The Best Sales And Marketing Strategy If you are going to take your online business seriously, you

will need the best sales and marketing strategy possible for the type of business that you are in. Having said that, in general, the best sales and marketing strategy is simply to get as many interested visitors to your website as possible. This is more easil y said than done without the best sales and marketing strategy. The bottom line is that the best sales and marketing strategy is the one that wo rks for you. You will probably have to try them all in the beginning and then di scard the ones that produce less results. In general, the best sales and marketing strategy is the distribution of free it ems which bear your website's address - the modern, online equivalent of giving away personalized calendars. if you can write small programs to solve small problems, they are very popular. So are free articles that solve problems, like 'How To Deal With Spots'. You pas s these articles around with your web address on the bottom and you will rank hi gher in the search engines so people will be able to find your website more easi ly. At the end of the day, the best sales and marketing strategy is to get highl y ranked in Google. Web Based Marketing Web based marketing is the traditional form of marketing an online resource like a website. There are many kinds of web based marketing strategies. Some web bas ed marketing strategies work better than others and some are more suited to one type of business or product than others. Some web based marketing strategies are : getting backlinks by writing articles and distributing them online; writing sc rips or small programmes; joining traffic engines or sending mail to safelists. Affiliate Article Marketing Affiliate article marketing is one of the hardest areas of online business to ma ke money at, because you have to find a product that you like and a middleman th at you trust and most times you will be competing with the manufacturer's and ma in distributor's own sales forces, who probably have more resources than you do. If you can overcome these hurdles there is money to be made at affiliate articl e marketing. It is vital to choose your product and go-between very carefully in affiliate article marketing. Marketing Your Website When you are marketing your website, it is best if you first know who your targe t market is. If you do not work this out first, you will waste a lot and possibl y all of your energy and resources. For example, if you are marketing your websi te to people looking for rooms to rent, you may get more value for money by putt ing a card with your website address on it in a busy newsagent's window than wri ting and publishing articles online. When you are thinking of marketing your web site, you have to think like the people who will use it. Website Marketing Plans If you do not make website marketing plans, you will find marketing your website that much more difficult. Without any website marketing plans, you do not have a strategy to follow and promoting your website become rather random. In order t o stay focused, you must make a plan. Website marketing plans may include online and off-line strategies, which may or may not include newspaper or even TV adve rtising. It just depends on whom you are trying to reach.