Educational

Messages Services Inc. Health information at your fingertips

211 and SMS Text Messaging

Text message I&R services and regional community alerts are helping change the
211 landscape through increased capacity, efficiency and expanded reach to
underserved populations and the ever-growing population of individuals who
prefer text for their primary channel. 211s and blended sites (crisis/I&R) are
finding text is quickly becoming their most important communication platform in
their suite of services. PreventionPays Text and 898211 (aka TXT211) offer 211s a
web-based texting platform built for 211 services and is understood as such by all
mobile carriers in the US. In addition to text based I&R and regional alerts, 211s on
898211 are demonstrating increased capacity and efficiency in the following ways:

I&R Specialists manage multiple sms encounters simultaneously
Phone-2-Text Referrals to one or more callers
Regional alerts to entire populations by zip code or other program keyword
Automate triage for more qualified encounters
Conduct fully automated follow-ups to obtain survey data and other
information often required by their funders

The service can save staff time and curtail missed calls. Traditional telephone
support requires a 1-to-1 operator to client ratio, whereas 898211 has
demonstrated instances where an operator is managing 5+ encounters
concurrently. Adding text will help with declining voice call volumes because more
clients are texting 211. Text will increase response times due to the unique nature of
sms communication; the natural ebb and flow of sms dialogue is synergistic with the
I&R service delivery paradigm. Text will also open the door to new funding sources,
as we will discuss further in this document.

What does this mean to your 211?

Adding text is a simple solution that will change how your 211 contact center
operates. With the addition of texting, your resources are instantly mobilized.
Texting opens channels to grant dollars for government and local initiatives
pertaining to group specific health programs, and disaster relief services e.g.
veterans, youth, deaf and hard of hearing, and homeless to name just a few. As a
backup to 911 during disasters, and a conduit for rapid communications on behalf of
2016 Educational Message Services, Inc. 1252 Devon Lane Ventura CA 93001 www.preventionpaystext.com

 Educational Messages Services Inc. Health information at your fingertips

federal agencies like HRSA, CDC, FEMA its imperative 211 maximize its reach to all
demographics. SMS reaches across all groups like no other communication channel
and does not discriminate. PreventionPays platform increases reach to many of the
most disadvantaged and difficult to reach groups. For many, their cell phone is their
lifeline, the last link they have to human services. 898211 will increase operator
efficiencies, while decreasing missed calls. The system further supports fully
automated follow-up surveys so that 211s can collect data required by their funders
without having to expend precious staff time making calls to people who dont
answer their phones. Your I&R specialists should be doing what they do best
linking individuals and their families to critical resources.

With no setup fees, unlimited logins and texts, PreventionPays text platform is
tremendously cost-effective. With the platform you also have real people behind
you. We pride ourselves on our IT support. We utilize Wiki development protocols,
so that your suggestions become real features in the system. The system and short
code 898211 were designed for 211s based on the functional needs of I&R
specialists and the admin controls and data needs of administrators. But the
improvements that make it a more perfect system come from the specialists that use
it everyday.




Key FAQs about PreventionPays Text Services and 898211 Tier 1 Short Code:

The Short code 898211 is provisioned as a Tier 1 meaning complete coverage across
all mobile carriers in the U.S.

PreventionPays is the only text solution that supports both two-way text dialogue
and regional alerts under a single intuitive dashboard.

Carriers have provisioned 898211 on their gateways to function in two very specific
ways, as 211 I&R and 211 Disaster/Health & Safety Alerts

898211 strictly follows all CTIA and FCC guidelines

End user privacy is always protected with fully automated optin/out protocols

Message tracking and auto-retry protocols, all messages you send through 898211
will receive a delivery receipt from the carrier once the message is delivered to their
clients mobile phone. In the event that it cant be delivered, the system will auto-
retry every 5 minutes until delivery is confirmed.

Not all mobile phones are able to call 211, but every mobile phone can send a text to
898211

2016 Educational Message Services, Inc. 1252 Devon Lane Ventura CA 93001 www.preventionpaystext.com

 Educational Messages Services Inc. Health information at your fingertips

Provides a lifeline for underserved populations including youth, hearing/speech

impaired, homeless and/or temporarily displaced (where their mobile phone is
their only link to social services)

898211 is provisioned with inherent routing - each site is responsible for a specific
set of zip codes (mirroring the structures already in place under 211 and United
Way funding mechanisms)

898211 supports overlap coverage without duplicate responses

898211 supports 211s primary aim to provide consistent service to anyone,
anywhere, anytime (text messaging is the most versatile, durable and consistent
form of communication)

898211 is ideal for post disaster alerts, getting people connected with resources
when it matters the most. Even when web and telephonic services are down, text
messages survive the most devastating disasters, as witnessed with Katrina, Haiti,
Chile and Japan

SMS was originally created for the armed services, a small, simplistic set of
characters sent and received in the most war-torn regions, a more reliable
alternative to short wave radio, CB, web, or telephonic devices

898211 is registered as a 211 service with cell phone carriers, and is bound by CTIA
and carrier guidelines to always function according to two levels of service: Two-
way I&R support and Regional Community Alerts (push, group text)

Contact us today for a demo! Learn why text is the most critical communication
upgrade for 211s!

For a demo email info@preventionpaystext.com
Or text DEMO to 898211

2016 Educational Message Services, Inc. 1252 Devon Lane Ventura CA 93001 www.preventionpaystext.com