Near Field Communications Payments Market Report, 2012-13

What will trigger consumer adoption?

M for Mobile surveyed 430+ industry executives on what they thought would drive mass adoption. There is a distinct lack of consensus with an array of drivers being highlighted as very important. The inclusion of NFC technology in the iPhone 5 and use by retailers are seen by a signi cant number of industry executives as the most important. A pattern has emerged from these results suggesting that adoption by handsets and locations used regularly such as convenience stores and retailers will be very important drivers for mass adoption. Much has been made of the impact of the Olympic Games and Google re ning their mobile wallet, this, according to this snapshot of the industry will not be the key drivers for mass adoption.

Q: How important would the following be in driving mass adoption? Not important Slightly important Important Very important

Improved battery life for NFC enabled handsets

19.7%

31.3%

32.9%

16.0%

Improved functionality for Google Wallet

23.7%

37.0%

30.0%

9.4%

London Olympic games success story

20.4%

37.3%

30.8%

11.6%

Use by National train companies

5.3%

17.7%

44.1%

32.9%

Use by Airline companies

13.7%
Use by food retailers

34.8%

36.4%

15.1%

1.8%
Peer to peer payments

13.6%

42.5%

42.0%

10.4%
Use in parking meters

32.8%

36.5%

20.3%

3.0%

22.0%

45.1%

29.9%

Use by clothing/electronic stores

9.0%

32.0%

43.6%

15.3%

Use by convenience stores/gas stations

2.3%

16.0%

49.2%

32.5%

NFC being available in the iPhone 5

3.0%

19.4%

32.9%

44.7%

NFC being available in HTC's handsets

6.7%

30.8%

37.5%

25.0%

Thank you for your interest in the Near Field Communication payments market. M for Mobile hopes you found the information extracted from the Near Field Communication Payments Market Report 2012 interesting, but this is only the beginning of the discussions around NFC globally. Please get in touch if there is more information, data, interviews with executives or networking opportunities that you need. For more information on the report please visit www.mformobile.com/nfcpaymentsreport or contact Naomi Hands at naomi@mformobile.com Join the conversation! pfrench@fcbusinessintelligence.com uk.linkedin.com/in/piersfrench @piersfrench

The information of this document was prepared by M for Mobile (part of FC Business Intelligence) and its partners. M for Mobile has no obligation to tell you when information in this document changes. M for Mobile makes every e ort to use reliable, comprehensible information, but we make no representation that it is accurate or complete. In no event shall M for Mobile and its partners be liable for any damages, losses, expenses, loss of data or pro t caused by the use of the material or contents of this document. M for Mobile grants you a licence to make one free copy of the information contained herein for personal or non-commercial use only. Accordingly, no part of this document may be copied, performed in public, broadcast or adapted without M for Mobiles prior written permission. Naomi Hands at naomi@mformobile.com to request permission.

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