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Practice: Take action in response to evaluation results

Key Action: Make program and policy changes

TOOL: Using Data for Formative and Summative Purposes

Purpose: This tool offers detailed information about the


differences between formative and summative
evaluation, and the intended uses, outcomes, and
audiences for each. The tool also suggests ways to
use these data to make program decisions and
improvements.

Instructions: 1. Review the first table, which describes the


differences between formative and summative uses of
data.

2. Use the second table to discuss and document


ideas for both formative and summative uses of your
own evaluation findings.

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Practice: Take action in response to evaluation results
Key Action: Make program and policy changes

Table 1.3. Formative Evaluation and Summative Evaluation

Descriptors Formative Evaluation Summative Evaluation

Purpose Quality assurance; improvement Provide an overall judgment of the


evaluand

Use Guidance for decision-making Determining accountability for


successes and failures; promoting
understanding of assessed
phenomena

Functions Provides feedback for improvement Informs consumers about an


evaluand’s value, for example, its
quality, cost, utility, and safety Type here

Orientation Prospective and proactive Retrospective and retroactive

When conducted During the development of ongoing After completion of development


operations

Particular types of Assists goal setting, planning, and Assists consumers in making wise
service management decisions

Foci Goals, alternative courses of action, Completed projects, established


plans, implementation of plans, interim programs, or finished products;
results ultimate outcomes

Variables All aspects of an evolving, developing Comprehensive range of dimensions


program concerned with merit, worth, probity,
safety, equity, and significance

Audience Managers, staff; connected closely to Sponsors, consumers, and other


insiders interested stakeholders; projected
especially to outsiders

Evaluation plans Flexible, emergent, responsive, Relatively fixed, not emergent or


interactive evolving

Typical methods Case studies, observation, interviews, not Wide range of methods including
controlled experiments case studies, controlled experiments,
and checklists

Reports Periodic, often relatively informal, Cumulative record and assessment of


responsive to client and staff requests what was done and accomplished;
contrast of evaluand with critical
competitors; cost-effectiveness
analysis

Relationship between Often forms the basis for summative Compiles and supplements previously
formative and evaluations collected formative evaluations’
summative information
evaluation
Evaluation Theory, Models, and Applications (p. 25), D. Stufflebeam & A. Shinkfield. Copyright (c) 2007, Jossey-Bass, a Wiley imprint. 2
Reproduced with permission of John Wiley & Sons, Inc.
Practice: Take action in response to evaluation results
Key Action: Make program and policy changes

Formative and Summative Use of Evaluation Findings


Findings Formative use of data Summative use of data
Example: Example: Example:
• On a survey, 35% of teachers • Review structure, content, • Share data with professional
disagreed or strongly and timing of professional development provider.
disagreed with the statement development. • Decide whether to continue this
“The professional • Provide more time for form of professional
development I received as teachers to collaboratively development.
part of the magnet program develop lessons. • Review in relation to baseline
was useful in developing • Consider increased follow-up data from previous year.
theme-based curriculum.” coaching for teachers in use Prepare board report with
• Documentation logs showed of strategies and skills taught recommendations about the
50% of teachers included in professional development program.
theme-based lessons in their sessions. • Revisit logic model and revise
curriculum at least three times based on findings.
per week.
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