A PROJECT REPORT On Customer Perception Towards The Post-Sale Services Provided by TVS Auto LTD

Customer Perception towards the Post-sale services provided by Umarani TVS auto Agencies
CONTENTS SECTION NUMBER
DETAILS Executive Summary
Page No
1 2 3 4
6-10 11-22 23-37 38-44
Industrial Profile Company Profile Theoretical Background Utility of the Project
5 Methodology Adopted 6 Findings and Conclusion 7 Recommendations 8 Limitation 9 10 Bibliography
50-57 58-60 61-75 76-77 78 79-84
KLESs Institute of management studies and Research, Hubli 1
EXECUTIVE SUMMARY
The automobile industry in India is growing is at rapid rate of 42%.In general the Two wheeler segment is growing at the rate of 26%.The global Manufacturers like Honda, Yamaha and Suzuki have entered Indian market in collaboration with some Indian companies. The motor cycle segment has become the core of two wheeler market with new launches like TVS Flame, Hero Honda Hunk, Honda Shine,Bajaj Pulsar, Apache RTR 160,Tvs Scooty Pep, Honda Pleasure, CBZ Extreme and so on and there are many still to come. This shows the potential of Indian Two wheeler market and low cost of production will make India a major Auto manufacturing hub. As the launch of various models increase there is an increase need for servicing of this Vehicle TVS is unique from all other two wheeler company in the country because it is without any foreign collaboration. The company was established by T.V Sundaram Iyengar in the year 1911 and was primarily into the production of mopeds. TVS Motor Company Limited, the flagship company of the USD 2.2 billion TVS Group, is the third largest two-wheeler manufacturer in India and among the top ten in the world, with an annual turnover of over USD 650 million. The company has many first to its credit like the introduction of the first indigenous moped and a 100 cc motorcycle in collaboration with Japanese auto giant Suzuki. When the collaboration ended in 2003, many thought that the company would die a natural death due to the exit of the foreign collaborator. However the company proved its detractors wrong by introducing the TVS Victor and rest as they say is history. It is the third largest two wheeler manufacturer in India and has reached tenth position among the world listing. Its dealer and customer network is widely spreaded in India which (TQM) with includes the over hallmark of 500 Japanese dealers. Quality. This company has been honored with The Deming Prize' for Total Quality Management TVS Apache- Bike of the Year 2006 by Business Standard Motoring. International certifications like QS 9000, ISO 9000 and TS 16949.
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The Project titled Customer Perception Towards the Post-Sale Service Provided by Umarani TVS Auto Agencies, Hubli. Is an attempt to check the is to check the satisfaction level of TVS customer regarding the post sales service provided by Umarani TVS Agency. The main aim of this project was to find the level of satisfaction of the customers regarding the post-sales service & customer preferred areas of improvement for Umarani TVS Auto Agency. Area of study was limited to Hubli City. The methodology has been adopted to Questionnaire methods with personal interviews and the results collimated according to the nature of questions asked. I have used both open-ended and close-ended questions in the questionnaire. With given restricted sample size of the customers in the given area all efforts have made to make sure that data is collected and analyzed. I believe that the conclusions that I have drawn are based on the data I have collected and interpretations I have made are based on the customers feed back.
Title of the Project: Customer Perception towards the Post-sale services provided by Umarani TVS auto Agencies Objective:
To know customer perception towards the post-sale service provided by Umarani TVS auto agencies
Sub objectives:
1) To study various attributes customers prefer in a two-wheeler service. 2) To analyze the extent of the customer satisfaction for a two wheeler Service 3) To find out difference in perception of customers towards authorized Service provider Vs unauthorized service providers in Hubli city. 4) To study the mindset of customers towards authorized services Offered by Umarani TVS. Babasabpatilfreepptmba.com Page 3
INDUSTRY PROFILE
History of Two Wheeler Industry India is the second largest manufacturer and producer of two wheelers in the world. It stands next only to Japan and China in terms of the number of two wheelers produced and domestic sales respectively. The distinction was achieved due to variety of reasons like respective policy followed by Government of India towards the passenger car industry, rising demand for personal transport, inefficiency in the public transportation system etc. Invention of Two-Wheelers History can't be stored or categorized in a water tight compartment; neither can some things be definitely told or strictly defined. In this section a general history of two-wheelers is being traced without trying to venture into strict classification and differentiation. Around 1840 a Scotsman named Kirpatrick Macmillan came up with an idea of a pedal driven bicycle, Macmillan a blacksmith by profession got the idea when he was asked to repair a hobby horse. The first bicycle which its inventor called velocipede slowly started catching the fancy of the people, as inquisitive minds started thinking of faster ways of getting around the town. Ind 1868 in France MIchaux-Perraux attached a small steam engine to a bicycle thus adding a little more steam to the development. Around the same time across the Atlantic a similar steam propelled machine was demonstrated by built by Sylvester Howard Roper of Roxbury, Massachusetts. However the invention of the first motorcycle was done by the German inventors ottlieb Daimler and Wilhelm Maybach in 1885. The first petroleum-powered vehicle, it was essentially a motorized bicycle, although the inventors called their invention the Reitwagen ('riding car'). This engine was prepared more for experimentation rather than for commercial purposes. However as early as 1894 a motorcycle was available for commercial purposes. The bike named Hildebrand and Wolfmuller was manufactured in a small scale few
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hundreds to be precise. These two wheelers died a natural death due to high cost and technical difficulties. Slowly the motorcycles were improved upon and soon they become faster, reliable and more fuel efficient. For a separate history on the development of scooters check out origin of scooters
The History of Indian two Wheeler Industry

In 1955, the Indian government needed sturdy and reliable motorcycles for its Army and police to patrol the rugged border highways. The first batch of 350cc Bullet from the Royal Enfield Company of UK were received and assembled at Chennai.
Bajaj Auto began trading in imported Vespa scooters and three wheelers. Finally in 1960, it set up a shop to manufacture then in collaboration with Piaggio of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by API,it was later overtaken by Bajaj Auto. Although various government and private enterprise entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years The motorcycles segment was no different, with only three manufactures viz Enfield, Ideal Jawa and Escorts .While Enfield bullet was a four stroke bike,Jawa and the Rajdoot were two stroke bikes. The motorcycle segment was initially dominated by Enfield 350 cc bikes and Escorts 175 cc bike. The two wheeler market was opened to foreign competion in the mid -80s.And then the market leaders Escorts and Enfield were caught unaware by the onslaught of the 100 cc bikes of the four Indo Japanese joint ventures. Babasabpatilfreepptmba.com Page 5
With the availability of fuel efficient low power bike, demand swelled, resulting in Hero Honda then only producer for four stroke bikes (100 cc category ),gaining top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two stroke and four stroke engine motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth of motorcycles segment was brought in Japanese motorcycles, which grew at a rate of nearly 25% in the last five years. The industry had a smooth ride in the 50s,60s and 70s when the government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to peak volume of 1.9mn vehicles in 1990. The entry of Kinetic Honda in mid eighties with a variometric scooter helped in providing ease of use to the scooter owners. This helped in inducing youngsters and working women towards buying scooters, who were earlier inclined towards moped purchase. In the 90s ,this trend was reversed with the introduction of Scooterette. In the line with this, the scooter segment has constiently lost its part of the market share in the two wheeler market. In 1990s, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992,resulting in a production loss of 0.4 mn vehicles. Barring loss due to increase rise in fuel prices, high input cost and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing .factors like increased production in 1992,due to new entrants coupled with the recession in the industry resulted in companies either reporting losses or fall in profits.
Segmental Classification and Characteristics
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The three main products segments in the two wheeler category are scooters, motorcycles and mopeds. However, in response to evolving demographics and various others factors, other sub segment emerged, viz.scootrretess, gearless scooters, and 4 stroke scooters .While the first two emerged as a response to demographics changes, the introduction of 4 stroke scooters has followed the imposition of stringent pollution
Scooter
Motorcycle
Moped
Price*(Rs. A Stroke Engine Capacity (cc) Ignition Engine Power (bhp) Weight (kg) Fuel Efficiency (kms per litre) Load Carrying
> 22,000 2-stroke, 4-stroke 90-150 Kick/Electronic 6.5-9 90-100 50-75 High
> 30,000 Mainly 4-stroke 100, 125, > 125 Kick/Electronic 7-8 and above > 100 50-80+ Highest
> 12,000 2-stroke 50, 60 Kick/Electronic 2-3 60-70 70-80 Low
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The growth of production in Automobile industry in 000s Category Passenger cars Multi-utility vehicles Commercial vehicles Two wheelers Three wheelers Total Growth in percentage 2000- 2001- 2002- 2003- 2004- 2005- 200601 513 128 157 3,759 203 4,760 10.47 02 564 106 163 4,271 213 5,317 11.70 03 609 112 204 5,076 277 6,278 18.60 04 842 146 275 5,625 341 7,229 15.12 05 961 249 350 6,527 374 8,461 16.80 06 1,046 263 391 7,600 434 9,734 14.97 07 594 144 237 4,155 264 5,394 18.04
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Table 7.5 : Automobile export

(Numbers in 000) Category (till Sept06) 2004-05 Passengercars Multi-utility vehicles Commercial vehicles Two wheelers Three wheelers Total Growth in per cent 2000-01 2005-06 23 4 14 111 16 168 50 3 12 104 15 185 2001-02 2006-07 71 1 12 180 43 307 126 3 17 265 68 479 161 6 30 367 67 620 170 5 41 513 77 806 98 3 23 332 62 519 2002-03 2003-04
20.24 9.74
65.35 55.98 31.25 28.03 27.43
Source: Ministry of Heavy Industries & Public Enterprises (Department of Heavy Industries
TWO WHEELER Manufactures The Major Two wheeler Manufactures of India are TVS Motors Company LTD ( TVS ) Honda Motors Ltd ( HHML ) Bajaj Auto Ltd ( Bajaj Auto ) Yamaha Motors India Ltd ( Yamaha ) Honda Motorcycles & Scooter India ( P ) Ltd ( HMSI ) Royal Enfield Ltd ( REL ) Kinetic Motor Company Ltd ( KMCL )
The Indian two wheeler industry is highly dominated by three players TVS Motors Company ( TVS ) ,HERO HONDA Motors Ltd ( HHML ) and Bajaj Auto Ltd (Bajaj Auto ) accounting for over 80 % of sales in 2007.
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Technology
Hitherto, technology transfer to the Indian two-wheeler industry took place mainly through: licensing and technical collaboration (as in the case of Bajaj Auto and LML); and joint ventures (HHML). .
A third form - that is, the 100% owned subsidiary route - found favour in the early 2000s. A case in point is HMSI, a 100% subsidiary of Honda, Japan. Table 2 details the alliances of some major two-wheeler manufacturers in India.
Besides the below mentioned technology alliances, Suzuki Motor Corporation has also followed the strategy of joint ventures (SMC reportedly acquired equity stake in Integra Overseas Limited for manufacturing and marketing Suzuki motorcycles in India).
Table 2 Technological tie-ups of Select Players Nature of Alliance Bajaj Auto Technological tie-up Technological tie-up Technological tie-up HHML KEL KEL Joint Venture Technological tie-up Tie up for manufacturing and distribution LML Hero Motors Technological tie-up Technological tie-up Daelim Motor Co Ltd Aprilia of Italy Motorcycles Scooters Company Kawasaki Heavy Industries Ltd, Japan Tokya R&D Co Ltd, Japan Kubota Corp, Japan Honda Motor Co, Japan Hyosung Motors & Machinery Inc Italjet, Italy Product Motorcycles Two-wheelers Diesel Engines Motorcycles Motorcycles Scooters
With the two-wheeler market, especially the motorcycle market, becoming extremely competitive and the life cycle of products getting shorter, the ability to offer new models to meet fast changing customer preferences has become imperative. In this Babasabpatilfreepptmba.com Page 10
context, the ability to deliver newer products calls for sound technological backing and this has become one of the critical differentiating factor among companies in the domestic market. Thus, the players have increased their focus on research and development with some having indigenously developed new models as well as improved technologies to cater to the domestic market. Further, with exports being one of the thrust areas for some Indian two-wheeler companies, the Indian original equipment manufacturers (OEMs) have realised the need to upgrade their technical capabilities. These relate to three main areas: fuel economy, environmental compliance, and performance. In India, because of the cost-sensitive nature of the market, fuel efficiency had been an interest area for manufacturers.
It is not only that the OEMs are increasing their focus on in-house R&D, they also provide support to the vendors to upgrade the technology and also assist them striking technological alliances. MAJOR COMPETITATORS AND THEIR PRODUCTS
Hero Honda Motors

In 1984, Hero Honda started as a Hero Cycles Of India and Honda Motors Company Limited of Japan. Hero Honda has the unique distinction of being awarded the Bike maker of the Year award for 3 consecutive years by Overdrive magazine .
Hero Honda is the clear market winner in the two-wheeler segment and boasts of more than 5 million customers. Located at Dharuhera and Gurgaon in Haryana, Hero Honda Motors Limited has over 1500 sales outlets all over India.
HERO HONDA MOTORCYCLES

MODEL
Hero Honda Achiever Hero Honda CBZ Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda CD 100 Hero Honda CD 100 SS
CAPACITY
149.1 CC 156 CC 97.2 CC 97.2 CC 97.2 CC 97.2 CC
Hero Honda Glamour Babasabpatilfreepptmba.com Page 11
124.7CC
Glamour Glamour - FI
124.8 CC
Hero Honda Karizma Hero Honda Passion Plus Hero Honda Sleek Hero Honda Splendor Splendor + Super Splendor
223 CC 97.2 CC 97.2 CC 97.2CC 124.7 CC
Suzuki Motor Corporation

Suzuki Motor Corporation has a wholly owned subsidiary in India-Suzuki Motorcycle India Private Limited. The Indian subsidiary employs about 650 people including the contract workers. Suzuki Motorcycle is a manufacturer of two-wheelers and has manufacturing facility at Gurgaon, Haryana. The company started its manufacturing operations in February, 2006.
SUZUKI MOTORCYCLES MODEL Suzuki Heat Suzuki Zeus CAPACITY

125 CC 125 CC
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Kinetic Motor Company Ltd.
Kinetic Motor Company Limited was incorporated in 1984 as a joint venture with Honda Motor, Japan and is a part of the Kinetic group of companies. The company has a state of the art manufacturing facility at Pithampur, near Indore, Madhya Pradesh and has a strong network of over 400 dealers and authorized service centers. Kinetic Motor is ISO 9001 certified from DNV for all models and activities. USA, Canada, Latin America, Europe, Africa, Middle East and South Asia are the main export markets for the Kinetic Motor automobiles.
KINETIC MOTORCYCLES MODEL Kinetic Aquila Kinetic Boss

CAPACITY 249 CC 97.2 CC
Boss Boss 115 97.2 CC 250 CC 166 CC
Kinetic Challenger Kinetic Comet Kinetic GF

GF Laser GF 170 GF 125
166 CC 125 CC
Kinetic Stryker Kinetic Velocity
97.2 CC 115 CC
Bajaj Auto Ltd.
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Bajaj Auto Limited is one of the pioneering companies in the two wheeler industry. Bajaj Auto has a vast network of about 1500 service centers and 500 dealers all over India. It has 3 manufacturing plants located at Akurdi, Waluj and Chakan in Maharashtra. The company's technology partner is Kawasaki Heavy Industries, Japan. The company exports to ASEAN region, South America and Africa.
BAJAJ MOTORCYCLES
MODEL Bajaj Avenger Bajaj CT 100 Bajaj Discover
111.63 CC
CAPACITY
180 CC 99.27 CC
Bajaj Discover Bajaj Discover DTSi
124.52 CC
Bajaj Kawasaki Caliber Bajaj Kawasaki Boxer Bajaj KB 125 Bajaj 4S Champion Bajaj Platina Bajaj Pulsar DTSi
111.6 CC 111.6 CC 123 CC 99.35 CC 99.27 CC
180 CC
Pulsar 180 DTS-i UG Pulsar 150 DTS-i UG
150 CC
Bajaj Wind 125
124.6 CC
TVS - "Inspiration in Motion"
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TV Sundram Iyengar, 1877 1955 was the founder of TVS Group. TVS Motors: In 1980 TVS 50, India's first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India. A byword for reliability, the TVS 50 had proved itself promising and successful in every test and paved a way for many successes for TVS Suzuki. Likewise the TVS champ and super Champ gave a reliable and sturdy two wheeler to public, who wanted looks fused with economy. These two wheelers together redefined the category of mopeds in India. TVS later left its collaboration with Suzuki and started to manufacture its own vehicles.
COMPANY FLASHBACK
TVS Motor Company Limited is the flagship company of TVS Group, the USD 2.2 billion group. The Group is the third largest two-wheeler manufacturer in India and globally among the top ten, with an annual turnover of over USD 650 million. Currently, the group has more than 30 companies and employs over 40,000 people worldwide. With steady growth, expansion and diversification, it commands a strong presence in the manufacturing of two-wheelers, auto components and computer peripherals. They also have vibrant businesses in the distribution of heavy commercial vehicles (HCV) passenger cars, finance and insurance. 1980 is the red letter year for TVS when India's first two-seater moped rolled out. It ushered in an era of affordable personal transportation.
Quick Facts
Founder Country Year of Establishment Industry Business Group Listings & its codes T V Sundaram Iyengar India August 1980 (TVS Group in 1911) Manufacturing of two-wheelers and auto components TVS Group NSE Page 15
TVS -Suzuki Ltd: TVSSUZUKI TVS Motor Company Limited: TVSMOTOR TVS Motor Company Limited: TVS-SUZUKI BSE Head Office TVS Motor Company Ltd.: 532343 TVS Motor Company Jayalakshmi Estates V Floor 8, Haddows Road, Chennai - 600006 Tel.: +(91)-(44)-28272233 Factory Fax: +(91)-(44)-28257121 Post Box No. 4 Harita, Hosur - 635 109 Tel.: +(91)-(4344)-276780 Fax: +(91)-(4344)-276878 Post Box No.1 Byathahalli Village, Kadakola Post Mysore - 571 311 Tel.: +(91)-(821)-2596561 Website Fax: +(91)-(821)-2596550/ 2596553 http://www.tvsmotor.in/
BOARD OF DIRECTOR OF TVS Venu Srinivasan

Chairman & Managing Director
Gopal Srinivasan
Director
T.K.Balaji
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Director
T. Kannan
Director
N. Ganga Ram
Director
C.R.Dua
Director
H. Lakshmanan
Director
T. R. Prasad
Director
K.S.Bajpai
Director
K.N. Radhakrishnan
Director
S. G. Murali
Sr.Vice President - Finance
T.S.Rajagopalan
Secretary
Globally, TVS Motor Company is the first two-wheeler manufacturer to be honored with the hallmark of Japanese Quality - The Deming Prize for Total Quality Management. TVS Motor Company is part of Sundaram Clayton group in TVS group of companies. TVS Motor Company is the main flag ship company of Sundaram Clayton group. In 1979 Sundaram-Clayton Limited (SCL) started Moped Division at Hosur to manufacture TVS 50 mopeds, indigenously designed and developed. Babasabpatilfreepptmba.com Page 17
In 1982 SCL established Joint Venture with Suzuki Motor Corporation. In 1994 the company entered the market segment of scooters with introduction of Scooty 2S, which was totally an indigenous design. In 2000 the first 4 stroke motorcycle was launched called Fiero. To become independent & increase profitability the R&D activities were focused & after parting away with Suzuki in 2001 TVS motor company was formed. The first indigenous product Victor was launched which was very popular. This success triggered introduction of new models every year. TVS Motor the launched variants of Victor, Fiero & new products like Centra & star. Overall TVS Motors established the presence in each segment of two wheelers: Mopeds, Motorcycles and scooters. .
TVS Group Companies are:

Sundaram Brake Linings Sundaram Fastners Southern Roadways Sundaram Finance Babasabpatilfreepptmba.com Page 18
TVS Group
The TVS Group is India's leading supplier of automotive components and one of the country's most respected business conglomerates. Originating as a transport company in 1911, it now comprises over 29 companies that operate in diverse fields like automotive component manufacturing, automotive dealerships and electronics. Underlying the success of the group is an ethos of commitment to the values of Quality, Service and Reliability. Continuous innovation and close customer interaction have enabled the Group to consolidate its position at the leading edge of the automotive industry.
Axles India Limited Company Profile

Axles India was promoted by Sundaram Finance, Wheels India and Eaton corporation for the manufacture of axles for medium and heavy duty commercial vehicles in India. Production of pressed axle housings commenced in 1983. In the latest production year, axle housings coming out of Axles India's two world class production units exceeded 80,000 nos.
Products and Services

Besides drive axle housings, Axles India has in its range, capability for Trailer axle beams and hub reduction axle housings. Drive heads for medium and heavy duty commercial vehicles are being developed now.
Brakes India
Brakes India was incorporated in 1962 as a joint venture between TV Sundram Iyengar and Sons Ltd. and Lucas Industries Plc., UK, (currently TRW) to manufacture braking equipment for automotive and non-automotive applications. The company's manufacturing plants are located at Chennai, Sholinghur and Polambakkam in Tamil Nadu, Nanjangud in Karnataka and Gurgaon in Haryana. Brakes India caters to over 60% of the domestic OEM market, besides exporting its products to over 35 countries worldwide. Its Brake Divisions at Padi , Chennai, Sholinghur, Polambakkam and Gurgaon are QS 9000 certified and the Foundry Division is ISO 9002 certified. The Company's Foundry Division manufactures permanent mould dye-castings, Grey Iron and SG castings using the Disamatic process. Sundaram Polymers Division manufactures Engineering Plastic compounds for various applications.

Foundation brake equipment comprising Brake Assemblies, Calipers, Rotors, Tandem Master Cylinders, Boosters, Wheel Cylinders, Valves and other installation parts, Heavy Duty Brakes and clutch fluid to Dot.3 and Dot.4 specification, Permanent mould ferrous dye-castings, Grey Iron, SG castings & Engineering Plastic compounds.
TVS Finance Limited

Incorporated on 9th February 1998, TVS Finance LTD (TVS F&S) is a finance company under the TVS Group. With a share capital of Rs.130 million, TVS F&S is in the business of retail finance, hire purchase, leasing and bill discounting. TVS F & S stock on hire and leased assets as on 31st March 1999, stood at Rs.6999 million and Rs.646 million Respectively.
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The fund base of TVS F&S, mobiles from retail clients, by way of deposits/secured non-convertible bonds was at Rs.1415.6 million as on 31st March 1999. The net worth of the company on the same date was Rs.289 million, funds deployed were Rs.2538.5 million .

TVS F & S's core business includes both corporate and retail finance. The products offered to the corporate sector include leasing and hire purchase of equipment and discounting of bills. Retail financing is focused on financing products comprising TVS Suzuki two wheelers, consumer durables and other IT products. Over the years, F & S has built up a customer base of more than 50,000 households. The company renders prompt customer service with the help of its computerized backoffice operations supported by state-of-the-art computer hardware and software.
Lakshmi Auto Components Limited Company Profile

The company is a subsidiary of TVS-Suzuki, manufacturing gears, crankshafts and connecting rods for TVS-Suzuki motorbikes and mopeds. Specialized components for the Fuel injection equipment project of Lucas-TVS are also made by LAC. With its state-of-the-art manufacturing facilities and heat treatment equipment, LAC is one of India's leading precision machining units. Its division, Harita Rubber Products, manufactures rubber moulded components and air brake hoses for the automotive industry with installed capacity of 750 tpa.
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Another division, Sundram Plastics, manufactures plastic injection moulded components for two wheelers & home appliances.
Sundaram Textiles Limited Company Profile

Sundaram Textiles was formed in 1960 to manufacture 100% cotton and synthetic yarn. It has two units: one at Nanguneri in Tirunelveli District and another at Therkutheru in Madurai. The unit has 47000 spindles and 720 rotors. Currently the company exports 50% of its production to several countries in Europe, Middle East, Far East and South Asia.

Quality carded and combed cotton/blended yarn in hanks and cones, in counts of 16s to 120s, in single and double yarn. TFO, knitting, weaving yarn, gassed, singed, mercerized, Bleached yarn on cones and hanks. Open end yarn in cheese and hanks in counts 6s to 20s.
Transenergy Limited Company Profile

Transenergy Limited is promoted by Sundaram Finance and associate companies. It was incorporated in 1981 in technical collaboration with Deltec Fuel System BV, Babasabpatilfreepptmba.com Page 22
Holland, internationally renowned manufacturers of Fuel Charging Systems for Internal Combustion Engines using Gaseous Fuels such as LPG (Liquefied Petroleum Gas) and CNG (Compressed Natural Gas). The factory and R&D Unit are located at Chennai. Over 6000 cars have been retrofitted with CNG kits in the cities of Delhi, Mumbai, Surat, Ankleshwar and Baroda with a market share in excess of 50% in the country.

CNG Conversion kits suitable for Premier Padmini, Ambassador, Contessa, Maruti 800, Omni, Esteem, Gypsy and Zen.
Turbo Energy Limited Company Profile

Turbo Energy Limited was incorporated in 1982 in technical and financial collaboration with Aktiengesellschaft Kuhnle, Kopp & Kausch (KKK), Germany (presently 3K Warner Turbo systems), internationally renowned manufacturers of Turbochargers. The manufacturing plant is located at Pulivalam, Vellore District, Tamil Nadu, and the R&D centre at Padi, Chennai. The company's service centres are located at Chennai, Calcutta and Delhi. TEL Turbochargers are fitted as Original Equipment for Ashok Leyland, Simpson, TELCO, BEML and KOEL engines for industrial and automotive applications.

The latest K series Turbochargers for automotive and non-automotive applications.
TVS Cherry Limited Company Profile

The company was formed in 1994 as a joint venture between TVS and Cherry Electric Corporation, USA. Manufacturing started in 1994

Manufacturers of precision miniature, sub-miniature, selector switches and hall effect sensors for the appliances industry, office automation and applications.Keyswitches and advanced performance/special purpose keyboards for the Line of IT industry.
TVS Interconnect Systems Limited Company Profile

TVS Interconnect Systems Limited was incorporated in the year 1999. The company has its manufacturing facility located at Madurai. The Business Development and Marketing Functions are head quartered at Bangalore. The regional marketing offices are located at Bangalore, Hyderabad, Mumbai and Delhi

Manufacture and assembly of Electronic connectors, Rf Coax Product, Cable Assemblies, Fiber Optic Products and accessories.
TVS Lanka Pvt Ltd. Company Profile

A JV established in 1995 by T V Sundram Iyengar & Sons Limited, Asia Match Company Limited, Ashok Leyland Holdings Limited, Ashok Leyland Investments Limited from India with Worldwide Enterprises Pvt. Ltd of Sri Lanka. The commercial Babasabpatilfreepptmba.com Page 24
operations were commenced from 1997 and the Company has established a vast network of over 60 dealers across the length & breadth of the Country. Initially the focus was on distribution of genuine replacement parts for Ashok Leyland and Tata commercial vehicles from Quality auto component manufacturers from India, JV is now looking at expanding the scope of distribution to cover distribution of spare parts for Japanese vehicles also. The core strength of the company is its large supplier base from India and vast network of dealers

Distribution of Ashok Leyland commercial vehicles, spare parts for Ashok Leyland, Tata vehicles and Tractors. These are sourced from more than 30 leading, Indian,
ancillary component manufacturers. Most of these suppliers are ISO accredited companies with strong R&D facilities for meeting global standards
TVS - Motor Company Limited Company Profile

TVS Motor Company Limited is one of the largest two-wheeler manufacturers and also among the fastest growing companies in the country. It is the largest manufacturer of sub 100cc (50cc, 60cc & 70cc category) 2-wheelers in the world.
It has the unique distinction of having sold nearly 4 million mopeds the highest ever in India. It exports its range of products to 17 countries worldwide. Its unrelenting pursuit of customer satisfaction in all aspects of manufacturing of 2-wheelers is reflected in over 6 million satisfied owners of mopeds, motorcycles and scooters. Its 4000 highly motivated employees manufacture high quality vehicles from two manufacturing plants in Hosur and Mysore, with a wide dealer network of around 410 & 1200 service outlets.

Motorcycles, Mopeds, Scooterettes and Scooters.
TVS R&M Limited Company Profile

The company was formed in 1995 as a joint venture between the TVS Group and Reichle De Massari, Switzerland. Manufacturing started in 1997.

Manufacturers of main distribution frames and accessories, cross connection cabinets, distribution point boxes, drop wire modules and fiber distribution frames for public and private telecom networks.
TVS Sewing Needles Limited Company Profile

TVS Sewing Needles was established in 1962 as a joint venture with The Singer Co., USA. Production commenced in 1964. The initial range included two types of needles manufactured with milled groove technology. Today, the licensed production capacity is 100 million needles of 45 different types, manufactured with die-press, eye rounding technology. Needles are also exported to United Kingdom and Japan. The company has 140 employees.

Household needles in six sizes, industrial needles (of 20 different types) for garment, hosiery, shoe, leather, canvas and jute stitching industries. TVS Srichakras Limited Company Profile Babasabpatilfreepptmba.com Page 26
Incorporated in 1982, TVS Srichakras has emerged as a leader in tyres and tubes for two wheelers. Accredited with ISO 9001 certification, TVS Srichakras, with the brand TVS Tyres, manufactures the complete range of tyres and tubes for mopeds, motorcycles, scooters and three wheelers. It is the largest single supplier to two wheeler manufacturers in India. Supported by a wide network of dealers all over the country, TVS Srichakras enjoys an excellent reputation in the Indian market. The company has also developed a range of industrial pneumatic tyres, farm tyres, mining tyres and implement tyres for export. TVS Srichakra's networking division distributes structured cabling products from Reichle De Massari of Switzerland Products and Services Tyre Division Tyres and tubes for two and three wheelers, industrial pneumatic tyres, farm and implement tyres, mining tyres and antique tyres. Phenolic and rubber moulded products. Networking Division Distributor of structured cabling products. Structured cabling solutions in copper and fibre for data, voice & video applications. Consultancy for active components: Hubs, Switches, Routers and Wan connectivity. Turnkey solutions for LAN and WAN infrastructure. TV Sundram Iyengar & Sons Limited TVS & Sons Ltd., established in 1911, is the parent and holding company of the TVS Group. TVS & Sons Ltd. is the largest automobile distribution company in India with a turnover exceeding US$ 450 million (over RS 15000 million). It employs over 5000 persons. The company operates through three divisions; TVS & Sons, Sundaram Motors and Madras Auto Service. Products and Services
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TVS & Sons distributes Heavy Duty Commercial Vehicles, Jeeps and Cars. It represents various leading manufacturers like Ashok Leyland, Mahindra and Mahindra Ltd., Fiat and Honda. The company has more than 100 outlets and is also the largest distributor of spare parts in India, handling more than 70 suppliers and 25000 part lines
TVS & Sons has grown to become a leading logistics solution provider and has setup state-of-the-art warehouses across the country. The Logistics Division has tied up with leading logistics consultants across the globe and provides logistics support to almost all the leading automobile manufacturers in India. TVS & Sons has recently diversified into distributing Garage Equipment ranging from paint booths to engine analyzers and industrial equipment products. The strength of the company is the after-sales-service it provides.
TVS Automotive Europe Ltd. Company Profile

Erstwhile known as Unipart TVS Limited, the JV established in 1997 has been renamed as TVS Automotive Europe Limited to reflect the changes made in the shareholding structure. The company is promoted by T V Sundram Iyengar & Sons Limited from India with JBE Ltd in UK and is primarily engaged in distribution of automotive components and other engineering products sourced primarily from India. The company covers United Kingdom and Western European Countries and is a single contact point for potential buyers who want to source a range of components from different manufacturing companies in India. Turnover for the year 2000 exceed 1 Million GBP. The company has plans to expand the scope of sourcing to neighboring Asian countries also in the near future .Products and Services Distribution of automotive components and other engineering products sourced primarily from India.
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Wheels India Limited

Company Profile
Wheels India was set up as a joint venture between TVS and Dunlop, UK in 1960. The company supplies wheels as Original Equipment to all major vehicle manufacturers in the country. Wheels India is entering into collaboration with Titan, the world leader in off-highway vehicle wheels relating to earthmoving, construction and agricultural equipment. Manufacturing Plants are located at Chennai, Tamil Nadu, Rampur, UP and Ranjangaon, Maharashtra. Wheels India has a workforce of 1200.

Wheels for commercial vehicles, cars, jeeps, tractors, construction equipment / earth mover and defence vehicles, wire wheels for export and air suspension systems for commercial vehicles
TVS offers a wide range of two-wheelers

Uncompromising Quality, Technology TVS Motor Companys R&D division has an imposing pool of talent and one of the most contemporary labs, capable of developing innovative designs. Committed to achieving total customer satisfaction through Total Quality Control (TQC), the Company continuously strives to give the customer, the best value for money.
Eco-friendly
TVS is committed to protecting the environment. The companys manufacturing facilities at Mysore & Hosur have state-of-the-art facilities & air pollution control measures. Even the suppliers are encouraged to ensure that their products meet ecofriendly norms Babasabpatilfreepptmba.com Page 29
Mopeds:
In the Moped segments there are 3 Models:
1. TVS Champ 50 cc 2. TVS XL Super 70 cc 3. TVS heavy duty 70 cc

All these models are popular in the rural area especially in south and we hold 80 % of the market in this segment.
Scooterettes:
In this segment
1. TVS Scooty 2. TVS Scooty PEP 3. TVS Scooty PEP + 4. TVS Scooty Trenz Motorcycles
In motorcycles we have variety of models and its variants. These can be classified as
1)Victor family and its variants

a) VICTOR GLX (124.8 CC ) b) VICTOR GX
(109.3 CC )
c) VICTOR Edge (125 CC )
2. Star Family (99.7 CC) a) Star ( 99.7 CC)

b) Star city (99.7 CC) 3. Centra (99.8 CC) 4. Max R 5. Apache (147.5 CC)
6. TVS Fiero (147 CC)
a) Fiero F2 (147CC) 7.TVS Sport (100 cc)
Milestones of TVS Motor 1980: India's first 2 seater 50cc Moped TVS 50, launched in August. 1984: First Indian Company to introduce 100cc Indo-Japanese motorcycles in September.
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1994 :Launched first indigenous Scooterette (sub-100 cc variomatic scooters), TVS Scooty in June. 1996: Introduced first catalytic converter enabled motorcycle, the 110cc . Shogun in December
1997: Launched Indias First 5-speed motorcycle, the Shaolin in October. 2000: Launched TVS Fiero, India's first 150 cc, 4 stroke motorcycle in April.
2001 : Launched TVS Victor, 4-stroke 110 cc motorcycle, in August, India's first fully indigenously designed and manufactured motorcycle. 2002 Deming Application prize (First powered two wheeler company in the world to be awarded this prize for TQM ) 2002 Best Technology award for TVS Victor from Ministry of Science and Technology, Govt of India 2003 Best managed and most investor friendly company by Business today 2004 - Best design award in the two wheeler category for Scooty PEP from National Institute of design and Business world.
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2004: Launched TVS Centra in January, a world-class 4-stroke 100 cc motorcycle with the revolutionary VT-i Engines for best-in-class mileage. 2004: Launched TVS Star in Sept, a 100 cc motorcycle which is ideal for rough terrain. 2006: Launched TVS Scooty Pep 90 CC Scooter Launched TVS Apache 147.7 CC Motorcycle 2007 : Launched TVS STAR SPORT 100 CC Motorcycle
.
FINANCIAL REPORT OF T VS IN CRORES

Financials of TVS Motor Income Statement Net Sales Other Income PBDIT Net Profit Balance Sheet Total Share Capital Net Worth Total Debt Net Block Investments Net Current Assets Total Assets 23.75 766.12 385.04 766.78 344.19 -80.29 1151.16 Quarterly
(Mar '07)
Annual
(Mar '06)
919.88 26.96 37.04 9.05
3234.96 80.72 283.35 117.00
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Umarani Tvs Auto Agencies ,Hubli partnership firm, with Mr. Somashekar V. Umarani as managing partner, was established in the year 2006,as an authorized dealership for TVS Motorcycles sales and service. It is the main dealer of TVS motorcycles in Hubli.
PROFILE Somashekhar V. Umarani (MBA) Managing Partner Umarani Autos
STRENGTHS: Somashekhar V. Umarani has 20 years experience in various capacities i.e. commercial and financial sectors. He was personally responsible in establishing Centurion Bank Ltd.From scratch at a time when private sector banks had a real tough time to win the confidence and trust of the customers. Being a commerce graduate he has acquired sufficient Administrative and Managerial Skills and post graduation in management has definitely given him that extra strength. He has experience in managing financial institutions and has sound knowledge of stock market as well as commodity market. PRESENT POSITION:
Since August 2006,he is running TVS Motor Co Ltd. Two wheelers Main Dealership in Hubli in the name of Umarani Autos Director of Sri Sai Urban Co-operative Credit Society Ltd. Hubli. He is active member of Rotary Club of Hubli (North).
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He is involved actively in promoting education to the downtrodden class to bring their children to the main stream.
Rajashekhar V Umarani (B Sc ) Partner Sales department STRENGTHS: 15 years Marketing experience in FMCG Siddalingesh V Umarani (BA ,ITI ) Partner Service Department
STRENGTHS: Worked as supervisor in Kirlosker Ferros for 10 years Andanappa V Umarani (BA) Partner Accounts dept. STRENGTHS: Worked in various organization as an accountant for 25 years VISION Umarani TVS will provide total customer satisfaction by giving the customer the right product, at the right price, at right time. Umarani TVS strives for long-term relation ships of mutual trust and interdependence with its customers, employees & suppliers MISSION .
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We are committed to customer satisfaction by giving high quality and value for money products to customers not only this but also it is environmentally friendly & lifetime personal transportation under TVS Brand. We are selling a leading product which is one among the top two wheeler manufacturers in India and one among the top five two wheeler manufacturers in Asia
OBECTIVES
To maintain lifetime personal transportation we do the following activities. 1. We do fallow up for free service 2. We are calling up customer get post service feedback. 3. We deliver the service vehicle on time 4. We use company genuine parts and company provided lubricant Oil for the vehicles.
SERVICE
We have High Tech service station and spares section in the same premises. We have trained manpower including the High tech tools and equipments (as per the TVSM standard) to take care of the after sales service requirements. All our mechanics and supervisors are trained by TVS-M. We provide three types of service to the customers. 1. 2. 3. Free Service Paid coupon Service Post warranty Service
We sell all TVS-M two wheeler genuine spare parts and TVS-M recommended lubricant oil in spares shop. The Company launched TVS Star ,Apache, Scooty pep,Scooty Trenz, Scooty as the products into the market .It has done sales about 1400 vehicles in just eleven months .this is great achievement because it has done a great number of sales in just short span of tie .this shows the great work done by Umarani Tvs autos . Babasabpatilfreepptmba.com Page 37
Umarani TVS Autos Agencies also have automated workshop with fully trained senior mechanics to look after servicing of customers bikes. They provide door service, express service, on the spot service ,breakdown service and help in getting insurance claim for accident vehicles The Showroom is fully centralized with smart looking and courteous sales staff. Their showrooms also have ICICI, Centurion, TVS Finance Bank personnel, as they help customer in getting vehicles loans. The service enter is fully automated with experienced and well trained mechanics .The customer Lounge is Air Cooled with facilities provide to customer like Television, Magazines, Newspaper, Water cooler, Clean toilets etc.The billing system and Job card entry system are fully computerized .There is one service manager, four supervisor,10 mechanics and 5 helpers mechanics. The service center also provides facilities like mobile charger, drop home facilities, door service, Sunday service,
customer information, pay board, express service, insurance renewal and claim assistance break down service etc The Umarani TVs auto agencies occupies a unique place in the heart of the city i.e. vidyanagar Hubli and also in the hearts of people of twin cities the newly built showroom is two floored cellular being the service center, ground floor being the showroom, ground floor being the showroom in the first floor being the office
Managing Director
Finance Manager
Sales Manager
Accountan t
Sales Man
Sales Man Page 38
Babasabpatilfreepptmba.com Asst Accountan t Clerk
PRODUCTS ARE
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THEORETICAL BACKGROUND FOR THE PROJECT

The marketing is a process which starts with customer and ends with customer. The Customer has become the main focus and all the marketing strategies revolve around him. Previously the manufacture used to make a product and the self it to the customer without any importance to after sales-service. But the market has totally changed know and based on the customer wants the services are designed and provided and the best example for this is SAP.
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In case of services industry also the scenario has totally changed. Till early 90s companies did not pay much attention to after sales service and they mainly concentrated only on the sale of the product. But later after LPG(Liberalization Privatization Globalization) there was a vast change in Indian economy as most of the foreign companies entered the Indian market and competition creped in and it was Do or Die situation for the Indian companies. It was a tough task for the Indian companies to compete with these global players. The Global players were more customer centric and believed that service is the only way to keep in close proximity with customers. The Indian companies also began to realize the importance of service industry contributes 52% to Indian economy according a latest survey. The after sales service plays a vital role in the customer choice of the vehicle.
RATIONALE BEHIND THE CHOICE OF THE PROJECT

The Indian automotive industry consists of five segments: commercial vehicles; multi utility vehicle & passenger cars; two-wheelers; three-wheelers; and tractors. With 9,822,963 units sold in the domestic market and 8,53,591 units exported during the first nine months of FY 2007 (9MFY 2007), the industry (excluding tractors) marked a growth of 26% over the corresponding previous. The two- wheelers sales have witnessed a spectacular growth trend since the mid nineties.
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The Two-wheeler market in India is growing at a rapid rate of 26%. India is the second largest two-wheeler market in the world, today. Two-wheeler account 79% of the total automobile sales in India. The three main product segments in the two-wheeler category, motorcycles dominate, largely because when compared to scooters or mopeds, they are seen as objects of desire, in addition to utility. Out of the nearly nine million two-wheeler sold annually in India today, 3.8 million are motorcycles. Due to increase in the sales of the vehicle the need for after sales service has also become very important. The after sales service is playing a main role in the choice of the vehicle. The various customer satisfaction surveys carried out points that the customer awareness regarding servicing of their vehicles has increased and customers perceive the after sales service as an important aspect. The increasing focus towards post-sales customer satisfaction has made me choose this topic for my MCP. Beside all this was, an underlying interest in automobiles, which made me to choose this project.
UTILITY OF THE PROJECT
The project was a learning experience to me in the marketing stream. Through this project I was able to learn a lot of things and co-relate them to theory with the practice on the field, following were some of the utilities to me from the project.
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Understanding of various attributes involved in case of a Two-Wheeler servicing and their importance to the customers. Customer perception regarding post-sales services provide by authorized service dealer. It helped me in getting practical exposure in the field of Services Marketing. It helped to understand what role Service plays when a customer purchases a Two-wheeler. It will help to understand what role service plays when a customer purchases a Two-Wheeler. The Project will help the organization in the following ways Perception of the customer regarding Post-Sales services for the motorbike. To get the strong attributes of the Organization services and areas of improvement in the service aspect. The strategies that the organization can adopt to attract the customers. To know the customer awareness level of various schemes launched. The utility of various schemes launched and their customer appreciation. The project is not only useful to the company but also the customers. Their opinions will help the company to tailor-make the services they desire at their feasible price.
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To Provide them a better service in the way they would prefer. To express their opinion to the company through my Questionnaire.
TOPIC OF STUDY:
Title of the Project: Customer Perception towards the Post-Sales Service

provided by Umarani TVS Auto Agencies, Hubli.
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Area of Study: Marketing
Organization Name: Umarani Auto Agencies-Authorized dealer of TVS motorbikes in Hubli.
OBJECTIVES OF THE STUDY

To study various attributes customers prefer in a two-wheeler service.
To analyze the extent of the customer satisfaction for a two wheeler Service.
To find out difference in perception of customers towards authorized Service provider Vs unauthorized service providers in Hubli city.
To study the mindset of customers towards authorized services Offered by Umarani TVS.
Methodology adopted:
Sources of data
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Data are facts, figures and other relevant materials, past and present, serving as bases for study and analysis. The data serves as the basis for analysis without an analysis of factual data no specific inferences can be drawn on the questions under study. Inferences based on imagination or guesswork cannot provide correct answers to the research questions, the relevance, adequacy and reliability of data determine the quality of the findings of a study. For the purpose of present study, data from two sources have been collected namely primary and secondary data.
Primary data
Primary data are the data that are collected to help solve a problem or taken advantage of an opportunity on which decision must be taken. The main method of collecting primary data is survey method, there are different types of survey techniques for example personal interview, mail survey, Internet survey and telephone survey. Primary data is first hand information that has been collected by the researcher from the respondents of Hubli city through personal interview method with the help of questionnaire. Analysis, interpretation, summary of findings, conclusions and recommendations are completely based on primary data.
Secondary data
Secondary data are data that were developed for some purpose other then helping to solve the problem at hand. After identifying and defining the research problem and determining specific information required solving the problem, the researchers task is to look for the type and sources of data, which may yield the desired results. Secondary data in this research references made by the researcher with the other published sources. The present research will not be complete without the complete reference to the relevant secondary data.
The sources of secondary data including the following
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Internet www.India automobile.com www.Tvs motors.com www.Hero Honda motors .com www.indiabike.com www.acma.com
Newspaper
: Business line, Business Standard, Times of India.
MagzinesAuto India, Overdrive, Hot Wheels.
Sampling Design
Steps Babasabpatilfreepptmba.com Page 47
1. Define the Population 2. Specify sampling Frame 3. Specify sampling unit 4. Specify Sampling Method 5. Determine sampling size 6. Specify sampling plan 7. select the sample 1. Define the Population: Element- Owners of TVS two-wheeler in Hubli. Sampling Unit- Customers who own TVS motorbike. Extent- Hubli territory Time- During the period of Dec 10, 2007 to April 19, 2008. 2. Specify the sampling frame: Vehicle owners list from TVS Umarani Auto Agencies( Dealer of TVS in Hubli), Education institutions, Offices etc. 3. Specify sampling unit/ Element: Customers who own TVS bike in Hubli City. 4.Specify sampling method : Non-Probability Convenient Sampling 5. Determine Sampling size : Umarani TVS Servicing Customers: Babasabpatilfreepptmba.com 80 Page 48
Unauthorized Servicing Customers: Total Sample size:
20 100
FINDINGS & CONCLUSION OF UMARANI CUSTOMERS
Frequencies
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W hich is TV bike yo o n? S u w F requency 2 5 8 7 17 10 3 6 1 3 80 Percent 3 1.3 10.0 8.8 2 1.3 12 .5 3 .8 7.5 1.3 3 .8 100.0 Valid Percent 3 1.3 10.0 8.8 2 1.3 12.5 3 .8 7.5 1.3 3 .8 100.0 C ulative um P ercent 3 1.3 41.3 50.0 71.3 83 .8 87.5 95.0 96.3 100.0
V alid
TV victor S star city star scooty pep+ scooty pep apache R 160 TR scooty apache Tvs Excel Total
Which is TVS bike you own?

40
30
31
20
21
10
13 10 9 4
T ar st ar st sc sc ty 0 oo 16 sc R T R he ac ap p pe he ac ap S V
Percent
8 4
T vs
0
ty oo ty oo
ty ci
xc E
or ct vi
p+ pe
el
Inferences: Among the 80 responded surveyed I found that 25 customers are have TVS Victor that shows 31% respondents preferred Tvs Victor as there Bike. Scooty Pep+ an Scooty Pep 21% and 12.5% customer having the two wheeler. That shows most of the customers prefer Victor Pep And Pep+ bike as there Two Wheeler.
Frequencies
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How frequently you get your bike serviced? once in Frequency 26 30 20 3 1 80 Percent 32.5 37.5 25.0 3.8 1.3 100.0 Valid Percent 32.5 37.5 25.0 3.8 1.3 100.0 Cumulative Percent 32.5 70.0 95.0 98.8 100.0
Valid
2 months 3-4 months 5-6 months 6-8 months 9-11 months Total
9-11 months 1.3% 6-8 months 3.8%
5-6 months 25.0%
2 months 32.5%
3-4 months 37.5%
Findings
Out of the 80 respondents surveyed 37% i.e. 30 got their vehicle serviced once in 3-4 months 32% i.e. 26 got their vehicle serviced once in 2 months 25% i.e. 20 got their vehicle serviced once in 5-6 months
Conclusion
By this survey we can found that most of the people prefer service after 3-4 months. there are 25% people who prefer service every 5-6 months company may convert them to turn as 3-4 month customers.
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Frequencies
Rank your priorities in case of servicing of you bike? Frequency pricing 5 location of service center 20 problem ractification 27 On time delivery 15 cleanliness of service 9 center others 4 Total 80 Percent 6.3 25.0 33.8 18.8 11.3 5.0 100.0 Valid Percent 6.3 25.0 33.8 18.8 11.3 5.0 100.0 Cumulative Percent 6.3 31.3 65.0 83.8 95.0 100.0
Valid
Graph
30 27
20
20
15 10 9 5 0
ic pr n ti o ca lo m le ob pr O nl ea cl rs he ot n e tim g in
Count
s es in
of e ic rv se
y er li v de
tio ca i fi ct ra
rv se of i
Findings
27 of them gave problem rectification as 1st Priority this show that customer of Umarani TVS auto agencies give more preference to problem ratification so company have to concentrate on problem rectification. Location of service center and on time delivery are equally important company must give preference to on time delivery it will help them to gain customer or maintain customers.
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Frequencies
was the problem of your vehicle rectified to your satisfaction during the last servicing? Frequency fully ractified 55 partly ractified 21 not ractified 4 Total 80 Percent 68.8 26.3 5.0 100.0 Valid Percent 68.8 26.3 5.0 100.0 Cumulative Percent 68.8 95.0 100.0
Valid
Graph
no ra tifie t c d 5 % .0
p rtly ra tifie a c d 2 .2 6 %
fully ra tifie c d 6 .8 8%
Findings Out the 80 respondents surveyed 69% respondents vehicle problem were Fully Rectified. 26% respondents vehicle problem were Partly Rectified. 5% respondents vehicle problem were Not Rectified.
Conclusion
Most respondents problem were Fully Rectified but still there is Scope for improvement.
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Frequencies
Your opinion regarding pricing of services by Umarani Autos? Frequency high priced 22 moderaltely priced 50 economically priced 8 Total 80 Percent 27.5 62.5 10.0 100.0 Valid Percent 27.5 62.5 10.0 100.0 Cumulative Percent 27.5 90.0 100.0
Valid
Graph
eco mically priced no 10.0%
high priced 27.5%
mo deraltely priced 62.5%
Findings
Out of 80 respondents surveyed 62% of respondents feel that pricing of service is moderate 27% of respondents feel that pricing of service as high 10% of respondents feel that pricing of service is economical Conclusion Most of the respondents felt the pricing to be moderate but a certain number of respondents feel it to be highly priced.
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Frequencies
Your opinion about the org picking up your vehicle for servicing on a phone call? Frequency Valid i liked it i am using this service i did not know about this service if detail given i will pre dont know and dont prefer if i know i know about this but dont want to prefer Total 26 36 11 7 80 Percent 32.5 45.0 13.8 8.8 100.0 Valid Percent 32.5 45.0 13.8 8.8 100.0 Cumulative Percent 32.5 77.5 91.3 100.0
i kno a o this b w b ut u 8 .7%
d nt kno a d nt p o w nd o 1 .8 3 % i like it i a us d m in 3 .5 2 %
i d no kno a o id t w b ut 4 .0 5 %
Findings Out of the 80 respondents surveyed

45% said they would go for the pick-up service if detail were given 32% said they are using the service 14% said they dont know about this and would not use it if even detail were given 9% said they knew about this service and would not prefer.
Conclusion
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Most respondents would go for service if details were given and hence communication should improve regarding the services.
Frequencies
W s the servicing/ re ir done in the bike e lained to yo a the tim o a pa xp u t e f de very? le Frequency 69 11 80 P ercent 86.3 13 .8 100.0 V alid P ercent 86.3 13.8 100.0 Cum ulative P ercent 86.3 100.0
V alid
yes no T otal
Graph
no 1 .8 3 %
ye s 8 .3 6 %
Findings
Out of the 80 respondents surveyed 86% were explained about the repair/ servicing carried out 14% were not explained about the repair/ servicing carried out
Conclusion
Most of the respondents were explained about the repair/ service carried out but still there is scope for improvement.
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Frequencies
Q9)b) if yes how did you feel about the service carried out? Frequency 48 23 5 4 80 Percent 60.0 28.8 6.3 5.0 100.0 Valid Percent 60.0 28.8 6.3 5.0 100.0 Cumulative Percent 60.0 88.8 95.0 100.0
Valid
i liked it very much i did not feel the difference i did not feel satisfied i did not feel it worthwhile Total
Graph
i d no fe l it w id t e o 5 % .0 i d no fe l s tis id t e a 6 % .3
i d no fe l thed id t e 2 .7% 8 i like it ve m h d ry uc 6 .0 0 %
Findings
Out of the 69 respondents surveyed 60% liked about the repair explanation 29% did not feel the difference 6% were not satisfied 5% felt it was not worth while
Conclusion Babasabpatilfreepptmba.com Page 57
Most of the respondents liked the service explanation and still there is scope for improvement. Company also give preference to other 40% customer and try to convert them to feel as its worth while.
Frequencies
Are you aware of any TVS promotional activity? Frequency 63 17 80 Percent 78.8 21.3 100.0 Valid Percent 78.8 21.3 100.0 Cumulative Percent 78.8 100.0
Valid
yes no Total
Graph
no 21.3%
yes 78 % .8
Findings
out of the 80 respondents surveyed 79% are aware of TVS promotional activities 21% are not aware of TVS promotional activities.
Conclusion
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Most of the respondent are aware TVS promotional activities. Still there are respondents who dont know about these activities company have to concentrate on these customers.
Frequencies
if yes do you think such a scheme will work in service aspect? Frequency yes i think it will work 67 no i think it will not work 13 Total 80 Percent 83.8 16.3 100.0 Valid Percent 83.8 16.3 100.0 Cumulative Percent 83.8 100.0
Valid
noi think it w n ill 1 .2 6 %
ye i think it w s ill 8 .7% 3
Findings Out of respondents surveyed 84% felt that the such scheme will work 16% felt that scheme will not work
Conclusion
Most of the respondents felt that such scheme will work so company must offers such scheme in future also and such scheme should be encouraged.
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Frequencies
Average 1.3% Go d o 35.0% Excellent 11.2%
Very Go d o 52.5%
Findings Out of 80 respondents surveyed 52% of respondents felt the service station ambience as Very Good 35% of respondents felt that service station ambience as Good 11% of respondents felt that service station ambience as Excellent 1% of respondents felt the service station ambience as Average Conclusion Most of the respondents felt the service station ambience is Very Good
Frequencies
Please tick the attribute you feel appropriate in case of Umarani Auto Agencies in Process of servicing your vehicle(Water Wash and Polish) Frequency 8 30 40 2 80 Percent 10.0 37.5 50.0 2.5 100.0 Valid Percent 10.0 37.5 50.0 2.5 100.0 Cumulative Percent 10.0 47.5 97.5 100.0
Valid
Excellent Very Good Good Average Total
Graph
Average 2.5%
Excellent 10.0%
Go d o 50.0%
Very Go d o 37.5%
Findings
Out of the 80 respondents surveyed 50% of respondents felt the Water Wash service Good 38% of respondents felt the Water Wash service Very Good 10% of respondents felt the Water Wash service Excellent 3% of respondents felt the Water Wash service Average Conclusion Most of the respondents liked the Water Wash Service.
Frequencies
Please tick the attribute you feel appropriate in case of Umarani Auto Agencies in Process of servicing your vehicle(Promptness in delivery) Frequency Valid Excellent Very Good Good Average Poor Total 3 8 36 29 4 80 Percent 3.8 10.0 45.0 36.3 5.0 100.0 Valid Percent 3.8 10.0 45.0 36.3 5.0 100.0 Cumulative Percent 3.8 13.8 58.8 95.0 100.0
Graph
Po r o 5.0% Excellent 3.8 % Very Go d o 10.0%
Average 36.3% Go d o 45.0%
Findings Out of the 80 respondents surveyed

45% of respondents felt the Promptness in Delivery Good. 36% of respondents felt the Promptness in Delivery Average. 10% of respondents felt the Promptness in Delivery Very Good. 5% of respondents felt the Promptness in Delivery Poor. 4% of respondents felt the Promptness in Delivery Excellent. Conclusion Most of Respondents Felt the Promptness in delivery was Good but still there is a lot of scope for improvement.
Frequencies
Please tick the attribute you feel appropriate in case of Um arani Auto Agencies in Process of servicing your vehicle(Location of Service station) Frequency Valid Excellent Very Good Good Average Total 6 48 25 1 80 Percent 7.5 60.0 31.3 1.3 100.0 Valid Percent 7.5 60.0 31.3 1.3 100.0 Cum ulative Percent 7.5 67.5 98.8 100.0
A verage 1.3%
E xcellent 7.5%
Go d o 31.3%
V Go d ery o 60.0%
Findings
Out of the 80 respondents surveyed 60% of the respondents felt the Location of Service Station as Very Good 31% of the respondents felt the Location of Service Station as Good 8% of the respondents felt the Location of Service Station as Excellent 1% of the respondents felt the Location of Service Station as Average. Conclusion Most of the respondents liked the location of service station.
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Frequencies
Please tick the attribute you feel appropriate in case of Umarani Auto Agencies in Process of servicing your vehicle(Staff behavior) Frequency 2 25 45 6 2 80 Percent 2.5 31.3 56.3 7.5 2.5 100.0 Valid Percent 2.5 31.3 56.3 7.5 2.5 100.0 Cumulative Percent 2.5 33.8 90.0 97.5 100.0
Valid
Excellent Very Good Good Average Poor Total
Graph
Po or 2 % .5 A vera ge 7.5 % E ellent xc 2 % .5
V ry G o e od 31 .3% Go od 5 .3 6 %
Findings Out of the 80 respondents surveyed 56% of respondents felt the Staff Behavior as Good 31% of respondents felt the Staff Behavior as Very Good 8% of respondents felt the Staff Behavior as Average 2.5% of respondents felt the Staff Behavior as Poor 2.5% of respondents felt the Staff Behavior as Excellent.
Conclusion
Most of the respondents liked the Staff Behavior but still there is scope for improvement.
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Frequencies
Please tick the attribute you feel appropriate in case of Umarani Auto Agencies in Process of servicing your vehicle(Understanding the repair requirement by supervisior) Frequency 11 20 45 3 1 80 Percent 13.8 25.0 56.3 3.8 1.3 100.0 Valid Percent 13.8 25.0 56.3 3.8 1.3 100.0 Cumulative Percent 13.8 38.8 95.0 98.8 100.0
Valid
Graph
Po or 1 .3% A vera e g 3 % .8 E e nt xc lle 13 % .8
V ry G o e od 2 % 5.0 Go od 5 % 6.3
Findings Out of the 80 respondents surveyed 56% of respondents felt the understanding of repair requirements as Good 24% of respondents felt the understanding of repair requirements as Very Good 14% of respondents felt the understanding of repair requirements as Excellent 4% of respondents felt the understanding of repair requirements as Average 1% of respondents felt the understanding of repair requirements as Poor.
Conclusion
Most of the respondents felt the staff were well equipped to understand the repair requirements.
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Frequencies
Please tick the attribute you feel appropriate in case of Umarani Auto Agencies in Process of servicing your vehicle(Problem rectification) Frequency 14 23 37 4 2 80 Percent 17.5 28.8 46.3 5.0 2.5 100.0 Valid Percent 17.5 28.8 46.3 5.0 2.5 100.0 Cumulative Percent 17.5 46.3 92.5 97.5 100.0
Valid
Graph
Po or 2 % .5 A vera e g 5.0% E e nt xc lle 1 7.5%
Go od 46 % .3
V Go ery o d 28 .7%
Findings Out of the 80 respondents surveyed. 46% of respondents felt that the Problem Rectification was Good 29% of respondents felt that the Problem Rectification was Very Good 17.5% of respondents felt that the Problem Rectification was Excellent. 5% of respondents felt that the Problem Rectification was Average. 2.5% of respondents felt that the Problem Rectification was Poor Conclusion
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Most of the respondents Problem Rectification was Satisfactory but still there is scope for improvement.
FINDINGS & CONCLUSION FOR LOCAL SERVICING CUSTOMERS
Frequencies
Which is TVS bike you own? Frequency 8 2 3 5 1 1 20 1 21 Percent 38.1 9.5 14.3 23.8 4.8 4.8 95.2 4.8 100.0 Valid Percent 40.0 10.0 15.0 25.0 5.0 5.0 100.0 Cumulative Percent 40.0 50.0 65.0 90.0 95.0 100.0
Valid
Missing Total
TVS Victor star city star scooty pep+ scooty pep others Total System
o rs the 4 % .8 s o ty p p co e 4 % .8 M s is ing 4 % .8
s o ty p p co e + 2 .8 3 % T S V to V ic r 3 .1 8 %
s tar 1 .3 4 % s c tar ity 9 % .5
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Frequencies
How frequently you get your bike serviced? once in Frequency 4 3 12 1 20 Percent 20.0 15.0 60.0 5.0 100.0 Valid Percent 20.0 15.0 60.0 5.0 100.0 Cumulative Percent 20.0 35.0 95.0 100.0
Valid
2 months 3-4 months 5-6 months 6-8 months Total
6-8m nths o 5.0% 2 m nths o 20.0%
3-4 m nths o 15.0%
5-6 m nths o 60.0%
Findings
Out of the 20 respondents surveyed 60% i.e. 12 got their vehicle serviced once in 5-6 months 20% i.e. 12 got their vehicle serviced once in 2 months 15% i.e. 12 got their vehicle serviced once in 3-4 months 5% i.e. 12 got their vehicle serviced once in 6-8 months
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Conclusion Most people prefer service after 5-6 month.
Frequencies
Rank your priorities in case of servicing of you bike? Frequency 7 5 1 2 3 2 20 Percent 35.0 25.0 5.0 10.0 15.0 10.0 100.0 Valid Percent 35.0 25.0 5.0 10.0 15.0 10.0 100.0 Cumulative Percent 35.0 60.0 65.0 75.0 90.0 100.0
Valid
Pricing Location Problem Ractification On Time Delivery Cleanliness Staff Beahviour Total
Graph
8 7 6 5 4 3 2 7
3 2 1
ric P n tio ca Lo m le b ro P n O s e in nl a le C ff ta S
Count
1 0
e im T
R k your priorities in case of se an rvicing of you b ike?
g in
v h a e B
tio ca ifi ct a R
liv e D
ur io
ry e
Findings Out of the 20 respondents surveyed 35% of them gave first preference to Pricing & Location 25% of them gave preference to Location Conclusion
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The first important priority is Pricing & Location
Frequencies
you get bike serviced from any local service station If yes why? Frequency 11 4 5 20 Percent 55.0 20.0 25.0 100.0 Valid Percent 55.0 20.0 25.0 100.0 Cumulative Percent 55.0 75.0 100.0
Valid
Economic Pricing Better Problem Rectification Good staff Behavior Total
G o s Be o d taff havio r 2 5.0%
E o m P ing c no ic ric 5 5.0% Bette P b r ro lemR c e ti 20.0%
Findings Out of 20 respondents surveyed 55% Shifted Because of Pricing 20% shifted Because Better Problem Rectification 25% Shifted Because they Find Good Staff Behavior Conclusion Most of respondents Shifted due to pricing.
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Frequencies
Please tick the attribute you feel appropriate in case of Local Servic Station In case of servicing your Vehicle(Service Station Ambience) Frequency 1 17 2 20 Percent 5.0 85.0 10.0 100.0 Valid Percent 5.0 85.0 10.0 100.0 Cumulative Percent 5.0 90.0 100.0
Valid
Very Good Good Average Total
A ra e ve g 1 .0 0 %
V ry G o e od 5 % .0
Go od 8 .0 5 %
Findings Out of the 20 respondents surveyed 85% of respondents felt that local service station ambience as Good 10% of respondents felt that local service station ambience as Average 5% of respondents felt that local service station ambience as Very Good
Conclusion
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Most of the respondents liked the ambience.
Frequencies
Please tick the attribute you feel appropriate in case of Local Servic Station In case of servicing your Vehicle(Water Wash & Polish) Frequency 1 7 10 2 20 Percent 5.0 35.0 50.0 10.0 100.0 Valid Percent 5.0 35.0 50.0 10.0 100.0 Cumulative Percent 5.0 40.0 90.0 100.0
Valid
Excellent Very Good Good Average Total
A ra e ve g 1 .0 0 %
E e nt xc lle 5 % .0
V ry G o e od 3 .0 5 % Go od 5 .0 0 %
Findings Out of the 20 respondents surveyed 50% of respondents felt that Water Wash service Good 50% of respondents felt that Water Wash service to be Very Good 50% of respondents felt that Water Wash service Average
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50% of respondents felt that Water Wash service Excellent. Conclusion Most of the respondents liked the Water Wash Service.
Frequencies
Please tick the attribute you feel appropriate in case of Local Servic Station In case of servicing your Vehicle(Delivary Time) Frequency 11 8 1 20 Percent 55.0 40.0 5.0 100.0 Valid Percent 55.0 40.0 5.0 100.0 Cumulative Percent 55.0 95.0 100.0
Valid
A ra e ve g 5 % .0
Go od 4 .0 0 % V ry G o e od 5 .0 5 %
Findings Out of 20 respondents surveyed 40% of respondents felt the Promptness in Delivery Good 55% of respondents felt the Promptness in Delivery Very Good 5% of respondents felt the Promptness in Delivery Average. Conclusion
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Most of the respondents Felt the Promptness in Delivery Was Very Good.
Frequencies
Please tick the attribute you feel appropriate in case of Local Servic Station In case of servicing your Vehicle(Location) Frequency 1 12 7 20 Percent 5.0 60.0 35.0 100.0 Valid Percent 5.0 60.0 35.0 100.0 Cumulative Percent 5.0 65.0 100.0
Valid
Excellent Very Good Good Total
E xcellent 5.0%
Go d o 35.0%
Very Go d o 60.0%
Findings
Out of the 20 respondents surveyed 60% of respondents felt the Location of Local Service station as Very Good 35% of respondents felt the Location of Local Service station as Good 5% of respondents felt the Location of Local Service station as Excellent
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Conclusion Most of the respondents liked the Location of Local service station and felt it was Very Good.
Frequencies
Please tick the attribute you feel appropriate in case of Local Servic Station In case of servicing your Vehicle(Staff Behavior) Frequency 9 9 2 20 Percent 45.0 45.0 10.0 100.0 Valid Percent 45.0 45.0 10.0 100.0 Cumulative Percent 45.0 90.0 100.0
Valid
A verage 10.0%
V Go d ery o 45.0%
Go d o 45.0%
Findings Out of the 80 respondents surveyed 45% of respondents felt the Staff Behavior as Good 45% of respondents felt the staff Behavior as Very Good
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10% of respondents felt the staff Behavior as Average Conclusion Most of the Respondents liked the Staff Behavior of Local Service Station
Frequencies
Please tick the attribute you feel appropriate in case of Local Servic Station In case of servicing your Vehicle(Repair Requirement) Frequency 15 5 20 Percent 75.0 25.0 100.0 Valid Percent 75.0 25.0 100.0 Cumulative Percent 75.0 100.0
Valid
Very Good Good Total
Go od 25.0%
V Go ery o d 75.0%
Findings
Out of 20 respondents surveyed 75% of respondents felt understanding of repair requirements as Very Good 25% of respondents felt the Understanding of repair requirements as Good Conclusion Most of the respondents felt the staff were well equipped to understand the repair
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Requirements.
Frequencies
Please tick the attribute you feel appropriate in case of Local Servic Station In case of servicing your Vehicle(Problem Ractification) Frequency 14 5 1 20 Percent 70.0 25.0 5.0 100.0 Valid Percent 70.0 25.0 5.0 100.0 Cumulative Percent 70.0 95.0 100.0
Valid
A ra e ve g 5 % .0
Go od 2 .0 5 %
V ry G o e od 70 % .0
Findings
Out of the 20 respondents surveyed 70% respondents felt the Problem Rectification was Very Good. 25% respondents felt the Problem Rectification was Good.
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5% respondents felt the Problem Rectification was Average. Conclusion Most of the respondents Problem Rectification was satisfactory.
Frequencies
was the problem of your vehicle rectified to your satisfaction during the last servicing? Frequency 5 13 2 20 Percent 25.0 65.0 10.0 100.0 Valid Percent 25.0 65.0 10.0 100.0 Cumulative Percent 25.0 90.0 100.0
Valid
fully ractified partly ractified not ractified Total
n t ra tifie o c d 1 .0 0 %
fu ra tifie lly c d 2 .0 5 %
p rtly ra tifie a c d 6 .0 5 %
Findings Out of 20 respondents surveyed 65% respondents vehicle problem were Partly Rectified. 25% respondents vehicle problem were Partly Rectified. 10% respondents vehicle problem were Partly Rectified.
Page 78
Conclusion Most of respondents problem were partly rectified but still there is scope for improvement.
RECOMMENDATION
Following are some of the recommendations I would like to give based on analysis of data collected from respondents and also my personal observation during the visit to the service center Maintain Customer Database and follow-up the dropouts of the service. Get the regular feedback from the customer and improve on the areas suggested by the customer Personalize the service by maintaining a particular staff to a particular customer based on customer preference. Regularly communicate the customer regarding various schemes. Introduce various schemes for student segments like giving discounts on servicing Work upon the delivery time of the vehicle. Improve upon the Water Wash service, as it is the most important aspect in two-wheeler service. Get feedback from the customer regarding the Problem Rectification. Conduct regular customer satisfaction survey to keep a track of level of customer satisfaction. Babasabpatilfreepptmba.com Page 79
LIMITATIONS
Following were the some of the limitation encountered during the project tenure. All the practical experiences cannot be put on the paper. The units of TVS bikes in the Twin City is very large and the sample chosen may not represent the entire population. The respondents view could be biased and ambiguous. The research was conducted in Hubli City between Dec 10 April 19 and the findings are related to particular area and time only. Due to busy schedule of respondents it was difficult to even interact with them. The respondents satisfaction for service of Two-wheeler is difficult to measure and the analysis of data is through personal experience. The given time span for study was very less to cover the topic of the study. There are many areas on which the project can be further worked upon.
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Respected Sir/Madam, RESPONDENTS DETAILS Name :____________________________________________________________ Age :______________________ Gender :___________________ Occupation:_____________________________________ Address :___________________________________________ ___________________________________________ Contact No.: ________________________________________ Date : __________________________________ Income (Per Annum Rs) ________________________
Page 81
UMARANI TVS CUSTOMER QUESTIONNAIRE
Q1. Which is the TVS bike You own? Star Sport Scooty Pep Star City Apache RTR 160 Star Scooty Scooty Pep+ Apache
Q2.Which is the model of bike you own? _________________________________________________________ Q3. How Frequently you get Your bike Serviced? Once in 2 months 9-11 months 3-4 months A year or more 5-6 months 6-8 months
Q4. Rank your priorities in case of servicing of you bike? (Rank 1 for topmost Priority, 2 for next and so on) Pricing Location of service center Problem Rectification On Time Delivery ______________________ ______________________ ______________________ ______________________ ______________________ ______________________
Cleanliness of service Center Others
Q5. When is the last time you got your bike is serviced? ____________________________________________ Q6. Was the problem of your vehicle rectified to your satisfaction during the last Servicing ? Fully Ractified Partly Rectified Not Rectified
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Q7. Your opinion regarding pricing of services by Umarani Autos? High Priced Priced Q8. Your opinion about the organization picking up your vehicle for servicing on a Phone call? I liked it and I am using this service of Umarani Auto Agencies. I did not know about this service provided and will so for it if given details. I did not know about this service and will not prefer even if details are given. I knew about this service but did not prefer. Q9. Was the servicing/repair done in the bike explained to you at the time of Delivery? Yes No Moderately Priced Economically
If YES, how did you feel about the service carried out? I liked it very much satisfied I dud not feel the difference I did not feel
I did not feel it worthwhile Q10. Are you aware of any TVS promotional activity? Yes No
If YES, do you think such a scheme will work in service aspect? Yes, I think it will work No, I think it will not work
Page 83
Q11. Please tick the attribute you feel appropriate in case of Umarani Auto Agencies In the process of servicing your vehicle. Attributes Excellent Service station Ambience Water Wash and Polish Promptness in Delivery Location of Service station Staff behavior Understanding of repair requirement by concerned supervisor Problem rectification Very Good Good Average Poor
Space for Specific Feedback/ Suggestion for Umarani Auto Agencies _____________________________________________________________________ Thank you for your kind Gesture
Page 84
UMARANI TVS CUSTOMER QUESTIONNAIRE
Q1. Which is the TVS bike You own? Star Sport Scooty Pep Star City Apache RTR 160 Star Scooty Scooty Pep+ Apache
Q2.Which is the model of bike you own? _________________________________________________________ Q3. How Frequently you get Your bike Serviced? Once in 2 months 9-11 months 3-4 months A year or more 5-6 months 6-8 months
Q4. Rank your priorities in case of servicing of you bike? (Rank 1 for topmost Priority, 2 for next and so on) Pricing Location of service center Problem Rectification On Time Delivery ______________________ ______________________ ______________________ ______________________ ______________________ ______________________
Cleanliness of service Center Others
Q5. Where do get your bike serviced? ____________________________________________ Q6. Did you get bike serviced from any local service station? Yes No
If Yes why? Babasabpatilfreepptmba.com Page 85
Economic Pricing Good Staff Behavior Accessibility Others Better problem Rectification
Q7. Please tick the attribute you feel appropriate in case of Local Service Station In the process of servicing your vehicle. Attributes Excellent Service station Ambience Water Wash and Polish Promptness in Delivery Location of Service station Staff behavior Understanding of repair requirement by concerned supervisor Problem rectification Very Good Good Average Poor
Q8. Was the problem of your vehicle rectified to your satisfaction during the last servicing at Local Servicing Station Fully Rectified Partly Rectified Not Rectified
Page 86
Q9. Please rate the attribute you feel appropriate in case of Umarani TVS Auto Agencies in the process of servicing your vechicle in the scale of 1 to 5.( 1 being poor and 5 being Excellent) Service station Ambience 1 2 3 4 5 Water Wash and Polish 1 2 3 4 5 Promptness in Delivery 1 2 3 4 5 Location of Service station 1 2 3 4 5 Staff behavior 1 2 3 4 5 Understanding of Behavior 1 2 3 4 5 Understanding of repair requirements 1 2 3 4 5 by concerned supervisor Problem rectification 1 2 3 4 5 Space for Specific Feedback/ Suggestion for Umarani Auto Agencies _____________________________________________________________________ Thank you for your kind Gesture
Page 87
Customer Perception towards the Post-sale services provided by Umarani TVS auto Agencies BIBLOGRAPHY
Books Services Marketing By Kenneth Clow & David Kurtz
Magazines Motoring, Auto India, Override, Hot Wheels
Newspapers Business Line, Business Standards, Times of India
Websites
www.tvsindia.com www.indiabike.com www.icraindia.com www.waytowealth.com www.industry20.com \
Page 88

A PROJECT REPORT On Customer Perception Towards The Post-Sale Services Provided by TVS Auto LTD

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A PROJECT REPORT On Customer Perception Towards The Post-Sale Services Provided by TVS Auto LTD

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Customer Perception towards the Post-sale services provided by Umarani TVS auto Agencies

CONTENTS SECTION NUMBER

DETAILS Executive Summary

6-10 11-22 23-37 38-44

Industrial Profile Company Profile Theoretical Background Utility of the Project

5 Methodology Adopted 6 Findings and Conclusion 7 Recommendations 8 Limitation 9 10 Bibliography

50-57 58-60 61-75 76-77 78 79-84

KLESs Institute of management studies and Research, Hubli 1

The History of Indian two Wheeler Industry

Segmental Classification and Characteristics

> 12,000 2-stroke 50, 60 Kick/Electronic 2-3 60-70 70-80 Low

Table 7.5 : Automobile export

65.35 55.98 31.25 28.03 27.43

Hero Honda Motors

HERO HONDA MOTORCYCLES

Hero Honda Glamour Babasabpatilfreepptmba.com Page 11

223 CC 97.2 CC 97.2 CC 97.2CC 124.7 CC

Suzuki Motor Corporation

SUZUKI MOTORCYCLES MODEL Suzuki Heat Suzuki Zeus CAPACITY

KINETIC MOTORCYCLES MODEL Kinetic Aquila Kinetic Boss

CAPACITY 249 CC 97.2 CC

Boss Boss 115 97.2 CC 250 CC 166 CC

Kinetic Challenger Kinetic Comet Kinetic GF

GF Laser GF 170 GF 125

Kinetic Stryker Kinetic Velocity

Bajaj Auto Ltd.

Bajaj Discover Bajaj Discover DTSi

111.6 CC 111.6 CC 123 CC 99.35 CC 99.27 CC

Pulsar 180 DTS-i UG Pulsar 150 DTS-i UG

Bajaj Wind 125

TVS - "Inspiration in Motion"

BOARD OF DIRECTOR OF TVS Venu Srinivasan

TVS Group Companies are:

Axles India Limited Company Profile

Products and Services

Products and Services

TVS Finance Limited

Products and Services

Lakshmi Auto Components Limited Company Profile

Sundaram Textiles Limited Company Profile

Products and Services

Transenergy Limited Company Profile

Products and Services

Turbo Energy Limited Company Profile

Products and Services

TVS Cherry Limited Company Profile

Products and Services

TVS Interconnect Systems Limited Company Profile

Products and Services

TVS Lanka Pvt Ltd. Company Profile

Products and Services

TVS - Motor Company Limited Company Profile

Products and Services

TVS R&M Limited Company Profile

Products and Services

TVS Sewing Needles Limited Company Profile

Products and Services

TVS Automotive Europe Ltd. Company Profile

Wheels India Limited

Products and Services

TVS offers a wide range of two-wheelers

1. TVS Champ 50 cc 2. TVS XL Super 70 cc 3. TVS heavy duty 70 cc

1)Victor family and its variants