving all the concern. Pizza hut has a standard script for order taking which changes as per the offers but they got standard telephonic slandered which needs to followed by the order taker 1. Always pick-up the call before 4th ring. 2. Never put the customer on hold if its necessary then take prior permission and get back to him within 30 second 3. T hank the customer for holding. 4. Suggest the additional item from the menu 5. Repeat the order 6. Inform the total amount due and time for the delivery 7. Thank the customer by name Dispatching is nothing but sending the order to the customer and guiding the pilot and following the order with the make table, pasta and common runner. Dispatcher needs to send the pizza from the store within mention in store time that is 14 min. He is also responsible for cashing out the order for the order. Delivery services also follow the same set of CHAMPS. In every month delivery also got champs and they treat delivery as separate channel. They got different employee p&l for delivery business so they could measure the service standard. In terms of satisfaction its really difficult to satisfy the customer the only way is to deliver the pizza on time and every time. Babasabpatilfreepptmba.com Page 34
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Pizza hut delivers the pizzas in 30 minutes but they never compromise in terms of safety and security of their pilots. A pilot needs to follow a standard which is called rider service essentials. They are 1. Always hustle of the bike not on the bike. 2. Verify the order at the door step 3. Be polite and professional 4. Cash out correctly and quickly.
Take Away In term of take away the service is very easy as customer who places the order they are mostly transit customer. They also need the same hospitality what the other customer gets. Babasabpatilfreepptmba.com Page 35
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES As customer is in hurry so they needs to greet within 30sec. and they are suppose to get the order within 14 minutes. In term of slandered measure there are chances that champs is not going to happen in delivery but its going to happen in Take away. In terms of busy hour or high volume restaurant its always suggested to the server to suggest the customer for take away. There are some out let in India that has only taken away business. Like sigma in Bangalore. They are gone to come up with lots of Take Away business out let as cost of investment is less as well as operating cost is also less. In abroad they got lots of Take away out let. Take away run with the same offer what delivery has but Dine in got different offer. In terms of different service problem they also follow two rules 1 Apologize and show concern 2. Offer a solution 3. Inform the manager. 4. Check back on satisfaction and thank the customer
And the other rule is 1. Never let the customer go unhappy. 2. Solve the problem before it becomes complaint 3. Treat the customer as the way you wanted to be treated. 4. Never argue with customer. 5. Never blame other crew member. 6. Thank the customer. Babasabpatilfreepptmba.com Page 36
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES The above mentioned rules are used in all the channels to satisfy the customer.
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Pizza Hut Becomes First Company In History To Deliver Pizza To Residents Living In Outer Space
Landmark "Space Race'' Delivery Made To International Space Station Pioneers
Adding another chapter to the decades-old "space race" chronicles, Pizza Hut has become the first company in history to deliver pizza straight to the pioneers living in outer space on the International Space Station (ISS). The creation and delivery of the world's first space-consumable pizza was the culmination of nearly a year of collaboration between Pizza Hut and Russian food scientists. After months of rigorous testing, the Pizza Hut pizza made the landmark, trans-atmospheric journey to become the only pizza ever delivered to and eaten by people living in space.
"Pizza Hut is known for quality, innovation and category leadership. Having recorded numerous 'firsts' on Earth, we also wanted to make history by becoming the first company in the world to deliver pizza to space," said Randy Gier, chief marketing officer, Pizza Hut, Inc. "From this day forward, Pizza Hut pizza will go down in history as the world's first pizza to be delivered to and eaten in space."
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"As a leader in the pizza delivery business, we're determined to give customers what they want, when they want it and where they want it, even if they are in space. Wherever there is life, there will be Pizza Hut pizza," said Gier. "After checking and re-checking the address, we made a few minor route adjustments to ensure that the pizza would successfully make it to the ISS. If space tourism is going to be a reality, Pizza Hut pizza will make the trip even better.
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Customer Mania
Customer Mania is our operation philosophy where we treat each and every .customer as an honored guest. This sets us apart from the competition. Around the world, our
customer maniacs are striving each and every day to put a Yum !On our customers faces. We train our team members constantly on how to be customer maniacs.
Our customer mania translation into a focus on CHAMPS which is a 6 point measure including cleanliness, hospitality, accuracy, maintenance, product quality and speed.
CHAMPS are centered on the exceptional basis that delivers great customer service. Our focus is to execute CHAMPS with passion, urgency and excellence, so that we will drive great service in every restaurant.
We know that if we put the customers first in every thing we do, then were running great restaurants.
Our more than 900,000 worldwide customer maniacs are dedicated to providing the best possible service to our billions of annual guests. Our goal is to providing the best possible service to our billions of annual guests. Our goal is to put a Yum! On peoples faces around the world.
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Management levels/ organizational chart

Pizza hut organization functions are divided in different channels like Restaurant division, finance, development, procurement, HR and PR
Restaurant division
Restaurant division is divided into different zones all the zonal manager reports to COO COO reports to CEO and CEO to MD and chairman each zonal general manager is responsible for entire business of that particular zone operation manager is directly reports to general manager area manager reports to operation manager. Each restaurant Head reports to their respective area manager in terms of one unit hierarchy go like team member --- shift manager ---assistant restaurant manager--- restaurant manager Restaurant division is the main revenue generation division as all the money is generated by different restaurant across India each restaurant got their own P&L and restaurant head is entirely responsible for their healthy or unhealthy P&L rest all the departments act as supporting body like marketing department is responsible launching of new product for supporting in market promotion all the restaurant have a certain amount of money which is spent on local sales and marketing for any money spent on account head of local sales and marketing needs to approved by marketing manager and area manager pizza hut follow double way of marketing that is one from head office and another one is called local marketing. The marketing done by head office is gone to support entire India. They think that all the place got different marketing issue as per clientele and sexual and geographical demography, now a days economical back ground and average money spent capacity also varies as per the city structure so they cant promote all the store in same promotional . For example home service marketing got a different marketing promotion for the entire store has different clienteles. Delivery service promotion is most important as delivery business Babasabpatilfreepptmba.com Page 41
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES totally depends on new promotion. All the restaurants head give their .requirement to home service dept. home service dept coordinate with marketing team and with agency and give the requirement for the leaflets and then they distribute the leaflets to their respective restaurant. Restaurant division is also supported by training dept where training is responsible for development of team maintaining the standards doing a regular check on standards, procedure by conducting team member training structure [TMTS] Pizza hut fallow quarters training plan that is they plan the training schedule well in advance for 3 months. All the store has one training coordinator who coordinate with central training dept and reports to him. Training coordinator is responsible for development of team. Training coordinator create a network of body trainer who will fulfill his desire in terms of scoring a good marks on TMTS. Restaurant division is also supported by training division. Marketing division and maintenance department
Finance division
Chief finance officer is responsible for all the financial activities which is supported by two secretaries it is legal firm relationship and secretary finance and accounts senior manager finance and accounts hold all the financial matters by the help of manger finance and accounts, executive finance and accounts and assistant finance and accounts Finance division also looks the activities of IT department. Manager IT is responsible for all the IT related issues its is supported by engineers and assistant IT person. All the restaurant head needs to report to their zonal account office for all the accounting purpose. All the bills need to send it to account department for their approval. It needs to be signed and sealed by the restaurant head. All the statement
Development
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Manager development is responsible for setting up new stores. Project manager select the place with help of marketing team project manager reports to architect on retainer ship manager. Project department are separate for each zone, project manger is supported by different project coordinator. Project manager with the help of marketing division do the research and select the place with the minimum requirement of 2500 sq ft. with the parking space. Then the make a report and send it to architect on retainer ship manager then that manager approve the site with help of yum restaurant manager and development manager once everything is done then they start setting up the place each project has a fixed time period setting up the store if the store is not set on the mentioned time then they need to pay a fine worth $30000
Human Resource
HR is headed by HR manager which is supported by different zonal HR executive. HR executive is supported with assistant HR. HR department divided into two segments that id HR and Admin, Admin is headed by executive administrator who is supported by facility manager. HR dept is responsible for all recruitment but restaurant general manager also has a authority to recruit team member but not at the manager level. Each restaurant head it self HR manager for their respective store. The entire PF and appointment letter is given by HR manager or executive. Restaurant manager recruit and send all the recruitment related document to their zonal HR executive and then zonal HR executive will take care for further procedure the salary and pay roll is fixed for all the posts. Pizza hut has open door policy in that a team member or a manager directly calls to HR manager or supervisors supervisor directly.
Public relation
Public relation is headed COO agency business manager supported by PR executive their work is to coordinate with marketing department and restaurant division general manager for their promotional event. PR is also responsible for any kind of press release or TV adds. They always look for competitor promotional activities and also help in launching of new Babasabpatilfreepptmba.com Page 43
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES product in terms of press release and adds. PR is also going to support each restaurant head for their promotional activities. Once the restaurant head give the approval from marketing team then marketing team forward the approval to PR where PR look for all the legal and branding issues and then approve the proposal further to approval they make contact the agencies and place the order. PR is also responsible for any kind of issues which going to effect the brand. Brand manager play a important role in terms of developing the brand image.
CORPORATE RESPONSIBILITY
At Yum! Brands, we believe in giving back to the community and in making a difference in the lives of our customers and their families. Many of the 900,000 employees and franchisees in the Yum! System around the globe, give back every day in many ways, all with a hope that we can leave this world a better place.
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES While Yum! Brands support hundreds of community activities and charities across the globe, efforts are primarily focused on nourishing the bodies and minds of children in need through programs such as hunger relief, creation of after-hour day-care, reading incentives and mentoring at-risk teens. Our community outreach also includes diversity and educational programs as well as exposing children to the arts. From America to Europe, Asia and all around the globe, we're committed to improving the lives of the customers we serve.
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Project Details
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Project Details
I] INTRODUCTION OF THE TOPIC: The study undertaken had a major subject, Sales. The competition has made ever one to think on how do manage sales in the versatile market. Every organization has their cutting edges to increase sales they have USPs to make the magic of sales. But to our surprise some times many things may not do magic of sales. We took up the study to understand has promotional activities impacts the sales. Main Objective: 1. To study whether the Decreasing sales of Pizza Hut can be increased through promotional activities. Sub objectives 1. To find out the reason for decrease sales. 2. Whether promotional activities motivate customers to visit Pizza Hut.
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II] RESEARCH METHODOLOGY Data collection instruments Primary Data : Questionnaire
Secondary Data : Internet, company profile of Pizza Hut Sample Size Sample Frame : 30 : Customers who come to pizza hut
Sampling Method : Convenient sampling Pilot survey is done on the basis of questionnaire which helps me to frame validity and reliable of the Instrument used in collecting the data. Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotions are varied. Often they are original and creative, and hence a comprehensive list of all available techniques is virtually impossible (since original sales promotions are launched daily!). Here are some examples of popular sales promotions activities a) Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit - especially if there is a corresponding increase in sales. This is known as a PREMIUM sales promotion tactic.
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES b) Customer Relationship Management (CRM) incentives such as bonus points or money off coupons. There are many examples of CRM, from banks to supermarkets. c) New media - Websites and mobile phones that support a sales promotion. For example, in the United Kingdom, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect. d) Merchandising additions such as dump bins, point-of-sale materials and product demonstrations. e) Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich. f) Discounted prices e.g. Budget airline such as Easy Jet and Ryan air, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced. g) Joint promotions between brands owned by a company, or with another company's brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals. h) Joint promotions between brands owned by a company, or with another company's brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals. i) Vouchers and coupons, often seen in newspapers and magazines, on packs. j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs. k) Cause-related and fair-trade products that raise money for charities, and the less well off farmers and producers, are becoming more popular.
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Analysis & Interpretati on
Analysis & Interpretation

1. Cross tabs for Age Groups and How often they visit Pizza Hut Count
More than n Once a week Once a week w
Age than15 Less 15-25 25-35 35-45 45-55 Above 55 Total
3 2 5
Visit pizza hut once a once in a fortnight month occasionally Total 1 1 4 2 7 1 14 1 2 6 1 2 1 6 1 1 2 1 1 5 4 9 7 30
Interpretation:
From the above cross tabs, it can be interpretated that different age group people prefer to visit Pizza Hut at different intervals. The major fractions (14) of the customers who visit Pizza Hut are in the age group ranging from 15-25. But the intervals at which they visit Pizza Hut differ from each other. But this is not the only target group of customers, there are even other target groups from 25-55 and also above 55 who prefer to visit Pizza Hut at different intervals. But it can be known that the major Part of respondents visit Pizza Hut once in a month This may not work out for the company, having customers visiting once in a month or occasionally. Therefore company has to take initiative to strengthen the customer base and also to improve the existing one.
2. Cross tabs for Occupation and How often they Visit Pizza Hut .
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Count Occupation Business Visit 1 more than once a week Pizza hut once a week 1 Student 1 4 1 1 2 5 6 2 14 4 1 2 1 2 2 5 1 1 Service 1 profession Others 2 Total 5 5 4 9 7 30
once a fortnight
once in a month
occasionally
Total
Interpretation: From the above analysis it can be interpretated that that the major people (14) who visit Pizza Hut are the Students or Youth. The other sections of the society also do visit Pizza Hut, but not very frequently. Therefore care must be taken to promote Pizza Hut to other sections of the society. It can also be noticed that Major part of the customers visit pizza hut once in a month
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES 3. Do you think the excitement & Interest in Pizza Hut is decreasing for you? a. Yes b. No
Do you think the interest and Excitement in Pizza Hut is decreasing for you?
No, 7, 23% Yes No Yes, 23, 77%
Interpretation: The major part of the Sample i.e. 77% agrees to the fact that the interest & Excitement for the consumers is decreasing. This may be due to various reasons, but the company should consider the above fact seriously and try to work on the reasons to keep customers coming back for more.
4. If yes, why do you think the Interest & Excitement in consumers is decreasing? a. Lack of Promos Babasabpatilfreepptmba.com Page 54
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES b. Lack of Events c. High prices d. Local competitors e. Others, please specify
Why do you think the interest and Excitements are decreasing?

9% 4% 35%
Lack of promos Lack of events High prices Local competitors
26% 26%
Others
Interpretation: The major part (35%) of the respondents feels that Lack of any promotional activities done by Pizza Hut is the major reason for Decreasing Interest & Excitement. The company can implement some of the well designed promos and also certain Events to increase the Interest and Excitement in Consumers and to keep them coming back for more. This can ensure higher customer satisfaction to a certain extent
5. Cross tabs Whether Promos influence consumers to visit Pizza Hut and why is interest and Excitement decreasing for consumers Babasabpatilfreepptmba.com Page 55
Promos influence
Yes No No
26.67% n=8
Pies show counts
73.33% n=22
Yes
Interpretation: It is very interesting to conclude from the above analysis that major respondents are influenced by promotional activities to Visit Pizza Hut. Very less people denied to this fact, standing out as the obvious exceptions.
The respondents also agreed to the fact that the interest and excitement for the consumers is decreasing. And this was mainly due to Lack of Promos in the pizza hut . The other reasons being Lack of Events and High Prices of the Products.
6. Which Promo influences the most to customers to Visit Pizza Hut ?
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES P e rc e n ta g e
80 70 60 50 40 30 20 10 0 C ombo M e m b e rs A d ve rtis eri c e d is c P E v e n ts D J O ffe rs h ip 80 30 30 10 10 Road sho w 5 P e rc e n ta g e
to
P e rc e n ta g e 6 0
Interpretation: 80% of the Pizza Hut customers chosen price discounts as the most influencing factor for them that would inspire them to visit Pizza Hut. This may be influencing to consumers because of the high priced products would not be within the reach of the pockets of every customer. Regarding to this response of the customer, Pizza Hut has take an initiative to promote more price discounts during day time that are within the reach middleclass so that people feel that within their Affordability
7. Which Age group Preferred Price Saving?
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Which Age Group Prefer Price discounts?
Bars show Sum

30
20
10
5 n=1
0 Less than 15
33 n=14
15-25
13 n=6
25-35
12 n=6
35-45
3 7 n=2 n=1
45-55 Above 55
P R I C E
D I S C O U N T S
Age
Interpretation: From the above chart it can be interpretated that the most of the people preferring price discounts are of the age groups of 15-25 years. And incidentally this age group is the ones that visit restaurant very often. Therefore care has to be taken to retain these customers to visit Pizza Hut and also they can be a medium for Word of mouth publicity.
A Price Discount Implementation Babasabpatilfreepptmba.com Page 58
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES After analyzing the pilot survey, it was very much clear that the consumers were seemed to be more influenced by price discounts. Therefore in accordance to customers response, it was decided to implement a Price discounts for a week and to check out for the Customer satisfaction regarding the new offer. This was when OFFER was introduced. PRICE DISCOUNT OFFER included promoting
of non selling hours
TIMING 2 PM TO 7 PM ONLY IN DINING
ABOVE 1000RS RS600 - RS1000 RS400 - RS 600 RS300 RS 400
18% 16% 15% 12%
. Drop in at our store for mouth watering pizzas Valid only at pizza hut Hubli
CONDITIONS APPLY VALID ONLY IN DINING TAXEX EXTRA
The customers feedback about how they felt about the Offer was collected through a feed back form at the end to know the satisfaction level of the consumers.
Details of the Offer :
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Implementation and Also some people were informed through SMS about the offer. There was a Minimum crowd of 40 people between 2pm to 7pm as to 15-20 of maximum in normal days. Minimum sales of Rs 900 as to 500 maximum at afternoons. Utmost Customer satisfaction. March 4th 11 march, 2008 Implemented for a week The offer was promoted to consumers 3-4 days before
SALES FIRURES OF PIZZA HUT DINNING WEEK DAYS
8 Jan - 13 Jan 15 Jan - 20 Jan 22 Jan - 27 Jan 29 Jan - 3 Feb 5 Feb - 10feb Babasabpatilfreepptmba.com 12 Feb - 17 Feb 19 Feb - 24 Feb 26 Feb - 2 march 4 march-11 march
59,564 58,786 54,654 60,588 59,987 63,267 65,432 60,876 82,765
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100,000 75,000 50,000 25,000 0 8 jan - 15 jan - 22 jan - 29 jan - 5 feb - 12 feb - 19 feb - 26 feb 4 13 jan 20 jan 27 jan 3 feb 10feb 17 feb 24 feb 2 marchmarch 11 march 82,765
Series1
After seeing the response of pilot survey it is been clear that customers prefer to price discounts. On that basis a price discount offer was introduced on the month of March .it was introduced for a week i.e. on march 4th to march 11, 2008. By seeing last 8 week figure it is clear that there is a low sale but after introduction of offer there is a hike in sales. There is an increase of 37% of sales compared to last 8 weeks.
Analysis of the Feedback of Discount Offer 1.

cross tabs between how often consumer visit Pizza Hut & What was their purpose of visit during Offer Timing
How often do you Visit Pizza Hut What is your purpose to visit Pizza Hut today Cross tabulation Babasabpatilfreepptmba.com Page 61
Count What is your purpose to visit Pizza hut today Happy Just a casual visit 1 1 1 11 2 16 4 16 2 I visit on Every sunday 4 Price discounts was the purpose Others 3 5 8 1 1 Total 1 9 7 19 2 38
How often do you Visit Pizza hut Day
More than Once a week Once a week Once a fortnight Once a month Occasionally
Total
Interpretation: From the above cross tabs, it can be interpretated that major respondents (19) visit restaurant once in a Month. Having a Customers visiting hardly once a month will definitely not work out outstanding for pizza hut. It is also noticed in above cross tabs that the majority of the respondents agreed that PRICE DISCOUNTS was the Purpose of their visit to Pizza Hut. But at the same time there were exactly same number of people whose purpose was a casual visit, but not to forget that they too also preferred the combos and appreciated.
2. What was the Purpose of customers visit to Pizza Hut?
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20
Bars show counts
15
Count
10 5
10 n=10
0
5 n=5
21 n=21
2 n=2
Price discounts was the purpose Just a casual visit I visit on Every Sunday
Others
Interpretation: From the above graph it can be interpretated that the majority (21) of the respondents agreed that PRICE DISCOUNT was the Purpose of their visit to Pizza Hut. This is an extremely good sign for the offer. This clearly indicates that given an opportunity, consumers are willing to visit Pizza Hut. This evidently proves that well designed offers can fetch a good amount of customers and also increase the sales. . Therefore Pizza Hut must take an initiative to organize such more discount offers to satisfy the customer.
3. How would customers rate the Price discounts?
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Customers rating about the Price discount"

Average 5.26% n=2 Excellent
how would you rate the price discount pro

Excel lent Good Average
23.68% n=9
Pies show counts
71.05% n=27
Good
Interpretation: The major part of the respondents said that they felt the offer was [71.05% ] good and to some extent consumers even responded as Excellent[23.68 ] to offers. In fact, there were very few people who denied to the fact that offer were good and rated it as being Average. This clearly depicts that offer had been leaded the road where it has been flourishing to create a positive impact in the minds of the customer. This can be evidence for consumers are willing to visit Pizza Hut, but the interest amongst consumers is to be stimulated
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4. Would Customers Expect Pizza Hut to organize such more Promos in the future?
Would Customers expect Pizza HUT to Organize such more Offers in the future?
No 2.63% n=1 Yes No
Pies show counts
97.37% n=37
Yes
Interpretation: A greater part of the respondents strongly agreed [97.37%s ] that the Pizza Hut must organize such more promotional activities in the future. A very less percentage[2.63%] of the respondents denied to this fact, standing out as the obvious exceptions.
5. Would Promotional Activities inspire the customers to Visit Pizza Hut?
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30
Count
20
10
37 n=37
0 Yes
1 n=1
No
Does Promos of this type inspire you to visit Pizza HUt
Interpretation:
Approximately 97% of the respondents notified that Promotional activities inspire them to visit Pizza Hut. When its crystal clear that Promotional activities inspire people to Visit Pizza Hut, Pizza Hut must take this opportunity to attract more customers through promos which can build a trust and commitment amongst people towards Pizza Hut .
6. Are the customers satisfied with the PRICE DISCOUNTS?
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100%
75%
Percent
50% 25%
97% n=37
0% Yes
3% n=1
No
"
Interpretation: 97% of the consumers were satisfied by the Promo that they were a part of. Several consumers even suggested keeping PRICE DISCOUNTS forever in the restaurant so that they could avail it anytime. These positive outcomes of the People prove that Consumers were highly satisfied with the offer done and expect Pizza Hut to organize such promos in the Future. Therefore it can evidently be proven that a good Promo can attract consumers and can also increase the sales to some extent.
Findings: Babasabpatilfreepptmba.com Page 67
A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES The things that consumers feel that needs to be improved in the Restaurant are:
1. Smoking Zone 2. Music 3. Keep changing the interior for new look and experience 4. Advertisements and Events 5. Promotional Activities 6. Furnitures. 7. Birthday celebrations 8. Service of Tea and Coffee
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Suggestions & Recommend ations
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES Suggestions & Recommendations After interacting with consumers, it was found out that though Pizza Hut is a popular brand but the interest and excitement among the customers for the band is decreasing in Hubli City. And the general feedback from the consumers is that restaurant should be made more exciting with additional Promotional Activities. To Pizza Hut: 1. To organize at least a few promotional activities in order to build up the customers Interest and also to attract customers towards pizza hut. 2. Pizza Hut should also organize certain events in the restaurant like contests, in order to keep consumers coming back for more. To organize events help pizza to attract customers there by sales can be increased to certain extent. 3. In order to increase sales, Pizza Hut can also have corporate tie ups within their reach in the city. 4. The company should also concentrate on Low price promotional strategy. 5. Variety of Food and smoking zone is also the need of the hour
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Conclusion
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Conclusion The study helped me gain valuable insights in Understanding how promotional activities help the companies to increase its sales. This project titled To study whether the Decreasing sales of Pizza Hut can be increased through promotional activities has been a knowledge gaining experience for me. By interacting with the respondents I have been able to understand that designing promotional activity is an art and it takes a very strong brand image for a company to successfully increase its sales through Promotional activities. The results of the survey proved to be both disappointing and encouraging. The respondents are well aware of the brand which is a good sign but the brand lacks interest & awareness and to add to it the brand still has a long way to go in terms of competition.
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Questionnaire Personal Details

Name: Occupation: 1. How often do you visit pizza hut? More than once a week Once a week Once a fortnight Once a month Occasionally 2. For what purposes would you like to use the pizza hut? Rank 1 for the most important purpose, 2 for next and so on. Rank Social & Family ------ Refreshments & light snacks ------ Private parties ------ Business meetings ------ Others, please specify ------3. Do Promotional Activities influence you to come to Pizza Hut? Yes No 4. Do you think the excitement & Interest in Pizza Hut is decreasing for you? Yes No (If No, go to Q.6) 5. If yes, why do you think the Interest & Excitement in consumers is decreasing? Lack of Promos Lack of Events High prices Competition Others, please specify Why? 6. Which of the following factors would influence and interest you if it were to be carried out by Pizza Hut? I. Promos Advertisements II. Events Music/DJ Shows III. High Prices Price Discounts Age: Income: Sex:
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Memberships Others Road shows Contests Price saving Combos
s 7. Which is one thing that you would like to improve in the Pizza Hut (Hubli) and Why?
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A STUDY WHETHER THE DECREASING SALES OF PIZZA HUT CAN BE INCREASED THROUGH PROMOTIONAL ACTIVITIES

INDUSTRY PROFILE Fast food

small individually-owned fast-food restaurants have become common

The modern history of fast-food in America began on July 7, 1912 with

The American company White Castle is generally credited with opening

The "fast" in fast food

Other major brands

How did pizza originate

The diameter of pizza should not exceed 30 cm;

Temperature in the oven should not be less than 400 C;

How was Pizza made in ancient times

Crusts and Baking methods

Pizza Hut world wide Pizza Hut

Pizza, Pasta, soups, pastry.

History of Pizza Hut

PIZZA HUT IN INDIA

Different franchise of Pizza Hut in India. :

Dodsal corporation private limited.

DIL (Devyani India limited

Pizza Hut - Hubli

RANGE OF PRODUCTS AND SERVICES

PIZZA [PAN PIZZA]

Products Pizza Hut's Pan Pizza

Accuracy, Maintenance, Product quality, and Speed of service.

Product Quality- which includes appetizing appearance of the product, taste,

Management levels/ organizational chart

II] RESEARCH METHODOLOGY Data collection instruments Primary Data : Questionnaire

Analysis & Interpretati on

Analysis & Interpretation

Age than15 Less 15-25 25-35 35-45 45-55 Above 55 Total

Visit pizza hut once a once in a fortnight month occasionally Total 1 1 4 2 7 1 14 1 2 6 1 2 1 6 1 1 2 1 1 5 4 9 7 30

No, 7, 23% Yes No Yes, 23, 77%

Why do you think the interest and Excitements are decreasing?

Lack of promos Lack of events High prices Local competitors

Pies show counts

6. Which Promo influences the most to customers to Visit Pizza Hut ?

7. Which Age group Preferred Price Saving?

Which Age Group Prefer Price discounts?

Bars show Sum

A Price Discount Implementation Babasabpatilfreepptmba.com Page 58

of non selling hours

TIMING 2 PM TO 7 PM ONLY IN DINING

ABOVE 1000RS RS600 - RS1000 RS400 - RS 600 RS300 RS 400

18% 16% 15% 12%

SALES FIRURES OF PIZZA HUT DINNING WEEK DAYS

59,564 58,786 54,654 60,588 59,987 63,267 65,432 60,876 82,765

Analysis of the Feedback of Discount Offer 1.

How often do you Visit Pizza hut Day

2. What was the Purpose of customers visit to Pizza Hut?

Bars show counts

3. How would customers rate the Price discounts?

Customers rating about the Price discount"

how would you rate the price discount pro

Pies show counts

Pies show counts

5. Would Promotional Activities inspire the customers to Visit Pizza Hut?

Does Promos of this type inspire you to visit Pizza HUt

6. Are the customers satisfied with the PRICE DISCOUNTS?

Findings: Babasabpatilfreepptmba.com Page 67

Suggestions & Recommend ations

Questionnaire Personal Details

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