3.

0 RESEARCH METHODOLOGY INTRODUCTION:

Research is an academic activity and as such the term should be used in technical sense. According to Clifford Woody research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data; making deduction and reaching conclusion; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.

The main aim of the research is to find out the truth which is hidden and which has not been discovered as yet.

3.1 RESEARCH DESIGN:

Research design is the arrangement of conditions for collection and analysis of data in manner that aims to combine relevance to the research purpose with economy in procedure of data. It is a blue print specifying every stage of action in the course of research. The research design adopted in this study for secondary data, is exploratory and analytical in nature. Exploratory research aims to gain familiarity and new insights into any phenomenon while analytical research aims at analyzing the current scenario and thereby using that to project the future performance. This research aims at studying the historical performance of the company in bancassurance and it also evaluates the future prospects of the company

Descriptive research design is used for collecting primary data.

It is concerned with the research studies with a focus on the portrayal of the characteristics of a group or individual or a situation. The main objective of such studies is to acquire knowledge. The major purpose of Descriptive research is description of the state of affairs, as it exists at present.

3.2 SAMPLING: Sampling may be defined as a selection of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made.

3.3 SAMPLING DESIGN: A sampling design is a definite plan for obtaining a sample given population. There are different methods of sampling. Here Convenience sampling technique has been used.

3.3 CONVENIENCE SAMPLING: This method of sampling involves selecting the sample elements using some convenient method without going through the rigor of sampling method. The researcher may make use of any convenient base to select the required number of samples. Accordingly, the area selected for the study was Accra.

SAMPLE SIZE: Sample size refers to the number of items to be selected for the universe to constitute a sample. The total sample size was taken to be 100.

3.4 METHODS OF DATA COLLECTION:

NATURE OF DATA: There are two types of data namely primary and secondary data. PRIMARY DATA: Primary data is the data collected for the first time through field survey. This has been used to collect the data for the purpose of this study.

METHOD OF PRIMARY DATA COLLECTION The method followed in obtaining the primary data was through the structured questionnaire.

The researcher had used a Questionnaire for obtaining the primary data for analysis. A questionnaire is a form prepared and distributed to secure responses to certain questions. Here a well-structured questionnaire has been prepared with all the important details regarding bancassurance. It has both open ended and close-ended questions.

SECONDARY DATA: It refers to the information or facts already collected. Such data are collected with the objective of understanding the past status of any variable. Here, secondary data has been used for making a financial analysis.

METHOD OF SECONDARY DATA COLLECTION:

Annual reports Journals and Magazines Internet

Annual reports of Barclays bank Ghana have been used for making an analysis on the financial performance of Barclays bank Ghana in bancassurance. And the data pertinent to bancassurance like articles, previous researches, etc., has been collected from journals & magazines as well as Internet.

RATING SCALES:

Summated rating scale: In this method, the attitude of people is classified into specific points with approximately equal attitude value. The respondents to questions indicate the degree of agreement or disagreement through their response. Based on the response of all the questions, the attitude of the respondents is determined. This scale has been used for the following question no: 10,15,17,18,21.

STATISTICAL TOOLS USED: This constitutes an integral part of research analysis. Hence any analysis of data compiled should be subjected to relevant analysis so that meaningful conclusions could be arrived at. The statistical tools applied in this research are: Percentage analysis.

PERCENTAGE ANALYSIS: These are the measures of central tendency. It is used to describe relationships. It can be used to compare the relative terms, the distribution of 2 or more series of

data, since the percentage reduces everything to a common base and thereby to allow meaningful comparison to be made.

Percentage Analysis = No. Of respondents

* 100

Total No. Of respondents