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Create Link Bait: Incorporating breaking news, entertaining articles and infographics encourages links to your site. Create SEO Friendly Content: Use Google AdWords to identify popular keywords to place in the title tags, body text, meta tags and captions. Redesign Homepage: Flash often poses a problem when loading in Google preview. Evaluate homepage load time and check for any signicant content around which keywords can be targeted. Improve Primary Navigation: Ask someone outside your company if your navigation menus make sense. Make sure to have the right keywords in your anchor text.

Social Voting Buttons: Adding voting buttons such as +1, Like and Tweet attract up to 8X more interactions than sharing buttons. Remove Duplicate Content: Search engines do not generally return more than one version of the same page, so identical content on a website can be a missed opportunity. This leads the search engines to consider pages carrying duplicate content as irrelevant or spam, and these pages may be removed from the search index. Instead, consider combining duplicate content onto a single page with a single URL. Title Tags: Ensure specic keyword phrases relevant to your company site are in the title tag. Keep them simple and less than 70 characters.

Fix Broken Links: Broken links frustrate users and search engines rank such links poorly. Fix 404 Pages: Check if your 404 pages are reporting the 404 HTTP response code to the browser. H1 Headers: Optimized headers allow search engines to identify the topic of a passage or section of a page.

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